Danfo

What Danfo does

Danfo International AB is a Swedish designer, manufacturer, operator, and maintainer of public toilet buildings, founded in 1969 in Nora, Sweden, and still controlled by founder Ove Danielsson. The company's core offering is the Danfo Tetragon, a permanent public toilet constructed from enamelled sheet metal with digitally printed facades, engineered to last nearly 40 years and sold together with the Danfo360 operations and maintenance service concept covering daily inspection, rapid response, and lifecycle sustainability auditing using the GHG Protocol framework. Danfo also operates wholly owned sub-brands: Hyrtoaletten AB (4,000-unit portable toilet rental fleet, Sweden's largest after the 2022 acquisition of Nordic Toilet), NARQ (a smart toilet that hygienically separates drugs in prisons, airports, and high-security facilities), and Pacto (a dry toilet that operates without electricity or water in off-grid locations), plus add-ons including the Lapee women's urinal for events and BioZone air purifiers.

Revenue is generated through three streams: one-time municipal sales and installation of permanent toilet buildings, recurring managed-service contracts under the Danfo360 model for ongoing operations and maintenance, and per-event or per-period portable toilet rentals through Hyrtoaletten. The company sells directly to city councils and municipal governments via enterprise field sales across Sweden, Norway, the UK, and the UAE, with a B2G motion emphasizing long-term relationships, sustainability compliance (ISO 9001, ISO 14001, ISO 45001), and full-lifecycle support from planning through operations. Event organizers, festivals, and specialized institutional buyers (prisons, airports, remote sites) form secondary customer segments. The firm is privately held with institutional backing from Priveq and underwent a CEO transition in October 2024 when Johan M Ekeström succeeded Jonas Olsson, who remained as co-owner and advisor.

Name

Danfo

Legal name

Danfo International AB

Website

https://danfo.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Danfo International AB, founded 1969 in Sweden, designs, manufactures, operates, and maintains durable public toilet buildings for municipalities in Sweden, Norway, UK, and UAE, and runs Sweden's largest portable toilet rental fleet through its Hyrtoaletten subsidiary.

Ownership category

akta.pro rank

NAICS

Janitorial Services (561720)

SIC

Sanitary Services (4950)

akta.pro industry

PRIMARYBPALAMAF

Portable Toilet Rental & Servicing

Business & Public Services/Waste Management & Remediation Services/Wastewater & Septage Management Services

SECONDARYCRAOAGAF

Restroom Hygiene & Odor Control Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

Keywords

• Public toilet manufacturing
• Public sanitation infrastructure
• Portable toilet rental
• Municipal restroom solutions
• Accessible toilet design

Headquarters

HQ city

Nora

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Public Toilet Sales and Installation: Danfo designs, manufactures, and installs permanent public toilet buildings for municipalities and city councils. Products include the Danfo Tetragon line, NARQ (smart drug-separating toilet), Pacto (dry toilet for off-grid use), and the Family Toilet (child-friendly design). Sales are made directly to government customers.
2. Operations and Maintenance Services: Danfo operates and maintains its own public toilet buildings under the Danfo360 concept, providing ongoing revenue from municipalities for cleaning, maintenance, and repairs. Daily inspection and rapid response are key service elements.
3. Portable Toilet Rental (Hyrtoaletten): Through subsidiary Hyrtoaletten, Danfo rents portable toilet units to event organizers, construction companies, and private individuals. With 4,000 units and the acquisition of Nordic Toilet, Hyrtoaletten is Sweden's largest portable toilet provider. Revenue is generated per event or rental period.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Danfo designs, manufactures, installs, operates, and maintains permanent public toilet buildings primarily for municipalities and city councils. Its flagship Danfo Tetragon line uses enamelled sheet metal construction designed to last nearly 40 years, with customized facades and inclusive features. Through subsidiaries and sub-brands, the company also offers portable rental toilets (Hyrtoaletten), drug-separating toilets for high-security environments (NARQ), off-grid dry toilets (Pacto), and event-specific solutions (Lapee women's urinal).

