Trinatural Healthcare

What Trinatural Healthcare does

TriNatural Healthcare is a privately-held, founder-owned holistic healthcare clinic operating from a single location in downtown Vancouver, WA, since 2007. The clinic delivers integrated chiropractic care, acupuncture, and massage therapy under one roof, augmented by specialized soft-tissue and modality techniques including Active Release Technique (ART), Graston Technique, and Erchonia Low-Level Laser Therapy (LLLT). Its practitioner team comprises three Doctors of Chiropractic (Dr. Kamala Griffith, Dr. Kari Johnston, Dr. Sean Robins), two Licensed Acupuncturists (Barbara Beale, Amanda Lewis), at least eight Licensed Massage Therapists, and five office staff, co-led by founders Barbara Beale, LAc (since 1997) and Dr. Kamala Griffith, DC (since 2004). Services address neuromusculoskeletal pain, headaches, TMJ disorders, sports and auto injuries, worker's compensation cases, concussion/TBI recovery, and pregnancy-related discomfort.

The clinic operates on a direct-to-consumer professional services model, with patients booking appointments by phone or email at the 3305 Main Street clinic. Revenue is generated through fee-for-service healthcare delivery, billed either to patients directly or reimbursed via a broad in-network insurance network including Aetna, BCBS, Cigna, Kaiser Permanente, Medicare, United Healthcare, and others, plus worker's compensation, PIP/auto insurance, and VA benefits. The go-to-market motion relies on local SEO, a content marketing blog, a Facebook presence, Google reviews, and word-of-mouth referrals. There are no external investors, no funding rounds, no expansion beyond the single site, and no disclosed revenue figures. The business is classified as a small private healthcare practice with stable, long-tenured operations.

Name

Trinatural Healthcare

Legal name

TriNatural Healthcare

Website

https://trinaturalhealthcare.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

TriNatural Healthcare is a privately-held, single-location holistic clinic in Vancouver, WA, founded in 2007, delivering integrated chiropractic, acupuncture, and massage therapy to local patients via direct appointments and broad insurance reimbursement.

Ownership category

akta.pro rank

Product category

Holistic Healthcare Services

NAICS

Offices of Chiropractors (621310), Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industry

Prenatal & Postpartum Chiropractic (HSADALAD)

Keywords

• Chiropractic care
• Acupuncture services
• Massage therapy
• Soft tissue treatment
• Holistic healthcare

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Service Fees: Direct patient service fees for chiropractic care, acupuncture, and massage therapy. Services are billed to insurance or paid out-of-pocket by patients. The clinic participates with multiple insurance providers including Aetna, BCBS, Cigna, Kaiser, Medicare, and many others.
2. Insurance Reimbursement: Revenue from in-network insurance billing with multiple major insurance carriers including Aetna, American Specialty Health, BCBS, CHP, Cigna, First Choice Healthcare, Kaiser, LifeWise, Medicare, Moda, Optum, Premera, Pacific Source, Providence, Regence, TriWest/VA, and United Healthcare.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TriNatural Healthcare is a holistic healthcare clinic in Vancouver, WA that delivers in-person chiropractic care, acupuncture, and massage therapy services. The clinic combines these core modalities with specialized soft tissue techniques such as Active Release Technique (ART), Graston Technique, and Erchonia Low-Level Laser Therapy (LLLT) to treat neuromusculoskeletal pain, injuries, and chronic conditions for individual patients.

