Afrique Like Me Inc.
Afrique Like Me Inc. is a Toronto-based, founder-owned music collective founded in 2019 that curates and produces African electronic dance music events, festivals (Synchro System), and branded merchandise for African music enthusiasts and inclusive nightlife seekers in Toronto and partner cities.
- Company typePrivate
- Founded2019
- HeadquartersToronto, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What Afrique Like Me Inc. does
Afrique Like Me Inc. is a Toronto-based music collective and live event production company founded in 2019 by Razaq El Toro, Martin Ses, and Sonic Griot. The collective curates and produces African electronic dance music events featuring genres including afrohouse, amapiano, gqom, baile funk, coupé décalé, and other African and Afro-diasporic sounds, and claims to have pioneered a fusion genre it calls 'Eko Electronic.' Its core products are recurring curated nights (e.g., the Moonshine co-produced event), the Synchro System multi-stage African music festival launched in August 2025, and branded merchandise (ALM 5.0 t-shirts at $40 CAD and hoodies at $80 CAD) sold through afriquelikeme.ca. The collective is the founder-owned, independent operator with no disclosed institutional investors, operating from Toronto with events held across a portfolio of local venues including Soluna, Runnymede Hall, Adelaide Hall, Coda Toronto, and Annabel's Music Hall.
The business model is event-driven and multi-stream. Ticket revenue is generated through third-party platforms — Eventbrite, Resident Advisor (a global electronic music ticketing platform), and AdmitOne — supplemented by direct-to-consumer merchandise sales via an owned e-commerce storefront and artist booking fees via [email protected]. The company also receives grant funding from Canadian public bodies (Ontario Arts Council, Ontario Creates, Toronto Arts Council, FACTOR, and the Department of Canadian Heritage). Go-to-market relies on community building and an inclusive, harassment-free event culture codified in a public 'Vibe Code' enforced by a designated 'Minister of Vibration (Vibe Patrol).' Distribution and discovery run through Instagram (@afriquelikeme), email newsletter, YouTube live set recordings, and a network of partnerships with other collectives and festivals including Moonshine (Montreal), OTW/4KORNERS (global), Departure Festival, AYRA Community, OMADA Records, and others.
The customer base is primarily individual event attendees within the African music enthusiast and inclusive nightlife segments in Toronto, with secondary B2B relationships with venues and festival partners. Technology is not a core differentiator — the platform layer is essentially Squarespace (website) plus off-the-shelf ticketing and commerce tools — and there is no proprietary software, mobile app, API, or AI capability disclosed. Operational complexity is concentrated in programming, artist relations, and community trust rather than technology or scale economics, and the business remains small, founder-led, and bootstrapped after six years of operation.
Afrique Like Me Inc. firmographics
Firmographics- Name
- Afrique Like Me Inc.
- Legal name
- Afrique Like Me Inc.
- Website
- https://afriquelikeme.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Afrique Like Me Inc. is a Toronto-based, founder-owned music collective founded in 2019 that curates and produces African electronic dance music events, festivals (Synchro System), and branded merchandise for African music enthusiasts and inclusive nightlife seekers in Toronto and partner cities.
- Ownership category
- akta.pro rank
Afrique Like Me Inc. industry classification
Industry- Product category
- Live Music Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Musical Groups and Artists (71113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
- akta.pro secondary industries
- Creator Merchandise & Print-on-Demand Platforms (MPACAFAE), Merchandising & D2C Management (Artists) (MPAIAGAI), Party DJ, Music & Audio Services (HSACACAI)
Keywords
Where Afrique Like Me Inc. is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Afrique Like Me Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- Event Ticketing: Revenue generated from ticket sales for curated African electronic dance music events and festivals. Tickets are sold through Eventbrite, Resident Advisor, and AdmitOne platforms.
- Merchandise Sales: Sale of branded merchandise including hoodies ($80) and t-shirts ($40) through the company's online store at afriquelikeme.ca.
