What Arizona Coyotes does

The Arizona Coyotes are a professional ice hockey franchise and a member club of the National Hockey League, based in Phoenix, Arizona. The franchise was founded in 1996 and operates as a privately held for-profit entity; its corporate registration city is listed as New York, consistent with common NHL franchise holding structures. Leadership is held by Xavier Gutierrez in the role of President & Chief Executive Officer, indicating centralized executive authority over both on-ice competitive operations and off-ice business functions.

The franchise's product is professional ice hockey competition: regular-season and playoff games, plus associated ancillary content distributed through the NHL's league-wide media, digital, and merchandise channels. The team's commercial offering centers on live game attendance (ticketing, premium hospitality, suites), local and national sponsorship inventory, broadcast and digital media rights (largely administered through league pooling), and licensed merchandise. Distribution is mediated principally through the NHL's central platforms (nhl.com, NHL Network, NHL linear broadcast partners) and the team's own channels. Customer segments include individual fans (B2C ticketing and merchandise), corporate sponsors and suite holders (B2B), and league-level media and licensing counterparties.

Revenue mechanics are characteristic of a North American major-league sports franchise: a combination of gate receipts, local sponsorship and suite sales, league-distributed national media and licensing revenue, and merchandise/concessions. The firm's website (nhl.com/coyotes) and social presence are administered within the broader NHL digital ecosystem. No product lines beyond the core hockey team, no proprietary technology platforms, no disclosed headcount, no customer logos, and no pricing or partnership disclosures are available in the provided source data, which limits further operational granularity.

Name

Arizona Coyotes

Website

https://nhl.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Arizona Coyotes are a professional NHL ice hockey franchise based in Phoenix, Arizona, founded in 1996. The club serves fans, corporate sponsors, and league media partners, generating revenue from ticket sales, sponsorships, broadcast rights, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Professional ice hockey
• NHL franchise
• Live sports entertainment
• Sports tickets
• Team merchandise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Core offering

The Arizona Coyotes are a professional ice hockey team based in Phoenix, Arizona that competes in the National Hockey League (NHL). The franchise sells tickets to home games, offers team-branded merchandise, and generates revenue from sponsorships, broadcast rights, and concessions associated with live NHL games.

Differentiator

Problem solved

Functional benefit

Products and services

• Live NHL Game Tickets
• Team Merchandise
• Corporate Sponsorships

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Florida Panthers: The Florida Panthers are the most directly comparable Sun Belt NHL franchise — operating in a non-traditional market, recently pursuing aggressive player acquisition (Brady Tkachuk trade), and repeatedly transacted at material valuations (reported ~$1B sale). They share the same market dynamics, climate, and operating model as the Arizona Coyotes.
• Pittsburgh Penguins: The Pittsburgh Penguins are an NHL franchise whose sale was 'unanimously approved' (per NHL.com). Their recent sale process and valuation serve as the closest private-market comp for what a controlled-stake sale of a Coyotes franchise would look like.
• Carolina Hurricanes: The Carolina Hurricanes are an NHL team currently competing at the top of the league (2026 Stanley Cup champions per NHL.com), providing a peer for on-ice performance, fan engagement, and franchise valuation comparability for a hockey asset.
• Vegas Golden Knights: The Vegas Golden Knights are the most-cited example of a successful non-traditional-market NHL team. Their arena economics, premium-seating model, and rapid brand development offer a directly comparable benchmark for how a well-run Coyotes franchise could perform.
• Tampa Bay Lightning: Tampa Bay Lightning is a long-standing successful NHL franchise in a non-traditional Sun Belt market, providing a peer benchmark for attendance, corporate sponsorship scale, and Stanley-Cup-era valuation re-rating that informs the Coyotes' upside case.
• Nashville Predators: The Nashville Predators are an NHL team in a non-traditional hockey market with sustained attendance and a 2026 postseason run. They are a frequently cited direct comp for the Coyotes for ticket, sponsorship, and arena economics benchmarking.
• San Jose Sharks: The San Jose Sharks are a California-based NHL franchise that has undergone ownership transitions and roster rebuilds. Their market dynamics — large population but historically lukewarm hockey demand — closely mirror the Phoenix profile of the Coyotes.
• Edmonton Oilers: The Edmonton Oilers are an NHL franchise currently in the news cycle (McDavid, Babcock hiring). They offer an Eastern Conference comp on media-rights economics, marquee-player-driven gate uplift, and the operating structure of a Canadian NHL franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Coyotes