Põrguvärav OÜ
- Company typePrivate
- Founded2006
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2C
- OfferingServices
Põrguvärav OÜ firmographics
Firmographics- Name
- Põrguvärav OÜ
- Legal name
- Põrguvärav OÜ
- Website
- https://rehvikaubamaja.ee
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Ownership category
- akta.pro rank
Põrguvärav OÜ industry classification
Industry- Product category
- Tire Retail & Automotive Services
- NAICS
- Tire Dealers (441340)
- SIC
- Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)
Keywords
Where Põrguvärav OÜ is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices3 records
Markets served
Põrguvärav OÜ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tire Sales: Retail sale of tires across multiple categories: passenger car, van, truck, tractor, industrial, motorcycle, and moped. Wide assortment of 200+ tire brands. Revenue generated per-unit with prices ranging from approximately €30 to €383+ per tire. One-time transaction model per purchase.
- Rim/Alloy Wheel Sales: Sale of rims and alloy wheels as complementary product category alongside tires.
- Tire Fitting and Installation Services: Tiered labor services for tire replacement, balancing, valve installation, and related fitting work. Prices vary by wheel size (12"-16", 17"-18", 19"-20", 21"+). Revenue per service transaction, charged at fixed rates per operation.
- Tire Storage Services: Seasonal tire storage service at €55 per storage cycle. Provides convenience for customers who switch between summer and winter tires.
- Automotive Maintenance and Repair Services: Additional automotive services including air conditioning maintenance/filling (from €49), electrical work, diagnostics, and general auto maintenance/repairs, charged at €55/hour.
- Rim Repair and Customization: Rim painting (from €54) and rim repair (from €50) services, providing customization and restoration options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-unit tire pricing with brand and size differentiation |
| Unit Pricing | Pay-as-you-go | Passenger car tire fitting — tiered by wheel diameter |
| Unit Pricing | Pay-as-you-go | Van & SUV tire fitting — tiered by wheel diameter |
| Unit Pricing | Pay-as-you-go | Motorcycle tire fitting services |
| Unit Pricing | Pay-as-you-go | Automotive maintenance and repair labor rates |
| Unit Pricing | Pay-as-you-go | Additional tire and rim services |
| Unit Pricing | Pay-as-you-go | Delivery within Estonia |
| Hybrid | Monthly | ESTO installment payment — 3 equal installments |
| Subscription | Monthly | ESTO installment payment — flexible term |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Põrguvärav OÜ product offering
Product offeringCore offering
Põrguvärav OÜ, trading as Rehvikaubamaja, sells car tires and wheels online through its own e-commerce platform, offering an assortment of 200+ tire brands across passenger car, van, truck, tractor, industrial, motorcycle, and moped categories. The company also operates an in-house service center in Tallinn providing professional tire fitting, balancing, valve installation, seasonal tire storage, rim painting and repair, and light automotive maintenance and repair services. Online customers across Estonia can purchase products for home delivery or self-pickup at the Tallinn store, with installment payment options available through partner ESTO AS.
Product overview
Rehvikaubamaja is an Estonian tire retailer operating since 2006 (brand established 2008) from Põrguvärav OÜ. The offering consists of a core e-commerce platform for tire sales combined with integrated service modules: tire fitting/replacement, vehicle maintenance and repair, and an appointment booking system. The product portfolio spans multiple tire categories (passenger car, van, truck, agricultural, motorcycle) across major international brands including Continental, Bridgestone, Hankook, Michelin, Goodyear, General Tire, and budget alternatives like Tracmax and Maxxis. Services include tire fitting with tiered pricing by wheel size, balancing, tire storage, rim painting/repair, climate system maintenance, and diagnostics. The company partners with ESTO AS for installment payments and Maksekeskus AS for payment processing, while using Google Analytics for traffic analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Tire Sales (Passenger, Van, Truck, Motorcycle, Agricultural, Industrial)
Quantifiable outcome
- Operating since 2006, branded operations since 2008 — established market presence of over 15+ years
- +3 more outcomes
Companies that use Põrguvärav OÜ
Customer profileSegments4 records
Ideal customer profiles4 records
Põrguvärav OÜ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Põrguvärav OÜ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Rehvico OÜminorPartner workshop listed on Rehvikaubamaja's contact page. Located in Tallinn at Pärnu mnt 463. Contact: +372 55659864. Provides additional service point for tire fitting or sales referral.
