Vtsiom, Ao

What Vtsiom, Ao does

AO AC VCIOM (Analytical Center VCIOM), legally Акционерное общество «Аналитический центр ВЦИОМ», is a private Russian joint-stock company and the country's first and largest public-opinion and sociological research organization, founded in 1987 and headquartered in Moscow. The company operates as a B2B research and analytics firm serving Russian government agencies, large and medium-sized enterprises, NGOs, legal professionals, and international organizations across Russia, the CIS, and 35 countries of international operations. Its core products are the daily all-Russia CATI telephone survey "VCIOM-Sputnik" (random digit dialing across Russian mobile numbers) and "VCIOM-Online" — the first probability-based internet panel in Russia with 88,000+ RDD-recruited participants — supplemented by three data products (Archivarius archive of Russian opinion polls from 1992, the Sputnik results database, and access to the Roper Center for Public Opinion Research) and three service lines (a dedicated consulting division, communication accompaniment of research findings, and the Prometey educational platform for students and young researchers). The firm employs approximately 200 staff across its core research divisions, executes 600+ research projects annually for a cumulative base of 3,500+ clients, holds ISO 20252 certification from Bureau Veritas, and adheres to the ESOMAR code of standards.

Revenue is generated through three professional-services streams (research services, consulting services, and communication support delivered via the ok.wciom.ru and consult.wciom.ru portals with sales-led engagement and dedicated account management) plus recurring revenue from database subscriptions. Pricing is not publicly disclosed; projects are scoped and quoted through personalized consultations. VCIOM maintains institutional relationships with the Russian Federation government via Public Council memberships under the Ministries of Defense, Internal Affairs, Health, Culture, and Labor and Social Protection, and pursues a content-led marketing strategy through wciom.ru, an expert newsletter, Telegram, VK, YouTube, the Grushin annual scientific conference, and the "Silver Sputnik" annual partner award program inaugurated in 2019.

Name

Vtsiom, Ao

Legal name

Акционерное общество «Аналитический центр ВЦИОМ»

Website

https://wciom.ru

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Vtsiom, Ao (Analytical Center VCIOM) is Russia's first and largest public-opinion and sociological research organization, founded in 1987. It serves government ministries, large and medium businesses, NGOs, and international clients with daily CATI surveys, a probability-based online panel, and consulting.

Ownership category

akta.pro rank

Product category

Public Opinion and Market Research

NAICS

Marketing Research and Public Opinion Polling (541910), Other Scientific and Technical Consulting Services (54169)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Media & Audience Measurement Analytics (BPAHALAO)

Keywords

• Public opinion research
• Sociological research
• Market research services
• Telephone survey panels
• Strategic research consulting

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Research services: Full-cycle sociological and marketing research services for businesses, government agencies, and non-profit organizations. Includes custom survey design, data collection, and analytical reporting.
2. Consulting services: Practical solutions development based on research data, including market communication strategies and social conflict management
3. Communication support: Communication accompaniment of research results to create necessary information resonance in target audiences
4. Database subscriptions: Access to research databases including Sputnik survey results, Archive results from 1992, and Roper Center database

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

JSC Analytical Center VCIOM (Vtsiom, Ao) conducts full-cycle public opinion polling, sociological research, market studies, and media audience analysis for businesses, government agencies, NGOs, and international organizations. The company operates the daily all-Russian CATI telephone survey VCIOM-Sputnik, a proprietary probability-based online panel (VCIOM-Online) with 88,000+ participants, and offers access to historical survey databases, strategic consulting, and communication support services.

Product overview

Аналитический центр ВЦИОМ (АЦ ВЦИОМ) — крупнейший аналитический центр в России и СНГ, работающий по принципу экосистемы. Основные исследовательские продукты включают: ежедневный всероссийский телефонный опрос «ВЦИОМ-СПУТНИК» (метод CATI по случайной RDD-выборке мобильных номеров); первую в России вероятностную интернет-панель «ВЦИОМ-ОНЛАЙН» (более 88 000 участников, рекрутированных через телефонные опросы); а также архивные базы данных «Архивариус» (с 1992 г.), «Спутник» и Roper Center. Портфель дополняют консалтинговые услуги, коммуникационное сопровождение результатов исследований и образовательная платформа «Прометей». Компания проводит ежегодно более 600 проектов для 3500+ клиентов, обслуживая бизнес, органы власти, НКО и международные организации.

