Rehvid Pluss
Rehvid Pluss is Estonia's largest tire retailer and service company, selling 55+ tire brands online and across 5 Nordic/Baltic country storefronts, with 5 physical workshops providing tire changes, repairs, and ancillary automotive services to individual consumers and B2B wholesale customers.
- Company typePrivate
- Founded2011
- HeadquartersTartu, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Rehvid Pluss does
Rehvid Pluss OÜ is an Estonian privately-held tire retailer and automotive service company founded in 2011, self-described as Estonia's largest tire seller and changer. The company operates a hybrid e-commerce and physical-service model, selling summer, winter, studded, and all-season tires from 55+ brands (including Pirelli, Continental, Michelin, Bridgestone, Nokian, Toyo) alongside alloy wheels and accessories through a multilingual online storefront at rehvidpluss.com. Five workshop locations across Estonia (Tallinn/Mustamäe, Peetri, Tartu, Viljandi, Pärnu) deliver professional tire changing, alignment, diagnostics, AC service, transmission service, wheel repair, and car wash. A central warehouse in Jüri supports nationwide delivery, and international storefronts serve Finland (rengas24.com), Sweden (däck24.com), Latvia (riepas24.com), and Lithuania (padangos24.com).
The company monetizes through three streams: retail and wholesale tire sales (the primary hardware revenue), professional service labor (tire changes priced at €55-90 per full set, hourly labor at €52-60), and alloy wheel sales with fitment assistance. Customer segments are split between individual car owners purchasing through the consumer storefront and B2B/wholesale customers (auto shops, fleet operators, resellers) across Europe served via TyreOrder.com, a dedicated wholesale ordering platform offering customer information system integrations, custom pricing, and e-commerce connections. Ancillary revenue mechanics include installment payment options (ESTO, Liisi/Holm, Esto long-term) and ancillary services (car wash, diagnostics, wheel repair).
Rehvid Pluss firmographics
Firmographics- Name
- Rehvid Pluss
- Legal name
- Rehvid Pluss OÜ
- Website
- https://rehvidpluss.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rehvid Pluss is Estonia's largest tire retailer and service company, selling 55+ tire brands online and across 5 Nordic/Baltic country storefronts, with 5 physical workshops providing tire changes, repairs, and ancillary automotive services to individual consumers and B2B wholesale customers.
- Ownership category
- akta.pro rank
Rehvid Pluss industry classification
Industry- Product category
- Automotive Tire Retail and Workshop Services
- NAICS
- Tire Dealers (441340), Tire and Tube Merchant Wholesalers (423130), Tire Dealers (44134)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
Keywords
Where Rehvid Pluss is headquartered
LocationHeadquarters
- HQ city
- Tartu
- HQ country
- Estonia
- HQ region
- Europe
Offices6 records
Markets served
Rehvid Pluss business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Tire sales: Retail and wholesale sales of summer tires, winter tires, studded tires, and all-season tires from brands including Pirelli, Continental, Michelin, Bridgestone, Nokian, Toyo, and others
- Service labor: Professional tire changing, rim repair, car maintenance, oil changes, transmission service, alignment, diagnostics, and air conditioning services
- Alloy wheels sales: Sale of alloy wheels (valuveljed) for various vehicle types with fitment assistance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full tire change - passenger cars |
| Unit Pricing | Pay-as-you-go | Single tire change |
| Unit Pricing | Pay-as-you-go | Rim straightening/repair |
| Unit Pricing | Pay-as-you-go | Car maintenance services |
| Unit Pricing | Pay-as-you-go | Car wash services |
| Unit Pricing | Pay-as-you-go | Tire + wheel package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Rehvid Pluss product offering
Product offeringCore offering
Rehvid Pluss OÜ is Estonia's largest tire seller and changer, operating 5 physical workshop locations across Estonia and an e-commerce platform offering summer, winter, studded, and all-season tires from 55+ brands. The company provides integrated professional services including tire changing, wheel repair, car maintenance, diagnostics, oil changes, transmission servicing, alignment, air conditioning service, and car wash. Operations span Estonia plus international e-commerce sites in Finland, Sweden, Latvia, and Lithuania, and a B2B wholesale platform serving business customers across Europe.
Product overview
Rehvid Pluss is Estonia's largest tyre seller and changer offering a comprehensive automotive retail and service platform. The core offering consists of summer tyres, winter tyres (including studded and all-season variants), and alloy wheels, complemented by a full suite of workshop services including tyre changes, car repair, automatic transmission fluid changes, axle alignment, diagnostics, air conditioning service, wheel repair, and car wash. The company operates 5 workshops across Estonia (Mustamäe/Tallinn, Peetri, Tartu, Pärnu, Viljandi) and maintains an online store with 55+ tyre brands including premium (Bridgestone, Continental, Michelin, Pirelli, Toyo), mid-range (Sava, Dunlop, Landsail), and budget segments. Additional services include installment payment options (ESTO, Liisi/Holm, Esto), wholesale B2B ordering via TyreOrder.com, and tyre storage.