Product overview

Trinatural Healthcare is a holistic healthcare clinic offering a unified suite of therapeutic services centered around three core offerings: Chiropractic Care, Acupuncture, and Massage Therapy. These core services are complemented by specialized treatment modules including Active Release Technique (ART), Graston Technique, and Erchonia Laser/Low-Level Laser Therapy (LLLT) which are used in combination to address specific conditions. The clinic provides targeted treatment programs for concussion/TBI, TMJ disorders, neck/back pain, car accident rehabilitation, workers' compensation cases, plantar fasciitis, knee/shoulder pain, and pregnancy support. Services are delivered by licensed practitioners including three chiropractors (Dr. Kamala Griffith, Dr. Kari Johnston, Dr. Sean Robins), two acupuncturists (Barbara Beale, Amanda Lewis), and multiple massage therapists. The clinic positions itself as a conservative, drug-free alternative to medications or surgery.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Hands-on healthcare service diagnosing and treating neuro-musculoskeletal conditions using manual techniques and therapeutic instruments. Treatments are customized for each patient and delivered by Doctors of Chiropractic at the Vancouver, WA clinic.
• Acupuncture Traditional Chinese medicine service using thin needles strategically placed to treat pain, stress, and a variety of other conditions. Delivered by Licensed Acupuncturists Barbara Beale, LAc and Amanda Lewis, LAc.
• Massage Therapy Therapeutic massage applying touch and pressure to manipulate soft tissues and muscles of the body, available as a standalone treatment or in tandem with chiropractic and acupuncture services. Improves range of motion and vascular/lymphatic flow.
• Active Release Technique (ART) Patented soft tissue system that treats problems with muscles, tendons, ligaments, fascia, and nerves through hands-on therapy targeting adhesions and scar tissue.
• Graston Technique Instrument-assisted soft tissue mobilization using specially designed stainless steel instruments to detect and treat areas exhibiting chronic inflammation or soft tissue fibrosis.
• Erchonia Laser Therapy (Low-Level Laser Therapy) Low-level laser technology (LLLT) that promotes cellular regeneration, reduces inflammation, and accelerates healing without causing heat or tissue damage. Used for pain relief, concussion/TBI treatment, and other conditions.
• Car Accident & Workers' Compensation Rehabilitation Tailored rehabilitation programs addressing whiplash, soft tissue injuries, and chronic pain from car accidents or workplace incidents, with billing handled through PIP/auto insurance and workers' compensation.
• Pregnancy Support Specialized pregnancy massage and acupuncture services to alleviate back pain, swollen feet, tension, and support overall well-being for expectant mothers.
• Ashiatsu Massage Barefoot massage technique using deep, soothing pressure from the therapist's feet to relieve tension and address deep tissue needs, ideal for chronic muscle tightness.

Quantifiable outcome

• Many patients experience significant improvement after just a few ART sessions
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• AetnaminorOthersIn-network insurance provider accepted by TriNatural Healthcare. Patients with Aetna coverage can receive covered chiropractic, acupuncture, and massage therapy services at the clinic.
• BCBS (Blue Cross Blue Shield)minorOthersIn-network insurance provider. The clinic accepts Blue Cross Blue Shield plans for covered healthcare services.
• CignaminorOthersIn-network insurance provider accepted at TriNatural Healthcare for various covered services.
• Kaiser PermanenteminorOthersNotable in-network provider - the clinic specifically highlights that they work with Kaiser insurance, which they note is rare for chiropractic offices. Accepts Kaiser coverage for services.
• MedicareminorOthersAccepts Medicare insurance for eligible patients receiving covered healthcare services at the clinic.
• United HealthcareminorOthersIn-network insurance provider. Patients with United Healthcare coverage can receive covered services at the clinic.
• American Specialty HealthminorOthersIn-network provider for chiropractic and related services through American Specialty Health plans.

Scale indicators1 record

Recent moves7 records

Expansion highlights3 records

Direct peers

• The NOW Massage: Boutique massage therapy franchise targeting urban/suburban consumers; comparable as a direct competitor for massage-spend share and an indicator of brand-led scaling in the massage category.
• The Joint Chiropractic: Largest chiropractic chain in the U.S. with walk-in, insurance-free model; directly comparable as a consumer-facing chiropractic services provider, though larger and without TriNatural's acupuncture/massage bundling.
• Massage Envy: National membership-based massage and skincare chain that has increasingly added chiropractic and stretch services; comparable as a multi-modality consumer wellness clinic competing for similar self-pay patients.
• Airrosti: Outcomes-based soft-tissue and chiropractic care provider; comparable because it emphasizes ART/Graston-style manual therapy and serves similar musculoskeletal pain patients, though it operates at greater scale and via employer contracts.
• Hand & Stone Massage and Facial Spa: Franchised massage and skincare chain that has begun adding chiropractic and acupuncture services at select locations; directly comparable as a multi-modality consumer wellness franchise competing in similar suburban markets.

Broad incumbents

• ATI Physical Therapy: Large national outpatient PT and sports-medicine chain; overlaps in musculoskeletal pain treatment and soft-tissue therapy, though ATI's core is physical therapy rather than chiropractic/acupuncture.
• U.S. Physical Therapy: Public operator of outpatient physical-therapy clinics; comparable as a broad incumbent in conservative musculoskeletal care, though primarily PT rather than chiropractic.
• Select Medical: Major specialty healthcare services operator with outpatient rehab and pain management divisions; comparable as an adjacent incumbent in musculoskeletal and rehabilitation services.

Regional players

• Wellbridge Athletic Club & Spa: Multi-location fitness and spa operator that bundles massage, acupuncture, and recovery services; comparable as a regional multi-modality wellness provider competing for similar affluent suburban wellness consumers.

Emerging players

• Restore Hyper Wellness: Franchised wellness studio offering cryotherapy, IV therapy, and recovery services with some chiropractic/massage add-ons; comparable as an emerging multi-modality consumer wellness brand in the same anti-pain/wellness category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TriNatural
• LinkedInlinkedin.com/company/trinatural-healthcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinatural Healthcare