Differentiator

Problem solved

Functional benefit

Brands

• ВЦИОМ-Спутник: Daily all-Russian survey conducted by the Analytical Center VCIOM
• ВЦИОМ-Онлайн
• Архивариус
• Серебряный спутник

Products and services

• VCIOM-Sputnik (ВЦИОМ-СПУТНИК) Daily all-Russian CATI telephone survey of public opinion, conducted using random digit dialing (RDD) methodology across mobile phone numbers in Russia, providing representative daily tracking of public sentiment for businesses, government agencies, and researchers.
• VCIOM-Online (ВЦИОМ-ОНЛАЙН) First in Russia probability-based internet panel with over 88,000 participants recruited through telephone surveys using random RDD sampling, enabling representative online surveys for marketing, social, and political research.
• Archivarius Database (База данных «Архивариус») Database of all-Russian public opinion survey results from 1992 to 2017, providing historical research data for longitudinal analysis and trend research.
• Sputnik Database (База данных «Спутник») Database of results from the daily all-Russian Sputnik telephone surveys of public opinion, providing ongoing tracking data for current research needs.
• Roper Center Database (База данных Roper Center) Archive of materials on electoral research and election result forecasting from the Roper Center for Public Opinion Research, supporting comparative international research.
• Consulting Services (Консалтинг) Development of practical solutions based on research data, ranging from market communication strategies to social conflict management, delivered through VCIOM's first specialized consulting division among large research companies in Russia.
• Communication Support (Коммуникационное сопровождение) Implementation of communication support for research results to create necessary information resonance in target audiences, leveraging VCIOM's position as industry leader in citations.

Quantifiable outcome

• 90% of working Russians positively evaluate atmosphere in their work collectives (survey research result)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Общественный совет при МВД РФcoreStrategic or Co-development PartnerPartnership with Public Council under the Ministry of Internal Affairs of Russia for joint research on security and public opinion matters
• Общественный совет при Министерстве обороны РФcoreStrategic or Co-development PartnerLong-standing partnership with Public Council under the Ministry of Defense for defense-related sociological research
• Общественный совет при Министерстве здравоохранения РФcoreStrategic or Co-development PartnerPartnership for healthcare-related public opinion research and medical service quality assessments
• Общественный совет при Министерстве культуры РФcoreStrategic or Co-development PartnerCollaboration on cultural policy research and public attitudes toward arts and heritage
• Общественный совет при Министерстве труда и социальной защиты РФcoreStrategic or Co-development PartnerPartnership for labor market, social protection, and employment-related sociological research
• Roper Center for Public Opinion ResearchcoreTechnology or IntegrationDatabase partnership providing access to Roper Center data resources for comparative international research
• ESOMAR (Европейское общество исследователей рынка и общественного мнения)coreStrategic or Co-development PartnerMembership in international research association following ESOMAR code of standards and best practices
• Фонд РосконгрессcoreStrategic or Co-development PartnerJoint expert-analytical work including annual reviews and collaborative research projects
• Ассоциация МенеджеровminorStrategic or Co-development PartnerPartnership through the Committee on Professional Business Services in the Managers Association

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Levada Center: Levada Center is Russia's other leading independent public opinion and sociological research organization, conducting nationwide polls, election ratings, and social research for government, media, and business clients — directly comparable to VCIOM's core offering in the Russian market.
• Public Opinion Foundation (FOM): FOM is a major Russian public opinion research center running regular nationwide surveys, political ratings, and sociological studies — competing head-to-head with VCIOM for government, media, and commercial polling contracts in Russia.

Emerging players

• Morning Consult: Morning Consult is a fast-growing research and polling firm built around proprietary technology and high-frequency tracking of public opinion and consumer sentiment; it competes with VCIOM in the political polling and brand tracking categories using a digital-first approach.
• Pew Research Center: Pew Research Center conducts public opinion polling and social science research on a global scale, including longitudinal trend studies; it is comparable to VCIOM's social and political research output but operates as a non-profit and does not focus on Russia.
• YouGov: YouGov operates a large online research panel and provides public opinion, brand, and consumer research globally; it is comparable to VCIOM in offering panel-based research and recurring tracking studies, but uses a digital-only panel model rather than probability sampling.

Broad incumbents

• GfK (NIM Group): GfK is a longstanding global market research company offering consumer, retail, and media research; it overlaps with VCIOM's consumer and media audience research work and historically served multinational clients needing Russian market data.
• Ipsos: Ipsos is a global market research and public opinion firm with operations across 90+ markets; it competes with VCIOM for multinational clients needing cross-border research with Russian-language coverage and represents a broader incumbent alternative for international buyers.
• Gallup: Gallup is a global analytics and advisory firm known for public opinion polling and social research across many countries; it is a benchmark international peer for VCIOM's polling methodology and longitudinal trend research, though it does not focus on Russia.
• NielsenIQ: NielsenIQ provides global consumer and market measurement, including audience and media research used by major advertisers and brands — comparable to VCIOM's media consumption and audience research work, but at a much larger international scale.
• Kantar: Kantar is a global research, data and analytics company with strong media audience measurement and consumer research practices; it overlaps with VCIOM's media audience analysis and consumer insight offerings as a multinational alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/vciom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vtsiom, Ao