Wrestle Like A Girl, Inc.

Nonprofit Sports Advocacy and Wrestling Educationwrestlelikeagirl.org

Wrestle Like A Girl, Inc. is a 501(c)(3) nonprofit that runs free education, advocacy, and community programs — including the WLAG Academy and WLAG Teal Certification co-developed with USA Wrestling — to expand opportunities for girls and women in wrestling, funded primarily by donations and merchandise sales.

Company typePrivate
Founded2016
HeadquartersWashington, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Wrestle Like A Girl, Inc. does

Wrestle Like A Girl, Inc. is a Washington, D.C.-based 501(c)(3) nonprofit (EIN 81-2428825) founded in 2016 that operates programs, education, and advocacy to expand opportunities for girls and women in wrestling. Its core offerings are programmatic: the WLAG Academy, a free online education platform delivering courses to wrestlers, parents, and coaches; the WLAG Teal Certification, a free 2-hour coach credential co-developed with USA Wrestling and embedded in its National Coaches Education Program; an annual GALA series (2021–2025) including the Power of Change Dinner; and named awards (Adrienne Arsht Leadership, Afsoon Courage, The Betty). The organization also operates the Empower Circle donor program, WLAG Collective, Living Legends Series, camps and events, and research publications (e.g., Paris 2024 Olympic wrestling analysis, social mobility and injury trend reports).

The business model is donation-led rather than commercial. All educational outputs (Academy courses, Teal Certification) are free, with no programmatic fees disclosed. Revenue is generated through tax-deductible donations from individuals and organizations, merchandise sales via a channel partnership with MyHouse Sports Gear, and book and audiobook sales on Amazon, Audible, and iTunes (with 100% of audiobook proceeds directed to the mission). The organization also accepts cryptocurrency donations as a non-traditional fundraising channel. Marketing and audience development rely on a community-led, event-driven go-to-market motion across the website, email newsletters, social media, signature Galas, and partnerships (USA Wrestling, UFC, Athlete Ally, Resilite, WrestlingIQ, Pure and Clean Sports).

Operationally, Wrestle Like A Girl runs with 1–10 employees from its headquarters at 1629 K St NW, Suite 300, Washington, D.C. Its stated geographic reach is global in vision ('increase access and opportunities for girls and women, worldwide'), but served markets are concentrated in North America with no disclosed international programmatic footprint. Customer segments span three personas — girls and young women (primary), wrestling coaches, and parents of girl wrestlers — addressed through vertical-specific value propositions.

Wrestle Like A Girl, Inc. firmographics

Firmographics

Name: Wrestle Like A Girl, Inc.
Legal name: Wrestle Like A Girl, Inc.
Website: https://wrestlelikeagirl.org
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 1–10 employees
Short description: Wrestle Like A Girl, Inc. is a 501(c)(3) nonprofit that runs free education, advocacy, and community programs — including the WLAG Academy and WLAG Teal Certification co-developed with USA Wrestling — to expand opportunities for girls and women in wrestling, funded primarily by donations and merchandise sales.
Ownership category
akta.pro rank

Wrestle Like A Girl, Inc. industry classification

Industry

Product category: Nonprofit Sports Advocacy and Wrestling Education
NAICS: Sports and Recreation Instruction (611620)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC)
akta.pro secondary industry: Sports Combine, Tryout & Showcase Programs (MPAKAJAM)

Keywords

Girls wrestling advocacy
Women wrestling programs
Coach certification training
Sports nonprofit education
Female athlete empowerment

