Well In Desert
PT TISU-AJAIB, operating as SBOBET88, is an Indonesia-based online sports betting platform founded in 2004, offering football betting, Mix Parlay, casino, and slot games to individual Indonesian bettors and broader Asian/European markets via web and mobile.
- Company typePrivate
- Founded2004
- HeadquartersPalm Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Well In Desert firmographics
Firmographics- Name
- Well In Desert
- Legal name
- PT TISU-AJAIB
- Website
- https://wellinthedesert.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PT TISU-AJAIB, operating as SBOBET88, is an Indonesia-based online sports betting platform founded in 2004, offering football betting, Mix Parlay, casino, and slot games to individual Indonesian bettors and broader Asian/European markets via web and mobile.
- Ownership category
- akta.pro rank
Well In Desert industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132), Casinos (except Casino Hotels) (71321)
- akta.pro primary industry
- Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB)
- akta.pro secondary industries
- Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)
Keywords
Where Well In Desert is headquartered
LocationHeadquarters
- HQ city
- Palm Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Well In Desert business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Sports Betting Transaction Fees: Revenue generated from sports betting activities including handicap betting, mix parlay, and various league betting options. The platform takes a commission/house edge on all bets placed.
- Casino and Slot Gaming: Revenue from casino games and slot machine offerings available on the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Minimum deposit starting from Rp 5.000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Well In Desert product offering
Product offeringCore offering
Well In Desert operates SBOBET88, an online sports betting platform offering Judi Bola (football/soccer betting with handicap markets), Mix Parlay (multi-leg combination bets), Casino games, and Slot games. The platform is accessible via desktop website, SBOBET Mobile (smartphone browsers), and Sbobet WAP (lightweight mobile interface), operating 24 hours nonstop with IDR-currency deposits via Bank transfer, QRIS, and E-Wallet.
Product overview
SBOBET88 operates as an online sports betting platform offering Judi Bola (football betting), Mix Parlay combination bets, Casino games, and Slot games. The platform provides access through multiple channels including desktop website, SBOBET Mobile (smartphone browsers), and Sbobet WAP (lightweight mobile version). Founded in 2004, it serves players across Asia and Europe with 24-hour operations, supporting payments via Bank transfer, QRIS, and E-Wallet with IDR currency.
Differentiator
Problem solved
Functional benefit
Products and services
- SBOBET88 Online Sports Betting Platform Comprehensive online sports betting platform offering Judi Bola (football betting), Mix Parlay combination bets, Casino games, and Slot games, accessible via desktop, mobile web (Sbobet WAP), and mobile applications. Operates 24/7 with IDR currency, supporting deposits via Bank transfer, QRIS, and E-Wallet, serving players in Asia and Europe since 2004.
- Judi Bola (Football Betting) Online football/soccer betting service providing handicap betting, full-time results, and various football league markets including international competitions for individual bettors.
- Mix Parlay (Combination Betting) Multi-leg combination betting feature allowing players to combine multiple selections from international leagues and popular matches into a single wager with accumulated odds for higher potential payouts, supported by a Mix Parlay Calculator tool.
- Bandar Judi Bola (Trusted Football Betting Agent) Trusted football betting intermediary service providing access to comprehensive betting markets, live betting options, and competitive odds across multiple leagues for individual bettors seeking a reliable agent.
- SBOBET Mobile Mobile-optimized version of the SBOBET platform enabling users to place bets and access account features via smartphone browsers (Android and iPhone) without requiring additional app installation.
- Sbobet WAP Lightweight mobile betting interface designed for basic mobile browsers with simplified navigation, simpler appearance, and essential betting functions for users on low-bandwidth mobile devices.
- Casino and Slot Games Online casino games and slot machine offerings available on the SBOBET88 platform, generating additional transaction-fee revenue alongside sports betting for individual users.
