GREENISH SUSTAINABILITY INC.

What GREENISH SUSTAINABILITY INC. does

Greenish Sustainability Inc., operating as Green-ish, is a founder-owned sustainability consultancy established in 2024 by Liz Hershfield, a fashion industry veteran with three decades of experience in production, product development, supply chain, and operations at brands including Old Navy, Bonobos, Madewell, and J.Crew. The firm operates with 1-10 employees and is structured around three integrated service pillars: CREATE, which builds tangible sustainable supply chain strategies including supply chain mapping, regenerative agriculture, circularity, and direct-to-farmer programs; CONSULT, an ongoing advisory engagement covering sustainability communications, greenwashing audits, ESG assessments, and board or executive presentations; and COUNSEL, which delivers compliance and governance support such as legislation guidance, ethical sourcing, traceability, materiality assessment, and B Corp certification.

The company's revenue model is professional services-based, with prospective clients directed to contact forms on its website for inquiries and a dedicated PR email ([email protected]) for speaking and event requests; pricing is not publicly disclosed. Its go-to-market is sales-led and founder-driven, relying on Liz Hershfield's personal industry network and thought leadership for top-of-funnel awareness rather than paid marketing or partnerships. The primary customer segment is fashion and retail businesses seeking ESG and supply chain support, with a secondary horizontal segment of general businesses across industries. Green-ish is bootstrapped with no disclosed external funding, no parent company, no subsidiaries, no patents, no awards, and no disclosed customer logos, customer count, or revenue figures. Geographic scope is characterized as global with no specific markets served listed.

Name

GREENISH SUSTAINABILITY INC.

Website

https://green-ish.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Green-ish is a founder-led sustainability consultancy founded in 2024 that helps fashion and retail businesses navigate ESG compliance, sustainable supply chain strategy, and governance through three integrated service pillars: Create, Consult, and Counsel.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industry

Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB)

Keywords

• Sustainability consulting services
• ESG strategy advisory
• Supply chain sustainability
• Sustainable fashion consulting
• Corporate compliance advisory

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Professional sustainability consulting services offered through three service lines: CREATE (sustainable supply chain strategies), CONSULT (sustainability strategy and communication), and COUNSEL (compliance and governance support). Services include customizable programs and ongoing thought leadership engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GREENISH SUSTAINABILITY INC. (doing business as "Green-ish") is a boutique sustainability consultancy that helps fashion industry companies integrate environmental and social responsibility across their operations. The firm operates through three service pillars — CREATE, CONSULT, and COUNSEL — offering end-to-end support from sustainable product creation and supply chain strategy to executive-level ESG advisory and compliance counsel.

Product overview

Green-ish is a sustainability consultancy offering three interconnected service pillars: CREATE builds tangible sustainable supply chain strategies including roadmap development, regenerative agriculture, supply chain mapping, and circularity programs; CONSULT provides ongoing sustainability strategy and communications advisory including greenwashing audits, ESG assessments, and thought leadership; and COUNSEL delivers compliance and governance support covering regulations, ethical sourcing, traceability, and B Corp certification. Together, these services help businesses navigate ESG and supply chain management complexities.

Differentiator

Problem solved

Functional benefit

Products and services

• CREATE A service pillar focused on helping fashion brands develop and launch sustainable products and materials strategies, including sourcing, design guidance, and supply chain configuration for environmentally responsible creation.
• CONSULT A service pillar providing strategic sustainability consulting to fashion businesses, including ESG strategy development, materiality assessments, goal-setting, and operational sustainability roadmaps.
• COUNSEL A service pillar offering executive-level sustainability counsel and compliance advisory, including regulatory navigation (e.g., emerging fashion-related environmental regulations), reporting frameworks, and board/leadership advisory on sustainability governance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• EcoVadis: EcoVadis provides sustainability ratings and supply chain assessment platforms used heavily by fashion and retail buyers to evaluate vendor ESG performance. It is directly comparable as a supplier of supply chain sustainability intelligence overlapping Green-ish's CREATE and COUNSEL services.
• Sedex: Sedex is a supply chain sustainability platform focused on ethical sourcing, traceability, and compliance for global retailers and apparel brands. It overlaps directly with Green-ish's ethical sourcing, traceability, and COUNSEL offerings.
• Closed Loop Partners: Closed Loop Partners invests in and advises on circular economy and sustainable supply chain initiatives for consumer brands and apparel companies. It is directly comparable for the circularity and regenerative agriculture elements within Green-ish's CREATE service pillar.
• BSR (Business for Social Responsibility): BSR is a global sustainability consultancy that helps businesses develop ESG strategies, sustainable supply chains, and inclusive policies. It is directly comparable as a sustainability/ESG advisory firm serving similar fashion/retail and consumer goods clients with strategy, supply chain, and compliance services overlapping Green-ish's three pillars.
• Futerra: Futerra is a sustainability communications and marketing agency that helps brands develop authentic sustainability narratives and avoid greenwashing. It maps directly onto Green-ish's CONSULT pillar (sustainability communications, greenwashing audits, thought leadership) for fashion/retail clients.
• Anthesis Group: Anthesis is a sustainability advisory and solutions firm offering strategy, supply chain, circularity, and ESG reporting services to consumer brands and retailers. It is directly comparable as a competitor in the same sustainability consulting category with overlapping CREATE/CONSULT/COUNSEL-style service lines.
• South Pole: South Pole is a climate and sustainability consultancy delivering strategy, carbon management, and supply chain decarbonization services to brands and retailers. It is directly comparable to Green-ish's CREATE and CONSULT pillars, particularly for fashion and apparel clients seeking ESG advisory.
• Quantis: Quantis is a sustainability consultancy specializing in science-based target setting, environmental footprinting, and sustainable supply chain strategy for consumer products and fashion clients. It is a direct peer in fashion/retail sustainability advisory with comparable methodologies and buyer profiles.

Broad incumbents

• Bureau Veritas: Bureau Veritas is a global testing, inspection, and certification company with a sustainability services practice covering ESG assurance, supply chain audits, and certification for fashion/retail. It is a broad incumbent offering overlapping services at greater scale and geographic reach.

Regional players

• Prose on Pixels: Prose on Pixels is Publicis Groupe's sustainability-focused content and communications offering for fashion and luxury brands. It is comparable as an adjacent sustainability communications peer serving the same fashion vertical, often as a competitor for sustainability messaging and thought leadership work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/green-ish-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREENISH SUSTAINABILITY INC.