- Artist Booking: The collective is available for booking at events via [email protected], generating revenue through performance fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ALM 5.0 T-Shirt |
| Unit Pricing | Pay-as-you-go | ALM 5.0 Hoodie |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Afrique Like Me Inc. product offering
Product offeringCore offering
Afrique Like Me is a Toronto-based music collective that curates, produces, and hosts African electronic dance music events and live experiences across venues in Toronto, featuring genres such as afrohouse, amapiano, gqom, baile funk, batida, coupé décalé, deep afro house, jungle, jersey club, breaks, house, and other African and Afro-diasporic sounds. The collective sells tickets to these events through Eventbrite, Resident Advisor, and AdmitOne, sells branded merchandise (hoodies and t-shirts) through its own online store at afriquelikeme.ca, and makes the collective available for paid booking at external events via [email protected]. Its flagship product is the Synchro System African music festival featuring multiple stages and international headliners.
Product overview
Afrique Like Me is a Toronto-based event collective and music brand comprising founders Razaq El Toro, Martin Ses, and Sonic Griot. The core offering is African electronic dance music events and experiences, featuring genres including Afro-house, Amapiano, GQOM, baile funk, and other African diaspora sounds. Their flagship products include regular African EDM experiences, the Synchro System African music festival, and branded merchandise (ALM 5.0). The collective also pioneered 'Eko Electronic,' a unique fusion genre combining alternative electronic music, funk, underground elements, West African music, and Afrobeats. Events are ticketed through third-party platforms and supported by community guidelines via the Vibe Code.
Differentiator
Problem solved
Functional benefit
Brands
- Vibe Code: Code of Conduct policy for events, focusing on creating a harassment-free, inclusive space with tagline 'Come As You Are. No Judgment'.
Products and services
- Afrique Like Me Events & Experiences Curated African electronic dance music events and live experiences featuring afro-house, amapiano, gqom, baile funk, and other African and Afro-diasporic sounds, produced and hosted at Toronto venues for individual event attendees. Tickets sold through Eventbrite, Resident Advisor, and AdmitOne.
- Synchro System African Music Festival Immersive African music festival experience featuring multiple stages (Sunset Stage, Listening Room, Afrique Like Me Stage, After Hours), headlined by international artists, showcasing genre-blending African electronic music.
- ALM 5.0 Merchandise Branded apparel merchandise including the ALM 5.0 Tee at $40 CAD and ALM 5.0 Hoodie at $80 CAD, sold directly to consumers through the Afrique Like Me online store.
Companies that use Afrique Like Me Inc.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Afrique Like Me Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Afrique Like Me Inc. partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- OTW (Of The World)coreGlobal cultural movement built around dance music connecting cities, continents, and communities. Founded by 4KORNERS, OTW began as an intimate invite-only experience and evolved into an internationally inspired platform. The partnership creates convergence events at the intersection of sound, culture, and frequency.
- AYRA CommunityminorCommunity collective bringing together music, art, wellness, and community through immersive experiences. Partnered for Summer Solstice rooftop day party at Soluna.
- OMADA RecordsminorRecord label partnering for their 2nd Anniversary Party as part of the Summer Solstice celebration.
- MoonshinecoreMontreal-based African collective collaboration for African and Afro-diasporic music events. Moonshine celebrates global club music centring sounds originating from or inspired by Africa and the African diaspora, every first Saturday after the full moon. The partnership produced the 'Afrique Like Me X Moonshine' event.
- Departure FestivalcoreAnnual festival collaboration featuring African electronic dance music experiences. Afrique Like Me produces special edition events for the festival with stacked lineups of international artists and hometown DJs.
- Puzzles EntertainmentminorEntertainment collective partnering for events such as the MoBlack showcase at CODA Toronto.
- NIGHTVISIONminorCollective co-hosting the Jazzy Canadian Debut Party in conjunction with Change the Beat and Undisposable.
- Change the BeatminorCollective collaborating on the Jazzy Canadian Debut Party.
- UndisposableminorCollective collaborating on the Jazzy Canadian Debut Party.
- 4KORNERSminorToronto-based DJ collective and official Toronto Raptors DJ, featured as headliner at Synchro System festival.
- ArtxindustryminorPartner organization supporting the Synchro System festival and African music programming.
- LamurenminorFood and beverage partner for Synchro System festival, providing refreshments alongside Chef Mayo's Grill.
- Chef Mayo's GrillminorCulinary partner providing food offerings at the Synchro System festival alongside Lamuren.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Afrique Like Me Inc. competitors and assessment
Company assessmentDirect peers
- Soulection: Music collective, label, and curated event series blending future beats, soul, and global electronic sounds. Comparable to Afrique Like Me as both operate as tastemaker collectives that curate exclusive live experiences and pioneer genre-blending programming.
