Zaretsky And Associates, Inc., Project Scion

What Zaretsky And Associates, Inc., Project Scion does

Zaretsky and Associates, Inc. is a privately held, founder-owned landscape design and installation firm headquartered at 1965 Watson Hulburt Road in Macedon, New York, serving Monroe, Wayne, and Ontario Counties, the city of Rochester, the Finger Lakes region, and Western New York. The firm was established by Bruce Zaretsky in 1989 after he had worked in the landscape design-build field since 1980; Sharon Coates, a Rochester Institute of Technology business graduate with garden design and custom glass expertise, joined as co-founder in 1997 to form the current partnership. Together they lead an 11-50 employee organization whose work integrates creative landscape design with installation engineering.

The firm's service portfolio spans the full scope of high-end residential outdoor living: plantings and garden design; stonework including patios, walkways, and retaining walls; low-voltage LED landscape lighting with astronomical timers and smartphone controls; custom carpentry (decks, screened porches, fences, and pergolas built with Azek composite and FSC-certified sustainable hardwoods); pools and water features; stone walls; custom mosaic-like glass installations designed by Coates; outdoor kitchens; and a niche Healing Gardens practice that has produced the Woodward Healing Garden at Rochester General Hospital. Underlying technology is traditional landscape design and installation craft rather than software or proprietary IP; the firm coordinates with select installers for water-feature and pool execution.

The business model is professional services with quote-based pricing set during direct consultation - no public pricing tiers or fee schedules exist. Go-to-market is sales-led and consultative: lead capture through the company website and phone, an on-site property evaluation, and collaborative design driven by client preferences, property architecture, lifestyle factors, and environmental considerations. Distribution is entirely direct (no resellers or third-party channels), and marketing relies on the website's project gallery and recurring participation in the Gardenscape: The Rochester Flower and Garden Show. The customer base is primarily residential property owners (segment-level horizontal segmentation), with selective enterprise work such as the Rochester General Hospital healing garden and ongoing municipal consulting engagements for the Towns of Penfield and Victor.

Name

Zaretsky And Associates, Inc., Project Scion

Legal name

Zaretsky and Associates, Inc.

Website

https://zaretskyassociates.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Zaretsky and Associates is a privately held Western New York landscape design and installation firm serving residential homeowners with plantings, stonework, lighting, carpentry, water features, and healing gardens since 1989.

Ownership category

akta.pro rank

Product category

Landscape Design Services

NAICS

Landscape Architectural Services (54132), Landscaping Services (561730)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

akta.pro secondary industries

Pergolas, Pavilions & Hardscape Shade Structures (HSAIACAH), Pergola, Arbor & Trellis Installation/Repair (HSAIAJAG), Outdoor & Landscape Lighting Installation (HSAOAFAB)

Keywords

• Landscape design services
• Landscape installation
• Outdoor living construction
• Hardscape and stonework
• Therapeutic garden design

Headquarters

HQ city

Macedon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Landscape Design and Installation Services: Full-service landscape design, installation, and consulting for residential properties. Services include plantings, stonework, landscape lighting, carpentry, pools, water features, and outdoor kitchens.
2. Custom Design Consultation: Design consultation services working with client preferences, property architecture, and environmental factors to create personalized landscape designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Zaretsky and Associates provides full-service landscape design, installation, and consulting for residential and select commercial/institutional properties. Offerings span plantings, stonework (patios, walkways, retaining walls), low-voltage LED landscape lighting, custom carpentry (decks, porches, fences, pergolas), pools and water features, stone wall engineering, custom glass artwork, therapeutic healing gardens, and outdoor kitchens. Services are delivered via consultative design collaboration followed by professional installation.

