Radio Osnabrück

What Radio Osnabrück does

Radio Osnabrück operates a regional radio station serving the Osnabrück and Weser-Ems region in Lower Saxony, Germany, broadcasting under the legal entity teutoRADIO Osnabrück GmbH. The station delivers 24/7 programming on FM/UKW frequencies, online streaming via its radioplayer, and dedicated iOS and Android mobile applications, reaching listeners both in-region and globally online. Its content mix centers on the "Musik Deines Lebens" (Music of Your Life) format combined with regional news, local event coverage, sports reporting (notably VfL Osnabrück), and a diversified weekday/weekend program lineup including morning, midday, afternoon, evening, and overnight shows, plus specialty programs such as Hitparade, Retrochartshow, In The Mix, and weekly live broadcasts from Adiamo Dance Club in Bad Oeynhausen.

The station's underlying technology is built around a rules-based Music Scheduler software that automates music programming by calculating optimal rotation sequences across approximately 300 daily titles and 2,000 weekly titles, using deterministic parameters such as tempo, age, and artist-spacing rules. Supporting services include a Musikwunsch (music request) feature accessible via WhatsApp and phone, a Mitschnittservice (program recording service), and an online playlist. Distribution spans FM/UKW broadcast, web-based radioplayer, mobile apps, and social media channels including Instagram.

Radio Osnabrück generates revenue primarily through advertising sales and event sponsorships. Marketing Manager Carsten Thye handles direct advertiser relationships on individually negotiated, quote-based terms with multi-year contract structures, and the station monetizes event-based content through partnerships such as live broadcasts from the Adiamo Dance Club. The company is independently owned with no disclosed venture capital, private equity, or institutional investment, and operates under the regulatory supervision of the Niedersächsische Landesmedienanstalt (NLM). Leadership consists of Managing Director Andreas Kannenberg and a small team of approximately 8–13 members including moderators, music editorial staff, and management.

Name

Radio Osnabrück

Legal name

teutoRADIO Osnabrück GmbH

Website

https://radioosnabrueck.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio Osnabrück (teutoRADIO Osnabrück GmbH) is a regional German radio station broadcasting 24/7 to the Osnabrück and Weser-Ems region via FM, online streaming, and mobile apps, monetizing through local advertising sales and event sponsorships.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), News/Talk Radio Networks (MPABABAD)

Keywords

• Regional radio broadcasting
• Local news coverage
• Music programming
• FM/UKW broadcast
• Online radio streaming

Headquarters

HQ city

Bad Oeynhausen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising Revenue: Radio Osnabrück generates revenue primarily through advertising, with Carsten Thye serving as Marketing Manager and handling sales inquiries at [email protected] or 0541 - 77070540.
2. Events and Sponsorships: The station conducts live broadcasts from venues like Adiamo Bad Oeynhausen and participates in events, generating sponsorship and event-related revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Radio Osnabrück is a regional radio station that broadcasts a 24/7 mix of local and regional news, music programming, weather, sports (including VfL Osnabrück coverage), event tips, and job listings to the Osnabrück and Weser-Ems region over FM/UKW, online streaming, and mobile apps. The offering is anchored by a 'Musik Deines Lebens' format and includes named daypart shows plus listener services such as music requests, recording retrieval, and live venue broadcasts.

Product overview

Radio Osnabrück is a regional radio station operated by teutoRADIO Osnabrück GmbH, providing 24/7 broadcast programming to the Osnabrück and Weser-Ems region. The station operates a unified radio broadcast platform with multiple scheduled programs including morning shows (Perfekt Geweckt), mid-day shows (Durch Den Tag), afternoon programming (Von Zwei Bis Frei), evening music (Radio Osnabrück am Abend), and overnight programming (Radio Osnabrück bei Nacht). Weekend specialty programming includes Hitparade, Retrochartshow mit Jost, Die Robert Roßbach Musik-Show, In The Mix DJ shows, and live broadcasts from the Adiamo Dance Club. Supporting services include Musikwunsch (music request via WhatsApp), Mitschnittservice (recording service), Radioplayer (online streaming), and Playlist access. The station's music programming is managed using 'Music Scheduler' software that automatically calculates optimal music sequences from thousands of titles based on rules like age, tempo, and other parameters.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Osnabrück Broadcast
• Musikwunsch (Music Request)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Adiamo Bad OeynhausenminorStrategic or Co-development PartnerWeekly live broadcasts from Adiamo Dance Club every Friday (20:00 - 00:00) and Saturday (00:00 - 03:00, 20:00 - 03:00). The partnership provides entertainment content for listeners featuring dance music from the 1200 square meter venue with 3 dance areas.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Radio 21: Regional German private radio operator with multiple local stations in Lower Saxony and surrounding states, offering a closely comparable local-news-plus-music format targeting regional advertisers.
• Radio Hamburg: Major Hamburg-based private local radio station combining music, regional news, and event-driven content, structurally comparable to Radio Osnabrück's local-news-plus-music model.
• Radio Brocken: Saxony-Anhalt private regional radio station with a closely aligned local-news and adult contemporary format, sharing on-air talent lineage (e.g., Radioropa) with Radio Osnabrück.
• Radioropa Info/Schlager: German thematic radio network whose formats and on-air talent pool overlap with Radio Osnabrück's "Musik Deines Lebens" programming and shared moderator history.
• Radio SAW (Stadtradio): Regional German private radio station in Saxony-Anhalt with a similar adult-contemporary-plus-local-news format and on-air talent pool that overlaps with Radio Osnabrück's moderators.

Broad incumbents

• Radio ffn: Lower Saxony's largest private regional radio network, broadcasting across multiple frequencies and serving overlapping audiences in the same Weser-Ems/Osnabrück geography as Radio Osnabrück.
• NDR 1 Niedersachsen: Public broadcaster's Lower Saxony regional station providing news, music, and local information; competes for the same Osnabrück listeners and regional mindshare but with public-service mandate.
• Antenne Niedersachsen: Statewide private radio network with strong Lower Saxony reach and adult contemporary format, directly competing for the same regional advertisers and listener share as Radio Osnabrück.

Others

• Spotify: Global audio streaming platform competing for the same listener attention and digital ad budgets in the Osnabrück market, even though it does not produce local radio content.

Emerging players

• Radio Osnabrück / teutoRADIO: The subject company itself, listed here only as an internal placeholder; not a peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/radio-osnabr%C3%BCck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Osnabrück