Your PHX CW6 KASW-TV

What Your PHX CW6 KASW-TV does

Your PHX CW6 KASW-TV is a local broadcast television station operating on channel 6 in Phoenix, Arizona, branded on-air and online as 'Arizona 61' (also known as 'The Spot - Arizona 61'). The station is a CW network affiliate providing over-the-air, cable, and satellite distribution of syndicated entertainment programming, Scripps News national news content, and regional sports coverage including Arizona Coyotes and Vegas Golden Knights hockey. The station is owned and operated by Scripps Media, Inc. as part of its Scripps Local Media portfolio and shares operational and digital infrastructure with sister station ABC15 (KNXV-TV).

The station's core product is its linear broadcast feed, supplemented by a digital presence at arizona61.com that provides a TV schedule, program information, and a 'Find Us' locator tool to help viewers identify channel availability across cable/satellite providers. Distribution is multi-modal: free over-the-air broadcast in the Phoenix DMA, plus paid cable and satellite carriage. The underlying technical stack is a conventional broadcast TV operation with no disclosed platform architecture, SaaS products, mobile apps, or API surface; the digital extension is a content/affiliate web property rather than a software product. Pricing is not applicable to end viewers, who access the signal via antenna or via their existing cable/satellite subscription; the implied commercial model is advertiser-supported (local and national spot advertising) plus retransmission consent fees from MVPDs.

Revenue mechanics are not disclosed in the input. Customer segments are dominated by Phoenix metro TV viewers (B2C reach), while the actual paying customers are advertisers and cable/satellite carriage partners (B2B ad sales and retransmission). The station competes in the Phoenix DMA — the 11th-largest US TV market — against larger network affiliates (NBC, ABC via sister-station ABC15, CBS, FOX) and an increasingly crowded CTV/streaming landscape, which is the principal secular pressure on viewership and ad-share economics for local broadcast assets.

Name

Your PHX CW6 KASW-TV

Legal name

Scripps Media, Inc.

Website

https://yourphx.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

KASW-TV is a CW-affiliated broadcast television station (branded Arizona 61) in Phoenix, Arizona, owned by Scripps Media. It distributes syndicated programming, Scripps News, and regional sports — including Arizona Coyotes hockey — via over-the-air, cable, and satellite to Phoenix metro viewers.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Broadcast television station
• CW network affiliate
• Local TV programming
• Regional sports broadcasting
• Over-the-air television

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

KASW-TV (Arizona 61) operates a local broadcast television station on channel 6 in Phoenix, Arizona as an affiliate of The CW network. The station provides over-the-air linear programming including CW network entertainment shows, regional sports coverage such as Arizona Coyotes hockey, and national news content through the Scripps News partnership, distributed free over the air and via cable and satellite providers to Phoenix metro viewers.

Product overview

Arizona 61 (branded as The Spot - Arizona 61) is a local broadcast television station operating as a CW network affiliate in the Phoenix, Arizona market. The station offers linear broadcast programming including network shows, sports coverage (such as Vegas Golden Knights hockey), and news content through Scripps News partnerships. The station's digital presence provides access to TV schedules and station location information. The offering represents a traditional broadcast TV operation with no modular platform architecture or SaaS products.

Differentiator

Problem solved

Functional benefit

Products and services

• Arizona 61 (CW6) Broadcast Television Local broadcast television station on channel 6 in Phoenix, Arizona, affiliated with The CW network. Delivers over-the-air linear programming including CW network entertainment, regional sports such as Arizona Coyotes hockey, and national news content via Scripps News partnership to Phoenix metro viewers via free broadcast, cable, and satellite distribution.
• The Spot - Arizona 61 Online Portal Online branded portal at arizona61.com providing viewers with access to the TV schedule, program information, VGK sports schedule, and the station's 'Find Us' channel locator tool for identifying cable or satellite channel availability in the Phoenix market.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Scripps NewscoreChannel Partner/ Reseller/ DistributorArizona 61 carries Scripps News network programming as part of its broadcast schedule, providing national news content to Phoenix viewers alongside local programming.
• Arizona CoyotescoreStrategic or Co-development PartnerArizona 61 serves as a broadcast home for Arizona Coyotes hockey, airing game schedules and team-related programming. The station features Coyotes Hockey banners prominently on its homepage.
• Scripps MediacoreChannel Partner/ Reseller/ DistributorScripps Media is the parent company and broadcast network that owns and operates KASW-TV (Arizona 61) as part of the Scripps Local Media portfolio. The station's website footer indicates 'Scripps Local Media | © 2023 Scripps Media, Inc.'
• ABC15 (KNXV-TV)minorChannel Partner/ Reseller/ DistributorArizona 61 shares operational infrastructure with ABC15 (KNXV-TV), utilizing the same privacy policy, terms of use, support systems, and website footer. Cross-promotional content appears on both stations' digital platforms.

Recent moves5 records

Expansion highlights2 records

Direct peers

• KNXV-TV (ABC15): Sister Scripps Local Media station in the Phoenix DMA, sharing website infrastructure, privacy/terms, and back-office systems with KASW. Both compete head-to-head for Phoenix viewers, advertisers, and retransmission agreements, making it the most directly comparable peer.
• KTVK (3TV): Independent station in Phoenix simulcasting KPHO's CBS 5 newscasts under a shared services agreement. Operates within the same Gray Television cluster and competes with KASW for local advertisers and viewers in the DMA.
• KPNX (12News): NBC-owned affiliate serving the Phoenix DMA. Competes with KASW for the same local advertising, retransmission fees, and viewer attention, with a stronger network affiliation but overlapping local news/sports programming.
• KSAZ-TV (FOX 10): FOX-owned affiliate in the Phoenix DMA with sports-heavy programming (including NFL Cardinals). Directly comparable as a major-network local broadcast competitor fighting for the same households and ad dollars as KASW.
• KPHO-TV (CBS 5): CBS-affiliated station in Phoenix owned by Gray Television. Competes with KASW in the same DMA for local news viewership, political ad spend, and cable/satellite carriage, with comparable broadcast economics.

Broad incumbents

• Nexstar Media Group: Largest US TV broadcaster and majority owner of The CW Network. Strategic incumbent that sets affiliate economics, content supply, and consolidation dynamics affecting all CW affiliates including KASW.
• Sinclair Broadcast Group: Major US broadcast group operating dozens of local stations. Comparable as a portfolio operator competing with Scripps for local ad dollars, retransmission leverage, and regional sports rights, shaping the broader competitive landscape for KASW.
• Gray Television: Large US broadcast group with deep mid-market and top-market station holdings, including the KPHO/KTVK cluster that competes directly with KASW in Phoenix. A natural strategic acquirer and direct competitive benchmark.

Regional players

• KTLA: Long-established CW affiliate in Los Angeles, providing a regional benchmark for CW affiliate economics, programming strategy, and digital product design even though it serves a different geography than KASW.
• WPIX: CW-affiliated station serving the New York DMA. Comparable as a top-market CW affiliate with similar CW network programming, sports rights structure, and competitive positioning against big-four affiliates in its DMA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/your-phx-cw6

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your PHX CW6 KASW-TV