NERIAH LTD

What NERIAH LTD does

Neriah Ltd, doing business as Neriah Cosmetics, is a UK-based direct-to-consumer beauty brand founded in 2021 and registered as Neriah Cosmetics International Limited (Company No. 15839174) in England, with a registered office in Covent Garden, London. The company sells a modest catalog of approximately 15 skincare and hair care SKUs through a single owned e-commerce storefront at neriahcosmetics.co.uk, targeting individual beauty consumers with concerns around hyperpigmentation, dark spots, uneven skin tone, aging, and hair/scalp health.

The product range spans skincare (Dark Spot Corrector Cream and Essence, Advanced Snail 96 Mucin Power Essence, Niacinamide Caviar Serum, Hyaluronic Acid Serum, Retinol Serum, Vitamin C Serum, Advanced Night Repair Serum, Radiant Glow Sun Protection Fluid SPF 50, Vitamin C White Brighten Body Lotion) and hair care (White Tea Anti-Dandruff Shampoo, Hair Mask Sweet Almond Oil Therapy, Rosemary Mint Scalp and Hair Strengthening Oil, Smooth and Shine Booster Shampoo and Daily Conditioner). Formulations rely on widely available active ingredients — snail mucin, niacinamide, retinol, hyaluronic acid, vitamin C, and botanical extracts — combined into proprietary blends. There is no disclosed in-house R&D function, no patents, no third-party lab certifications, and no clinical trial data in the available source material.

The business operates exclusively through its owned DTC website with standard e-commerce functionality (cart, wishlist, account login) and markets via the website, Instagram, and an email newsletter. Promotional activity includes seasonal discounts such as the 20% Spring Promotion. No wholesale, marketplace, or third-party retail channels are used, and there is no disclosed revenue, funding, headcount, management team, or institutional ownership. Brand credibility is supported by a single "Best Hair Mask 2024" recognition for its Hair Mask product.

Name

NERIAH LTD

Legal name

Neriah Cosmetics International Limited

Website

https://neriahcosmetics.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Neriah Ltd (DBA Neriah Cosmetics) is a UK-based direct-to-consumer e-commerce brand selling a small catalog of skincare and hair care products through its owned website, targeting individual beauty consumers with concerns including dark spots, hyperpigmentation, and hair/scalp health.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRAFADAC

Beauty & Personal Care Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRABAAAD

Body Skincare (Lotions, Creams, Body Oils)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABABAB

Conditioners & Hair Masks

Consumer Products & Retail/Beauty & Personal Care/Haircare

Keywords

• Skincare products
• Hair care products
• Cosmetics retail
• Beauty e-commerce
• Dark spot treatment

Headquarters

HQ city

Maidstone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales of skincare and hair care products through the company's e-commerce website. Products include serums, creams, essences, shampoos, conditioners, hair masks, and body lotions sold at retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NERIAH LTD (trading as Neriah Cosmetics) is a UK-based direct-to-consumer online retailer that formulates and sells its own line of skincare and hair care products. Its assortment spans serums, creams, essences, sunscreens, shampoos, conditioners, hair masks and hair oils featuring ingredients such as snail mucin, vitamin C, retinol, niacinamide, hyaluronic acid and botanical extracts, sold exclusively through its owned e-commerce storefront.

