Workspace Resource

What Workspace Resource does

Workspace Resource, Inc. is a privately held commercial furniture dealer and interior design services firm founded in 1986 and headquartered in the Beacon Building in downtown Tulsa, Oklahoma, where it has operated since 1991 under Owner and CEO Roger Rodich. The company operates as a Haworth Preferred Dealer — a flagship channel-partner status held for over two decades — and resells and installs commercial furniture sourced from Haworth and other partner manufacturers. Its customer base spans commercial offices plus specialized verticals including healthcare, education, energy, hospitality, and performing arts, with named institutional clients such as Oral Roberts University, Tulsa Community College, Highlands Oncology Group, Utica Park Clinic, Hotel Indigo, Cimarex Midland, and The McKnight Center. Geographically, the company is concentrated in the Tulsa Metropolitan Area.

Workspace Resource's product portfolio is organized across six catalog categories — Seating, Tables, Casegoods, Workstations, Space Defining (moveable walls, partitions, office pods), and Miscellaneous (whiteboards, signage, acoustic solutions) — with the full range browsable on its workspaceok.com online catalog filtered by manufacturer. The business operates without any proprietary technology platform; its technical stack centers on industry-standard design tools (AutoCAD, CET) for furniture specification and space planning. Revenue is generated through three streams: one-time commercial furniture sales (resale of partner-manufactured goods), design and planning services (specification, 3D renderings, space planning), and installation/project management services. Go-to-market is a consultative enterprise field-sales motion, supplemented by a downtown Tulsa showroom, an online catalog, an online portfolio, a content blog, and social media presence across five platforms. Operational assets include 20,000+ square feet of warehouse storage for off-site customer inventory and a full-service internal team covering sales, design, project management, and installation.

Name

Workspace Resource

Legal name

Workspace Resource, Inc.

Website

https://workspaceok.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Workspace Resource is a Tulsa-based Haworth Preferred Dealer offering full-service commercial furniture sales, design, specification, installation, and project management for offices, healthcare, education, hospitality, and energy clients across the Tulsa Metropolitan Area.

Ownership category

akta.pro rank

Product category

Commercial Furniture Services

NAICS

Interior Design Services (54141), Office Administrative Services (5611)

SIC

Services-Facilities Support Management Services (8744), Retail-Furniture Stores (5712)

akta.pro primary industry

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)

akta.pro secondary industry

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)

Keywords

• Commercial furniture dealer
• Office furniture sales
• Workspace design services
• Furniture installation services
• Haworth dealer network

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Commercial Furniture Sales: One-time sale of commercial furniture products sourced from manufacturer partners, including seating, tables, casegoods, workstations, and space-defining products.
2. Design and Planning Services: Full-service furniture design and planning, including space planning, furniture specification, 3D renderings, and design consultation as part of the furniture procurement process.
3. Installation and Project Management: Installation, reconfiguration, and move services conducted by Workspace Resource personnel, along with project management for complex furniture projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Workspace Resource is a Tulsa, Oklahoma-based commercial furniture dealership that sells, designs, plans, delivers, and installs office furniture and architectural interiors. Operating as a Haworth Preferred Dealer since 1986, the company offers integrated workspace solutions including seating, desking systems, tables, architectural walls, lounge furniture, and accessories, combined with full-service design, project management, installation, and inventory management.

Product overview

Workspace Resource is a Haworth Preferred Dealer and commercial furniture company founded in 1986, offering a comprehensive portfolio of office furniture products and services. Their product catalog is organized into six main categories: Seating (Task/Conference, Guest/Side, Lounge, Outdoor, Cafe/Dining, Fixed/Auditorium), Tables (Conference, Cafe/Dining, Height Adjustable, Outdoor, Side/Occasional, Training), Casegoods (Desks, Reception, Credenzas, Lecterns, Space Dividers, Workstations), Workstations, Space Defining (Moveable Walls, Freestanding Partitions, Office Pods), and Miscellaneous (Waste/Recycling, Planters, Whiteboards, Signage, Acoustic/Sound, Display Cases). Complementary services include Installation, Design Support, Move Services, Project Management, Reconfigurations, and Inventory Management with 20,000+ sq ft warehouse storage.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Full-service project management from concept to completion with trained internal teams
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HaworthcoreChannel Partner/ Reseller/ DistributorWorkspace Resource is a Haworth Preferred Dealer, serving as the primary manufacturer partnership for over two decades. Haworth is a global commercial furniture manufacturer with over 75 years of experience, known for innovative design, ergonomic seating, collaborative workspaces, and sustainability. Workspace Resource provides exclusive local dealer access to Haworth's full product portfolio including seating, tables, casegoods, workstations, and moveable walls.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MillerKnoll: Major office furniture manufacturer (Herman Miller + Knoll + DatesWeiser) competing in the same Tulsa-area specifications through its own dealer network. Represents the alternative flagship brand Workspace Resource could lose deals to.
• HNI Corporation: Office and hearth products manufacturer (HON, Allsteel, Gunlocke) with an extensive commercial furniture dealer footprint. Competes for the same corporate, healthcare, and education furniture budgets via its dealer network.
• Steelcase: Largest US office furniture manufacturer operating through an extensive dealer network. Competes with Workspace Resource indirectly via competing Steelcase, Allsteel, and Coalesse dealers in the same regional accounts.
• JLL (Jones Lang LaSalle) — Work Dynamics: Global commercial real estate services firm with integrated workplace design, furniture procurement, and move management services. Increasingly competes with traditional dealers like Workspace Resource on large enterprise accounts.

Direct peers

• Intereum: Workplace solutions provider delivering commercial furniture, design, project management, and installation services. Operates as a Haworth-aligned dealer with overlapping service model.
• Tangram Interiors: Commercial furniture dealer and workspace interiors firm providing design, specification, and installation services across multiple US markets. Closely mirrors Workspace Resource's consultative dealer model.
• Custer Workplace Interiors: Multi-state commercial furniture dealership offering workspace planning, specification, installation, and project management from partner manufacturers. Highly comparable full-service dealer model to Workspace Resource.
• One Workplace: Haworth Preferred Dealer offering full-service commercial furniture, design, and installation services to enterprise clients. Direct competitor in the Haworth dealer ecosystem with similar value proposition.
• PLI (Professional Leather Inc.): Commercial interiors and office furniture provider based in Oklahoma, offering space planning, furniture specification, and installation services — directly competitive within the same regional market as Workspace Resource.

Peers

• Haworth:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/workspaceok
• Facebookfacebook.com/workSpace
• LinkedInlinkedin.com/company/workspace-resource
• Instagraminstagram.com/workspace_ok
• Pinterestpin.it/7M9oCd0hL

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workspace Resource