DM PARTNERS CONSULTING LIMITED

What DM PARTNERS CONSULTING LIMITED does

DM PARTNERS CONSULTING LIMITED (DMP) is a London-headquartered consultancy that develops and manages strategic brand partnerships and commercial partnership portfolios for enterprise clients. The agency operates across the full partnership lifecycle, covering strategy, partner identification, negotiation, activation, commercialisation, and ongoing management. It serves both brands (consumer, luxury, sports, hospitality) and rights-holders (sports leagues, entertainment franchises, major events organisations), with a client roster that includes Williams Racing, Formula E, Formula 1, NEOM, Red Bull, Prada, McLaren, James Bond, Mandarin Oriental, Optimum Nutrition, and EXPO 2020 Dubai.

The company's core offering is professional services rather than a proprietary technology product. DMP applies strategic frameworks, data-driven analysis, and relationship expertise to identify and negotiate partnerships, then embeds within client teams to provide ongoing management. The firm positions itself as a 360-degree, purpose-driven agency with experience from both brand and rights-holder perspectives, and serves approximately 17 named enterprise clients across the sports, lifestyle, and culture sectors. DMP operates from offices in London, Vienna, and Riyadh, with no public pricing, revenue, or headcount disclosures. It is privately held, UK-incorporated, and GDPR-compliant, with no disclosed funding rounds, ownership structure, or acquisitions.

Name

DM PARTNERS CONSULTING LIMITED

Legal name

DM Partners Consulting Ltd

Website

https://dmp.team

Company type

Private

Founded year

2016

Operating status

Operating

Short description

DMP is a London-based consultancy that develops and manages strategic brand partnerships for enterprise clients across sports, luxury, and global events, with anchor engagements including NEOM, Formula 1, and James Bond.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Partnership Advisory Services: DMP generates revenue through fees for strategic consulting services related to brand partnerships. Services include strategy development, partner identification and analysis, negotiation support, partnership activation and amplification, and ongoing partnership management. The agency operates as an embedded extension of client teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DMP is a consultancy that develops and manages strategic brand partnerships and commercial partnership portfolios for brands and rights-holders. The firm delivers end-to-end services spanning partnership strategy, partner identification and analysis, negotiation support, partnership activation and amplification, commercialisation (including joint ventures, business incubations, direct sales, and licensing/IP creation), and ongoing partnership management delivered as an embedded extension of client teams.

Product overview

DMP is a brand partnership consulting agency that offers strategic services across the partnership lifecycle, including strategy, partner identification, negotiation, activation, commercialisation, and ongoing partnership management. Rather than a software product with modules, DMP provides a comprehensive suite of consulting services delivered by brand, agency, and rights-holder experts to help clients achieve marketing and commercial objectives through brand partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Partnership Strategy Strategically-led partnership development for enterprise clients, ranging from single deals to the creation of full multi-brand portfolios, designed to help brands and rights-holders achieve their marketing and commercial objectives.

Quantifiable outcome

• EXPO 2020 Dubai achieved record visitor attendance through partnerships developed by DMP
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• NEOMcoreStrategic or Co-development Partner · 1 January 2021DMP appointed as lead partnerships agency for NEOM in 2021. Initial scope included strategy, assessment and negotiation of partnerships. DMP currently manages a portfolio of partners for NEOM including NEOM McLaren Electric Racing, World Economic Forum, Asian Football Confederation & CARES. The CARES partnership aims to find the first Michelin starred chef from Saudi Arabia.
• NEOM McLaren Electric RacingcoreStrategic or Co-development PartnerA flagship partnership within NEOM's portfolio managed by DMP, combining NEOM's brand with McLaren's electric racing platform in the Formula E championship.
• World Economic ForumminorStrategic or Co-development PartnerPartnership within NEOM's managed portfolio facilitated through DMP's strategic partnership with NEOM.
• Asian Football ConfederationminorStrategic or Co-development PartnerPartnership within NEOM's managed portfolio facilitated through DMP's strategic partnership with NEOM.
• CARESminorStrategic or Co-development PartnerA partnership under NEOM's portfolio managed by DMP with the objective of finding the first Michelin starred chef from Saudi Arabia.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Octagon: Octagon is one of the world's largest dedicated sports and entertainment sponsorship and partnership consultancies. It directly competes with DMP across sponsorship strategy, partner identification and activation for both rights-holders and brands — including motorsport, lifestyle and mega-event mandates.
• Two Circles: Two Circles is a sports marketing agency with a data-driven fan-base and sponsorship analytics offering. It overlaps heavily with DMP's data-led partner identification and ROI analysis methodology, and serves global sports rights-holders and brand partners.
• MKTG (Dentsu): MKTG is Dentsu's global sport, entertainment and lifestyle activation agency, providing sponsorship consulting, partner management and brand experience — directly comparable to DMP's 360° partnership offering across sport, lifestyle and culture verticals.
• CSM Sport & Entertainment: CSM is a global sponsorship and sport-entertainment consultancy (within Havas/Omnicom heritage) that provides exactly the same 'strategy → identification → negotiation → activation → management' workflow DMP sells, making it one of the closest direct competitors for marquee sports, luxury and events clients.
• Mailman Group: Mailman is a China-rooted sports and entertainment partnership agency with global reach, offering sponsorship consulting, partner identification, activation and rights-holder representation — comparable to DMP for both brand and rights-holder clients across motorsport, golf and lifestyle.
• Sportfive: Sportfive is an international sports marketing agency providing partnership, media rights and brand experience services to rights-holders and brands worldwide — directly comparable to DMP's full-lifecycle sponsorship consulting and management offering.
• Wasserman: Wasserman is a global sports marketing and talent agency offering representation, consulting, media rights and brand partnerships. Its sponsorship consulting practice mirrors DMP's positioning with both rights-holders (leagues, federations, events) and brand clients across sport, lifestyle and entertainment.
• M&C Saatchi Sport & Entertainment: M&C Saatchi Sport & Entertainment is a specialist sponsorship and brand-partnership consultancy within the M&C Saatchi group, offering exactly the brand-rights-holder partnership strategy, identification and activation work that DMP provides — comparable in size, scope and client profile.

Broad incumbents

• Havas Sports & Entertainment: Havas's dedicated Havas Sports & Entertainment network is a global sponsorship, content and experiential agency. As a broader holding-company incumbent, it competes with DMP for sport, lifestyle and mega-event partnership mandates but offers a much wider marketing portfolio.
• IMG (Endeavor): IMG, owned by Endeavor, is a global sports and entertainment rights, licensing and events powerhouse. It is a broader incumbent than DMP but competes directly for motorsport, luxury, and mega-event partnership mandates (e.g., F1, McLaren, EXPO-scale programmes).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dmpteam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DM PARTNERS CONSULTING LIMITED