Product overview

NERIAH LTD operates as a cosmetics company offering a unified portfolio of skincare and hair care products through their Neriah Cosmetics brand. Their product lineup includes: Dark Spot Corrector Cream and Essence for targeting hyperpigmentation; Sun Protection Fluid SPF 50 for UV protection; Advanced Night Repair Serum, Niacinamide Caviar Serum, and various serums (Hyaluronic Acid, Retinol, Vitamin C, Snail 96 Mucin) for targeted skin treatments; facial masks (Hyaluronic, Retinol, general Face Mask) for intensive skin care; and hair care products including White Tea Anti-Dandruff Shampoo, Hair Mask with Sweet Almond Oil, Rosemary Mint Scalp and Hair Strengthening Oil, and Smooth and Shine Booster Shampoo and Daily Conditioner. The products are primarily distributed through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Neriah Radiant Glow Sun Protection Fluid SPF 50 Sunscreen fluid designed to protect against UVA and UVB rays while addressing hyperpigmentation concerns. Targeted at consumers seeking sun protection combined with pigment-control skincare.
• Neriah Dark Spot Corrector Cream Cream formulated with a comprehensive blend of ingredients aimed at targeting dark spots and promoting a more even skin tone. Targeted at consumers with hyperpigmentation concerns.
• Neriah Dark Spot Corrector Essence Essence variant of the dark spot corrector line, formulated to target hyperpigmentation and promote an even skin tone as part of the daily skincare routine.
• Neriah Radiant Glow Advanced Snail 96 Mucin Power Essence Facial essence/serum containing snail secretion filtrate valued for hydrating, soothing and skin-repairing properties, marketed as a staple in skincare routines to improve skin health and vitality.
• Neriah Advanced Night Repair Serum (100 ML) Night-time skincare serum combining botanical extracts, vitamins and antioxidants, aimed at reducing hyperpigmentation and promoting a more even skin tone.
• Neriah Niacinamide Caviar Serum Face serum combining niacinamide and caviar extracts, positioned for skin tone evening and targeted skincare routines.
• Neriah Radiant Glow Hyaluronic Acid Serum Serum featuring hyaluronic acid, marketed for skin hydration and plumping as part of a daily skincare regimen.
• Neriah Radiant Glow Retinol Serum Retinol-based serum positioned for anti-aging skincare, targeting fine lines, texture and skin renewal.
• Neriah Radiant Glow Vitamin C Serum Vitamin C serum positioned for skin brightening and antioxidant skincare benefits.
• Neriah Vitamin C White Brighten Body Lotion Body lotion containing vitamin C, formulated for skin brightening across the body.
• Neriah White Tea Anti-Dandruff Shampoo Anti-dandruff shampoo featuring white tea, marketed for dandruff control and scalp care.
• Neriah Hair Mask Sweet Almond Oil Therapy Hair mask formulated with sweet almond oil, positioned for deep nourishment and therapy of hair. Recognised with the 'Best Hair Mask 2024' brand award.
• Neriah Smooth and Shine Booster Shampoo Daily shampoo formulated to smooth and add shine to hair.
• Neriah Smooth and Shine Booster Daily Conditioner Daily conditioner formulated to smooth hair and enhance shine, used in conjunction with the matching shampoo.
• Neriah Rosemary Mint Scalp and Hair Strengthening Oil (60ml) Hair growth oil blend with rosemary and mint essential oils intended to nourish the scalp, strengthen hair follicles, stimulate circulation and support hair growth.

Quantifiable outcome

• Promotes hair growth and improves scalp health with rosemary and mint essential oils
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Cantu Beauty: Cantu is a mass-market haircare brand offering masks, oils, and treatments for textured hair sold via retail and online. It competes with Neriah in the hair mask and hair oil category from a more established incumbent position.
• CeraVe: CeraVe is a mass-market skincare brand owned by L'Oréal offering ceramides, hyaluronic acid, and retinol products across retail and DTC. It is a broad incumbent competing in the same hydrating and dark-spot-prone consumer segments as Neriah.

Direct peers

• The Inkey List: The Inkey List sells ingredient-led skincare serums and treatments (retinol, hyaluronic acid, niacinamide) via DTC and major retailers. It competes head-to-head with Neriah on affordable actives targeting hyperpigmentation and anti-aging.
• Facetheory: Facetheory is a UK-based DTC skincare brand selling serums, acids, and treatments via its own website. It competes in the same niche as Neriah, particularly on actives like niacinamide and hyaluronic acid.
• The Ordinary (DECIEM): DECIEM's The Ordinary is a direct competitor offering single-active-ingredient skincare (retinol, niacinamide, hyaluronic acid, vitamin C) at accessible price points through DTC e-commerce. It overlaps directly with Neriah's active-ingredient positioning and target audience.
• Glossier: Glossier is a digitally native beauty brand built on a strong DTC storefront, social community, and a curated skincare/color product line. It shares Neriah's DTC-first DNA and consumer demographic.
• Watermans: Watermans is a UK-based DTC haircare brand built around hair growth, scalp health, and anti-dandruff solutions sold via own website and marketplaces. It directly overlaps Neriah's Rosemary Mint Scalp and Hair Strengthening Oil and anti-dandruff shampoo categories.
• Coco & Eve: Coco & Eve is a DTC beauty brand specializing in haircare (hair masks, scalp treatments) alongside skincare, with similar Instagram-led marketing. It is a direct competitor in the hair mask and hair oil category Neriah targets.
• Beauty Pie: Beauty Pie is a membership-based DTC beauty brand offering premium skincare and haircare at discounted prices through its own platform. It is a relevant comparable given the shared DTC-only distribution and UK roots.

Emerging players

• Naturium: Naturium is a digitally native skincare brand offering actives (niacinamide, vitamin C, retinol) at accessible prices, distributed DTC and via major retailers. It overlaps Neriah's ingredient-led positioning with a larger distribution footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NERIAH LTD