The Service League Of Greenville Inc

What The Service League Of Greenville Inc does

The Service League of Greenville Inc is a 501(c)(3) non-profit, all-volunteer service organization founded in 1938 in Greenville, North Carolina. It comprises approximately 150 women who collectively contribute roughly 16,000 volunteer hours per year to support healthcare facilities and community programs across Greenville, Pitt County, and eastern North Carolina.

The organization's operating model centers on three hospital gift shops it owns and operates inside ECU Health Medical Center facilities: the Main Gift Shop in the main lobby, the Treasure Chest Gift Shop in the James & Connie Maynard Children's Hospital, and the Hope & Caring Boutique in the Cancer Center. These retail outlets, together with coffee shops, kiosks, and vending machines co-located in healthcare facilities, generate the cash flow that funds the organization's grantmaking and direct service programs. No proprietary technology underpins operations; the website runs on WordPress and digital outreach is limited to organic social channels and a small email newsletter.

Revenue mechanics combine retail margin from on-site gift shops with proceeds from annual fundraising events (Charity Ball, telethons, the Christmas Drive Through) and direct donations. The organization deploys these funds as capital pledges to its anchor partner (notably a $2 million commitment to the Vidant Cancer Center Healing Garden, with $300,000 paid in 2018), donations to affiliated non-profits such as Children's Miracle Network Hospitals and the Ronald McDonald House, direct family assistance through the Laughinghouse Fund and Layette Program, and volunteer-staffed support at the McConnell-Raab Hope Lodge and Service League Hospice House. The League is a founding member of the ECU Health Foundation.

Name

The Service League Of Greenville Inc

Legal name

THE SERVICE LEAGUE OF GREENVILLE INC

Website

https://serviceleaguegreenvillenc.org

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

The Service League of Greenville is a 1938-founded, all-volunteer non-profit of approximately 150 women who operate three hospital gift shops inside ECU Health Medical Center, generating funds for medical, hospice, lodging, and scholarship programs across eastern North Carolina.

Ownership category

akta.pro rank

Product category

Nonprofit Healthcare Support

NAICS

Health Care and Social Assistance (62), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Facilities Support Management Services (8744), Services-Health Services (8000)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Hospital gift shops
• Volunteer fundraising
• Nonprofit healthcare support
• Community service programs
• Charitable donations

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Others, Supply Chain

Revenue model

1. Hospital Gift Shop Operations: Operates and manages three hospital gift shops at ECU Health Medical Center locations, generating revenue to fund equipment and capital building projects within the healthcare system
2. Auxiliary Services: Income generated from coffee shops, kiosks, and vending machines located within healthcare facilities
3. Charitable Fundraising Events: Annual Charity Ball events, telethons, and community fundraising initiatives supporting healthcare causes

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Service League of Greenville Inc operates three hospital gift shops (Service League Main Gift Shop, Treasure Chest Gift Shop, and Hope & Caring Boutique) within ECU Health Medical Center facilities, along with coffee shops, kiosks, and vending machines. Proceeds fund healthcare equipment, capital building projects, hospice, lodging, scholarship, and community assistance programs (Laughinghouse Fund, Layette Program) serving Greenville, Pitt County, and eastern North Carolina.

Product overview

The Service League of Greenville Inc is a non-profit volunteer organization (not a tech company) that operates three hospital gift shops within ECU Health Medical Center facilities: the Main Gift Shop in the main lobby, the Treasure Chest Gift Shop in the James & Connie Maynard Children's Hospital, and the Hope & Caring Boutique in the Cancer Center. The organization generates revenue through these retail operations, along with coffee shops, kiosks, and vending machines, which funds their charitable activities and healthcare facility support.

Differentiator

Problem solved

Functional benefit

Brands

• Service League Main Gift Shop: Gift shop located in the main lobby of ECU Health Medical Center serving patients, visitors, and employees. Carries balloons, cards, candy, flowers, books, magazines, plants, snacks, personal care items, inspirational items, and decor.
• Treasure Chest Gift Shop
• Hope & Caring Boutique

Products and services

• Service League Main Gift Shop Physical retail gift shop located in the main lobby of ECU Health Medical Center, selling balloons, cards, candy, flowers, books, magazines, plants, snacks, personal care items, inspirational items, and decor to patients, visitors, and hospital employees.
• Treasure Chest Gift Shop Physical retail gift shop located inside the James & Connie Maynard Children's Hospital at ECU Health, offering a wide assortment of gift items for newborns, young patients, and their families.
• Hope & Caring Boutique Physical retail boutique located inside ECU Health's Cancer Center, providing a warm and welcoming environment with soothing music and muted lighting where patients, visitors, and staff can shop for gifts and personal items.
• Laughinghouse Fund Charitable assistance program providing prescription medicine support to in-need families in Greenville, Pitt County, and eastern North Carolina.
• Scholarship Fund Endowed scholarship fund providing educational financial support to students in the Greenville, Pitt County, and eastern North Carolina community.
• Layette Program Community assistance program providing layettes and newborn supplies to in-need families in eastern North Carolina.