Product overview

Danfo is a Swedish public toilet solutions company founded in 1969, offering permanent public toilet buildings alongside several specialized sub-brands and add-on products. The core product is the Danfo Tetragon — a durable, custom-themed permanent public toilet building covering design, manufacturing, operations, and maintenance. The broader Danfo corporate group includes Hyrtoaletten (portable rental toilets), NARQ (smart drug-separation toilets for prisons and airports), and Pacto (dry toilets for off-grid use). Add-on offerings include the Lapee female urinal for events and the BioZone air purifier. Danfo's business model spans the full lifecycle from sketch through operations and maintenance, with a circular economy approach built into design, purchasing, and production.

Differentiator

Problem solved

Functional benefit

Brands

• Hyrtoaletten: Mobile rental toilet providing temporary solutions at construction sites, beaches, private events, and corporate activities.
• NARQ
• Pacto

Quantifiable outcome

• Toilets built to last nearly 40 years, reducing replacement and lifecycle costs for municipalities
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nordic ToiletcoreOthers · 1 January 2022Hyrtoaletten AB (a Danfo Group subsidiary since 2018) acquired Nordic Toilet in 2022. Nordic Toilet was founded 10 years prior and focused on providing good portable toilet experiences for both customers and end users. The acquisition made Hyrtoaletten Sweden's largest portable toilet provider with 4,000 units.
• City of HelsingborgcoreStrategic or Co-development PartnerDanfo partnered with the City of Helsingborg to develop the Family Toilet — a public toilet designed entirely around children's needs. The collaboration involved interviews with children and families to identify problems, thoughts, ideas, and solutions. The project was part of H22 City Expo. The partnership demonstrates co-development of an inclusive product with a municipal customer.
• Finemal OYminorOthersSupplier of facade and children's sink in enamelled sheet metal for the Family Toilet project. Design by Elisabeth Möllerström, City of Helsingborg.
• Wallsystems Glimåkra of SwedenminorOthersSupplier of interior walls and ceiling in printed laminate for the Family Toilet project. Design by Elisabeth Möllerström, City of Helsingborg.
• Everstyle (Bibbi Evermark)minorOthersSupplier of printed tiles for the Family Toilet project, contributing to the playful, child-friendly themes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Satellite Industries: Global manufacturer and supplier of portable sanitation products including portable toilets, hand-washing stations, and restroom trailers. Directly comparable as a portable-toilet rental and manufacturing peer serving events and construction.
• Green Flush: UK supplier and installer of eco-friendly public toilets, changing places, and modular restroom buildings. Direct peer in the permanent public-toilet installation market with sustainability positioning.
• PolyJohn Group: US-based portable sanitation manufacturer with portable toilets, handwash stations, and trailers. Comparable as a direct competitor in portable-toilet design, manufacturing, and rental supply.
• TOI TOI & DIXI: European market leader in mobile sanitary solutions including portable toilets, container toilets, and event sanitation. Direct peer in the same portable-toilet rental category across European geographies.
• Citibloc: UK-based provider of public toilet buildings, anti-vandal urinals, and modular restroom installations for city centers and parks. Direct peer in permanent public restroom supply to UK municipalities.
• Exeloo: New Zealand-headquartered manufacturer of automated public toilet buildings and self-cleaning units. Direct peer in the design and manufacture of permanent automated public restroom buildings for municipalities.
• JAG Portable Toilet Services: UK portable toilet hire and event sanitation provider. Comparable as a regional peer serving events, construction, and festivals with a similar portable-toilet rental model.

Broad incumbents

• Initial Group (Rentokil Initial): Global hygiene services group offering washroom services, hygiene products, and managed sanitary services. Broad incumbent in facility-level restroom hygiene and managed services with overlapping B2G and enterprise customers.
• Wallgate: UK manufacturer of commercial washroom equipment, water management, and sanitaryware for public and commercial buildings. Broad peer in public restroom hardware serving similar institutional customers.

Regional players

• Sewer Equipment Company of America: US-based manufacturer of sewer and wastewater maintenance equipment including portable restroom products. Regional peer with overlapping product range but primarily serving the North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/danfo-uk-ltd
• Xx.com/danfotoilets
• Facebookfacebook.com/DanfoUkLimited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danfo