What DAYBREAKER does

Daybreaker is a Brooklyn-based experience and community company founded in 2013 by Radha Agrawal and Matthew Brimer. It operates a global network of alcohol-free morning dance events across 66+ cities and all seven continents, with an audience of 800,000+ community members and a cumulative 1,000+ gatherings as of 2026. The core product is a recurring ticketed event series featuring DJs, yoga, breathwork, and dance at iconic venues such as Red Rocks Amphitheatre, the Sydney Opera House, Aspen Snowmass, and the National Building Museum, supported by a per-city community architect (local organizer/operator) model.

Revenue is generated primarily through corporate sponsorships, which account for roughly 80% of annual revenue, with named partners including Nike, AG1, Samsung, BRĒZ, POM Wonderful, Peloton, Macy's, and others integrating their brands into the event experience. The remaining ~20% comes from consumer ticket sales ($65–$70 per ticket; free for children under 7), supplemented by the Belong Institute community-building curriculum (training program; first cohort 170 in-person, 100 online), a co-branded non-alcoholic beverage called the Sunrise Disco Tonic produced with PARCH, and supporting venue partnership activations.

The technology stack is operationally focused rather than differentiated: ticketing is fragmented across direct website sales (daybreaker.com), Eventbrite, TIX LIVE, and Laylo pre-sale sign-ups, while the 2026 exclusive partnership with Sweatpals (a social fitness platform with 1M+ users and 200,000 events posted monthly across 24 markets) provides event discovery and management infrastructure. The company operates a mobile-first consumer funnel via SMS (text to 917-540-5454) and city-specific Klaviyo email lists. The company runs no proprietary AI/ML systems; AI exposure is limited to past integrations such as the IBM Watson "Cognitive Dance Party" activation and current tour partner Sitch (AI matchmaking).

Name

DAYBREAKER

Legal name

Daybreaker LLC

Website

https://daybreaker.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Daybreaker is a Brooklyn-based experience company operating a global network of alcohol-free morning dance events across 66+ cities and 800,000+ community members, monetized through corporate sponsorships and consumer ticket sales.

Ownership category

akta.pro rank

Product category

Sober Dance & Wellness Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Soft Drink Manufacturing (312111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

akta.pro secondary industries

Non-Alcoholic Craft Beverage Bars (Mocktail/Zero-Proof Bars) (THAFAKAF), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Nightlife & Club Guest List / Table Reservations (HSACALAG)

Keywords

• Sober dance events
• Wellness party experiences
• Experiential brand activations
• Community building education
• Morning dance community

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Sponsorships: Primary revenue driver at 80% of total annual revenue. Daybreaker partners with brands (Nike, AG1, Samsung, BRĒZ, and others) to create cultural brand experiences at events, integrating sponsor products into the event experience and providing brand visibility to a highly engaged, health-conscious audience.
2. Ticket Sales: Secondary revenue stream at 20% of total annual revenue. Direct consumer ticket sales for events ranging from $65 (Hamptons with Peloton instructors) to standard morning dance event pricing. Children under 7 get free admission.
3. Belong Institute Education: The Belong Institute offers online and in-person courses on community building for team leaders, entrepreneurs, and community builders. First cohort hosted 100 leaders online and 170 in-person. Next cohort launched in Summer 2024.
4. Beverage Product Sales: Daybreaker launched its first beverage product, the Sunrise Disco Tonic, in partnership with PARCH. Revenue from direct consumer sales of the co-branded non-alcoholic beverage.
5. Event Venue Partnerships: Venues pay for or partner with Daybreaker to host events, providing unique activations at iconic locations (Red Rocks, Wynwood Walls, National Building Museum).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Daybreaker produces and sells tickets to early-morning, alcohol-free dance and wellness events (DJ-led sober raves, yoga, breathwork, and a sauna/cold-plunge "HEATWAVES" concept) in 66+ cities worldwide. The company monetizes primarily through corporate brand sponsorships integrated into these events and secondarily through ticket sales, and has expanded into community-building education via the Belong Institute and a co-branded non-alcoholic beverage (Sunrise Disco Tonic with PARCH).