Quantifiable outcome

• 16,000+ volunteer hours contributed annually to healthcare and community service
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• WITN-TVminorGTM or Marketing Partner · 1 December 2020Local television news coverage of Christmas Drive Through event, sharing the organization's community service activities.
• Children's Miracle Network HospitalscoreStrategic or Co-development Partner · 1 June 2019Annual charitable partnership with donations presented to support children's healthcare. Presented $25,000 check on June 2, 2019.
• Ronald McDonald House of Eastern North CarolinacoreStrategic or Co-development Partner · 1 January 2019Ongoing support including volunteering at events, toy donations, and participation in annual telethons that raised over $26,000.
• WNCTminorGTM or Marketing Partner · 1 January 2019Local television partner for 3rd Annual Ronald McDonald Telethon, raising over $26,000 in pledges.
• ECU Health (Vidant Medical Center)coreStrategic or Co-development Partner · 1 March 2018Long-standing partnership with ECU Health Medical Center. The Service League operates hospital gift shops, provides volunteer services, and has pledged $2 million for the Cancer Center's Healing Garden. President Annelle West participated in ribbon cutting ceremony for Cancer Center opening.
• Vidant Health FoundationcoreStrategic or Co-development PartnerReceives and manages charitable pledges including the $2 million Healing Garden pledge. Featured in Vidant Health Foundation newsletter 'THE GIFT' for contributions.
• McConnell-Raab Hope LodgecoreStrategic or Co-development PartnerVolunteer support provided to cancer patients and families staying at the Hope Lodge facility.
• Service League of Greenville Hospice HousecoreStrategic or Co-development PartnerVolunteer services and support for end-of-life care at the inpatient hospice facility.
• Spay TodayminorStrategic or Co-development PartnerSpecial Projects Committee coordinated donations of much-needed items to support low-cost spay/neuter services for dogs and cats in Pitt and surrounding counties.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ALSAC (St. Jude Children's Research Hospital fundraising organization): ALSAC is the largest healthcare charity in the US, fundraising to support St. Jude. Comparable in running community-led fundraising events (telethons, charity drives) to support pediatric hospital care, though at vastly larger scale.
• American Cancer Society: ACS operates the Hope Lodge network (including the McConnell-Raab Hope Lodge that Service League volunteers at) providing free lodging to cancer patients. Both organizations fund and support the same Hope Lodge facility, share oncology patient support missions, and run community fundraising events, making ACS a natural peer in the regional cancer support ecosystem.
• Ronald McDonald House Charities: RMHC operates a global network of family lodging and support programs near children's hospitals, including the Ronald McDonald House of Eastern NC which Service League actively supports. Highly comparable mission (family-centered healthcare support) and overlapping fundraising/charity ball style events, though at vastly larger scale.
• Susan G. Komen: Susan G. Komen runs volunteer-led community fundraising (including telethons, charity events) to fund breast cancer support — overlapping with Service League's cancer center programming and gift shop support of oncology patients. Comparable event-based fundraising model and hospital partnership orientation.
• Children's Miracle Network Hospitals: Children's Miracle Network Hospitals is an annual recipient of Service League donations ($25,000 in 2019). Both organizations raise funds for pediatric hospital care, run telethon-style fundraising events, and operate through hospital partnerships — making CMNH a relevant peer in pediatric healthcare fundraising.
• Habitat for Humanity International: Habitat for Humanity operates an affiliate-based, volunteer-driven community support model — directly comparable to Service League's local-chapter volunteer model with fundraising events supporting community programs. Both are established nonprofits with 80+ year histories using grassroots volunteer labor.

Regional players

• Meals on Wheels America: Meals on Wheels is a volunteer-driven, community-based nonprofit providing direct services to vulnerable populations — structurally similar to Service League's volunteer-staffed, community-funded model. Both organizations rely on local volunteer chapters to deliver direct health-adjacent support services in defined geographies.
• United Way of Pitt County: United Way of Pitt County is a regional community services umbrella that operates in the same eastern North Carolina geography as Service League, funding overlapping areas like prescription assistance, family support, and community health programs — a directly comparable regional peer in the local nonprofit ecosystem.

Others

• Hospital Volunteers of America (auxiliaries): Hospital auxiliaries across the US replicate the same model: volunteer-run hospital gift shops and fundraising to support healthcare facility capital and program needs. They share Service League's exact operating template — embedded retail within hospitals, volunteer labor, direct grantmaking back to the facility — making them the most structurally comparable peer category.

Direct peers

• ECU Health Foundation (Vidant Health Foundation): ECU Health Foundation is the hospital-affiliated philanthropic arm that receives and manages Service League's pledges (including the $2M Healing Garden donation). As the founding member of the Foundation, Service League operates in an integrated fundraising relationship with this entity — making it the most directly comparable peer in hospital-aligned charitable giving.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookm.facebook.com/ServiceLeagueGreenvilleNC
• LinkedInlinkedin.com/company/service-league-of-greenville-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Service League Of Greenville Inc