Zandvoort Marketing

What Zandvoort Marketing does

Zandvoort Marketing, legally Stichting Marketing Zandvoort, is a Dutch non-profit foundation (stichting) that serves as the designated destination marketing organization (DMO) for the coastal municipality of Zandvoort in the Netherlands, located between Amsterdam and Haarlem. The foundation is structured as a public-private partnership, coordinating stakeholders across residents, visitors, entrepreneurs and the municipality of Zandvoort to promote the town as a hospitable and sporty coastal destination built on four brand pillars: strand (beach), dorp (village), circuit (the Zandvoort racing circuit) and natuur (nature). It is governed by a six-member board and operated by a team of six, led by Director Marc Bibbe.

The core product surface centres on the Visit Zandvoort consumer platform (visitzandvoort.nl) delivered in Dutch, German and English, which provides destination information, an event calendar, and the Travelbase proprietary booking module that lists accommodations with channel-manager synchronization to Booking.com, Airbnb and iCal. Supporting tools include the Beeldbank image library, an embeddable event widget for partner websites, approximately 30 walking and cycling routes, and affiliate links for attractions and public transport. A separate B2B sub-brand, Zandvoort Beach for Business, positions the destination for corporate meetings, conferences and teambuilding.

Commercially, Zandvoort Marketing earns a 10% commission on the rental sum of every accommodation booking made through Travelbase, supplemented by affiliate referral income from attractions and public-transport ticket sales, while the majority of its operating budget is sourced from municipal subsidies and public-private contributions via the foundation structure. The go-to-market is event-driven and direct-to-consumer: campaigns, cityhospitality, branded events (notably the Zandvoort Racefestival preceding the Formula 1 Dutch Grand Prix, which drew approximately 70,000 visitors in 2025) and multilingual social channels (@visitzandvoort on Instagram, Facebook, TikTok and YouTube) target day-trippers and overnight visitors from the Netherlands, Germany and Belgium, with particular emphasis on the Amsterdam Metropolitan Region.

Name

Zandvoort Marketing

Legal name

Stichting Marketing Zandvoort

Website

https://zandvoortmarketing.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Zandvoort Marketing (Stichting Marketing Zandvoort) is the public-private destination marketing organization for the Dutch coastal town of Zandvoort, promoting it to leisure and corporate visitors from the Netherlands, Germany and Belgium via the Visit Zandvoort platform, Travelbase booking module and branded events.

Ownership category

akta.pro rank

Headquarters

HQ city

Zandvoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Accommodation Booking Commission (Travelbase): Travelbase charges accommodation providers a 10% commission on the rental sum for each booking made through the Visit Zandvoort platform. This commission is reinvested into the promotion of Zandvoort as a destination, benefiting both individual providers and the local community.
2. Subsidies and Municipal Funding: As a public-private partnership (Stichting Marketing Zandvoort), the organization receives government funding to stimulate the local economy and promote tourism.
3. Affiliate Revenue: Affiliate partnerships for selling tickets to attractions and public transport (OV) in the Zandvoort area, generating referral income from tourism-related services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Zandvoort Marketing (Stichting Marketing Zandvoort) is the official destination marketing organization (DMO) for Zandvoort, Netherlands. It promotes Zandvoort as a coastal destination through brand strategy, marketing campaigns, and the Visit Zandvoort platform, and supports partners with free listings, promotional assets, and the Travelbase accommodation booking module (10% commission). It also operates the Zandvoort Beach for Business service for corporate meetings, conferences, and teambuilding events.

Product overview

Zandvoort Marketing operates as a destination marketing organization offering a unified platform centered around Visit Zandvoort, which serves as the primary consumer-facing website providing information and inspiration for visitors. The core product portfolio includes Travelbase, the proprietary Zandvoort Booking Module enabling direct accommodation reservations. Supporting tools include an extensive image bank (Beeldbank), an event widget for partners, approximately 30 walking and cycling routes, and affiliate links for attractions and transport. Additional services include Zandvoort Beach for Business, which targets the corporate events market. The organization also supports events like the Zandvoort Racefestival and Pride at the Beach, while maintaining strong social media channels (@visitzandvoort) for destination promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Travelbase: A booking platform developed by Zandvoort Marketing allowing visitors to directly book accommodations, with commission flowing back into destination promotion.
• Visit Zandvoort
• Visit Zandvoort (social channels)
• Zandvoort Beach for Business

Products and services

• Visit Zandvoort Official destination marketing platform and website (visitzandvoort.nl) providing attraction information, inspiration, and booking capabilities for visitors to Zandvoort, with multilingual content in Dutch, German, and English.
• Travelbase Zandvoort Booking Module enabling accommodation providers to list properties and visitors to search and book directly, with channel manager synchronization (iCal, Booking.com, Airbnb) and 10% commission on bookings reinvested into local tourism promotion.
• Zandvoort Beach for Business B2B service promoting Zandvoort as a coastal destination for corporate meetings, conferences, and team-building events at beach pavilions and venues along the Dutch coast.
• Beeldbank (Image Bank) Extensive photo library available to partners for promotional use with attribution, supporting marketing efforts with professional imagery of Zandvoort.
• Walking and Cycling Routes Library of approximately 30 walking and cycling routes provided to partners for distribution to guests free of charge, covering local natural attractions and scenic areas.

