The World Reimagined
The World Reimagined is a UK charity that runs public globe-sculpture trails, school learning programmes, and community grants to address racial justice through arts and heritage, having created 103 artist globes and exhibited across eight UK cities.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The World Reimagined does
The World Reimagined is a UK-registered charity (Charity #1195223) and company limited by guarantee (Company #12501914) that operates a national public art and education programme focused on the history, legacy, and future of the Transatlantic Trade in Enslaved Africans. Its core asset is a collection of 103 unique globe sculptures commissioned from professional artists, each mapped to one of nine "Journey of Discovery" themes spanning from "Mother Africa" through "Reimagine the Future." Since 2022, the organization has staged globe trails and exhibitions across eight UK cities (Birmingham, Bristol, Leeds, Leicester, Liverpool City Region, London boroughs, and Swansea), with flagship venues including the National Maritime Museum in Greenwich and Rhodes House in Oxford. Beyond physical exhibitions, it runs a school Learning Programme with associated "Learning Globes," an INSPIRE grants scheme (over £75,000 distributed to community partners), and produces digital content including a poetry book and documentary film series.
The organization's business model is grant-and-donation-funded rather than commercial. Income is derived from charitable giving, corporate sponsorship (Arts Council England is named, alongside unspecified Official Presenting and Official Globe Partners), and limited e-commerce (Shopify storefront for the poetry book). It is not a technology platform — there are no SaaS products, APIs, or software modules — and the Journey of Discovery website functions as a content hub rather than a monetizable product. Go-to-market is community-led and event-driven: the organization partners with host cities, schools, community groups, and cultural institutions to deliver exhibitions and learning programmes at no cost to end users. Customer segments are vertical (schools and educational institutions; community groups and racial-justice organizations) plus a horizontal general-public audience reached through public exhibitions and partner museums.
In 2025 the organization announced a pivot to "Going Global," and in January 2026 launched the "Triangle of Unity" exhibition at Southwark Cathedral, with further exhibitions planned in Bristol, Bradford, and Sheffield. Hiring signals (Heritage Lead roles in Birmingham and Liverpool) and a productized Exhibition Hosting Programme suggest organizational scaling and a shift from a one-off UK project toward a repeatable international format.
The World Reimagined firmographics
Firmographics- Name
- The World Reimagined
- Legal name
- The World Reimagined
- Website
- https://theworldreimagined.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The World Reimagined is a UK charity that runs public globe-sculpture trails, school learning programmes, and community grants to address racial justice through arts and heritage, having created 103 artist globes and exhibited across eight UK cities.
- Ownership category
- akta.pro rank
The World Reimagined industry classification
Industry- Product category
- Arts Education
- NAICS
- Museums, Historical Sites, and Similar Institutions (712), Museums (712110)
- SIC
- Miscellaneous Publishing (2741), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)
- akta.pro secondary industries
- Indigenous & Community Cultural Institutions (THAJADAK), Cultural Heritage, Arts & Archaeology Service Programs (EDAIAGAH)
Keywords
Where The World Reimagined is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
The World Reimagined business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Grant Funding and Donations: The World Reimagined is a registered charity (number 1195223) and company limited by guarantee (number 12501914). Their primary funding comes from grants, corporate sponsors, and donations. They distribute INSPIRE grants to community partners exceeding £75,000.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
The World Reimagined product offering
Product offeringCore offering
The World Reimagined operates a national art education project centered on 103 unique globe sculptures created by professional artists that explore the history, legacy, and future of the Transatlantic Trade in Enslaved Africans. The organization delivers public art trails in UK cities, a schools-based Learning Programme, and INSPIRE community grants exceeding £75,000 to advance racial justice education.
Product overview
The World Reimagined is an arts education organization that operates as a single integrated program centered around public art installations and educational outreach. The core offering is The Globes - 103 unique artistic globe sculptures created by professional artists exploring the Transatlantic Trade in Enslaved Africans, which are displayed through an Exhibition Hosting Program across UK cities. The Journey of Discovery educational program underpins the artistic work with nine thematic pillars, while the Learning Programme and Learning Globes extend the mission to schools and communities. Supporting offerings include INSPIRE community grants and a published poetry book. The organization functions primarily as a nonprofit arts initiative rather than a technology platform, with no SaaS products, APIs, or software modules.
