Write Of Passage
Write of Passage is a founder-led online writing bootcamp that delivers a five-week cohort-based course teaching individuals how to write, publish, and distribute work online, with personal editorial feedback and a global alumni community of 2,000+ across 72 countries.
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Write Of Passage does
Write of Passage is a private, founder-led online writing education company that operates a single primary product: a five-week intensive writing Bootcamp delivered to global cohorts of aspiring writers, domain experts, entrepreneurs, and professionals seeking to publish online and build audiences. The company was founded by David Perell, who personally teaches the program, hosts private Q&A sessions, and provides editorial feedback. Curriculum and program mechanics are delivered through a stack of third-party tools — Circle for the community hub, Zoom for live instruction, Google Docs for drafting and feedback, and Substack, Readwise, Notion, Twitter/X, and LinkedIn as recommended distribution and knowledge-management platforms — with no proprietary technology platform disclosed.
The Bootcamp combines live instruction, small-group writing interactions and breakout rooms, detailed one-on-one editorial feedback on each draft within 24 hours, and distribution strategy training for newsletters and social platforms. The company sells directly to individual consumers via self-serve enrollment on its website, with tiered cohort pricing ($3,795 early bird to $3,995 standard for Cohort 13), payment plans, and a scholarship program for affordability-constrained students. Enrollment is cohort-based and time-limited, creating urgency and a recurring cohort cadence. Since inception, Write of Passage has trained 2,000+ writers across 72 countries and sustains an active community of 300+ members, with prominent alumni including Packy McCormick (Not Boring newsletter). The company is bootstrapped, with no disclosed institutional funding, operates as a private entity, and relies on founder-led content marketing — primarily David Perell's newsletter and the 'How I Write' podcast — as its principal demand generation channels.
Write Of Passage firmographics
Firmographics- Name
- Write Of Passage
- Legal name
- Write of Passage
- Website
- https://writeofpassage.school
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Write of Passage is a founder-led online writing bootcamp that delivers a five-week cohort-based course teaching individuals how to write, publish, and distribute work online, with personal editorial feedback and a global alumni community of 2,000+ across 72 countries.
- Ownership category
- akta.pro rank
Write Of Passage industry classification
Industry- Product category
- Online Writing Education
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (611430)
- akta.pro primary industry
- Online & Hybrid Creative Writing Workshops (EDAMAMAL)
- akta.pro secondary industries
- Writing Critique Groups & Peer Workshops (EDAMAMAJ), Writing Skills & Composition Enrichment (EDAMAJAC)
Keywords
Where Write Of Passage is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Write Of Passage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Bootcamp Enrollment: One-time fee for a 5-week intensive writing bootcamp. Pricing is tiered based on enrollment timing, with early enrollment at $3,795 and standard pricing at $3,995. Additional revenue from scholarship applications (partial or full scholarships awarded based on need). The program also offers payment plans to increase accessibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Early Bird enrollment for Write of Passage Bootcamp |
| One time/ perpetual license | Pay-as-you-go | Standard enrollment for Write of Passage Bootcamp |
| Other | Pay-as-you-go | Scholarship seats for the Write of Passage Bootcamp |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Write Of Passage product offering
Product offeringCore offering
Write of Passage sells a five-week intensive online writing bootcamp that combines live instruction, community engagement, and personalized one-on-one editorial feedback to teach individuals how to write and publish online. Students learn to build an audience and distribute their work across platforms such as Substack, Twitter, and LinkedIn. The program is delivered in a cohort format and includes a one-week pre-bootcamp 'Countdown Week' for setup.
Product overview
Write of Passage is an online writing education company offering a single primary product—the five-week Write of Passage Bootcamp—alongside supporting components including Countdown Week (pre-bootcamp setup), scholarship opportunities, and Watch Party sessions. The Bootcamp provides live instruction, community engagement, and personalized editorial feedback as its core value proposition, supplemented by distribution strategy training for social platforms and newsletter publishing tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Write of Passage Bootcamp A five-week intensive online writing training program that delivers live instruction, community engagement, and personalized one-on-one editorial feedback (within 24 hours) to help writers develop their voice and publish work online. Students learn distribution strategies for Substack, Twitter, and LinkedIn and gain indefinite access to course materials.
