Jesse & Ben’s

What Jesse & Ben’s does

Jesse & Ben's is a US-based, privately held consumer packaged-goods company operating in the frozen potato category with a clean-label, anti-seed-oil positioning. Co-founded by Jesse Konig and Ben Johnson — restaurateurs who met in college in 2010, ran food trucks in Washington, DC, and opened their first brick-and-mortar restaurant in November 2020 — the company developed its frozen fry line during the 2020 pandemic disruption and scaled nationally thereafter. The company was incorporated in Maryland (Jesse & Ben's, Inc.), is headquartered in Rockville, and operates with 11–50 employees.

The core product is a line of house-cut frozen french fries cooked in avocado oil or grass-fed beef tallow instead of conventional seed oils (vegetable, canola, soybean, sunflower). The retail lineup consists of three SKUs — Classic Sea Salt (avocado oil, 3 ingredients), Rosemary & Garlic (avocado oil, 5 ingredients), and Tallow & Sea Salt (grass-fed beef tallow, 3 ingredients) — all 14 oz, 100% gluten-free, with ingredients printed in large type on the back of the bag. A foodservice wholesale program extends the platform to select restaurants via 3/8" and 1/4" house-cut fries in 6/4.5 lb case packs (27 lb case weight), positioned as a labor-saving back-of-house solution. Two new SKUs — Sweet Potato Tallow Fries and Crinkle Cut Beef Tallow Fries — were announced for 2026 launch with Series A proceeds. Ancillary branded apparel (T-Shirt $35, Hat $30, Chef Shirt $45) is sold direct-to-consumer via the company website, most items currently sold out.

The business operates a multi-channel go-to-market: retail grocery distribution across 3,500+ stores nationwide (driven by a weStock-powered consumer store-request pipeline and a StoreRocket embedded store locator), foodservice wholesale to select restaurants via sample-request onboarding, and direct e-commerce limited to apparel. Pricing on frozen fries is set by retail grocery partners and is not publicly disclosed; wholesale foodservice pricing is similarly opaque. The company is venture-backed, having closed a $10 million Series A in May 2026 led by Greycroft with participation from Rich Products Ventures and existing investors, after reporting more than 1,100% growth in 2025 and guiding to 300%–400% growth in 2026.

Name

Jesse & Ben’s

Legal name

Jesse & Ben's, Inc.

Website

https://jesseandbens.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Jesse & Ben's is a US frozen-food CPG brand that sells clean-label, seed-oil-free french fries made with avocado oil or grass-fed beef tallow to health-conscious consumers through 3,500+ grocery stores nationwide and a foodservice wholesale channel to restaurants.

Ownership category

akta.pro rank

Product category

Frozen French Fries

NAICS

Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Frozen french fries
• Seed oil free
• Clean label foods
• Avocado oil cooking
• Foodservice wholesale

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Frozen Fry Sales: Sells packaged frozen french fries (Classic Sea Salt, Rosemary Garlic, Tallow & Sea Salt) through grocery retailers nationwide, with products currently available in over 3,500 stores. Revenue is driven by unit sales through existing retail distribution.
2. Foodservice/Wholesale Sales to Restaurants: Sells house-cut frozen fries wholesale to select restaurants in case packs of 6/4.5lbs (27lb case weight), positioned as a labor-saving solution for back-of-house operations.
3. Branded Merchandise Sales: Sells branded apparel (Chef Shirt $45, T-Shirt $35, Hat $30) via the company website; most items currently sold out, suggesting limited scale.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Jesse & Ben's manufactures and sells clean-label frozen french fries made without conventional seed oils, using avocado oil or grass-fed beef tallow instead. The core retail line includes three SKUs (Classic Sea Salt, Rosemary & Garlic, Tallow & Sea Salt) sold in 14 oz bags at grocery retail nationwide, alongside a wholesale foodservice program supplying restaurants with house-cut style fries, and a small branded apparel line sold direct-to-consumer online.

