Pax

What Pax does

Pax is an AI-native public safety company headquartered in São Paulo, Brazil, that builds an intelligence platform for Brazilian state and municipal law enforcement. Founded in 2024 (operating publicly as Paladium until rebranding to Pax in May 2026) by engineers and entrepreneurs from Stanford, MIT, Harvard, ITA, and the University of São Paulo with prior experience at Google, Meta, Uber, and Nubank, the company connects city-deployed surveillance cameras, police reports, arrest warrants, and a broad set of Brazilian public databases (Córtex, BNMP, CPF, SINIC, RENASCH, RENAVAN, CNH, CadUnico, ICN, TSE, SIRC, CRC Nacional) into a continuously updated intelligence graph. Investigators interact with the platform through a natural-language conversational interface that surfaces investigative leads and real-time alerts from multimodal evidence; every query is logged and attributed to an identified operator for auditability.

The platform is modular, with isolated modules for cadastral, personal, and sensitive personal data, encrypted at-rest storage, and integration with city camera infrastructure and third-party videomonitoring hardware. Production capabilities include real-time facial recognition with biometric embeddings, license plate recognition matched against national stolen-vehicle registries, anomaly/alert generation on the intelligence graph, and cross-database knowledge retrieval — all in market across 30+ cities in the states of Paraná and Goiás, with documented outcomes of a 27% reduction in violent crime and a near-doubling of solved cases in the first large-scale municipal deployment (Luziânia, Goiás).

Pax operates as a business-to-government (B2G) vendor under a sales-led, enterprise field-sales go-to-market targeting state public-security secretariats and municipal guard commands. Revenue is generated through quote-based, multi-year platform contracts combining software licensing with deployment, integration, training, and ongoing support (managed services). An adjacent revenue stream — compliance, integrity, and ethics advisory services inherited from the Paladium era — supplements the core platform business. The company is privately held; its sole disclosed capital event is a $40 million seed round co-led by Greenoaks and Benchmark in May 2026, the largest seed round ever raised by a Brazilian startup.

Name

Pax

Legal name

Pax Tecnologia Brasileira

Website

https://pax.ai

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Pax is an AI-native public safety platform for Brazilian state and municipal law enforcement, connecting city cameras, police records, and criminal databases into a unified intelligence graph that helps investigators solve violent crimes faster.

Ownership category

akta.pro rank

Product category

Public Safety Software

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior) (BPAKAGAK)

akta.pro secondary industries

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

Keywords

• AI public safety
• Law enforcement software
• Video intelligence platform
• Facial recognition systems
• Criminal investigation tools

Headquarters

HQ city

Brazil

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Public-sector platform contracts (B2G): Recurring/contract-based revenue from state and municipal governments that license the Pax AI public-safety platform. Pricing is quote-based and not publicly disclosed. Customer relationships are multi-year government deployments (e.g., 30+ cities in Paraná and Goiás) that combine software licensing with deployment, integration, training, and ongoing support — typically structured as SaaS or managed services tied to public-sector procurement. The company also integrates third-party videomonitoring hardware provided by Paladium or by customers into the platform.
2. Compliance, integrity, and ethics advisory services: Adjacent revenue stream from integrity/compliance program services to public-sector clients, including ethics codes, anti-corruption policies, due diligence, training, and governance tooling — reflecting the company's Paladium-era heritage of being a public-sector integrity and governance vendor.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Pax builds an AI-native intelligence platform for law enforcement that connects city-deployed surveillance cameras, police records, arrest warrants, and disconnected Brazilian criminal databases into a continuously updated intelligence graph. Investigators query this unified data through a conversational natural-language interface to generate real-time investigative leads, supported by facial-recognition and license-plate-recognition modules running on the video feed.