Differentiator
Problem solved
Functional benefit
Brands
- rengas24.com: Finnish-language website for tire sales and services in Finland
- däck24.com
- riepas24.com
- padangos24.com
Products and services
- Summer Tyres
- Winter Tyres
- All-Season Tyres
- Studded Tyres
- Alloy Wheels
- Tyre Changing Service
- Car Repair and Maintenance
- Automatic Transmission Fluid Change
- 3D Axle Alignment
- Vehicle Diagnostics
- Air Conditioning Service
- Wheel Straightening and Repair
- Car Wash and Detailing
- B2B Wholesale Tyre Ordering Platform
Quantifiable outcome
- Free delivery across Estonia when ordering 4 or more tires
- +2 more outcomes
Companies that use Rehvid Pluss
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Rehvid Pluss technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Rehvid Pluss partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShellcoreSince 2019, Rehvid Pluss offers Shell motor oils to customers. The company chose Shell oils due to their high quality and significant R&D investments. Shell is described as making the most investments in development among all oil manufacturers.
- TyreOrder.comcoreB2B wholesale ordering platform providing integration solutions for customer information systems, custom pricing, and e-commerce connections for business customers across Europe.
Scale indicators4 records
Recent moves1 record
Expansion highlights6 records
Rehvid Pluss competitors and assessment
Company assessmentDirect peers
- Blackcircles.com: Blackcircles.com is a UK-based online tire retailer connecting customers to local fitters through its website. It is comparable through its e-commerce-led tire sales model, and while it focuses on the UK, it represents the asset-light online retail model that could compete with Rehvid Pluss's international websites.
- Vianor: Vianor is the largest Nordic tire and car service chain operated by Nokian Tyres, with a strong presence across Estonia, Finland, Sweden, the Baltics, and beyond. Like Rehvid Pluss, Vianor combines tire retail with workshop services and targets both consumers and B2B customers in the same Nordic/Baltic climate conditions.
- Autodoc: Autodoc is a major European online retailer of automotive parts and accessories including tires, operating across many countries including the Baltics. It competes with Rehvid Pluss's e-commerce channel for tire sales with a wider product range but without integrated physical fitting workshops.
- Euromaster: Euromaster is a major European tire and automotive service network (Michelin-owned) with extensive workshop locations. It is a direct competitor offering tire sales, fitting, alignment, and general vehicle maintenance services across European markets similar to Rehvid Pluss.
- Point S: Point S is a global tire and auto service dealer network with thousands of locations across Europe. It competes directly with Rehvid Pluss in the tire retail + workshop services space, with a similar multi-brand, multi-channel approach aimed at both consumers and B2B.
Regional players
- Däckia: Däckia is a leading Swedish tire retailer and chain offering tire fitting, storage, and related services. Comparable to Rehvid Pluss in the Nordic market with a workshop + retail model, though it focuses on Sweden and does not directly compete in Estonia.
- Dekk1 (dekk1.no): Dekk1 is a leading Nordic online tire retailer headquartered in Norway with operations across multiple Nordic countries. It shares the multi-country e-commerce model with Rehvid Pluss but focuses on Norway and does not directly compete in Estonia.
Broad incumbents
- Continental Best Drive: Continental operates the Best Drive dealer network across Europe for tire sales and service. As a major supplier brand to Rehvid Pluss, it is a broad incumbent that competes via its own dealer network and franchise partnerships across Nordic and Baltic markets.
- Michelin Retail (Michelin Solutions): Michelin is a global tire manufacturer that operates and partners with multiple retail and service networks including Euromaster. As a key supplier brand to Rehvid Pluss, Michelin represents both a partnership opportunity and an incumbent competitor through its vertically integrated retail strategy.
Emerging players
- United Tires (UnitedProject): United Tires is a global online tire retailer offering budget and specialty tires through e-commerce channels. It is comparable to Rehvid Pluss's online wholesale ambitions via TyreOrder.com, though it does not operate physical workshops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rehvid Pluss social profiles
Digital presenceRehvid Pluss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rehvid Pluss leadership team
Management profileNumber of profiles
Profiles10 records
Rehvid Pluss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rehvid Pluss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rehvid Pluss
What does Rehvid Pluss do?
Rehvid Pluss OÜ is Estonia's largest tire seller and changer, operating 5 physical workshop locations across Estonia and an e-commerce platform offering summer, winter, studded, and all-season tires from 55+ brands. The company provides integrated professional services including tire changing, wheel repair, car maintenance, diagnostics, oil changes, transmission servicing, alignment, air conditioning service, and car wash. Operations span Estonia plus international e-commerce sites in Finland, Sweden, Latvia, and Lithuania, and a B2B wholesale platform serving business customers across Europe.
Is Rehvid Pluss a public or private company?
Rehvid Pluss is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rehvid Pluss founded?
Rehvid Pluss was founded in 2011. It employs 11 to 50 people.
Where is Rehvid Pluss based?
Rehvid Pluss is headquartered in Tartu, Estonia, in the Europe region.
How does Rehvid Pluss make money?
Three revenue lines are on record. Tire sales are the primary driver. The others are service labor and alloy wheels sales.
Who are Rehvid Pluss's main competitors?
Direct peers on record are Blackcircles.com, Vianor, Autodoc, Euromaster and Point S. Regional players are Däckia and Dekk1 (dekk1.no). Broad incumbents are Continental Best Drive and Michelin Retail (Michelin Solutions). United Tires (UnitedProject) is listed as an emerging player.
Does Rehvid Pluss have an API?
No public API is recorded for Rehvid Pluss.
What industry is Rehvid Pluss in?
Rehvid Pluss's product category is Automotive Tire Retail and Workshop Services. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 441340 and its SIC code is 7500.