World Animal Protection Sverige

What World Animal Protection Sverige does

World Animal Protection Sverige is the Swedish national chapter of the global animal welfare organization World Animal Protection, established in Sweden around 2014 and headquartered in Stockholm. The organization operates as a registered non-profit (ideell förening) with 90-konto certification, focusing on four core areas: animal welfare in farming, wildlife protection, disaster relief for animals, and engaging the finance sector to reduce investment in factory farming. It serves Swedish individual donors, corporate partners, and policy makers through community-led mobilization including petitions, advocacy campaigns, and educational content. The organization has 11-50 employees and has been recognized as Sweden's fundraiser organization of the year (2024).

The organization generates revenue through multiple channels: individual donations (monthly recurring giving starting at 150 SEK via SMS, one-time gifts, testamentary bequests, share donations, memorial gifts, and gift certificates), corporate partnerships, and an elephant godparent sponsorship program. It runs digital campaigns via its website (worldanimalprotection.se), social media (Facebook, Instagram, YouTube, X/Twitter), email newsletters, and events. Distribution channels include SMS giving, Swish mobile payments, direct website donations, and corporate partnerships with Swedish travel companies (Ving, Apollo, Sunweb, TourCompass) and banks (Nordea, Swedbank, Handelsbanken, Länsförsäkringar). The Swedish chapter operates without proprietary technology; its core capability is community mobilization and advocacy, leveraging the global brand's 75-year history and international programs.

The business model is community-led: the organization mobilizes Swedish donors through grassroots campaigns targeting specific companies (TUI dolphin shows, banking investments in meat companies) and policy outcomes (EU cage-free farming, fur bans, animal transport restrictions). Notable results include collecting 165,076 signatures for cattle grazing rights, influencing Swedish banks to reduce meat company investments by 89%, and supporting Indonesia's directive to end elephant riding at tourist attractions. The organization operates at the intersection of fundraising, corporate advocacy, and policy change, with 80% of funds directed to programs and 20% to administration and fundraising (based on 2022 data).

Name

World Animal Protection Sverige

Legal name

World Animal Protection Sverige

Website

https://worldanimalprotection.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

World Animal Protection Sverige is a Swedish non-profit animal welfare organization that mobilizes individual donors, corporate partners, and policy advocates through campaigns on farming, wildlife, disaster relief, and finance sector engagement to reduce animal suffering globally.

Ownership category

akta.pro rank

Product category

Animal Welfare Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

akta.pro secondary industries

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Animal welfare advocacy
• Nonprofit fundraising
• Wildlife conservation
• Disaster animal relief
• Corporate CSR partnerships

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: Primary revenue stream from individual donors including monthly recurring contributions and one-time gifts. The organization mobilizes supporters through various campaigns and donation pages.
2. Corporate Partnerships: Partnerships with businesses for corporate giving programs and sponsorships.
3. Testamentary Gifts: Bequests and testamentary gifts from supporters who include the organization in their wills.
4. Memorial and Gift Certificates: Memorial gifts and gift certificates purchased in memory of animals or as gifts.
5. Share Gifts: Donations of shares/stock as charitable contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

World Animal Protection Sverige is a Swedish nonprofit organization that campaigns, advocates, and partners to improve animal welfare in farming, wildlife use, disasters, and finance. It mobilizes individual donors through monthly giving and one-time donation programs, runs advocacy campaigns targeting corporations (e.g., TUI, Swedish banks), and collaborates on policy initiatives to end animal cruelty. The organization delivers programs across farm animal welfare, wildlife protection, disaster relief for animals, and corporate engagement for animal-friendly practices.

Product overview

World Animal Protection Sverige is a nonprofit animal welfare organization offering primarily donation-based products and advocacy services rather than a technology product platform. The core offerings center around financial contributions through multiple channels: recurring monthly giving (Bli månadsgivare), one-time donations, legacy giving through wills, corporate partnerships, stock gifts, and memorial gifts. Supporting programs include the Elephant Godparent sponsorship, newsletter subscription, animal-friendly travel guides, published research reports, and various advocacy campaigns addressing issues like cage-free farming, dolphin-friendly tourism, and wildlife protection. The organization operates as a direct-solicitation nonprofit rather than a software technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Giving Program (Bli månadsgivare) A recurring monthly donation program that allows Swedish supporters to contribute regularly (starting at 150 SEK via SMS) to fund World Animal Protection's campaigns, disaster response, and animal welfare programs. Donors can set their own monthly contribution amount.
• One-Time Donation (Engångsgåva) A single donation option for supporters to make one-time financial contributions of any amount through the organization's website donation portal to support animal protection work.
• Legacy/Will Giving (Testamentsgåva) A planned giving program allowing supporters to include World Animal Protection in their wills or estates, with a free legal consultation offered for setting up testamentary gifts.
• Corporate Partnerships (Företagssamarbeten) A corporate sponsorship and partnership program allowing Swedish businesses to support animal welfare in exchange for association with the organization's campaigns, including employee giving programs and cause marketing initiatives.
• Stock Gift (Aktiegåva) A donation option allowing supporters to give stock shares as a charitable contribution, providing a tax-efficient giving method for Swedish donors with appreciated securities.
• Gift Certificate (Gåvobevis) Gift certificates available for purchase as presents that support animal welfare, allowing gift-givers to make a charitable contribution on behalf of a recipient.
• Elephant Godparent Program (Elefantfadder) A sponsorship program allowing supporters to become godparents to rescued elephants, with regular updates provided on the sponsored animal's wellbeing at partner sanctuaries such as Somboon Legacy Foundation in Thailand.
• Memorial Gift (Minnesgåva) Memorial gifts purchased in memory of animals or people, allowing supporters to make charitable contributions in honor of a loved one.