Product overview

Jesse & Ben's is a single-brand consumer packaged-food company whose entire product portfolio is built around one category: clean-label frozen french fries made without seed oils. The core retail product line consists of three frozen fry SKUs — Classic Sea Salt (avocado oil), Rosemary & Garlic (avocado oil), and Tallow & Sea Salt (grass-fed beef tallow) — sold in grocery freezer aisles nationally alongside a Wholesale/Foodservice program (3/8" House-Cut Fries and 1/4" House-Cut Fries) supplying restaurants. A small branded-merchandise line (T-Shirt, Hat, Chef Shirt) is sold through the online shop as ancillary apparel. The portfolio is rounded out by announced-but-not-yet-launched extensions, Sweet Potato Tallow Fries and Crinkle Cut Beef Tallow Fries, which the company is preparing to roll out with proceeds from its 2026 Series A.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Sea Salt Frozen French Fries House-cut frozen french fries made with avocado oil and sea salt (3 ingredients: potatoes, avocado oil, sea salt). 14 oz retail bag, gluten-free, vegan, no seed oils, sold in grocery freezer aisles for at-home preparation.
• Rosemary & Garlic Frozen French Fries House-cut frozen french fries seasoned with rosemary and garlic, made with avocado oil (5 ingredients: potatoes, avocado oil, sea salt, garlic powder, rosemary). 14 oz retail bag, gluten-free, vegan, no seed oils, sold in grocery freezer aisles.
• Tallow & Sea Salt Frozen French Fries House-cut frozen french fries cooked in grass-fed beef tallow with sea salt (3 ingredients: potatoes, grass-fed beef tallow, sea salt). 14 oz retail bag, gluten-free, no seed oils, sold in grocery freezer aisles.
• 3/8" House-Cut Frozen French Fries (Foodservice / Wholesale) Foodservice-grade house-cut frozen french fry offered to select restaurants in 6/4.5 lb case packs (27 lb case weight), designed to replace labor-intensive hand-cut fries in back-of-house operations.
• 1/4" House-Cut Frozen French Fries (Foodservice / Wholesale) Thinner-cut foodservice house-cut frozen french fry offered to select restaurants as part of Jesse & Ben's wholesale program to solve back-of-house labor challenges in restaurant fry prep.
• Jesse & Ben's T-Shirt (Branded Apparel) Unisex navy 100% cotton t-shirt with Jesse & Ben's logo embroidered on the upper chest, available in XS-XXL, priced at $35.00. Sold via the company's online shop as branded apparel.
• Jesse & Ben's Hat (Branded Apparel) Navy snapback hat embroidered with the Jesse & Ben's logo, one size fits most, priced at $30. Sold as branded merchandise in the online shop.
• Jesse & Ben's Chef Shirt (Branded Apparel) Unisex white chef's shirt with snap buttons, embroidered with the Jesse & Ben's logo, priced at $45. Sold as branded apparel in the online shop.

Quantifiable outcome

• 1,100% growth during 2025
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• StoreRocketcoreTechnology or IntegrationProvides the embedded store locator application on the Jesse & Ben's website, enabling consumers to find retail locations carrying Jesse & Ben's fries near them.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• 365 by Whole Foods Market: Whole Foods' private-label brand offering frozen fries and sides with simple ingredient declarations at value pricing. Direct adjacency as a clean-label frozen potato offering distributed nationally.
• Trader Joe's: Private-label retailer with a curated frozen fry assortment (including specialty cuts and tallow-fried options in select SKUs) sold at sharp price points. A category-defining private-label competitor that compresses premium branded pricing.

Broad incumbents

• McCain Foods: Global frozen potato giant with deep retail and foodservice penetration across North America. Sets the default frozen fry benchmark and competes head-to-head with Jesse & Ben's at grocery and restaurant customers.
• J.R. Simplot Company: Major vertically integrated frozen potato manufacturer serving both retail and foodservice. Comparable in scale and channel coverage, and a natural threat to compete on clean-label SKUs at lower cost.
• Cavendish Farms: Canadian frozen potato producer with growing U.S. retail and foodservice presence. Sells frozen fries in the same aisle and at comparable price tiers to Jesse & Ben's, representing a credible incumbent competitor.
• Lamb Weston Holdings: Largest North American frozen potato company and parent of Alexia Foods. Operates broadly in the same category with massive retail and foodservice distribution — defines the competitive set Jesse & Ben's is taking share from.

Direct peers

• Cascadian Farm: Organic frozen food brand owned by General Mills with deep grocery penetration. Comparable clean-ingredient frozen positioning at scale, and a template for how a category leader can be acquired or out-executed.
• Alexia Foods: Premium frozen potato and vegetable brand owned by Lamb Weston, sold in the same frozen-aisle category as Jesse & Ben's with similar 'better-for-you' positioning and retail distribution. Most directly comparable clean-label frozen fry peer.
• Dr. Praeger's: Clean-label frozen vegetable brand positioned around simple, recognizable ingredients and dietary needs (gluten-free, vegan, kosher). Direct comparable in clean-label frozen CPG branding and retail strategy.
• Saffron Road: Clean-label frozen entrée brand focused on better-for-you ingredients and global flavors. Comparable as a mission-driven frozen CPG challenger selling through natural and conventional grocery channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jesse & Ben’s