REFILL MY CANDLES LTD

What REFILL MY CANDLES LTD does

Refill My Candles Ltd is a UK-based private limited company founded in 2018 that sells DIY candle refilling kits, raw materials, and fragrance oils to individual consumers seeking to refill and reuse existing candle containers. The company operates as a direct-to-consumer e-commerce business through its own online storefront at refillmycandles.co.uk, with a registered office in Alderley Edge and operational presence in Ormskirk (North West England). Its core product is a curated candle making kit combining 100% natural soy wax, double wood wicks, paraben-free fragrance oils, and tooling (pouring jug, thermometer, measuring cup, wooden stirrer, metal wick holders and stickers), designed to reduce candle making from a complex procedure to a process that can be completed in minutes. The product portfolio includes two flagship kits (3-candle at £39.99 and 5-candle at £49.99), Top-Up Refill Kits for repeat customers, eight named fragrance oils (Rouge, Orchid Woods, Lavender, Lemongrass, Adventurous Night, Enchanted Evening, Fresh Afternoon, Sweet Sunshine), raw soy wax flakes, wood wick components in multiple sizes, pouring jugs, and decorative dried flowers.

The business model is a one-time purchase DTC model with no subscription or recurring revenue mechanic. Customer segments are primarily eco-conscious DIY consumers refilling luxury candle containers, plus gift buyers. Marketing relies on organic social channels (Facebook, Instagram, Pinterest), a company blog with educational content, customer testimonials, and QR-coded video tutorials bundled with kits. In-person candle making workshops (£30-£40) are held at partner venues in Liverpool and West Lancashire under a separate domain (itswick-ed.com), providing an experiential revenue stream. The company is founder-led by Anita Doran, with no disclosed external investment, no patents, no third-party retail partnerships, and no certifications. Geographic reach is domestic UK-only, with shipping restrictions noted for off-mainland UK.

Name

REFILL MY CANDLES LTD

Legal name

REFILL MY CANDLES LTD

Website

https://refillmycandles.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Refill My Candles Ltd is a UK direct-to-consumer e-commerce company founded in 2018 that sells DIY candle refilling kits, soy wax, fragrance oils, and in-person workshops to eco-conscious consumers wanting to reuse their candle containers.

Ownership category

akta.pro rank

Product category

Candle Making Supplies

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

DIY Craft Kits & Project Kits Retail (CRALACAH)

akta.pro secondary industries

Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

Keywords

• Candle making kits
• Soy wax supplies
• Fragrance oils
• Candle refilling
• DIY candle workshops

Headquarters

HQ city

Ormskirk

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Candle Making Kits: Sale of comprehensive candle making kits that include soy wax, wood wicks, pouring jugs, fragrance oils, and instructions. Kits range from starter/top-up options to premium luxury bundles.
2. Refill Kits and Supplies: Sale of individual components including soy wax flakes, wood wicks, wick holders, stickers, pouring jugs, and fragrance oils for customers to replenish their candle making supplies.
3. Candle Making Workshops: In-person candle making workshops held in North West UK (Liverpool area, West Lancashire) where participants create luxury scented candles with guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Refill My Candles Ltd sells DIY candle-making and candle-refilling kits along with individual supplies (natural soy wax, double wood wicks, paraben-free fragrance oils, pouring jugs) and in-person workshops. The kits enable consumers to refill and re-purpose existing candle containers into luxury natural soy-wax scented candles. Products are sold through the company's own e-commerce storefront and via workshops in North West UK.