Differentiator

Problem solved

Functional benefit

Brands

• Belong Institute: Education platform launched in 2023 teaching community building to team leaders, entrepreneurs, and community builders. First curriculum hosted 100 leaders online with 4-day intensive in upstate New York.
• Belong Center
• HEATWAVES
• Sunrise Disco Tonic

Products and services

• Daybreaker Morning Dance Events (Let's Be Friends 2026 Tour) Ticketed early-morning (typically 6 AM–noon) alcohol-free dance parties featuring DJs, live music, yoga and breathwork at iconic venues, targeting sober-curious millennials and Gen Z seeking community connection.
• HEATWAVES (Phone-Free Wellness Rave) Ticketed phone-free sober wellness rave combining guided sauna and ice/cold-plunge experiences with DJ-led dance, co-produced with Othership at Othership venues (Flatiron, Williamsburg, Toronto Yorkville) and other locations.
• Belong Institute — Community Building Courses Paid multi-week community-building cohort courses for team leaders, entrepreneurs and community builders, delivered online and via in-person intensives, teaching frameworks for building engaged communities at scale.
• Sunrise Disco Tonic (with PARCH) A co-branded non-alcoholic agave cocktail / functional tonic beverage with adaptogens inspired by ancient American tea rituals, sold direct-to-consumer via drinkparch.com as Daybreaker's first CPG product.

Quantifiable outcome

• Over 800,000 community members across 66+ cities on all seven continents since founding in 2013
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

35 partnerships are on record, tiered core, flagship, current tour partner, notable past partnership, minor, notable partnership, notable artist partnership, event partner and venue partnership.