Where Wrestle Like A Girl, Inc. is headquartered

Location

Headquarters

HQ city: Washington
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Wrestle Like A Girl, Inc. business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (EIN 81-2428825), Wrestle Like A Girl relies heavily on tax-deductible charitable donations from individuals and organizations to fund operations and programs.
Merchandise and Gear Sales: Partnership with MyHouse Sports Gear to sell WLAG-branded merchandise and wrestling gear through an online store.
Book and Audiobook Sales: Sale of 'Wrestle Like a Girl' book ($14.95 on Amazon/Audible, $12.99 on iTunes) and hardcover book. 100% of audiobook proceeds go to growing girls' wrestling.
Cryptocurrency Donations: Accepts cryptocurrency donations as a modern fundraising mechanism.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free Online Courses via WLAG Academy
One time/ perpetual license	Pay-as-you-go	Audiobook - $14.95 (Amazon/Audible) or $12.99 (iTunes)

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Wrestle Like A Girl, Inc. product offering

Product offering

Core offering

Wrestle Like A Girl is a 501(c)(3) nonprofit organization that delivers free wrestling education, advocacy, and community programs to expand access and opportunities for girls and women in the sport. Core offerings include the WLAG Academy (a free online education platform for wrestlers, parents, and coaches), the WLAG Teal Certification (a free 2-hour coaching credential co-developed with USA Wrestling), branded merchandise through a partnership with MyHouse Sports Gear, and a book and audiobook whose proceeds fund the mission.

Product overview

Wrestle Like A Girl, Inc. is a 501(c)(3) nonprofit organization offering a portfolio of programs and services focused on empowering girls and women through wrestling. The core offerings include the WLAG Academy (a free online education platform providing courses for wrestlers, parents, and coaches), the Teal Certification program (a free 2-hour online coaching credential developed with USA Wrestling), and branded merchandise through a partnership with MyHouse Sports Gear. The organization also publishes the Wrestle Like A Girl book and audiobook, with proceeds supporting the mission. Additional programs include advocacy initiatives, awards (GALA), camps and events, and research publications.

Differentiator

Problem solved

Functional benefit

Brands

WLAG Academy: Online education platform that helps build confident and formidable competitors on the mat, gives parents tools and resources to support their daughter's wrestling journey, and provides coaches a place to upskill themselves
WLAG Teal Certification

Products and services

WLAG Academy Free online education platform that delivers courses to build confident wrestling competitors, equips parents with tools to support their daughters' wrestling journeys, and upskills coaches serving girls and women in the sport.
WLAG Teal Certification Free 2-hour online coaching certification for current and aspiring coaches of girls' and women's wrestling, offered as part of USA Wrestling's National Coaches Education Program.
Wrestle Like A Girl Book & Audiobook Retail book and audiobook featuring stories of pioneers in women's wrestling, authored by Craig Sesker and James V. Moffatt, with 100% of audiobook proceeds funding WLAG's mission to grow the sport for girls.
WLAG Gear / Merchandise Store Official online store operated in partnership with MyHouse Sports Gear, selling WLAG-branded apparel and wrestling gear to support and promote the organization's mission.

Quantifiable outcome

Free education platform launched for wrestlers, parents, and coaches

Companies that use Wrestle Like A Girl, Inc.

Customer profile

Segments3 records

Ideal customer profiles4 records

Wrestle Like A Girl, Inc. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Wrestle Like A Girl, Inc. partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

USA WrestlingcoreStrategic or Co-development PartnerWrestle Like A Girl partnered with USA Wrestling to introduce the WLAG Teal Certification—a free 2-hour online training program supporting the growth and development of current and aspiring coaches of girls' and women's wrestling. Offered as part of USA Wrestling's National Coaches Education Program.
UFCflagshipGTM or Marketing PartnerUFC is listed as a partner of Wrestle Like A Girl, with their logo featured prominently on the organization's website among 'Our Partners.'
MyHouse Sports GearcoreChannel Partner/ Reseller/ DistributorPartnership to launch an online store for WLAG branded merchandise and wrestling gear. The organization has a dedicated storefront through this partner.
National Youth Sports Strategy (NYSS) ChampionminorOthersListed as a partner with NYSS Champion designation, indicating alignment with federal youth sports strategy initiatives.
Athlete AllycoreStrategic or Co-development PartnerAthlete Ally is listed as a partner organization, likely collaborating on advocacy for LGBTQ+ inclusion in sports.
ResiliteminorOthersResilite, a wrestling equipment manufacturer, is listed as a partner.
Pure and Clean SportsminorOthersPure and Clean Sports is listed as a partner organization.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Wrestle Like A Girl, Inc. competitors and assessment

