The Ella Project, LLC

What The Ella Project, LLC does

The Ella Project, LLC is a privately held, founder-led creative services business founded in 2016 and headquartered in Atlanta, Georgia. The company produces custom poetic tributes, framed keepsakes with engraving, and custom audio recordings, alongside creative writing workshops, for individuals and organizations commemorating personal milestones, romantic events, and bereavement. Its core technology is human-authored creative writing delivered through a three-step process: a free discovery call to capture personal memories, creation and review of a customized poem, and final delivery or presentation. Pricing is fixed per product tier, with audio recordings at $125.00, custom poem with frame and engraving at $200.00, and a bundle package at $275.00, paid on a one-time purchase basis with no subscription or recurring component.

The business operates a direct-to-consumer go-to-market model with a hybrid of digital and physical fulfillment. Customers initiate orders through the company website (ellaproject.org), remote buyers receive nationwide shipping, and Metro Atlanta customers can receive in-person delivery, including direct delivery to funeral homes for memorial tributes. The company supplements its website funnel with a community partner referral network spanning nonprofits (e.g., YWCA, NAACP of Cobb and Dekalb County, The Dr. Martin Luther King Jr. Center for Non-Violence), educational institutions (Spelman College, Clark Atlanta University, Georgia Gwinnett College, Lehman College, Eagle Academy for Young Men of New York), corporate clients (Facebook-Meta, Sodexo), and funeral service partners. The founder, Wanesha V. Spencer, who has over 15 years of social services experience and a published poetry album ("Down My Sidewalk"), serves as Chief Creative Officer and is the primary creative and operational driver of the business.

The company is structured as an LLC operating independently with no parent company, no institutional investors, and no disclosed funding rounds. Its trademarked brand, "The Ella Project℠," is inspired by the founder's late grandmother Mrs. Ella M. Spencer. Customer segments are split between bereaved individuals and families, couples celebrating milestones, personal occasion celebrants, and a secondary corporate/organizational segment, with all engagement delivered through one-time purchases rather than recurring contracts. The combination of a 1-10 employee footprint, bootstrapped capital structure, and craft-based service model positions the business as a small-scale lifestyle venture rather than a high-growth enterprise.

Name

The Ella Project, LLC

Legal name

The Ella Project, LLC

Website

https://ellaproject.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Ella Project, LLC is an Atlanta-based, founder-led creative services business that creates custom poetic tributes, framed keepsakes, custom audio recordings, and creative writing workshops for individuals and organizations across the United States, with localized in-person delivery in Metro Atlanta.

Ownership category

akta.pro rank

Product category

Custom Poetry Services

akta.pro primary industry

Anniversary & Milestone Celebration Services (HSACACAD)

akta.pro secondary industry

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Custom poetic tributes
• Memorial poetry services
• Personalized keepsake gifts
• Specialty framing engraving
• Creative writing workshops

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Poetic Products: One-time purchase model for custom-written poems available with or without framing and engraving. Revenue generated per order with no recurring component.
2. Audio Recording Services: Individual audio recordings of custom poems, sold as standalone products or as add-ons to framed poems.
3. Bundle Packages: Combined offerings of custom poem with frame, engraving, and audio recording at a discounted price point compared to individual purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Ella Project is a creative services company that creates custom-written poetic tributes for personal occasions, including memorials, weddings, anniversaries, birthdays, graduations, retirements, and corporate recognition. Each tribute is developed through a discovery-call process that captures personal memories and milestones, then delivered as a written poem, an engraved and specialty-framed keepsake, and/or a custom audio recording. The company also offers creative writing workshops focused on messages of hope and empowerment.

Product overview

The Ella Project is a small project hub offering specialized creative services. The core offering is Custom Poetry & Gift Tributes, which includes Memorial Tributes, Weddings & Anniversaries, and Special Occasions. The service operates through a 3-step process: a free discovery call, creation and review of a personalized poem, and delivery/presentation. Add-on products include Custom Audio Recording ($125), Custom Poem with Frame & Engraving ($200), and a Bundle Package ($275). Creative Writing Workshops are also offered as part of the service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Memorial Tributes Custom-written poetic memorial tributes reflecting the life and legacy of a loved one, with an optional engraved frame that can be incorporated into the service or presented as a keepsake and an optional audio recording that can be played at the wake or funeral.
• Weddings & Anniversaries Custom poetic tributes for wedding days and anniversaries, including dedications for the wedding itself and tributes retelling the journey leading to the anniversary, with optional specialty framing and engraving or audio recording add-ons.
• Special Occasions Custom poetic tributes for birthdays, graduations, reunions, proposals, employee appreciation, corporate functions, and other personal milestones, with optional specialty framing and engraving or audio recording add-ons.
• Creative Writing Workshops Workshops offered as part of The Ella Project's offerings to empower others through messages of hope and empowerment.

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• PNCminorGTM or Marketing PartnerFinancial services company listed as community partner. Nature of partnership appears to be promotional/marketing collaboration through logo display on community partners page.
• YWCAminorGTM or Marketing PartnerNonprofit women's organization listed as community partner with shared mission of community service and empowerment.
• Communities In SchoolsminorGTM or Marketing PartnerNational nonprofit organization supporting students, listed as community partner. Collaboration appears to focus on community outreach and youth engagement.
• Families FirstminorGTM or Marketing PartnerNonprofit organization supporting families, listed as community partner. Nature of collaboration involves community support and service referrals.
• Willie WatkinsminorGTM or Marketing PartnerFuneral service provider listed as community partner. Likely serves as referral source for memorial tribute services.
• Calvin Butts MSminorGTM or Marketing PartnerEducational institution (middle school) listed as community partner. Collaboration may involve educational outreach and youth poetry programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights8 records

Broad incumbents

• Shutterfly: Shutterfly is a large personalized products platform spanning photo books, cards, and custom gifts across all occasions. Overlaps with The Ella Project on personalized keepsakes for life events but competes on scale, price, and self-service rather than bespoke creative writing.
• Chatbooks: Chatbooks produces photo books and personalized print products on a subscription/repeat basis, sharing the personalized keepsake category with The Ella Project though differentiated by self-service photo workflow vs. bespoke creative writing.

Direct peers

• StoryTerrace: StoryTerrace produces professionally written, custom personal books via interview-based discovery, mirroring The Ella Project's discovery-call-to-deliverable custom writing model. Both monetize bespoke human-authored narratives as keepsake products.
• Artifact Uprising: Artifact Uprising produces premium photo books, prints, and keepsake products for life milestones—directly overlapping The Ella Project's keepsake framing and personalized gifting category for celebrations and memorials.
• Lovebook: Lovebook creates personalized books as gifts for couples, anniversaries, weddings, and romantic milestones—a near-identical target occasion set to The Ella Project's wedding/anniversary/milestone segment. Both sell custom keepsake products with personalization at consumer price points.
• Pinhole Press: Pinhole Press designs personalized stationery, photo books, and custom gifts for meaningful occasions (weddings, babies, holidays). Comparable to The Ella Project in custom keepsake products purchased for personal milestones and gift-giving.
• Framebridge: Framebridge offers custom framing services for sentimental items, directly comparable to The Ella Project's specialty framing with engraving component. Both turn personal artifacts into premium physical keepsakes for similar emotional-occasion buyers.
• Memoiroo: Memoiroo provides professionally written personal memoirs and life-story books via interview-based processes, comparable to The Ella Project's discovery-call model. Both convert personal memories into custom written keepsakes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/the-ella-project-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ella Project, LLC