What Visit Valdres As does

Visit Valdres AS is a privately held Norwegian destination marketing organization (DMO) founded in 2006 and headquartered in Fagernes, Norway. Operating with 1–10 employees, the company promotes tourism to the Valdres region through a multilingual digital portal (valdres.com, valdres.no, de.valdres.com) and three physical tourist offices in Fagernes, Beitostølen, and Filefjell. Its core products comprise a destination website, an event calendar, activity and accommodation listings, an itinerary planner, and in-person tourist information services, supported by a co-promoted flagship event — the Norwegian Rakfisk Festival, which draws more than 25,000 visitors annually.

The underlying technology is the Simpleview destination management platform, a web-based CMS that powers event listings, accommodation search, multilingual content, and booking integration. Bookings for activities and accommodation are not processed in-house; instead, visitors are routed to third-party operator systems (e.g., billettservice.no for ticketing, individual providers for lodging). The brand and platform are jointly owned with Valdres Natur- og Kulturpark under a co-development arrangement, and the organization sits within Norway's national tourism ecosystem through Visit Norway and the Mountains of Norway brand.

Revenue is generated primarily through an affiliate/referral model: partnership and membership fees from local accommodation providers, activity operators, restaurants, and event organizers, supplemented by commission on bookings routed through the portal where applicable. There is no consumer-facing pricing. The organization holds Sustainable Destination certification from Innovation Norway and Eco-Lighthouse certification, positioning the region within Norway's recognized sustainable tourism framework.

Name

Visit Valdres As

Legal name

Visit Valdres AS

Website

https://valdres.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Valdres AS is the official destination marketing organization for Norway's Valdres region, operating a multilingual tourism portal, three tourist offices, and an event calendar that promotes and aggregates local accommodations, activities, and cultural events.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

Keywords

• Destination marketing
• Tourism promotion
• Visitor information services
• Accommodation booking
• Activity listings

Headquarters

HQ city

Fagernes

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Destination Marketing & Promotion: Visit Valdres AS operates as the official destination marketing organization (DMO) for the Valdres region. The organization promotes the region to visitors and tourists, monetizing through partnership fees from local tourism operators, accommodation providers, and event organizers featured on the platform. Revenue is supplemented by services to members, tourist information operations, and potentially commission on bookings processed through the site.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Visit Valdres AS operates as the official Destination Marketing Organization (DMO) for the Valdres region of Norway, providing a centralized multilingual tourism portal (valdres.com) that aggregates event listings, activity guides (hiking, cycling, skiing, fishing, etc.), accommodation options (cabins, hotels, camping, DNT mountain cabins, farm stays), and dining and transport information. It offers integrated booking links that route visitors to third-party operator systems such as billettservice.no for tickets and individual provider sites for accommodation, supplemented by three physical tourist offices in Fagernes, Beitostølen, and Filefjell offering in-person visitor support.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Valdres Destination Website The official tourism portal for the Valdres region of Norway (valdres.com / valdres.no / de.valdres.com) providing comprehensive visitor information including event listings, activity guides, accommodation search, dining, transport, and travel planning tools in Norwegian, English, and German.
• Activity Booking System Online booking platform for activities in Valdres including hiking tours, cultural experiences, fishing, cycling, alpine and cross-country skiing, horseback riding, and water and winter activities, with bookings routed to third-party operator systems such as hoopla.no.
• Accommodation Booking Booking and search service for cabins, apartments, camping, DNT mountain cabins, farm holidays, hotels, lodges, and B&Bs throughout the Valdres region, routing bookings to individual accommodation providers.
• What's On Event Calendar Comprehensive event listing platform featuring 50+ cultural events, festivals, sports events, family activities, dance, show and theatre, and concerts throughout Valdres, with date and location filters.
• Tourist Information Services In-person and online tourist assistance provided at three offices (Fagernes at Jernbanevegen 7, Beitostølen at Bygdinvegen 3787, and Filefjell co-located with Intersport) offering travel advice, brochures, and local recommendations to visitors.