- Write of Passage Scholarship Program A financial assistance program offering partial or full scholarships for students who cannot afford the Bootcamp, requiring a separate application to make the program more broadly accessible.
- Countdown Week A pre-bootcamp preparation week held one week before the main Bootcamp begins, providing students with setup information and onboarding for the newsletters, websites, and systems needed to participate in the Bootcamp.
Quantifiable outcome
- 2,000+ writers trained across 72 countries
- +2 more outcomes
Companies that use Write Of Passage
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Write Of Passage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Write Of Passage partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Write Of Passage competitors and assessment
Company assessmentBroad incumbents
- Beehiiv: Newsletter platform targeting creators building writing businesses; overlaps with the downstream publishing infrastructure Write of Passage alumni rely on.
- Skillshare: Subscription-based online learning marketplace with writing classes; competes at the low end on price and convenience for the same consumer-creator persona.
- MasterClass: Premium video-based education platform featuring renowned writers; competes for aspirational learners willing to pay premium prices, though delivery is on-demand rather than cohort-based.
- Medium: Large-scale online publishing platform for individual writers; serves a similar writer/audience-building use case at scale but does not offer instruction.
- LinkedIn Learning: Broad professional development catalog with writing courses; competes indirectly for the same self-improving professional customers at lower price points.
- Substack: Newsletter publishing platform that the Bootcamp explicitly teaches students to use; not a direct competitor but a foundational distribution channel and ecosystem participant for the same audience.
Direct peers
- Copyblogger: Long-standing content writing education platform teaching online writing and content marketing fundamentals; competes for the same professional/content-writer audience.
- Newsletter Operator: Course focused on building and monetizing a newsletter audience, targeting the same domain-expert and aspiring-writer personas that Write of Passage attracts.
- Smart Blogger: Online writing education resource and course provider for bloggers and content creators, overlapping with Write of Passage's domain-expert and professional segments.
- Ship 30 for 30 (Ship 30): Cohort-based online writing course that teaches a daily writing and shipping habit over 30 days, serving the same aspiring online writers with a similar peer-feedback and community-led model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Write Of Passage social profiles
Digital presenceWrite Of Passage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Write Of Passage leadership team
Management profileNumber of profiles
Profiles1 record
Write Of Passage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Write Of Passage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Write Of Passage
What does Write Of Passage do?
Write of Passage sells a five-week intensive online writing bootcamp that combines live instruction, community engagement, and personalized one-on-one editorial feedback to teach individuals how to write and publish online. Students learn to build an audience and distribute their work across platforms such as Substack, Twitter, and LinkedIn. The program is delivered in a cohort format and includes a one-week pre-bootcamp 'Countdown Week' for setup.
Is Write Of Passage a public or private company?
Write Of Passage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Write Of Passage founded?
Write Of Passage was founded in 2019. It employs 11 to 50 people.
Where is Write Of Passage based?
Write Of Passage is headquartered in Austin, United States, in the North America region.
How does Write Of Passage make money?
One revenue line is on record: bootcamp Enrollment.
Who are Write Of Passage's main competitors?
Broad incumbents on record are Beehiiv, Skillshare, MasterClass, Medium, LinkedIn Learning and Substack. Direct peers are Copyblogger, Newsletter Operator, Smart Blogger and Ship 30 for 30 (Ship 30).
Does Write Of Passage have an API?
No public API is recorded for Write Of Passage.
What industry is Write Of Passage in?
Write Of Passage's product category is Online Writing Education. Its primary akta.pro industry code is EDAMAMAL, Online & Hybrid Creative Writing Workshops, with a secondary code of EDAMAMAJ, Writing Critique Groups & Peer Workshops. Its NAICS code is 61171.