Product overview

Refill My Candles Ltd is a UK-based candle making company offering a range of products for creating natural, eco-friendly scented candles. The core product line consists of two main candle making kits: the 'Its Wick-ed' Luxury Eco Candle Making Kit (creates 3 x 270ml candles with 180+ total burn hours) and the Luxury Eco Candle Making Kit (creates 5 x 250ml candles with 350+ total burn hours). These comprehensive kits include natural soy wax, wood wicks, pouring equipment, and fragrance oils. The product portfolio also includes refill/top-up kits for returning customers, individual fragrance oils (Rouge, Orchid Woods, Lavender, Lemongrass, Adventurous Night, Enchanted Evening, Fresh Afternoon, Sweet Sunshine), raw soy wax flakes, wood wick components in various sizes, pouring jugs, and candle making workshops. The company emphasizes 100% natural soy wax, paraben-free fragrances, eco-friendly practices, and products made in the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Its Wick-ed Luxury Eco Candle Making Kit (600g) Complete candle making kit containing 600g natural soy wax, a pouring jug, 3 double wood wicks with metal holders and stickers, a wooden stirrer, a measuring cup, a thermometer, and 3 x 25ml paraben-free fragrance oils. Designed to create 3 x 270ml candles with 60+ hours burn time each. Targeted at DIY candle makers and gift buyers.
• Luxury Eco Candle Making Kit (1kg) Comprehensive kit containing 1kg natural soy wax, 5 double wicks with holders, a wooden stirrer, a thermometer, and 5 x 20ml paraben-free fragrance oils. Creates 5 x 250ml candles with 70+ hours burn time each. Targeted at consumers wanting a larger-format luxury refill kit.
• Top-up Candle Refill Kit (600g) Refill kit containing 600g natural soy wax flakes and 3 x 10cm double wood wicks with stands and stickers for containers 5cm-7cm diameter. For existing candle-making customers needing to restock.
• Top-up Candle Refill Kit (1kg) Refill kit containing 1kg natural soy wax flakes and 5 x 10cm double wood wicks for containers 5cm-8cm diameter. Targeted at repeat candle-making customers.
• Natural Soy Wax Flakes 100% natural soy wax flakes sold in 600g, 1kg, 2kg, and 3kg packs. Vegan-friendly, clean burning, biodegradable. For candle makers replenishing their wax supply.
• Rouge 25ml Luxury Candle Fragrance Oil Paraben-free luxury blended fragrance oil with notes of jasmine, ambergris, and cedar. 25ml concentrated oil, recommended at 8-10% usage in soy wax candles. For consumers wanting a floral-woody luxury candle scent.
• Orchid Woods Candle Fragrance Oil Paraben-free premium blended scented oil featuring notes of jasmine, truffle, and dark chocolate. 25ml, phthalate-free. For candle or soap making.
• Summer Garden Lemongrass Fragrance Oil Paraben and phthalate-free lemongrass outdoor scent fragrance oil. 25ml, suitable for candle or soap making and outdoor use to deter insects.
• Garden Lavender Candle Fragrance Oil Paraben and phthalate-free fragrance oil capturing the scent of freshly cut lavender. 25ml premium scented oil for candle making.
• Adventurous Night Candle Fragrance Oil Paraben-free blended fragrance oil with citrus, pink pepper, jasmine, orange blossom, patchouli, cedar, vanilla, musk, amber, and coffee notes. 20ml.
• Enchanted Evening Blended Candle Fragrance Oil Paraben and phthalate-free designer fragrance with green tea, jasmine, bergamot, and oud notes. 25ml premium scented oil.
• Fresh Afternoon Candle Fragrance Oil Paraben-free premium fragrance oil with lime, lemon, bergamot, green tea, jasmine, and tuberose notes. 20ml.
• Sweet Sunshine Candle Fragrance Oil Paraben-free premium quality fragrance oil with sweet fruits, Moroccan jasmine, precious woods, and an oakmoss base. 25ml.
• Double WoodWicks 13mm x 10cm (5 Pack) Pack of 5 organically grown, untreated natural double wood wicks with holders and stickers. Burn diameter 5cm-7cm. Component for Refill My Candles soy wax candles.
• Double Wood Wicks 13mm x 15cm (3 Pack) Pack of 3 double quality wood wicks (organically grown, untreated) with holders and stickers. For containers 5cm-7cm diameter, 150mm height.
• Double Wood Wicks 16mm x 150mm (3 Pack) Pack of 3 double quality wood wicks for containers 6cm-8cm diameter, 150mm height, with holders and stickers.
• Double Wood Wicks 20mm x 150mm (3 Pack) Pack of 3 double quality wood wicks for larger containers 8cm-10cm diameter, 150mm height, with holders and stickers.
• 1000ml Long Spouted Pouring Jug Food-grade quality 1-litre jug with long spout for accurate pouring into small candle containers. Strong cool-touch handle, microwave safe, suitable for candle wax and soap making.
• Candle Making Workshop In-person candle making workshop held in North West UK (Liverpool area). Participants create a luxury scented natural wax candle with guidance. All materials provided. Targeted at consumers and small private groups seeking a hands-on candle making experience.
• Mixed Dried Flowers for Candle Decorating 12gm bag of mixed dried flowers including rose buds, rose petals, and eucalyptus for decorating candles.

Quantifiable outcome

• Candles burn for 60+ hours per 250ml candle
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Etsy: Global marketplace for handmade and craft goods including candle making supplies and finished candles. Indirect channel competitor where many DIY candle makers source materials and sell finished products.

Direct peers

• The Candle Maker: UK candle making supplies retailer offering soy wax, fragrance oils, wicks, and kits to hobbyist candle makers. Closely comparable business model and product mix to Refill My Candles.
• Candle Shack: UK fragrance oil manufacturer and supplier serving both hobbyist and commercial candle makers. Comparable supplier of the perfumer-grade fragrance oils that Refill My Candles bundles into its kits.
• The Soap Kitchen: UK-based supplier of candle and soap making raw materials and kits, including fragrance oils and natural waxes. Comparable DIY craft-supplies retailer with overlapping customer base.
• Supplies For Candles: UK-based retailer of candle making supplies including wax, wicks, fragrance oils, and starter kits. Direct competitor to Refill My Candles in the same DIY candle-kit category with overlapping product range and UK DTC channel.
• Candle Science: US-based candle making supplies retailer selling wax, wicks, fragrance oils, and kits to both hobbyists and small candle-making businesses. Direct comparable in the candle DIY supplies category.
• Bramble Berry: US-based retailer of candle and soap making supplies, including fragrance oils, waxes, wicks, and starter kits. Comparable DTC craft-supplies retailer serving the DIY candle making community.
• Makesy: US-based candle and home fragrance supplies retailer offering curated wax, wick, and fragrance bundles. Comparable DTC positioning to Refill My Candles' premium DIY kit approach.

Broad incumbents

• Yankee Candle: Mass-market scented candle brand representing the alternative consumer choice to DIY refill kits. Comparable home fragrance category presence but sells finished candles rather than refill supplies.
• Hobbycraft: UK's largest specialist hobby and craft retailer with broad product range including candle making supplies. Adjacent competitor serving the same DIY hobby customer base across a much wider category footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/refillmycandles
• Instagraminstagram.com/refillmycandles
• Pinterestpinterest.com/refillmycandles
• LinkedInlinkedin.com/company/refill-my-candles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REFILL MY CANDLES LTD