Quantifiable outcome

• Swedish banks reduced investments in meat companies by 89% following customer campaigns
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Fair Finance GuidecoreStrategic or Co-development Partner · 27 January 2026Joint publication of the 'Still Cruel Investments' report analyzing Swedish bank investments in meat companies. World Animal Protection and Fair Finance Guide collaborate on financial sector advocacy to reduce investment in animal factory operations.
• World Cetacean AlliancecoreStrategic or Co-development Partner · 23 January 2026Partnership since 2019 to create Wildlife Heritage Areas globally. Collaboration on whale and dolphin protection, creating safe marine habitats for cetaceans and promoting animal-friendly wildlife tourism.
• VingcoreGTM or Marketing PartnerTravel company partnership for animal-friendly tourism. Ving hosts breakfast seminars and collaborates on elephant-friendly tourism campaigns in Asia.
• ApollocoreGTM or Marketing PartnerTravel company that removed harmful elephant excursions and became elephant-friendly following collaboration with World Animal Protection.
• NestléminorStrategic or Co-development PartnerCollaboration on improving animal welfare in the food supply chain. Nestlé has committed to better practices for sows and chickens.
• International Federation of Red Cross and Red Crescent SocietiescoreStrategic or Co-development PartnerCollaboration on disaster relief for animals. Joint training exercises and response coordination for animals affected by natural disasters.
• TripAdvisorminorGTM or Marketing PartnerInfluenced TripAdvisor to stop selling tickets to attractions with animal cruelty. Advocacy success leading to policy changes.
• Booking.comminorGTM or Marketing PartnerHelped Booking.com become a more animal-friendly platform through advocacy and collaboration on listing standards.
• Libearty Bear Sanctuary (Romania)coreStrategic or Co-development PartnerLong-term support for Libearty bear sanctuary in Romania, one of the largest bear rescues in Europe. 20-year anniversary celebrated.
• Somboon Legacy Foundation (Thailand)coreStrategic or Co-development PartnerPartnership with elephant sanctuary in Thailand providing lifetime care for rescued elephants like Kammoon.
• Balkasar Bear Sanctuary (Pakistan)coreStrategic or Co-development PartnerSupport for bear sanctuary in Pakistan rescuing bears from dancing bear tradition and bear bile industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IFAW (International Fund for Animal Welfare): International animal welfare NGO with comparable mission focus on wildlife, rescue, and policy. Overlaps directly with WAP Sverige in disaster response, wildlife trade advocacy, and corporate engagement campaigns.
• Four Paws International: Global animal welfare organization focused on farm animals, wild animals in captivity, and disaster relief. Directly comparable sanctuary/rescue work (bears, big cats, elephants) and active in European policy advocacy similar to WAP.
• Born Free Foundation: Wildlife-focused charity working on captive animal welfare, wildlife trade, and EU policy on exotic pets and fur. Strong overlap with WAP's wildlife campaigns (lion industry, fur trade, elephant tourism).
• Djurens Rätt: Sweden's largest animal rights organization. Competes head-to-head for Swedish donors, runs similar campaigns on farm animal welfare and animal testing, and operates in the same geographic market.

Broad incumbents

• Humane Society International: Large international animal protection NGO running campaigns on farm animal welfare, wildlife trade, and cosmetics/animal testing. A broader incumbent with overlapping corporate and policy advocacy goals.
• RSPCA International: Major animal welfare charity with both advocacy and direct animal care operations. Comparable across welfare standards campaigning, corporate partnerships, and government lobbying on farming practices.
• World Animal Protection (Global): Global parent network of the subject company. Operates the same mission (animal welfare advocacy across wildlife, farming, disasters) across dozens of country offices, and is directly comparable in scope, donor model, and campaign style.
• WWF Sverige: Swedish chapter of the World Wildlife Fund; operates as a much larger conservation NGO. While focused on habitat/species conservation rather than animal welfare advocacy specifically, it competes for the same Swedish environmentally-conscious donor pool.

Emerging players

• Eurogroup for Animals: European umbrella organization coordinating animal welfare NGOs on EU policy. Highly comparable to the policy advocacy function WAP Sverige performs around EU issues such as cage use, fur, and animal transport.

Others

• Fair Finance Guide Sweden: Coalition that co-publishes the 'Still Cruel Investments' report with WAP Sverige. Operates in the adjacent financial-sector advocacy space and is a direct collaboration partner rather than a competitor, but serves a comparable ecosystem function.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/animalprotectSE
• YouTubeyoutube.com/AnimalProtectionSE
• Facebookfacebook.com/worldanimalprotectionsverige
• Instagraminstagram.com/worldanimalprotectionsverige
• LinkedInlinkedin.com/company/world-animal-protection-sverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Animal Protection Sverige