Quantifiable outcome
- Operating 24/7 nonstop
- +1 more outcomes
Companies that use Well In Desert
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Well In Desert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Well In Desert partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Bank MandiriminorPayment method partner for bank transfers and transactions
- Bank Negara Indonesia (BNI)minorPayment method partner for bank transfers
- Bank Rakyat Indonesia (BRI)minorPayment method partner for bank transfers
- Bank Indonesia Syariah (BSI)minorIslamic banking payment method partner
- ShopeePayminorE-wallet payment method partner for deposits and withdrawals
- QRISminorIndonesian QR payment standard integration for seamless deposits
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Well In Desert competitors and assessment
Company assessmentBroad incumbents
- Betway: Established international online sportsbook and casino brand with sports betting, mix parlay, and casino products. Comparable product breadth though focused on regulated markets and stronger brand presentation.
- SBOBET: The upstream sportsbook platform and brand that SBOBET88 operates as an authorized agent of. Directly comparable product (handicap, mix parlay, casino) and the same target customer base across Asia; SBOBET is the incumbent whose brand authority the agent resells.
- 1xBet: Large international online sportsbook and casino operator with deep presence across Asian and emerging markets. Comparable on full sportsbook + casino + slots product mix and aggressive online acquisition, though much larger and more globally diversified.
- Bet365: Global online sportsbook and gaming incumbent with comprehensive sports betting, mix parlay, casino, and slots products. Comparable core product offering though serves a far broader, regulated geographic footprint.
- Betfair: Major international sportsbook and exchange operator offering sports betting, exchange, casino, and slots. Comparable product breadth though primarily serving regulated markets rather than agent-distributed Asian channels.
Direct peers
- Dafabet: Asia-focused online sportsbook and casino operator offering handicap betting, mix parlay, slots, and live dealer casino. Directly comparable on product mix, customer geography (Indonesia, Southeast Asia), and the same agent/affiliate distribution model.
- CMD368: Asian online sportsbook focused on football handicap, mix parlay, and live betting with a strong Indonesian user base. Closely comparable product, customer segment, and mobile-first distribution model.
- Pinnacle: Sharp online sportsbook with strong Asian and international market presence, competitive odds, and focus on high-volume bettors. Comparable core sportsbook product and customer base of serious football/handicap bettors.
- 22Bet: Online sportsbook and casino operator with significant Asian and Indonesian user base offering football handicap, mix parlay, casino, and slots. Closely comparable product and customer geography.
- M88 / Mansion88: Asia-focused online sportsbook and casino brand with strong Indonesian and Southeast Asian presence, offering handicap, mix parlay, casino, and slots. Closely comparable target market, product mix, and agent-based distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Well In Desert social profiles
Digital presenceWell In Desert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Well In Desert leadership team
Management profileNumber of profiles
Well In Desert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Well In Desert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Well In Desert
What does Well In Desert do?
Well In Desert operates SBOBET88, an online sports betting platform offering Judi Bola (football/soccer betting with handicap markets), Mix Parlay (multi-leg combination bets), Casino games, and Slot games. The platform is accessible via desktop website, SBOBET Mobile (smartphone browsers), and Sbobet WAP (lightweight mobile interface), operating 24 hours nonstop with IDR-currency deposits via Bank transfer, QRIS, and E-Wallet.
Is Well In Desert a public or private company?
Well In Desert is a private company. It is classified as unknown and is currently operating.
When was Well In Desert founded?
Well In Desert was founded in 2004. It employs 1 to 10 people.
Where is Well In Desert based?
Well In Desert is headquartered in Palm Springs, United States, in the North America region.
How does Well In Desert make money?
Two revenue lines are on record. Sports Betting Transaction Fees are the primary driver. The others are casino and Slot Gaming.
Who are Well In Desert's main competitors?
Broad incumbents on record are Betway, SBOBET, 1xBet, Bet365 and Betfair. Direct peers are Dafabet, CMD368, Pinnacle, 22Bet and M88 / Mansion88.
Does Well In Desert have an API?
No public API is recorded for Well In Desert.
What industry is Well In Desert in?
Well In Desert's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAB, Retail Sportsbooks (On-Premise, Kiosks & In-Venue), with a secondary code of MPAEACAC, Sportsbook Platform & PAM Providers (B2B). Its NAICS code is 7132.