Product overview

Zaretsky & Associates is a landscape design and installation firm offering comprehensive outdoor living solutions. Founded in 1989 and serving Monroe, Wayne, Ontario Counties, Rochester, the Finger Lakes and Western New York, the company provides a unified portfolio of interlocking services including plantings/garden design, stonework (patios, walkways, retaining walls), landscape lighting (LED with smartphone controls), custom carpentry (decks, porches, fences, pergolas using Azek and FSC-certified materials), pools and water features, glass artistry, healing gardens, and outdoor kitchens. The firm is led by co-founders Bruce Zaretsky (design and installation engineering) and Sharon Coates (operations and garden design), who emphasize collaborative design processes tailored to client lifestyle and property architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design and Consulting Professional landscape architecture services incorporating client collaboration, on-site property assessment, and design tailored to lifestyle factors, environmental conditions, and home architecture. For residential property owners.
• Plantings Garden design and installation services featuring flower arrangements, plant selection, and landscape plantings that form the aesthetic foundation of outdoor spaces.
• Stonework Hardscaping services including patios, walkways, and stone installations using timeless materials installed with structural integrity and care.
• Landscape Lighting Low-voltage outdoor lighting installation featuring LED fixtures, astronomical timers, and smartphone controls to extend garden enjoyment into evening hours.
• Carpentry Custom wood structures including decks, screened porches, fences, and pergolas built with pressure-treated materials, Azek composite products, and FSC-certified sustainable hardwoods.
• Pools and Water Features Design of water features ranging from simple bubbling boulders to large-scale ponds, waterfalls, and ceramic urns, working with select installers for complete installation.
• Stone Walls Engineering and installation of retaining walls for terracing, structural support, and leveling applications, built to last a lifetime.
• Custom Glass Artwork Custom glass work featuring mosaic-like installation techniques and Arts-and-Crafts details, creating unique artistic elements for landscapes.
• Healing Gardens Specialized therapeutic garden design creating restorative outdoor spaces for healthcare settings.
• Outdoor Kitchens Custom outdoor cooking installations ranging from built-in grills to complete kitchens with sinks, rotisseries, and refrigerators for outdoor dining.

Quantifiable outcome

• Dozens of design and business ethics awards

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gardenscape: The Rochester Flower and Garden ShowminorStrategic or Co-development PartnerZA participates in this annual garden show, forcing flowering plants for display gardens in the winter months.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mariani Landscape: Mariani Landscape is a family-owned, multi-state landscape design-build firm offering comprehensive residential and commercial outdoor living solutions. Comparable full-service portfolio including plantings, hardscape, lighting, carpentry, and water features.
• Anthony Wilder Design/Build: Anthony Wilder Design/Build is a residential-focused landscape design and construction firm in the Mid-Atlantic offering integrated design-build services for high-end homeowners. Highly comparable to Zaretsky's bespoke, full-service residential model with strong founder-driven brand identity.
• Lifescape Colorado: Lifescape Colorado is a design-build landscape firm serving affluent residential clients in the Rocky Mountain region with integrated hardscape, planting, lighting, and water feature services. Comparable premium residential model and integrated service approach.
• Exterior Worlds: Exterior Worlds is a Houston-based residential landscape design and construction firm offering custom design-build with comprehensive outdoor living services. Comparable in custom design orientation and broad service breadth.
• LeBlanc Landscaping: LeBlanc Landscaping is a New England-based full-service residential landscape design, installation, and maintenance firm. Comparable in scale, residential focus, and integrated service offering to Zaretsky, serving a similar affluent homeowner segment.
• Walnut Hill Landscape Company: Walnut Hill Landscape Company is a Boston-area residential landscape design-build firm providing integrated landscape, hardscape, and outdoor living services. Comparable regional premium-residential positioning with similar service mix.

Broad incumbents

• Ruppert Landscape: Ruppert Landscape is a large Mid-Atlantic commercial and residential landscape services company with design-build, installation, and maintenance capabilities. Overlaps with Zaretsky on design-build but operates at materially greater scale and geographic breadth.
• Davey Tree Expert Company: Davey Tree Expert Company is a national, employee-owned provider of tree care, landscape design, and environmental services. Overlaps with Zaretsky on landscape services but operates across a much broader portfolio including arboriculture and commercial grounds management.
• Bartlett Tree Experts: Bartlett Tree Experts is a national residential and commercial arboriculture and landscape services company with design consultation, planting, and grounds management capabilities. Provides adjacent, broader-scale landscape services overlapping with Zaretsky's tree and planting work.

Emerging players

• Yardzen: Yardzen is an online landscape design platform connecting homeowners with remote designers and local installers. Represents an emerging digitally-native model that intersects with Zaretsky's residential design market through a different delivery mechanism.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zaretsky-and-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zaretsky And Associates, Inc., Project Scion