Quantifiable outcome

• ~70,000 visitors to the 2025 Racefestival (9 days)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Gemeente Zandvoort (Municipality of Zandvoort)coreStrategic or Co-development PartnerMunicipal government partner providing institutional backing and funding to Stichting Marketing Zandvoort. Collaborates on destination strategy, events policy, and economic development initiatives for the coastal municipality.
• Landelijke Data Alliantie (LDA)supportingStrategic or Co-development PartnerNational Data Alliance partnership providing access to standardized tourism and recreation data frameworks, supporting evidence-based destination management and research.
• VVV (Dutch Tourist Board Network)supportingStrategic or Co-development PartnerAffiliation with the VVV (Dutch National Tourist Board) network, positioning Visit Zandvoort as part of the broader Dutch tourism branding and distribution infrastructure.
• NBTC (Nederlands Bureau voor Toerisme en Congressen)supportingStrategic or Co-development PartnerCollaboration with NBTC for national tourism research and strategy. Zandvoort participates in NBTC's 'Toeristisch Bezoek aan Steden' (Tourist Visits to Cities) research since 2020 and aligns with NBTC's Perspectief 2030 vision.
• Respons (Research Bureau)supportingStrategic or Co-development PartnerResearch bureau commissioned to evaluate the Zandvoort Racefestival, providing visitor satisfaction surveys and event impact assessments for continuous improvement.
• Travelbase (Booking Technology)coreTechnology or IntegrationTravelbase is the technology platform powering the Visit Zandvoort accommodation booking module. Supports channel manager synchronization with Booking.com and Airbnb, and provides the iCal integration for availability management.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Rotterdam Partners: Rotterdam Partners is the public-private DMO for Rotterdam, delivering destination branding, partner support, and event-driven tourism marketing with a comparable structure to Zandvoort Marketing. Both compete for domestic and inbound visitors in the Randstad and share the Dutch DMO playbook.
• Maastricht Marketing: Maastricht Marketing is a Dutch regional DMO with a similar public-private operating model, partner programs, and event-led demand generation. It is a close structural peer for Zandvoort Marketing in terms of team scale, governance, and city-level marketing scope.
• The Hague & Partners: The Hague & Partners is a public-private DMO with a strong events, conventions, and citymarketing portfolio — directly comparable in operating model and stakeholder mix to Zandvoort Marketing. It represents a competing destination in the same Randstad source market.
• Utrecht Marketing: Utrecht Marketing is a Dutch city-level DMO operating under the same public-private stichting-style governance as Zandvoort Marketing. Both compete in the domestic leisure and corporate-event market within the Randstad catchment.
• Visit Copenhagen: Visit Copenhagen is a coastal European capital-region DMO with a comparable mix of leisure, corporate, and event-driven marketing, plus a strong direct-booking and content library. It is a benchmark European DMO of similar scope to a high-functioning city-level organization like Zandvoort Marketing.
• Amsterdam & Partners: Amsterdam & Partners is the official destination marketing organization for Amsterdam, operating a public-private model with a board, municipal engagement, and partner programs that mirror Zandvoort Marketing's structure. It targets the same Metropoolregio Amsterdam visitor and competes for the same corporate and leisure demand that Zandvoort positions itself as an alternative to.

Regional players

• Visit Flanders: Visit Flanders is the regional DMO for the Belgian Flanders region, operating a similar public-private destination marketing model focused on inbound tourism from neighboring markets. Belgium is an explicit source market for Zandvoort, making Visit Flanders both a competitor for cross-border leisure demand and a structural peer.
• Visit Norway: Visit Norway is the national DMO for Norway, a coastal/nature-led destination with multilingual content and strong partnership infrastructure. It is a relevant structural peer for Zandvoort Marketing's strand/natuur pillar positioning and international audience targeting.

Broad incumbents

• NBTC Holland Marketing: NBTC Holland Marketing is the national DMO for the Netherlands, responsible for international country branding and inbound tourism strategy. Zandvoort Marketing is explicitly affiliated with NBTC (Perspectief 2030), making NBTC both a partner and a broader incumbent shaping demand across Dutch destinations.
• Visit Barcelona: Barcelona Turisme is a large, established European city DMO operating a comprehensive destination marketing and partner support model. It functions as a broader incumbent benchmark for content libraries, multilingual sites, and event-driven tourism strategy relevant to Zandvoort Marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwQhZhxRlJRv26V9gys1ftA
• Facebookfacebook.com/visitzandvoort
• LinkedInlinkedin.com/company/zandvoort-marketing
• Instagraminstagram.com/visitzandvoort
• TikToktiktok.com/@visitzandvoort

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zandvoort Marketing