Product overview

Pax offers a single AI-native platform (marketed publicly as the Pax AI public-safety platform and developed under the corporate name Plataforma Paladium de Investigação) for law enforcement. It is built as a modular but unified architecture: city-deployed Câmeras de Videomonitoramento feed raw video into the platform, where dedicated modules — the facial-recognition module and the License Plate Recognition (LPR) module — transform that video into structured signals, and the real-time intelligence graph & alerts engine fuses those signals with cross-referenced records from Brazilian government databases (Córtex, BNMP, CPF, SINIC, RENASCH, RENAVAN, CNH, CadUnico, ICN, TSE, SIRC, CRC Nacional) and police reports. Officers interact with this combined system through a conversational interface that delivers investigative leads, and every query is logged to an identified operator for auditability.

Differentiator

Problem solved

Functional benefit

Products and services

• Pax AI public-safety platform AI-native intelligence platform for state and municipal law enforcement that ingests video from city-deployed cameras, cross-references police records and Brazilian government databases (Córtex, BNMP, CPF, SINIC, RENASCH, RENAVAN, CNH, CadUnico, ICN, TSE, SIRC, CRC Nacional), and exposes a conversational natural-language interface that delivers investigative leads, real-time alerts, facial-recognition matches, and license-plate lookups to investigators with full per-query audit trails.
• Compliance, integrity, and ethics advisory services Adjacent professional-services offering to Brazilian public-sector clients covering ethics codes, anti-corruption policies, due diligence, training, governance tooling, and integrity-channel programs. Reflects the company's Paladium-era heritage as a public-sector integrity and compliance vendor and is sold as a separate engagement from the AI platform.

Quantifiable outcome

• 27% reduction in violent crimes (homicides, armed robberies, theft) in Luziânia within 6 months of deployment
• +6 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability10 records

Feature7 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Oosto (formerly AnyVision): AI-based facial-recognition and video-analytics vendor serving law enforcement and public-sector customers globally. Comparable as a peer in the same computer-vision + law-enforcement AI category, with overlapping deployment models.

Direct peers

• BriefCam: Video-content analytics platform (now part of Canon) used by law enforcement to search and analyze surveillance footage. Comparable as a video-AI overlay that turns city camera feeds into investigative leads — overlaps directly with Pax's video module and conversational search.
• Flock Safety: US-based AI public-safety platform specializing in license plate recognition, video surveillance, and intelligence for law enforcement. Most direct global comparable — same AI-for-policing category, similar LPR/computer-vision stack, and backed by Greenoaks (also a Pax investor), making it the clearest product and investor-network peer.
• Rekor Systems: AI platform for roadway intelligence and public safety, with LPR, vehicle recognition, and real-time alerting for law enforcement. Closely comparable to Pax's LPR + intelligence-graph module for vehicle-related investigations.
• Clearview AI: Facial-recognition vendor widely used by US law enforcement for investigative matching. Comparable as a biometric-identification layer in policing workflows, though Pax bundles facial recognition with a much broader city-data intelligence graph.

Broad incumbents

• Motorola Solutions: Global incumbent in mission-critical public-safety communications, command-center software (CommandCentral), and video analytics. Comparable as a broad incumbent selling unified policing/analytics platforms to state and municipal governments worldwide.
• Palantir Technologies: Data-fusion and intelligence-platform vendor with deep government/law-enforcement deployments (Gotham, Foundry). Comparable as a higher-end competitor that aggregates disparate government databases and sensors into investigative intelligence graphs — the same architectural pattern Pax is executing at the municipal level.
• Axon: US-listed incumbent dominating US law-enforcement technology (body cameras, TASER, digital evidence, real-time crime-center software). Comparable as the broad platform that aggregates police video, records, and analytics into a single workflow — a template Pax is replicating for Brazil.
• Veritone: AI platform with strong public-sector and law-enforcement applications (audio/video analytics, facial recognition, intelligent evidence management). Comparable as an AI-native platform that turns unstructured police data into investigative workflows.
• Genetec: Unified physical-security platform (video surveillance, access control, LPR) widely deployed at city scale. Comparable as the incumbent city-camera and ALPR operating layer Pax often integrates with rather than replaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pax