W1 Omnichannel Marketing Gmbh

What W1 Omnichannel Marketing Gmbh does

W1 Omnichannel Marketing GmbH is an Austrian full-service dialog marketing agency operating from Vienna (Wollzeile 1, 1010) as a GmbH founded in 2005. The firm positions itself as a hybrid 'creative IT company and technical agency,' delivering omnichannel marketing, CRM programs, loyalty initiatives, email and social media campaigns, and turn-key automated 1:1 marketing systems to enterprise clients in Austria and Switzerland. It employs approximately 35 staff combining IT, data, design, and content roles, led by co-managing directors Andrea Bouvier and Emanuel Brandis since 2021.

The company's proprietary technology stack includes the PSA Dialogmanager for dealer personalization, the GO!drive independent car advisory platform (covering 44 brands and 5,790 variants via JATO data integration), the Findmycar matching tool, and the gomagazin.com automotive content portal. These tools coexist with project-based campaign work for enterprise clients including Renault, Dacia, Opel, Citroën, DS, Peugeot, BYD, Toyota Frey Retail, Österreichische Post, OMV, Windhager, JTI, Palmers, and VSG Direkt. W1 holds the distinction of being the first agency in Austria and Europe to receive DSGVO (GDPR) certification.

Revenue is generated through professional-services engagements (strategy, creative, implementation) delivered via a direct sales motion targeting enterprise buyers. GTM is sales-led and reputation-driven, leveraging industry awards (IAB webAD Silver & Bronze 2024, consecutive Top 3 dialogmarketing ranking, Horizont Best-Mail-Awards) and case studies to win accounts. The firm has no disclosed funding, parent company, or public revenue figures.

Name

W1 Omnichannel Marketing Gmbh

Legal name

W1 OMNICHANNEL MARKETING GmbH

Website

https://w1.at

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

W1 Omnichannel Marketing GmbH is a Vienna-based, ~35-person full-service dialog marketing agency combining creative and IT capabilities to deliver omnichannel campaigns, CRM programs, and proprietary platforms (GO!drive, PSA Dialogmanager) for enterprise clients in automotive, logistics, retail and manufacturing across Austria and Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Breitenfurt Bei Wien

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Services: Full-service agency providing strategic consulting, campaign development, digital marketing, social media management, and marketing automation implementation

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

W1 Omnichannel Marketing GmbH is a full-service dialog marketing agency that combines creative agency capabilities with IT company expertise. The company delivers omnichannel marketing campaigns, CRM and loyalty programs, social media management, web development, and turn-key automated 1:1 marketing systems to enterprise clients primarily in the automotive, logistics, retail, and energy sectors across Austria and Switzerland.

Product overview

W1 Omnichannel Marketing GmbH operates as a creative IT company and technical marketing agency offering a comprehensive portfolio of marketing services and proprietary platforms. The core offering includes omnichannel marketing strategy, CRM programs, and campaign execution across multiple channels. Key proprietary products include the GO!drive independent car advisory platform (with companion tools Findmycar and gomagazin.com) and the PSA Dialogmanager for dealer personalization. The company delivers specialized campaigns for automotive clients (Opel, Citroën, DS, Renault, Dacia, BYD), heating systems (Windhager), retail (OMV Routex, Palmers), and business services (Österreichische Post, VSG Direkt). Services span social media management, loyalty programs, email marketing, and complete turn-key automated 1:1 marketing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Omnichannel Marketing Services Full-service omnichannel marketing for enterprise clients, covering strategic consulting, CRM programs, loyalty programs, email marketing, social media strategy, and turn-key automated 1:1 marketing systems.
• GO!drive Independent online car advisory platform offering comparison of new car models in Austria, with real-time technical specifications, pricing, and availability powered by JATO data.
• Findmycar Personalized car matching tool that delivers tailored vehicle recommendations through five user questions, redirecting matched users to GO!drive.
• PSA Dialogmanager Tool for efficient dealer personalization, enabling Citroën and Peugeot partners to populate cover letters and editorial content directly with customer and company data.
• Social Media Management Services Social media content creation and community management services for enterprise clients across Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Quantifiable outcome

• Top 3 ranking among dialogmarketing agencies in Austria
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Österreichische PostcoreStrategic or Co-development Partner · 1 September 2023W1 won the account for complete B2B communication of Austrian Post covering Brief & Werbepost, Paket Österreich and Business Solutions areas. Partnership involves integrated and innovative communication concepts for online and offline channels.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grabarz & Partner: Hamburg-based creative agency with strong digital and integrated campaign capabilities; a comparable DACH competitor for brand and campaign mandates W1 targets.
• Kolle Rebbe: Hamburg-based creative and digital agency combining brand work with digital product and platform development — comparable hybrid profile to W1's creative-IT positioning.
• Wiethe Content: German full-service content and CRM marketing agency combining creative production with marketing technology — directly comparable to W1's IT+creative hybrid model for omnichannel dialog marketing in DACH.
• Scholz & Volkmer: German digital agency specializing in brand experiences, digital transformation, and CRM — overlaps directly with W1's omnichannel and CRM programme work for enterprise clients.
• denkwerk: Cologne-based digital agency offering CRM, dialog marketing, and digital product development; comparable service mix to W1 with similar emphasis on data-driven campaign execution.
• nexum: Germany-based full-service digital agency specializing in CRM, marketing automation, and content — directly comparable offering to W1's omnichannel and marketing automation services.
• PKP BBDO: One of Austria's leading creative agencies within the BBDO network; direct Austrian competitor for major brand and CRM mandates alongside W1.

Broad incumbents

• Serviceplan Group: Largest owner-managed agency group in Europe with full-service capabilities across creative, media, digital, and CRM — a relevant incumbent competitor for omnichannel and CRM retainers.
• Jung von Matt: One of Germany's leading creative agency groups with offices across DACH and a strong automotive client roster; competes with W1 for major brand mandates but at a much larger scale and broader scope.
• Pilot Group: Major German agency group offering strategy, CRM, content, and technology services; competes with W1 for enterprise marketing mandates in DACH but with significantly larger headcount and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/w1-omnichannel-marketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W1 Omnichannel Marketing Gmbh