Company assessment

Broad incumbents

USA Wrestling: The U.S. national governing body for amateur wrestling, which oversees all age and gender divisions including women's wrestling. WLAG partners with USA Wrestling to distribute the Teal Certification within its National Coaches Education Program, making USA Wrestling both a partner and the broader incumbent in the same space.

Emerging players

Women's Sports Foundation: Leading nonprofit advocating for equity in women's sports across all disciplines, founded by Billie Jean King. Operates at a broader scope than WLAG but competes for similar donor dollars and policy attention in women's sports advocacy.

Direct peers

National Wrestling Coaches Association (NWCA): Membership organization for wrestling coaches across the U.S., which runs educational programming, awards, and the annual coaching convention. Comparable to WLAG in serving the wrestling coaching and education ecosystem, though at the broader (not gender-specific) level.
Beat the Streets: Nonprofit organization that uses wrestling to empower youth in underserved communities, with a strong focus on program access, coaching, and youth development. Closely analogous to WLAG as another mission-driven wrestling nonprofit serving underrepresented participants.
National Wrestling Hall of Fame: Nonprofit institution dedicated to preserving the history of wrestling, honoring contributors, and promoting the sport. Comparable as a wrestling-focused nonprofit with programming, awards, and donor-supported mission aligned to the wrestling community.
Athlete Ally: Nonprofit advocating for LGBTQ+ inclusion in sports. Listed as an active WLAG partner with mutual relationship, working at the intersection of sport equity and inclusion - a thematic peer operating in adjacent advocacy territory within athletics.
National Collegiate Women's Wrestling Coaches Association (NCWWC): Coaches association specifically focused on growing and supporting collegiate women's wrestling. Directly aligned with WLAG's mission of expanding opportunities for girls and women in the sport and linked via WLAG's own website navigation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Wrestle Like A Girl, Inc. compliance and trust

Trust signal

Compliance1 record

Wrestle Like A Girl, Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wrestle Like A Girl, Inc. leadership team

Management profile

Number of profiles

Wrestle Like A Girl, Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wrestle Like A Girl, Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrestle Like A Girl, Inc.

What does Wrestle Like A Girl, Inc. do?

Is Wrestle Like A Girl, Inc. a public or private company?

Wrestle Like A Girl, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Wrestle Like A Girl, Inc. founded?

Wrestle Like A Girl, Inc. was founded in 2016. It employs 1 to 10 people.

Where is Wrestle Like A Girl, Inc. based?

Wrestle Like A Girl, Inc. is headquartered in Washington, United States, in the North America region.

How does Wrestle Like A Girl, Inc. make money?

Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are merchandise and Gear Sales, book and Audiobook Sales and cryptocurrency Donations.

Who are Wrestle Like A Girl, Inc.'s main competitors?

USA Wrestling is listed as a broad incumbent. Women's Sports Foundation is listed as an emerging player. Direct peers are National Wrestling Coaches Association (NWCA), Beat the Streets, National Wrestling Hall of Fame, Athlete Ally and National Collegiate Women's Wrestling Coaches Association (NCWWC).

Does Wrestle Like A Girl, Inc. have an API?

No public API is recorded for Wrestle Like A Girl, Inc..

What industry is Wrestle Like A Girl, Inc. in?

Wrestle Like A Girl, Inc.'s product category is Nonprofit Sports Advocacy and Wrestling Education. Its primary akta.pro industry code is HSADADAC, Grappling & Submission Arts Training (Judo, BJJ, Wrestling), with a secondary code of MPAKAJAM, Sports Combine, Tryout & Showcase Programs. Its NAICS code is 611620 and its SIC code is 8200.