The Scarlette Group

What The Scarlette Group does

The Scarlette Group is a privately held manufacturer's representative firm founded in August 2017 by Jason Scarlette and headquartered in Tampa, Florida. The firm acts as an intermediary between manufacturers of commercial and infrastructure products and the professionals who specify, purchase, and install those products in the southeastern United States. It operates three regional offices — Tampa, FL; Concord, NC; and Buford, GA — covering the Florida, Carolinas, and Georgia markets. The firm is founder-owned, with no institutional investment or parent company disclosed, and employs between 1 and 10 people.

The Scarlette Group's service portfolio is organized around three customer segments. For architects and design professionals, it conducts AIA-accredited box lunch presentations, provides design and specification writing support, and assists with contractor bid list selection. For building owners and property managers, it offers free roof evaluations, repair/replacement assessment, and identification of authorized contractors. For contractors, it provides submittal package creation, substitution request support, product training sessions, and foreman workshops. There is no proprietary technology product; offerings are delivered by the sales team through in-person and relationship-based engagement.

The firm's revenue model is commission-based: it earns commissions from the manufacturers it represents for facilitating product specification, sales support, and customer relationships. Pricing for services is quote-based and not publicly disclosed. The go-to-market motion is sales-led and relationship-oriented, focused on building long-term partnerships with architects, contractors, and property owners across the southeastern US rather than broad digital marketing or transactional sales. The website functions primarily as a top-of-funnel content and contact channel.

Name

The Scarlette Group

Legal name

The Scarlette Group

Website

https://thescarlettegroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Scarlette Group is a manufacturer's representative firm founded in 2017 that connects commercial construction product manufacturers with architects, contractors, and building owners across the southeastern US, earning commissions through specification support, AIA education, and contractor training services delivered from offices in Florida, North Carolina, and Georgia.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer's Representative Commissions: As a manufacturer's representative, The Scarlette Group earns commissions from the manufacturers they represent by facilitating product specification, sales support, and customer relationships in the commercial construction market.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

The Scarlette Group is a manufacturer's representative firm that connects manufacturers of commercial and infrastructure products with the architects, contractors, and building owners who specify, purchase, and install them. It provides product education (AIA-accredited presentations), specification writing support, free roof evaluations, contractor identification, submittal packages, substitution requests, and product training/foreman workshops across the southeastern United States.

Product overview

The Scarlette Group is a manufacturer's representative firm for commercial and infrastructure products, not a unified software platform. The company offers a portfolio of professional services organized around three customer segments: (1) Architectural & Design Professionals — AIA-accredited box lunch presentations, design and specification writing, and contractor bid list assistance; (2) Building Owners & Property Managers — free roof evaluations, roof repair/replacement assessment, and authorized contractor identification; and (3) Contractors — submittal package assistance, substitution requests, product training sessions, and foreman workshops. The company connects manufacturers of commercial construction products with the professionals who specify, purchase, and install them.

Differentiator

Problem solved

Functional benefit

Products and services

• AIA-Accredited Box Lunch Presentations Conducts American Institute of Architects (AIA)-accredited box lunch presentations for architects and design professionals covering topics such as Low Slope Single Ply Roofing, Roof Coating, Interior Window & Door, Soil Stabilization, and Low Density Cellular Concrete.
• Design and Specification Writing Provides assistance to architects and design professionals in writing and/or reviewing product specifications, ensuring accurate product features and details for commercial construction projects.
• Contractor Bid List Assistance Assists in selecting contractors from a bid list to ensure commercial construction projects are installed according to specifications.
• Free Roof Evaluations Provides no-obligation free roof evaluations for commercial building owners and property managers, delivering a comprehensive report summarizing necessary roof work.
• Roof Repair or Replacement Assessment Assesses the scope of repair or replacement needed for commercial building roofs so owners and managers can build accurate project budgets.
• Authorized Contractor Identification Identifies licensed, reputable, and trained authorized contractors to bid projects, ensuring quality construction and installation of commercial building roofs.
• Submittal Package Assistance Provides assistance in creating accurate submittal packages for projects, covering product specifications and quantities for products from represented manufacturers.
• Substitution Requests Assists contractors in creating substitution requests when products from represented manufacturers are superior to the originally specified items.
• Product Training Sessions Conducts training sessions for contractors to understand product features, installation methods, specifications, and necessary information for products from represented manufacturers.
• Foreman Workshops Holds foreman workshops and product demonstrations for contractors working with products from represented manufacturers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• SRS Distribution: National building products distributor with strong Southeast presence in roofing and adjacent categories. Overlaps with The Scarlette Group on contractor relationships but operates a fundamentally different, asset-heavy distribution model.
• Carlisle Construction Materials: Leading manufacturer of single-ply roofing membranes and related commercial roofing products. Directly overlaps in product categories The Scarlette Group represents and uses a similar mix of direct reps and independent rep agencies.
• Ferguson Enterprises: Large US distributor of plumbing, HVAC, and building products serving commercial contractors. Overlaps on commercial specification and contractor relationships, particularly in the Southeast, though its core categories are plumbing-driven.
• GAF: North America's largest roofing manufacturer with a substantial commercial roofing and coatings portfolio. Operates a hybrid direct-sales and independent-rep model in the Southeast, making it a partial competitor and potential partner for rep firms.
• ABC Supply Co. The largest US wholesale distributor of roofing, siding, windows, and exterior building products. Competes for the same commercial contractor relationships, though as an inventory-carrying distributor rather than a commission-based rep.
• Johns Manville: Diversified building products manufacturer with insulation, roofing, and coatings lines. Operates an independent rep channel in the Southeast similar to The Scarlette Group's go-to-market, making it a comparable principal-side counterparty.
• Tremco Roofing & Building Maintenance: Major commercial roofing and building envelope manufacturer that frequently engages independent rep firms like The Scarlette Group. Comparable at the category level (commercial roofing/coatings) and a likely principal rather than direct competitor.

Direct peers

• SPEC Building Solutions: Independent commercial construction product representative offering specification support, AIA education, and contractor training services. Closely comparable in function and customer segments, though operating across a broader geographic footprint.
• Architectural Building Solutions (ABS): Independent manufacturer's representative agency serving the commercial construction market across the Southeast and Mid-Atlantic, with a similar three-stakeholder model targeting architects, contractors, and owners. Directly comparable in scale, geography, and business model.

Regional players

• Baker Roofing Company: Large Southeast-based commercial and residential roofing contractor headquartered in Raleigh, NC. Operates as a contractor customer of rep firms like The Scarlette Group rather than a competitor, but is directly comparable in Southeast commercial roofing scope and customer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-scarlette-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Scarlette Group