• OthershipcoreStrategic or Co-development Partner · 14 January 2026Daybreaker and Othership co-created HEATWAVE — a phone-free wellness rave concept combining sauna, cold plunge, and dance experiences. The concept has sold out every event with 200 people per session. Daybreaker promotes Othership venues (Flatiron, Williamsburg, Toronto Yorkville) for sauna rave events.
• SweatpalscoreGTM or Marketing Partner · 13 January 2026Sweatpals, a community fitness platform with over 1 million users and 200,000 events posted monthly across 24 markets, became Daybreaker's exclusive event tech partner to support operations across the U.S. The partnership aims to promote the 'daylife' movement, with Sweatpals providing infrastructural platform for event management and discovery.
• FlavCityflagshipGTM or Marketing Partner · 20 August 2025Daybreaker and FlavCity partnered to host what they called the largest alcohol-free dance party in U.S. history on September 27, 2025, at Gitano NYC. The event was part of Daybreaker's global 'Have Fun, Be Nice' tour. FlavCity used the event to sample its protein smoothies and electrolytes while previewing a new product category.
• PARCH (Sunrise Disco Tonic)coreStrategic or Co-development Partner · 1 January 2024Daybreaker officially launched its first-ever beverage, Sunrise Disco Tonic, in partnership with PARCH. Inspired by ancient Yaupon tea rituals with turmeric, adaptogenic Reishi Mushroom, and lemon balm. Available at drinkparch.com. PARCH & Daybreaker co-created the beverage as a liquid extension of the Daybreaker mission.
• Belong InstitutecoreStrategic or Co-development Partner · 1 January 2023In 2023, Radha and the Daybreaker team launched the Belong Institute to teach community building at all scales. First curriculum 'The Power of Community Building' hosted 100 leaders online and 170 in-person in upstate New York. Next cohort launched Summer 2024.
• Belong Center (Nonprofit)coreStrategic or Co-development Partner · 1 January 2022Belong Center is a nonprofit founded by Radha Agrawal aimed at ending loneliness through community events, Belong Circles guided conversations, and physical Belong benches. Board members include Kimbal Musk (co-founder PayPal, Tesla Board), Randall Mays (Chairman Live Nation), Paavo Siljamäki (Above & Beyond), and Dr. Mark Hyman. Started with an Antarctica cruise in 2022.
• NikeflagshipGTM or Marketing PartnerNike is a current tour partner of Daybreaker, investing in joy and real human connection through the partnership. Nike was featured as a key brand partner creating cultural moments at Daybreaker events.
• AG1 (Athletic Greens)flagshipGTM or Marketing PartnerAG1 is a current tour partner of Daybreaker. AG1 Next Gen is a clinically-backed daily health drink positioned as a brand aligned with Daybreaker's wellness values. Daybreaker events feature AG1 product sampling and co-created brand experiences.
• SamsungflagshipGTM or Marketing PartnerSamsung partnered with Daybreaker featuring Gwen Stefani and Diplo at Daybreaker events, creating high-profile brand cultural moments.
• BRĒZcurrent tour partnerGTM or Marketing PartnerBRĒZ is a current tour partner of Daybreaker. BRĒZ is a pioneer in Feel-Good Tonics, offering beverages crafted with functional mushrooms, adaptogens, and botanicals. Featured at Daybreaker events including NYC sauna rave events.
• IBM Watsonnotable past partnershipGTM or Marketing PartnerIBM Watson partnered with Daybreaker for 'The World's First Cognitive Dance Party,' leveraging AI/watson technology integration into the Daybreaker event experience.
• Oprah Winfrey (via WW Tour)flagshipGTM or Marketing PartnerDaybreaker was invited to open every stop on Oprah's 2020 Vision Tour — a 9-city sold-out arena tour from Barclays Center in Brooklyn to the Forum in LA. This was one of Daybreaker's most high-profile partnerships.
• BallotReadyminorGTM or Marketing PartnerBallotReady partnered with Daybreaker's Purple Tour (2024 U.S. election) to provide voter registration resources and general voting information to participants at 50 dance party events at polling locations across 15 states.
• Macy'snotable past partnershipGTM or Marketing PartnerMacy's partnered with Daybreaker for a Christmas Takeover event, creating a branded cultural moment during the holiday season.
• Adidasnotable past partnershipGTM or Marketing PartnerAdidas partnered with Daybreaker featuring artist Kiargy at Daybreaker events, integrating athletic and wellness brand positioning.
• BRITAcurrent tour partnerGTM or Marketing PartnerBRITA is a current brand partner and collaborator with Daybreaker, featured at events including the Alive Festival, providing water filtration products.
• iHeartRadionotable partnershipGTM or Marketing PartneriHeartRadio powered Daybreaker's Miami Music Week event at Wynwood Walls during Miami Music Week, providing radio and media support.
• WW (Weight Watchers)flagshipGTM or Marketing PartnerWW (Weight Watchers) partnered with Daybreaker for Oprah's 2020 Vision Tour, inviting Daybreaker to open all arena tour stops. This was a flagship brand partnership aligning wellness and community.
• Medik8current tour partnerGTM or Marketing PartnerMedik8, a B Corp Certified British dermatological skincare brand, is a current Daybreaker tour partner offering skincare products and sampling at events.
• Qualiacurrent tour partnerGTM or Marketing PartnerQualia is a health optimization company and current Daybreaker tour partner, providing brain health and vitality products. Trusted by top-performers including Daybreaker founder Radha Agrawal.
• POM Wonderfulcurrent tour partnerGTM or Marketing PartnerPOM Wonderful is a current Daybreaker tour partner, providing 100% pomegranate juice sampling at events as a simple way to power through the day with antioxidants.
• Happy Productscurrent tour partnerGTM or Marketing PartnerHappy Products (100% responsibly sourced, slow roasted coffee) is a current Daybreaker tour partner committed to mental health, partnered with NAMI (National Alliance on Mental Illness) to support wellbeing.
• Magic Mindcurrent tour partnerGTM or Marketing PartnerMagic Mind is a current Daybreaker tour partner providing Mental Performance shots with 12 research-backed ingredients to support sharper mind, calm energy, and lower stress.
• Feel Free (Botanic Tonics)current tour partnerGTM or Marketing PartnerFeel Free by Botanic Tonics is a current Daybreaker tour partner, providing functional botanical beverages designed to create chilled energy, clear the mind, and elevate mood.
• Be LOVEcurrent tour partnerGTM or Marketing PartnerBe LOVE is a balanced electrolyte beverage and current Daybreaker tour partner, formulated to hydrate and replenish the body. 'When you drink Be LOVE, you become it. You share it.'
• Sitchcurrent tour partnerTechnology or IntegrationSitch uses humans and AI to matchmake members based on values, preferences, and long-term goals — no swiping. A current Daybreaker tour partner and Austin event partner integrating AI-powered social matching.
• Vital Proteinscurrent tour partnerGTM or Marketing PartnerVital Proteins is a recent food and beverage partner of Daybreaker, providing protein supplementation for wellness-focused event attendees.
• BLOND:ISHnotable artist partnershipGTM or Marketing PartnerBLOND:ISH, an internationally acclaimed DJ and producer, headlined Daybreaker's Miami Music Week edition at Wynwood Walls Museum, part of Daybreaker's high-profile signature events.
• Hiyoevent partnerGTM or Marketing PartnerHiyo is an organic non-alcoholic social tonic with adaptogens, nootropics, and botanicals, serving as an event partner for Daybreaker's Aspen Mountain event. 'Find out what it means to be happy in your own.'
• Community Coffeeevent partnerGTM or Marketing PartnerCommunity Coffee (fifth-generation family-owned roaster) is a Daybreaker event partner providing free coffee at events including the Aspen Mountain event. Each blend crafted with 107+ years of experience.
• ENOUGH Braceletsevent partnerGTM or Marketing PartnerENOUGH bracelets, handmade beaded styles designed for everyday wear, are Daybreaker event partners providing bracelets as event merchandise.
• Lineage Provisionsevent partnerGTM or Marketing PartnerLineage Provisions is a Daybreaker event partner providing protein bars made from real food (grass-fed whey, collagen, raw honey, grass-fed beef tallow) with no seed oils, sugar alcohols, or gums.
• Time Out Market (Boston)venue partnershipChannel Partner/ Reseller/ DistributorDaybreaker will host events at Time Out Market in Boston, a food hall and event venue, as part of its city expansion strategy.
• Etho Wellness Clubvenue partnershipChannel Partner/ Reseller/ DistributorEtho Wellness Club creates immersive social wellness experiences blending contrast therapy, movement, music, and community. A Daybreaker venue partner in Las Vegas providing space for wellness activations.
• Ritual Collectivevenue partnershipChannel Partner/ Reseller/ DistributorRitual Collective is a cultural collective and social club merging wellness, music, art, entertainment, and curated events. A Daybreaker venue partner in Las Vegas offering an alternative social experience rooted in gathering and human connection.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Morning Gloryville: UK-based sober morning dance party concept founded in 2013, the original international counterpart to Daybreaker. Both brands run alcohol-free morning raves with DJs, yoga, and wellness programming targeting the same health-conscious millennial demographic.
• House of Yes: Brooklyn-based immersive nightlife and event venue featuring themed parties, aerial performances, and community-driven programming. Competes with Daybreaker for the same NYC experiential-event audience and creative talent pool.
• Wanderlust: Multi-day yoga and wellness festival brand hosting destination events globally (Bali, Tulum, Whistler). Closely comparable to Daybreaker's expedition-style and Belong Institute retreat programming, serving the same wellness-seeking traveler demographic.

