Association of Marina Industries

What Association of Marina Industries does

The Association of Marina Industries (AMI) is a non-profit membership organization founded in 2005 through the merger of the Marina Operators Association of America (MOAA, est. 1992) and the International Marina Institute (IMI, est. mid-1980s). Headquartered in Warren, Rhode Island, AMI serves over 1,200 member businesses — including marinas, boatyards, yacht clubs, public/private moorage basins, marine industry vendors, and state marine trade associations — across the United States, Canada, and the Caribbean Islands. Its member marinas collectively provide 295,345 slips and serve more than one million boaters annually. AMI operates through three functional units: the AMI Training Institute (internationally recognized CMM, CMO, and CRMP certification programs plus a tiered course catalog from Basic Marina Management through Post Graduate offerings), a U.S. Legislative department that serves as the industry's independent national voice on regulatory and infrastructure matters, and an annual Conference & Expo that convenes roughly 1,000 operators, vendors, and consultants.

AMI's core product portfolio consists of four sequential training tiers (Basic, Intermediate/IMM, Advanced/AMM, Post Graduate) delivered virtually or in-person, three professional certifications (CMM, CMO, CRMP), and a Clean & Resilient Marina facility accreditation program. Supporting tools include the proprietary Marina Economic Calculator (MEIC) for measuring economic impact and a membership directory of 1,200+ businesses, both delivered through Timberlake AMS Solutions-powered association management software. The Clean & Resilient Marina program has accredited 252 facilities and certified nearly 150 professionals, with 29 new accreditations added in 2023 alone.

AMI's business model is a diversified non-profit revenue stack: recurring membership dues from marina operators and a separate supplier membership tier (15% of membership), course and certification fees ranging from $995 to $3,795, conference registration starting at $399 plus exhibitor/sponsorship revenue, CRM accreditation fees ($250 initial + $100 annual renewal), and publication/resource guide sales. Distribution combines direct U.S. delivery, virtual Zoom training, authorized international franchise partners (e.g., Boating Ontario), state-level affiliate partnerships (AAHPA, MAT, PCC, WMA, MMA, Boating BC, VMTA, MMTA), and embedded referral partnerships such as its endorsed insurance broker relationship with Gallagher.

Name

Association of Marina Industries

Legal name

Association of Marina Industries

Website

https://marinaassociation.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

The Association of Marina Industries is a non-profit membership organization serving 1,200+ marina operators, boatyards, yacht clubs, and marine industry suppliers in the U.S., Canada, and the Caribbean. It delivers internationally recognized CMM, CMO, and CRMP certifications, training courses, and federal legislative advocacy for the marina industry.

Ownership category

akta.pro rank

Product category

Marina Industry Trade Association Services

NAICS

Administration of Environmental Quality Programs (924)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE) (EDAAALAO)

akta.pro secondary industries

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF), Environmental Compliance & Pollution Response Coordination (TLAHAFAG)

Keywords

• Marina industry association
• Marina management training
• Marina certification programs
• Recreational boating advocacy
• Marine trade membership

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: AMI is a nonprofit membership organization. Members pay annual dues to access discounted services, industry publications, legislative support, training, and certification programs. The organization represents over 1,000 marinas, boatyards, yacht clubs, and public/private moorage basins.
2. Training and Certification Programs: Revenue generated from course fees for IMM, AMM, Basic Marina Management, and Clean & Resilient Marina courses. Both virtual and in-person formats available. Certification fees for CMM, CMO, and CRMP designations.
3. Conference & Expo: Annual conference revenue from registration fees, exhibit hall booth rentals, sponsorships, and networking events
4. Supplier/Vendor Memberships: Special membership category for marine industry vendors and suppliers (15% of membership)
5. Publication Sales: Revenue from AMI publications, resource guides, and training materials sold through online store

Pricing tiers

Distribution channels6 records

Marketing channels8 records

Core offering

Association of Marina Industries (AMI) is a nonprofit membership organization that delivers training, professional certification, advocacy, and networking services to the marina industry. Its core offerings include tiered marina management training courses (Basic, Intermediate IMM, Advanced AMM), the internationally recognized Certified Marina Manager (CMM) and Certified Marina Operator (CMO) credentials, the Clean & Resilient Marina Professional (CRMP) environmental certification, an annual Conference & Expo, the Marina Economic Calculator tool, and federal legislative advocacy on behalf of marina operators.