Quantifiable outcome

• The Norwegian Rakfisk Festival (promoted through the platform) draws more than 25,000 visitors annually and is one of the largest food festivals in Norway.
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Valdres Natur- og KulturparkcoreStrategic or Co-development PartnerJoint ownership arrangement. Visit Valdres AS and Valdres Natur- og Kulturpark co-own the Visit Valdres brand and digital platform. Valdres Natur- og Kulturpark is the nature and culture park organization for the region, contributing conservation, outdoor recreation, and cultural heritage expertise.
• Visit NorwaycoreGTM or Marketing PartnerVisit Valdres is included in the national Visit Norway tourism marketing platform and branding ecosystem. The Valdres region is promoted through Visit Norway's international marketing channels, driving awareness and traffic to the regional portal.
• Mountains of NorwaycoreGTM or Marketing PartnerValdres is part of the Mountains of Norway destination brand, a collective marketing initiative for Norway's mountain tourism regions, providing cross-regional promotional visibility.
• Simpleview EuropecoreTechnology or IntegrationSimpleview Europe provides the destination management platform (CMS, event system, accommodation/activity listings, multilingual support) powering the Visit Valdres website. The site URL structure and hosting are managed through Simpleview's infrastructure.
• Intersport FilefjellminorChannel Partner/ Reseller/ DistributorThe Filefjell Tourist Office is co-located within the Intersport Filefjell sports retail store, providing tourist information services from a sports/outdoor gear retail location. This physical presence distribution partnership extends reach in the Filefjell mountain area.
• Billettservice.nominorChannel Partner/ Reseller/ DistributorNorway's national ticketing platform (billettservice.no) handles ticket sales for Valdres events including the Norwegian Rakfisk Festival. Tickets are also available at Narvesen Kiosk in Leira and tourist offices in Fagernes and Beitostølen.
• DNT Norwegian Mountain Tourists AssociationminorStrategic or Co-development PartnerDNT Mountain Cabins (DNT-Hütten) are listed as an accommodation category on the Visit Valdres platform. DNT is Norway's primary outdoor recreation organization maintaining a network of mountain cabins across the country.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mountains of Norway: Mountains of Norway is a collective brand for Norway's mountain tourism regions (including Valdres), providing cross-regional marketing and visibility. It is comparable as a broader, multi-region umbrella organization that sits one level above Visit Valdres.
• Visit Norway: Visit Norway is the national-level DMO managed by Innovation Norway, providing nationwide destination promotion and inbound marketing across all regions including Valdres. It is comparable as a higher-tier umbrella DMO that Visit Valdres feeds into and benefits from.

Direct peers

• Visit Bergen: Visit Bergen is a Norwegian regional DMO running a multilingual destination portal and tourist information services for the Bergen region, with member-based revenue from hotels, activity operators, and event organizers, paralleling Visit Valdres's affiliate/referral GTM.
• Visit Tromsø: Visit Tromsø operates as the official DMO for the Tromsø region in northern Norway, with a multilingual platform, event calendar, and activity/accommodation listings funded by member partnerships — a near-identical operating model to Visit Valdres.
• Visit Sognefjord: Visit Sognefjord is the regional DMO for the Sognefjord area, offering destination information, activity listings, and member partnerships with tourism operators — directly comparable in size, scope, and affiliate-revenue structure to Visit Valdres.
• Fjord Norway: Fjord Norway is the regional destination management organization for Norway's western fjord region, operating the same DMO model — multilingual visitor portal, member-based partnerships with local tourism operators, and physical tourist offices — making it the most directly comparable peer to Visit Valdres in scope and structure.
• Visit Telemark: Visit Telemark is a regional Norwegian DMO running a multilingual destination portal with activity, accommodation, and event listings for the Telemark region — directly comparable in business model and category to Visit Valdres.
• Visit Sørlandet: Visit Sørlandet is the regional DMO for southern Norway, operating a multilingual destination portal with member partnerships, activity listings, and event promotion comparable to Visit Valdres's operating model.
• Visit Nordland: Visit Nordland operates the official DMO platform for the Nordland region of northern Norway, providing destination information, booking links, and member-based tourism services comparable to Visit Valdres's model.
• Visit Hardanger: Visit Hardanger is a Norwegian regional destination organization promoting tourism in the Hardanger region via a multilingual portal and member partnerships with local providers — a structurally comparable Norwegian DMO peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/visitvaldres
• YouTubeyoutube.com/channel/UC5Zl2zg9DxlRoSj7YP4T7A
• Facebookfacebook.com/VisitValdres
• LinkedInlinkedin.com/company/valdres-destinasjon
• Instagraminstagram.com/visitvaldres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Valdres As