Emerging players

• Sweatpals: Social fitness platform with 1M+ users and 200K+ monthly events across 24 markets; Daybreaker's exclusive event-tech partner. While currently a partner, Sweatpals also organizes its own sober-friendly community fitness events that overlap with Daybreaker's audience.
• Othership: Toronto-based sauna and cold plunge bathhouse chain offering contrast-therapy social experiences. Daybreaker's co-creation partner for the HEATWAVE concept and a minority investment of Daybreaker's. Operates in adjacent wellness-social category with overlapping audience.
• The Class by Taryn Toomey: Premium boutique wellness workout brand combining cathartic movement, music, and community. Competes with Daybreaker's signature events for the same affluent, wellness-engaged urban consumer and brand-sponsorship dollars.

Broad incumbents

• SoulCycle: Equinox-owned indoor cycling and wellness brand that built a premium community-driven fitness lifestyle. Comparable to Daybreaker in building an emotionally-engaged wellness community with strong brand-equity and event-format programming, though focused on cycling rather than dance.
• ClassPass: Subscription-based fitness and wellness class aggregator operating in 30+ cities globally. Competes for the same health-conscious millennial discretionary spend and offers a marketplace infrastructure Daybreaker lacks for its broader community.
• Life Time Group Holdings: Publicly-traded premium lifestyle and wellness brand operating athletic clubs, fitness events, and destination wellness festivals (Life Time Tri, Escapes). Comparable to Daybreaker as a full-stack wellness lifestyle brand with community and event pillars.
• Live Nation Entertainment: World's largest live entertainment company operating festivals, concerts, and venue-based experiences. Sits on Daybreaker's Belong Center board (Randall Mays is Chairman of Live Nation). Represents the institutional scale-up path if Daybreaker were to ever pursue capital or partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dybrkr
• Instagraminstagram.com/dybrkr
• Xx.com/dybrkr
• LinkedInlinkedin.com/company/3876769

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAYBREAKER