Toilets + Limited

What Toilets + Limited does

Toilets+ Limited is a UK-based portable toilet and welfare unit hire operator, founded in 1990 and headquartered in Wymondham, Norfolk. The company supplies temporary sanitation to construction sites, events, weddings, and emergency situations across 15+ counties in South East England, East Anglia, East Midlands, and Greater London, operating from five strategically positioned depots with a fleet of 7,000+ units. Its product portfolio spans standard chemical toilets, hot-water HSE-compliant units, accessible/disabled units, mains-connected units, 6-bay and 4-bay urinal pods, EcoSmart hybrid Mobile Welfare Units (Norfolk and Suffolk only), and premium luxury trailers catering up to 275 guests, complemented by a weekly servicing and restocking offering that is also available for third-party units.

The underlying technology stack is deliberately conventional: a WordPress website with WPForms for enquiries and bookings, Google Analytics for traffic statistics, and Microsoft Clarity for heat-maps and user behaviour analysis. Differentiating digital features include an Event Toilet Calculator that estimates required units based on guest count, event duration, alcohol service, and accessibility requirements, and an integrated online quote-and-booking system. Distribution is direct via a 0800 phone line, the website, email ([email protected]), and field delivery/service teams dispatched from the five depots.

The business model is a hybrid of recurring and transactional revenue. Construction and welfare-unit contracts operate as subscription-style recurring weekly hire with weekly servicing included; event hire is short-duration and pay-as-you-go; and luxury trailer hire is transactional with a £100 non-refundable deposit and final payment 21 days before delivery. Pricing is uniformly quote-based and not publicly disclosed. GTM combines inside sales (phone/email) for enterprise construction and large event organisers with direct-to-consumer self-serve booking for SMBs and individuals. Customer segments include construction companies, event organisers, wedding services, and emergency services, anchored by named enterprise and institutional clients such as Taylor Wimpey, Jewson, MKM, Huws Gray, Wernick, MPG, Landmarc, Norwich City Football Club, Cancer Research UK, and Run Norwich. The company is privately held (CRN 02523860), founder/owner-operated, with no disclosed funding history, M&A activity, or institutional ownership.

Name

Toilets + Limited

Legal name

Toilets + Limited

Website

https://toilets.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Toilets+ Limited is a UK-based portable toilet and welfare unit hire operator, founded 1990, serving construction sites, events, weddings, and emergencies across 15+ South East England counties with a 7,000+ unit fleet dispatched from five depots.

Ownership category

akta.pro rank

Product category

Portable Sanitation Services

NAICS

Septic Tank and Related Services (562991)

SIC

Sanitary Services (4950)

akta.pro industry

PRIMARYBPALAMAF

Portable Toilet Rental & Servicing

Business & Public Services/Waste Management & Remediation Services/Wastewater & Septage Management Services

SECONDARYHSACAFAH

Portable Restroom & Sanitation Rentals (Restrooms, Handwashing Stations)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

Keywords

• Portable toilet hire
• Welfare unit rental
• Event sanitation services
• Construction site toilets
• Mobile welfare units

Headquarters

HQ city

Wymondham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Portable Toilet Hire: Core revenue stream from hiring portable toilets and welfare units to construction sites, events, and private functions. Includes short-term event hire (daily/weekend) and long-term construction site contracts. Weekly servicing included in hire charges.
2. Servicing and Maintenance: Weekly servicing, waste removal, cleaning, and restocking services. Regular weekly maintenance contracts generate recurring revenue. Additional charges apply for more frequent servicing or event attendant support.
3. Luxury Unit Hire: Premium luxury trailer hire for weddings and high-end events. Requires £100 non-refundable deposit with final payment due 21 days before delivery. Cancellation fees apply based on timing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Toilets+ Limited hires portable toilets and welfare units to construction sites, events, weddings, and emergency situations across South East England. The 7,000+ unit fleet ranges from standard chemical toilets and accessible units to luxury trailers and mobile welfare units, with weekly servicing, waste removal, cleaning, and restocking included in hire charges.

