Themaplant B.v.

What Themaplant B.v. does

Themaplant B.V. is a privately held Dutch tree nursery operating from two sites in the Netherlands — a propagation/steck location in Panningen and a delivery location at Venweg 7, Grashoek (5985PB) — specializing in groundcover plants and potted hedge plants. The company propagates approximately 90% of its own plants from cuttings and maintains its own mother plant stock to control starting-material quality; cuttings are rooted in greenhouses at Panningen before being hardened off and transferred to Grashoek for finishing. Current cultivation covers roughly 7 hectares, producing over 6 million groundcover plants across 60+ varieties and around 0.5 million hedge plants in pots annually (primarily P9, with P13 and Clayette packs available). Production is supported by 15 permanent staff supplemented by approximately 60 part-time student workers, and by self-developed sorting machines with buffer belts that enable rapid processing of large uniform batches.

The company sells through two commercial channels: contract production for pre-committed customers and free/daily sales on the open market, with quotes issued on request. Distribution is direct to wholesalers, fellow growers, garden centers, and professional gardeners throughout Europe, supplemented by listings on the Flora Holland (landing #85076) and Plantion (landing #8110) wholesale auctions. Pricing is quotation-based with 30-day net terms for established relationships and cash-on-delivery for new customers; all prices exclude VAT, packaging, photo labels, and transport. Marketing is conducted via a tri-lingual (Dutch, English, German) website, direct email/phone outreach ([email protected]), and a recurring bi-weekly Excel inventory broadcast to prospective buyers.

Themaplant has extended beyond raw plant production into branded consumer concepts — the 1 Meter Haag Sixpack (6 plants = 1 linear meter of hedge) and Bodembedekker Sixpack (60+ groundcover varieties) — packaged in fully recyclable PP six-packs with EAN codes and QR-linked care guides. Cultivation is supported by a closed-loop water recycling system, and the company participates in a circular-economy partnership to maintain packaging sustainability. Management comprises Operational Director Lau Evers, Directie members Paul Sneijers and Rob Sneijers, and Sales representative Joep Joosten.

Name

Themaplant B.v.

Legal name

Themaplant B.V.

Website

https://themaplant.nl

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Themaplant B.V. is a privately held Dutch tree nursery that propagates and finishes over 6 million groundcover plants and 0.5 million hedge plants annually on 7 hectares across Panningen and Grashoek, selling via contract and open-market channels to wholesalers, growers, garden centers, and gardeners across Europe through branded sixpack concepts.

Ownership category

akta.pro rank

Product category

Ornamental Plant Nursery

NAICS

Nursery and Tree Production (111421), Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industries

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Forest Nurseries & Tree Seedling Production (IMAMAAAC), Seedling & Sapling Production (Bare-Root) (AFAMADAC)

Keywords

• Tree nursery production
• Groundcover plants wholesale
• Hedge plant cultivation
• Horticultural propagation services
• Consumer plant concepts

Headquarters

HQ city

Grashoek

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Contract Plant Production: Produces large batches of plants based on contracts with customers, including hedging plants and groundcovers. This provides predictable revenue and planning certainty.
2. Free/Daily Sales: Open market sales of plants and concepts available without pre-arranged contracts, sold at daily prices to various customer segments.
3. Plant Cuttings (Stekopdrachten): Production and sale of plant cuttings (propagation material) to fellow growers and other customers who need starting materials for their own cultivation.
4. Concept Products: Pre-packaged concept products including Meter Haag Sixpack and Bodembedekker Sixpack, sold as ready-to-sell consumer units with functional labels and QR codes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Themaplant B.V. is a Dutch tree nursery that produces groundcovers (bodembedekkers), hedge plants in pots, and pre-packaged consumer plant concepts from two locations in the Netherlands. The company propagates 90% of its plants in-house from cuttings, cultivates 7 hectares producing over 6 million groundcovers and 0.5 million hedge plants annually, and sells via contract production, daily open-market sales, and innovative sixpack concepts (1 Meter Haag Sixpack and Bodembedekker Sixpack) to wholesalers, fellow growers, garden centers, and professional gardeners across Europe.

Product overview

Themaplant B.v. is a tree nursery specializing in groundcovers and hedge plants. The product portfolio centers on two main concepts: the 1 Meter Haag Sixpack for hedgerow planting and the Bodembedekker Sixpack for ground coverage. The company produces over 6 million plants annually across 7 hectares, with approximately 90% of plants propagated at their own facilities. Products are distributed in standardized six-pack formats with recyclable PP packaging, sold through wholesalers, garden centers, and gardeners across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• 1 Meter Haag Sixpack: A hedge concept where 6 plants are packaged together for one linear metre of hedge, featuring a functional label and EAN code. Plants are approximately 30-40 cm and grow to 2 metres within a few years.
• Bodembedekker Sixpack

Products and services

• 1 Meter Haag Sixpack

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Circular Project PartnersminorStrategic or Co-development PartnerThemaplant participated in a circular economy project that resulted in a complete circular solution for their packaging. The project enabled all Themaplant concepts to be made entirely from recyclable PP material, reducing packaging waste.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Horticoop: Horticoop is a Dutch horticultural cooperative and supply chain partner serving growers and the trade. Relevant as an ecosystem participant and potential distribution partner for Themaplant, though not a direct production competitor.
• Royal Brinkman: Royal Brinkman is a leading Dutch supplier of products and services to the horticultural industry, including substrates, fertilizers, and packaging. Not a direct competitor but a key supplier and ecosystem player relevant to Themaplant's input costs and customer network.

Direct peers

• Vitro Plus: Vitro Plus is a Dutch tissue-culture plant propagation specialist producing starter plants for ferns and ornamental crops. Comparable to Themaplant as a Dutch specialized propagation nursery supplying starter material to growers and trade.
• Florensis: Florensis is one of the largest Dutch producers of young ornamental plants and potted plants, supplying B2B customers across Europe. Like Themaplant, it propagates from cuttings and supplies garden centers and growers, but operates at much larger scale and broader assortment.
• HilverdaKooij: HilverdaKooij is a Dutch plant breeder and producer of cut flowers, potted, and garden plants, with in-house propagation and global B2B distribution. Comparable to Themaplant in the propagation-from-cuttings model and European wholesale customer base, though at broader species scope.
• Polen Plant: Polen Plant is a Dutch young plant producer serving the European horticultural trade with a broad assortment of ornamental young plants. Directly comparable to Themaplant in B2B young-plant supply and propagation-driven model.

Broad incumbents

• Danziger: Danziger is a global breeder and producer of ornamental and bedding plants, supplying cuttings and young plants worldwide. Overlaps with Themaplant in propagation and B2B horticulture trade, but with a wider assortment and international reach.
• Selecta One: Selecta One is a leading European ornamental plant breeding and young plant producer with a far broader portfolio and global footprint than Themaplant. Comparable as a B2B horticulture producer, but operates at a much larger scale and with own breeding IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/themaplant

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Themaplant B.v.