Product overview

The Association of Marina Industries operates primarily as a professional membership organization with its core offerings centered around the AMI Training Institute, which provides a comprehensive suite of training and certification programs for marina professionals. The product portfolio includes tiered training courses (Basic, Intermediate IMM, Advanced AMM, and Post Graduate), professional certifications (CMM, CMO, and CRMP), the annual Conference & Expo event, the Marina Economic Calculator tool, membership directory, publications, and legislative advocacy services. The training pathway is structured sequentially: Basic course for newcomers, IMM as the first step toward certification, AMM as the advanced step, followed by CMM/CMO certification applications. The Clean & Resilient Marina Professional program provides environmental certification as a separate track, with a corresponding facility accreditation program.

Differentiator

Problem solved

Functional benefit

Products and services

• AMI Membership
• Intermediate Marina Management (IMM) Course

Quantifiable outcome

• 480+ CMMs and 59+ CMOs certified worldwide as of 2022
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• National Marine Manufacturers Association (NMMA)coreStrategic or Co-development Partner · 17 March 2026Joint hosting of Congressional Boating Caucus briefing on Capitol Hill focused on improving marina infrastructure and expanding access to public waters. Part of broader recreational boating industry coalition.
• Marine Retailers Association of the Americas (MRAA)coreStrategic or Co-development Partner · 17 March 2026Partner in Congressional Boating Caucus briefing coalition alongside AMI and NMMA. Represents recreational boating retailers and marine businesses.
• BoatUScoreStrategic or Co-development Partner · 17 March 2026Coalition partner in Congressional Boating Caucus briefing. Represents boat owners and advocates for recreational boating interests.
• Maine Marine Trades Association (MMTA)minorStrategic or Co-development Partner · 28 February 2024Signed MOU in February 2024 for development of Maine Clean Marina program. AMI provides program framework and support for MMTA's state-specific clean marina initiative.
• Alaska Association of Harbormasters and Port Administrators (AAHPA)coreStrategic or Co-development Partner · 14 March 2022AAHPA joined as AMI's newest membership alliance in March 2022. All AAHPA marina members are now also AMI members, gaining access to national networking, learning events, training discounts, scholarship funding, and latest industry news. AAHPA advocates for environmental stewardship, education, and works with state and federal leaders on Alaska port and harbor challenges.
• Boating OntariominorStrategic or Co-development Partner · 21 August 2019Partnership to bring AMI's Intermediate Marina Management Course to Barrie, Ontario in December 2019. Trained 18 marina managers with 15 from Ontario area. Second year of bringing training to Canada.
• Club Management Association of America (CMAA)minorStrategic or Co-development Partner · 25 March 2019Alliance allowing CMAA members to earn Continuing Education Units toward CMAA certification and AMI's Certified Marina Manager designation by attending AMI professional marina management courses.
• Marina Association of TexascoreStrategic or Co-development PartnerState marine trade association affiliate partnership providing group membership access to Texas marina operators at discounted rates. One of several state MTA partnerships in AMI's affiliate program.
• Pacific Coast Congress of Harbormasters and Port ManagerscoreStrategic or Co-development PartnerAffiliate partnership with PCC representing harbormasters and port managers on the Pacific Coast. Provides members access to AMI resources and national networking.
• Wisconsin Marine AssociationcoreStrategic or Co-development PartnerState marine trade association affiliate partnership representing Wisconsin marina interests within AMI membership network.
• Midwest Marina AssociationcoreStrategic or Co-development PartnerRegional affiliate partnership representing marina operators across midwestern United States through AMI membership alliance.
• Boating British ColumbiacoreStrategic or Co-development PartnerInternational affiliate partnership with British Columbia marine trade association extending AMI's reach into Canada.
• Virginia Marine Trades AssociationcoreStrategic or Co-development PartnerState affiliate partnership providing Virginia marine trades businesses access to AMI membership benefits and national representation.
• Gallagher (Insurance Broker)minorOthersAMI endorsed Gallagher as insurance broker partner for AMI member companies in March 2023. Area Vice President John Chiazza, a former AMI board member, leads the program.
• Golden Marine Systems / Golden Boat LiftsminorGTM or Marketing PartnerCorporate sponsor providing Golden Opportunity Scholarship for marina professionals pursuing CMM or CMO certification. Applications accepted annually through December.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Pacific Coast Congress of Harbormasters and Port Managers (PCC): AMI-affiliated association of Pacific Coast harbormasters and port managers. Regional peer representing the same operator role as AMI's marina members at the state/regional level through an alliance partnership that grants PCC members AMI membership benefits.
• Boating Ontario: Canadian marine trade association that delivers AMI-certified training courses in Ontario as an authorized international franchise partner. Direct operational extension of AMI's training model in Canada; functional peer for marina-operator representation at the regional (Ontario) level.
• International Council of Marine Industry Associations (ICOMIA): Global umbrella federation of national marine industry associations. Analogue peer at the international level; AMI's geographic scope (US/Canada/Caribbean) makes the relationship complementary rather than directly competitive, with both addressing policy and standards for marine businesses.
• Alaska Association of Harbormasters and Port Administrators (AAHPA): Alaska-based harbormasters and port administrators association; joined as an AMI membership alliance in March 2022. Regional peer for the same operator population as AMI's core membership, with mutual advocacy and training access.

