What Atire OÜ does

Atire OÜ is a solo professional services consultancy founded in January 2013 by Tiina Reijonen and domiciled in Estonia, though functionally operating from Finland. The company delivers business advisory, sales and marketing consultation, tourism/hotel/restaurant development projects, and training lectures to clients across the Nordic and Baltic hospitality sectors. Its customer base spans regional government tourism bodies (Posintra, Visit Porvoo, Visit Loviisa), individual hospitality operators (My City Hotel, Unique Hotels, Himos Lomat, Ahlströmin Ruukit, Moskito Television), and education institutions (Edupoli, Estonian Business School, Point College, EHTE Estonian Hotel & Tourism School, Savonia). Services are priced either on a project basis or as a fixed monthly retainer, excluding VAT, and are delivered directly by the founder with no disclosed team or subcontractors.

The company operates with no proprietary technology platform, no AI/ML capabilities, and no digital product distribution; it is a pure human-delivered advisory practice. Go-to-market is sales-led and network-driven, relying on Tiina Reijonen's personal relationships and 25+ years of prior industry experience across Finnair, Reval Hotels, Tahko-Chalet Oy, and other hospitality operators. The primary marketing channel is the company website (atire.fi); no paid advertising, social media presence, or ecosystem partnerships are evident in the data. Atire OÜ is wholly founder-owned with no external investment, no subsidiaries, no certifications, and no disclosed revenue or financial metrics.

Name

Atire OÜ

Legal name

Atire OÜ

Website

https://atire.fi

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Atire OÜ is a solo founder-owned consultancy delivering business advisory, sales/marketing consulting, and training to tourism, hotel, and restaurant operators across the Nordic and Baltic markets, with services delivered personally by Tiina Reijonen.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Professional consulting services provided on a project-by-project basis or fixed monthly retainer. Services include tourism/hospitality development projects, sales and marketing consultation and training, and leadership workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Atire OÜ is a solo business consultancy providing advisory, development, and training services to tourism, hotel, and restaurant operators in the Nordic and Baltic markets. Services include business idea development, sales process improvement, marketing planning, team building, and operational efficiency projects delivered on a project-based or fixed monthly retainer basis. The firm also delivers lectures and training sessions at education institutions such as Edupoli, Estonian Business School, and Point College.

Product overview

Atire OÜ is a solo business consulting firm operated by Tiina Reijonen, offering advisory services rather than a technology product. The company provides a unified suite of professional services including business consulting and advisory, tourism/hotel/restaurant development projects, sales and marketing consultation, and training/lectures. These services are delivered directly by the owner and complemented by an extensive professional network to bring added value to client relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Consulting and Advisory Services Business development consulting for hospitality and tourism operators covering business idea development, sales process improvement, marketing planning, team building, and operational efficiency. Delivered as project-based or fixed monthly retainer engagements by owner Tiina Reijonen.
• Tourism, Hotel and Restaurant Development Specialized development projects for tourism, hospitality, and restaurant businesses in Nordic and Baltic markets, including market entry strategies and operational improvements for the travel industry. Delivered as project-based engagements.
• Sales and Marketing Consulting Consultation and training services for sales and marketing functions, including proactive sales planning for international markets and marketing strategy development for hospitality and tourism operators.
• Training and Lectures Educational sessions delivered in Finnish, English, and Swedish covering leadership, customer service, sales and marketing, production and pricing, internationalization, and cultural differences. Conducted at Edupoli, Estonian Business School, Point College, EHTE Estonian Hotel & Tourism School, and Savonia.

Quantifiable outcome

• 12 years of international airline business experience
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• Hotelschool The Hague: Leading hospitality management school delivering executive education, training, and applied research for hotel and tourism professionals. Comparable in delivering training and lectures to hospitality professionals, though as an educational institution rather than a consultancy.

Direct peers

• HVS Global Hospitality Services: Hospitality consulting firm providing feasibility studies, asset management, executive search, and operational advisory to hotel and tourism clients worldwide. Comparable in serving the same tourism/hotel/restaurant advisory customer base, but with global delivery.
• Horwath HTL: Global hospitality-focused consulting and advisory firm covering hotel strategy, feasibility, asset management, and operational improvement. Directly comparable as a specialized advisory serving hotel, tourism, and restaurant operators, though materially larger in scale.
• MKG Management: France-based hospitality strategy and management consulting firm serving hotel chains, independent properties, and tourism operators across Europe. Directly comparable in offering strategic and operational advisory to hospitality clients in European markets.

Broad incumbents

• EY-Parthenon (Travel & Hospitality): Global strategy consulting practice within EY with a dedicated travel, hospitality and leisure sector team. Overlaps on tourism/hospitality strategy consulting and international market entry advisory, but as part of a much broader portfolio.
• KPMG (Travel, Leisure & Hospitality): Big Four advisory firm with a global travel, leisure and hospitality sector practice offering strategy, operational, and transformation consulting. Comparable end clients and broad advisory mandate but far larger scale and broader portfolio than a solo consultancy.
• STR (CoStar Group): Global hospitality benchmarking and analytics firm serving hotel operators, chains, and tourism stakeholders with data, research, and advisory. Adjacent in serving the same hotel/tourism client base, though its core offering is benchmarking rather than hands-on consulting.
• CBRE Hotels (Hotel Advisory): Global real estate services firm with a dedicated hotels advisory practice serving investors, owners, and operators on hospitality strategy and transactions. Comparable end market but broader, institutionally-backed platform with significantly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atire OÜ