Product overview

Toilets+ operates a portable toilet hire business with a portfolio of 7,000+ units serving construction, events, and welfare needs across South East England. The product portfolio consists of core portable toilet units (Standard Chemical, Event, Mains, Hot Water Chemical, and Accessible variants), urinal solutions (6-Bay and 4-Bay configurations), Luxury Toilet trailers for premium events, Mobile Welfare Units for construction sites, and a Servicing add-on for maintenance and restocking. The company operates across 15+ counties from strategically positioned depots, offering both short-term event hire and long-term construction site arrangements, with delivery, setup, and weekly servicing included as standard.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Chemical Portable Toilets (Construction) Basic portable chemical toilets designed for construction sites. Units are steam-cleaned before delivery, fully stocked with toilet roll and hand sanitiser, and include weekly servicing.
• Event Portable Toilets Portable toilets designed for festivals, weddings, parties, and outdoor gatherings. Steam-cleaned before delivery, fully stocked, with weekly servicing included and translucent roofs providing natural daylight.
• Mains Portable Toilets Portable toilets connected to mains water and drainage, suitable for locations with utility access.
• Hot Water Chemical Portable Toilets Chemical toilets with heated wash basin delivering hot water at 40-43°C for hand and forearm washing. HSE-compliant for construction environments, with weekly servicing included.
• Accessible Portable Toilets Larger portable toilets compliant with accessibility requirements. Feature wide doors and handrails for wheelchair access.
• 6-Bay Urinals Purpose-built urinal units with dual 3-person troughs accommodating up to six users simultaneously. Constructed with translucent materials for natural daylight and vent pipes for odour control. Available exclusively from Norfolk and Suffolk depots.
• 4-Bay Urinal Pods Free-standing, open-air urinal pods with four individual troughs for simultaneous use. Compact design ideal for construction sites and outdoor events requiring efficient facilities.
• Luxury Toilet Trailers Premium portable toilet trailers for weddings and upscale events. Feature mirrors, sinks, and premium hand soap. Available in 2+1 (up to 175 guests) and 3+1 (up to 275 guests) configurations. Requires £100 non-refundable deposit with final payment 21 days before delivery.
• Mobile Welfare Units Self-contained welfare units for construction sites featuring canteen area with microwave and kettle, toilet with forearm wash basin, warm water washing facilities, and drying/changing area. Built with EcoSmart hybrid technology for reduced fuel consumption. Available exclusively in Norfolk and Suffolk.
• Portable Toilet Servicing Comprehensive maintenance and restocking service for portable toilets including waste removal, cleaning, and restocking. Available as weekly contracts, one-off visits, or event attendant support. Also services units hired from other providers.

Quantifiable outcome

• 4.9-star customer rating based on 500+ Google reviews
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fortress Hire: UK portable toilet hire specialist providing standard, event, and welfare units to construction sites and events. A close peer competing on similar SKU mix and customer segments.
• Loos For Do's: UK portable toilet hire company serving events, weddings, and construction. Competes with Toilets+ particularly in the events and luxury hire category across the South of England.
• Site Equip: UK supplier of portable toilets, welfare units, and site equipment to construction and event customers. A direct competitor offering a similar product mix including hot-wash welfare cabins and event units in regions overlapping Toilets+.
• Tardis Environmental: One of the largest UK portable toilet and welfare hire operators, offering construction, event, and luxury trailer hire nationally. Directly competes with Toilets+ on construction site welfare and event sanitation across overlapping South East/East England geographies.
• VIP Toilets: UK operator focused on luxury and premium portable toilets for weddings, corporate events, and private functions. Directly competes with Toilets+'s Luxury Trailer range in the high-margin event segment.
• Elliott Hire: UK portable toilet and welfare unit hire specialist serving construction and events. Competes directly on standard chemical toilets, welfare units, and event hire pricing in Southern England.
• Pickerings Loo Hire: UK portable toilet and welfare hire operator with event and construction focus. Direct overlap with Toilets+ in event toilet provision and construction site welfare.
• JMS Group: UK portable toilet hire and event sanitation provider serving construction, events, and festivals. Competes head-to-head with Toilets+ in event toilet hire and serviced long-term site contracts, with overlapping depot-style regional coverage.

Broad incumbents

• Danfo Group: Large international public toilet and sanitation facility operator with UK presence. A broader incumbent offering permanent, semi-permanent, and portable solutions, competing with Toilets+ on major event and infrastructure contracts.
• Mobile Mini (Mobile Welfare Hire): Broader UK mobile unit hire provider including welfare cabins and portable facilities. Larger incumbent operating across multiple UK regions with overlapping welfare unit offerings to construction clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/toiletsplus
• Instagraminstagram.com/toilets.plus
• LinkedInlinkedin.com/company/toiletsplus
• Xx.com/ToiletsPlus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toilets + Limited