Differentiator
Problem solved
Functional benefit
Products and services
- The Globes (Artist Globes) 103 unique globe sculptures created by professional artists exploring the history, legacy and future of the Transatlantic Trade in Enslaved Africans; each globe corresponds to one of nine Journey of Discovery themes and is displayed through city trails.
- Journey of Discovery An educational program of nine themes (Mother Africa, Stolen Legacy, The Reality of Being Enslaved, A Complex Triangle, Echoes in the Present, Expanding Soul, Reimagine the Future, Abolition & Emancipation, and Building the Future) exploring the Transatlantic Trade in Enslaved Africans and its impact, delivered through an online platform at jod.theworldreimagined.org.
- Learning Programme An experiential and transformative educational program for schools, colleges, and community groups working with young people, created with artists, teachers, and educationalists to better understand racial justice.
- Learning Globes Smaller globe sculptures created by students and young people in schools across the UK in response to their work on racial justice and reimagining the future, displayed in collections in public spaces near main Globe Trails.
- INSPIRE Grants A community grants program that has awarded over £75,000 to individuals and organizations committed to making racial justice a reality.
- The World Reimagined: A Poetic Journey of Discovery A book collection featuring new works by UK poets including John Agard, Benjamin Zephaniah, and Malika Booker, available for purchase through the Shopify store.
- Exhibition Hosting Program Program allowing cities and organizations to host The World Reimagined globe exhibitions, with enquiries accepted through the website.
- Community Events Platform Platform connecting people and organizations working to make racial justice a reality through events, workshops, performances, and cook-offs that bring communities together.
Quantifiable outcome
- 103 unique globes created by artists
- +2 more outcomes
Companies that use The World Reimagined
Customer profileSegments3 records
Ideal customer profiles3 records
The World Reimagined technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The World Reimagined partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and major.
- Official Globe PartnercoreCorporate partner supporting the creation and display of the 103 unique globes exploring the Transatlantic Trade in Enslaved Africans.
- Host City PartnerscoreCity governments and cultural organizations in Birmingham, Bristol, Leeds, Leicester, Liverpool, London, and Swansea hosting globe exhibitions and community events.
- National Maritime MuseumflagshipHost venue for 36 globes exhibition in summer 2023 at the National Maritime Museum in Greenwich, London. Part of the official trail program.
- Rhodes House OxfordflagshipHost venue for 18 globes exhibition during summer and autumn 2023 at Rhodes House, Oxford.
- Black Cultural ArchivesmajorPartner organization that hosted screenings of the Community: Becoming Black and British documentary at The Ritzy venue.
- Wild in ArtmajorPublic art trail organization that has collaborated on sculpture commissions. Artist Donna Newman has worked extensively with Wild in Art on over 50 sculpture commissions.
- October GallerymajorGallery providing education programs for schools participating in The World Reimagined project, including workshops at the gallery and in schools with artists.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The World Reimagined competitors and assessment
Company assessmentBroad incumbents
- National Trust: The National Trust is the UK's largest conservation charity, operating heritage properties, gardens, and visitor experiences with extensive educational programs for schools and families. It shares the UK heritage-education nonprofit model, museum-style exhibition hosting, and a reliance on grants, memberships, and donations, but operates at vastly greater scale than The World Reimagined.
- English Heritage: English Heritage is a major UK charity caring for over 400 historic sites, monuments, museums, and visitor experiences, with substantial educational programming and school engagement. While much larger and broader in scope, English Heritage operates in the same UK heritage-and-education nonprofit space, hosts exhibitions on shared themes of British history, and competes for similar grant and visitor pools as The World Reimagined.
- National Maritime Museum: The National Maritime Museum in Greenwich is part of Royal Museums Greenwich and is a direct host venue for 36 TWR globes in summer 2023. As a major national museum, it shares mission overlap in heritage interpretation, educational programming, and exhibits connected to British maritime and colonial history (including the transatlantic slave trade).