Direct peers

• National Marine Manufacturers Association (NMMA): Sister US trade association representing boat and marine engine manufacturers. Directly partners with AMI on the Congressional Boating Caucus briefings and broader recreational boating advocacy coalition; operates a similar member-driven advocacy, events, and research model serving the broader marine industry that AMI's members operate within.
• Marine Retailers Association of the Americas (MRAA): US trade association for boat dealers and marine retailers. Coalition partner with AMI in Congressional Boating Caucus work; runs member education, certification (MRAA Certified Dealer), and an annual conference under a comparable nonprofit membership structure serving an adjacent segment of the recreational marine value chain.

Others

• Club Management Association of America (CMAA): Association for private club, golf, and yacht club managers. Cross-credential partnership allowing CMAA members to earn CEUs toward AMI's CMM designation by attending AMI courses; functionally analogous member-driven certification and education organization serving adjacent facilities (yacht clubs).
• States Organization for Boating Access (SOBA): Association of state boating access coordinators focused on public waterway access infrastructure. Adjacent peer in marina/waterfront policy; not direct competition but overlapping subject matter (public/private moorage, regulatory advocacy) where AMI and SOBA both engage state agencies.
• Recreational Boating & Fishing Foundation (RBFF): National nonprofit promoting participation in recreational boating and fishing. Adjacent advocacy organization within the same recreational boating ecosystem AMI serves; complementary rather than overlapping — RBFF drives consumer demand, AMI supports the operator/infrastructure side.

Broad incumbents

• Boat Owners Association of the United States (BoatUS): Largest US consumer-facing recreational boating membership organization (tow/trailering, insurance, advocacy). Joint Congressional Boating Caucus partner with AMI; broader mission and consumer base than AMI's marina-operator focus, but operates similar advocacy, education, and member-benefit infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MarinaAssociation
• Xx.com/marinaassoc
• LinkedInlinkedin.com/company/association-of-marina-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Marina Industries