- Afropunk Festival: Iconic festival and media brand celebrating Black/African diaspora music and culture. Comparable to Afrique Like Me as both build African diaspora music programming around inclusive, culturally authentic live event experiences.
- Moonshine: Montreal-based African collective curating global club music centered on African and Afro-diasporic sounds. Direct peer to Afrique Like Me as both operate African electronic music collectives with recurring club nights and cross-city collaborations (the two have already co-produced events).
- AYRA Community: Toronto-based community collective bringing together music, art, wellness, and community through immersive experiences. Direct peer given shared Toronto base, community-building focus, and active co-produced events (e.g., Summer Solstice rooftop day party at Soluna).
- OTW (Of The World): Global cultural movement built around dance music connecting cities, continents, and communities. Comparable to Afrique Like Me as a curated electronic music experience and listed partnership that organizes convergence events at the intersection of sound, culture, and frequency.
Broad incumbents
- Boiler Room: Global platform for underground electronic music live streams and DJ sets. Comparable to Afrique Like Me as both curate and broadcast electronic dance music experiences, though Boiler Room operates at much larger global scale and digital-first.
- Mixmag: Long-running electronic music media brand covering DJ culture, events, and club culture globally. Comparable as a tastemaker in the electronic music ecosystem where Afrique Like Me operates.
- Resident Advisor: Leading electronic music events platform and media brand. Comparable to Afrique Like Me as a discovery and ticketing infrastructure for electronic music events; Afrique Like Me sells tickets through Resident Advisor.
- Sofar Sounds: Curated intimate live music experiences in cities worldwide. Comparable to Afrique Like Me in curating immersive, community-driven live music events, though Sofar operates a broader multi-genre, multi-city model.
Emerging players
- Daybreaker: Daytime dance and wellness event series blending electronic music with community experiences. Comparable to Afrique Like Me's inclusive, community-driven approach to electronic dance music events, though in a morning/daylight format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Afrique Like Me Inc. social profiles
Digital presenceAfrique Like Me Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Afrique Like Me Inc. leadership team
Management profileNumber of profiles
Profiles3 records
Afrique Like Me Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Afrique Like Me Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Afrique Like Me Inc.
What does Afrique Like Me Inc. do?
Afrique Like Me is a Toronto-based music collective that curates, produces, and hosts African electronic dance music events and live experiences across venues in Toronto, featuring genres such as afrohouse, amapiano, gqom, baile funk, batida, coupé décalé, deep afro house, jungle, jersey club, breaks, house, and other African and Afro-diasporic sounds. The collective sells tickets to these events through Eventbrite, Resident Advisor, and AdmitOne, sells branded merchandise (hoodies and t-shirts) through its own online store at afriquelikeme.ca, and makes the collective available for paid booking at external events via [email protected]. Its flagship product is the Synchro System African music festival featuring multiple stages and international headliners.
Is Afrique Like Me Inc. a public or private company?
Afrique Like Me Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Afrique Like Me Inc. founded?
Afrique Like Me Inc. was founded in 2019.
Where is Afrique Like Me Inc. based?
Afrique Like Me Inc. is headquartered in Toronto, Canada, in the North America region.
How does Afrique Like Me Inc. make money?
Three revenue lines are on record. Event Ticketing is the primary driver. The others are merchandise Sales and artist Booking.
Who are Afrique Like Me Inc.'s main competitors?
Direct peers on record are Soulection, Afropunk Festival, Moonshine, AYRA Community and OTW (Of The World). Broad incumbents are Boiler Room, Mixmag, Resident Advisor and Sofar Sounds. Daybreaker is listed as an emerging player.
Does Afrique Like Me Inc. have an API?
No public API is recorded for Afrique Like Me Inc..
What industry is Afrique Like Me Inc. in?
Afrique Like Me Inc.'s product category is Live Music Events. Its primary akta.pro industry code is MPAGAAAF, Artist Booking, Talent Buying & Agency Services, with a secondary code of MPACAFAE, Creator Merchandise & Print-on-Demand Platforms. Its NAICS code is 711320 and its SIC code is 7900.