- Makrum Autohooldus OÜminorPartner workshop listed on Rehvikaubamaja's contact page. Located in Rakvere at Nortsu tee 14. Contact: +372 5253029. Extends service coverage to northern Estonia outside Tallinn.
- 24express OÜcoreAuthorized courier service partner for product delivery within Estonia. Handles all Rehvikaubamaja e-commerce deliveries to customer addresses across the country. Critical last-mile delivery partner for online sales.
- Maksekeskus AScorePayment service provider (PSP) processing all online payments including bank links and credit card transactions. Acts as authorized data processor for customer payment data. Essential for e-commerce transaction processing.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Põrguvärav OÜ competitors and assessment
Company assessmentDirect peers
- Tire Rack: US online tire retailer with massive SKU breadth. Comparable to Põrguvärav's assortment-led, e-commerce-first approach, though operating at vastly larger scale and with delivery across North America.
- Vianor: Nokian Tyres-owned retail and service chain operating across the Nordic and Baltic countries. Directly comparable to Põrguvärav as a multi-category tire retailer with fitting services, but at significantly larger scale and broader geographic footprint.
- Blackcircles: UK online tire retailer with integrated fitting network. Closely comparable business model to Põrguvärav (multi-brand e-commerce + partner fitters), though operating in the UK rather than the Baltics.
Broad incumbents
- ATU: German tire and automotive service chain. Comparable multi-category tire retail plus service model, though operating at large scale and across Germany/Austria.
- First Stop: European tire retailer and service chain (Bridgestone-affiliated). Comparable in offering tire sales plus fitting and maintenance services across multiple vehicle categories.
- Point S: International tire retailer and service franchise network. Comparable as a multi-brand tire retailer and fitter, but operates across many countries and is part of a broader cooperative rather than a single-country e-commerce site.
- Midas: International automotive service chain offering tires, maintenance, and repair. Comparable to the service-plus-tire model Põrguvärav uses, but with a much wider service portfolio and global footprint.
- Euromaster: Large European tire and auto-service network. Comparable on the service-plus-tire retail model, but operates at substantially larger scale and across multiple European geographies.
Regional players
- Däckproffsen: Swedish online tire retailer with fitting network. Comparable Nordic-region e-commerce-plus-installation model, though focused on Sweden rather than the Baltics.
- Rehvikaubamaja (regional Estonian independents, e.g., Rehvid.ee): Other Estonian online tire retailers (e.g., Rehvid.ee). Closest like-for-like competitors: same Estonian market, similar e-commerce-first model with fitting services, competing on assortment and price.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Põrguvärav OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Põrguvärav OÜ leadership team
Management profileNumber of profiles
Põrguvärav OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Põrguvärav OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Põrguvärav OÜ
What does Põrguvärav OÜ do?
Põrguvärav OÜ, trading as Rehvikaubamaja, sells car tires and wheels online through its own e-commerce platform, offering an assortment of 200+ tire brands across passenger car, van, truck, tractor, industrial, motorcycle, and moped categories. The company also operates an in-house service center in Tallinn providing professional tire fitting, balancing, valve installation, seasonal tire storage, rim painting and repair, and light automotive maintenance and repair services. Online customers across Estonia can purchase products for home delivery or self-pickup at the Tallinn store, with installment payment options available through partner ESTO AS.
Is Põrguvärav OÜ a public or private company?
Põrguvärav OÜ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Põrguvärav OÜ founded?
Põrguvärav OÜ was founded in 2006.
Where is Põrguvärav OÜ based?
Põrguvärav OÜ is headquartered in Tallinn, Estonia, in the Europe region.
How does Põrguvärav OÜ make money?
Six revenue lines are on record. Tire Sales are the primary driver. The others are rim/Alloy Wheel Sales, tire Fitting and Installation Services, tire Storage Services, automotive Maintenance and Repair Services and rim Repair and Customization.
Who are Põrguvärav OÜ's main competitors?
Direct peers on record are Tire Rack, Vianor and Blackcircles. Broad incumbents are ATU, First Stop, Point S, Midas and Euromaster. Regional players are Däckproffsen and Rehvikaubamaja (regional Estonian independents, e.g., Rehvid.ee).
Does Põrguvärav OÜ have an API?
No public API is recorded for Põrguvärav OÜ.
What industry is Põrguvärav OÜ in?
Põrguvärav OÜ's product category is Tire Retail & Automotive Services. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 441340 and its SIC code is 5531.