Joshua's Tree

What Joshua's Tree does

Joshua's Tree Service is a family-owned and Christ-centered tree care company that has operated in Oakland County, Michigan for 37 years, since its founding in 1988. The company provides residential and commercial tree care services including tree trimming, tree removal/cutting, stump grinding, landscaping, 24/7 storm damage response, and firewood delivery across the Birmingham, Troy, Bloomfield Hills, Rochester Hills, and West Bloomfield service areas in Michigan. The business is run by the family of Mitch and Paula, with no external investors, parent company, or institutional capital structure disclosed.

The company operates with no proprietary technology; service delivery relies on standard tree care equipment including climbing gear, chainsaws, stump grinding machines, and landscaping tools. The company website is hosted on Wix, and there are no mobile applications, APIs, or software integrations in the stack. Joshua's Tree Service markets itself primarily through its website (with a blog covering community-specific tree care topics), organic Facebook and Instagram profiles, and a prominent phone number (248.528.1312) that serves as the primary conversion channel. There are no patents, trademarks, certifications, or third-party partnerships disclosed.

The revenue model is straightforward: one-time, quote-based service fees with free estimates and a 24-hour callback guarantee. Customers reach the company via a website contact form, social media, or phone, and trained, insured crews are dispatched on-site. Customer segments are horizontal — homeowners seeking tree health maintenance, hazardous tree removal, stump removal, storm cleanup, and curb appeal improvements are the primary segment, with a secondary segment of local commercial properties. Pricing is not publicly disclosed and varies by job scope. The company is described as bootstrapped and founder-owned with no institutional capital and no disclosed revenue figures.

Name

Joshua's Tree

Legal name

Joshua's Tree Service

Website

https://joshuastreeservice.net

Company type

Private

Operating status

Operating

Short description

Joshua's Tree Service is a family-owned tree care company in Oakland County, Michigan, offering tree trimming, removal, stump grinding, landscaping, and 24/7 storm response to residential and commercial customers across five local communities.

Ownership category

akta.pro rank

Product category

Tree Care & Landscaping Services

akta.pro industry

PRIMARYHSAIADAB

Tree Removal & Dismantling

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Tree Care & Arborist Services

Keywords

• Tree removal services
• Tree trimming services
• Stump grinding services
• Landscaping services
• Emergency tree services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tree Service Labor and Equipment: Revenue is generated through professional tree care services including tree trimming, tree removal/cutting, stump grinding, and landscaping. Services are priced per job based on scope of work, with free estimates provided to customers before work begins. The company offers one-time service fees with no recurring subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Joshua's Tree Service is a family-owned tree care and landscaping business that provides tree removal/cutting, tree trimming, stump grinding, landscaping (including flower bed preparation and mulch installation), 24/7 emergency storm response, and firewood delivery to residential and commercial property owners in Oakland County, Michigan and surrounding areas. Services are quoted per-job with free estimates and dispatched on-site by trained, fully insured crews.

Product overview

Joshua's Tree Service is a family-owned tree care company offering a unified suite of residential tree and landscaping services. The core service portfolio includes Tree Trimming, Tree Cutting (removal), Stump Grinding, and Landscaping, complemented by emergency Storm Response services available 24/7 and Firewood Delivery. These services are offered as standalone offerings that can be combined based on customer needs, with no modular software architecture — this is a traditional service company rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscaping Outdoor space transformation service including tree pruning to promote healthy growth, flower bed preparation for vibrant blooms, and fresh mulch installation to enhance beauty and retain soil moisture. Designed for residential and commercial property owners in Oakland and Macomb County, Michigan.
• Tree Cutting (Tree Removal) Safe, efficient, and professional tree cutting service to protect property and enhance landscapes, including removal of hazardous trees, clearing space, and trimming overgrown branches. Targeted at homeowners and commercial properties with hazardous or unwanted trees.
• Tree Trimming Expert tree trimming service that removes dead or overgrown branches, shapes trees for better growth, and prevents potential hazards near structures or power lines. Aimed at property owners seeking routine tree health maintenance and hazard mitigation.
• Stump Grinding Efficient stump removal service that grinds stumps below ground level to improve landscape appearance, eliminate tripping hazards, prevent pest attraction, and allow area repurposing. Designed for property owners clearing space after tree removals.
• Storm Response Emergency storm damage response service available 24/7 to handle tree-related damage after severe weather events. Targeted at homeowners and commercial properties needing urgent cleanup and hazard mitigation.
• Firewood Delivery Delivery service for firewood alongside tree care services. Available to residential customers seeking convenient fuel supply from tree operations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• TruGreen: TruGreen is the largest U.S. residential lawn-care company with a growing tree-and-shrub service line. Competes with Joshua's on the integrated residential property-care customer and operates a national franchise model.
• Davey Tree Expert Company: Founded in 1880, Davey is the largest employee-owned tree-care firm in North America, providing residential, commercial, and utility services. Overlaps with Joshua's on residential trimming and removal while operating at vastly greater scale and across additional service lines.
• Asplundh Tree Expert Company: Asplundh is a national leader in vegetation management for utilities and right-of-way clearing as well as residential tree services — comparable in service categories though skewed toward utility-scale contracts.
• BrightView Landscapes: BrightView is the largest U.S. commercial landscape services company, offering tree care, landscaping, and grounds maintenance — comparable service categories but primarily commercial rather than residential focus.

Direct peers

• Monster Tree Service: Monster operates a national franchise network of residential and commercial tree-service providers offering trimming, removal, and stump grinding — competing head-to-head with Joshua's for the same suburban homeowner customer.
• Bartlett Tree Experts: Founded in 1906, Bartlett is one of the largest scientifically-based tree care companies in the U.S., offering pruning, removal, and plant health care across residential and commercial segments — a direct comparison to Joshua's full tree-care service line.
• SavATree: SavATree provides residential tree, lawn, and shrub care including pruning, removal, and integrated pest management — overlapping almost one-to-one with Joshua's tree-care + landscaping offering.

Emerging players

• The Grounds Guys: The Grounds Guys is a Neighborly-branded franchise offering residential and commercial landscaping and lawn care. Overlaps with Joshua's landscaping service line and targets similar suburban homeowner customers.
• Spring-Green Lawn Care: Spring-Green is a franchise-based residential lawn and tree-care provider with comparable service mix (fertilization, weed control, tree and shrub care) and similar suburban customer segmentation.

Regional players

• Lawn Doctor: Lawn Doctor is a national franchise providing residential lawn care with emerging tree-and-shrub services in many markets. Overlaps with Joshua's customer profile and service scope but is regionally distributed rather than concentrated in Michigan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/JoshuasTreeService
• Instagraminstagram.com/joshuastreeservice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joshua's Tree