Direct peers
- Black Cultural Archives: Black Cultural Archives is the UK's only national heritage centre dedicated to collecting, preserving, and celebrating the histories of African and Caribbean people in Britain, based in Brixton, London. It is a direct content and mission peer of The World Reimagined, with shared focus on Black British heritage, and is named as an active hosting and screening partner in TWR's programming.
- October Gallery: October Gallery is a London-based contemporary art gallery with established education programs for schools, including in-gallery artist workshops and outreach. As a documented TWR partner providing school education programming, October Gallery is a direct peer in the museum/gallery-education space and competes for similar arts-education grant funding.
- Sing London: Sing London produces public art interventions and events that transform urban spaces and engage communities across the UK, including singing installations and city-wide participatory art. Both Sing London and The World Reimagined use London and other UK cities as canvases for temporary public art activations and operate as mission-driven nonprofits leveraging free, accessible creative experiences.
- The Big Draw (Campaign for Drawing): The Big Draw is a UK-wide annual festival promoting visual creativity and drawing across hundreds of venues, with strong educational programming for schools and families. Both organizations operate annual arts engagement campaigns, work extensively with schools, and partner with cultural institutions across the UK to broaden public participation in visual arts.
- Wild in Art: Wild in Art is the UK's leading producer of public art sculpture trails, producing events such as the Cotswold Lion Trail and Aberdeen Dolphin Trail with large-scale sculpture commissions deployed across cities. The World Reimagined explicitly partners with Wild in Art on sculpture commissions, and both organizations share a model of artist-commissioned public sculptures, multi-city trails, and host-venue partnerships.
Others
- The National Lottery Heritage Fund: The National Lottery Heritage Fund (formerly Heritage Lottery Fund) is the largest dedicated heritage grant provider in the UK, funding heritage education, conservation, and community engagement projects. It is a key funding competitor/potential partner for The World Reimagined and other heritage-education nonprofits in the UK ecosystem.
Emerging players
- Kids in Museums: Kids in Museums is a UK charity working with museums, galleries, and heritage sites to improve family and school engagement through programs like the Family Friendly Museum Award. It overlaps directly with TWR's school and family audience focus and operates in the same museum-and-education nonprofit space at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The World Reimagined social profiles
Digital presenceThe World Reimagined financial estimates
Financial estimateRevenue estimate
Valuation estimate
The World Reimagined leadership team
Management profileNumber of profiles
The World Reimagined funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The World Reimagined M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The World Reimagined
What does The World Reimagined do?
The World Reimagined operates a national art education project centered on 103 unique globe sculptures created by professional artists that explore the history, legacy, and future of the Transatlantic Trade in Enslaved Africans. The organization delivers public art trails in UK cities, a schools-based Learning Programme, and INSPIRE community grants exceeding £75,000 to advance racial justice education.
Is The World Reimagined a public or private company?
The World Reimagined is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The World Reimagined founded?
The World Reimagined was founded in 2021. It employs 1 to 10 people.
Where is The World Reimagined based?
The World Reimagined is headquartered in London, United Kingdom, in the Europe region.
How does The World Reimagined make money?
One revenue line is on record: grant Funding and Donations.
Who are The World Reimagined's main competitors?
Broad incumbents on record are National Trust, English Heritage and National Maritime Museum. Direct peers are Black Cultural Archives, October Gallery, Sing London, The Big Draw (Campaign for Drawing) and Wild in Art. The National Lottery Heritage Fund is listed as an others. Kids in Museums is listed as an emerging player.
Does The World Reimagined have an API?
No public API is recorded for The World Reimagined.
What industry is The World Reimagined in?
The World Reimagined's product category is Arts Education. Its primary akta.pro industry code is BPAGAHAI, Indigenous, Ethnic & Folk Arts/Heritage Organizations, with a secondary code of THAJADAK, Indigenous & Community Cultural Institutions. Its NAICS code is 712 and its SIC code is 2741.