Wags Doggie Day Camp And Boarding, Llc
Wags Doggie Daycamp & Boarding is a privately held Connecticut pet care operator running two facilities (Danbury and New Milford) that provides dog daycare, cage-free boarding, cat boarding, grooming, and training to individual pet owners in the greater Danbury area.
- Company typePrivate
- Founded2004
- HeadquartersDanbury, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wags Doggie Day Camp And Boarding, Llc does
Wags Doggie Daycamp & Boarding, LLC is a privately held pet care services company operating two physical facilities in the greater Danbury, Connecticut area — a flagship location at 47 Miry Brook Road in Danbury (occupied since February 2020) and a secondary site at 90 Danbury Road in New Milford. Founded and continuously operated since 2004, the company provides supervised dog daycare, cage-free overnight dog boarding, cat boarding ("Kitty Camp"), professional grooming, individual dog training, and adoption fostering through partnerships with regional animal welfare organizations. Service is delivered to individual pet owners in a single regional market, with daycamp hours of 7am–7pm seven days per week and 24/7 staffing for overnight boarders (human companions sleep in the same rooms as the dogs, a key differentiator from traditional kennel operators).
The company operates a direct-to-consumer, pay-as-you-go revenue model with package-based volume discounts and a recurring-attendance loyalty layer. Pricing is published and standardized: full-day daycamp at $45 (10-day package $420, 20-day package $800), half-day at $32, overnight dog boarding at $72/night with included daycamp, cat boarding at $25/night, training in 5-session ($250) or 10-session ($450) packages, and add-on express grooming during visits. The Paw Scout loyalty program locks in weekly daycamp attendance on a set schedule in exchange for guaranteed boarding availability, free birthday daycamp, and discounts. Operational technology is delivered through third-party SaaS integrations: GINGRapp powers the online client portal for registration, vaccination records, and reservations; Moego handles grooming bookings; and Online Doggy provides live webcam streaming so owners can watch their dogs during daycamp.
The customer base consists exclusively of individual pet owners — primarily working professionals seeking daytime exercise and socialization for dogs left home alone, and traveling owners needing overnight or extended cage-free boarding. The company employs approximately 20 team members across facility management, front desk, activities management, pet care supervision, senior/shift leadership, and dog handling functions, with several staff holding industry certifications (CPDT-KA for training, IBPSA Certified Feline Pet Care Provider, PackPro Certified Pack Management Professional). Marketing is conducted almost entirely through the company website, an active Facebook page (with daily photo posts), word-of-mouth referrals, and the Paw Scout program, with no paid digital advertising or institutional sales motion in evidence. No outside funding, ownership changes, or M&A activity has been disclosed.
Wags Doggie Day Camp And Boarding, Llc firmographics
Firmographics- Name
- Wags Doggie Day Camp And Boarding, Llc
- Legal name
- Wags Doggie Daycamp & Boarding, LLC
- Website
- https://wagsdaycamp.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wags Doggie Daycamp & Boarding is a privately held Connecticut pet care operator running two facilities (Danbury and New Milford) that provides dog daycare, cage-free boarding, cat boarding, grooming, and training to individual pet owners in the greater Danbury area.
- Ownership category
- akta.pro rank
Wags Doggie Day Camp And Boarding, Llc industry classification
Industry- Product category
- Pet Boarding and Daycare
- NAICS
- Pet Care (except Veterinary) Services (812910)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cage-Free / Open-Play Dog Daycare (HSANAFAC)
- akta.pro secondary industries
- Overnight Kennel Boarding (Dogs) (HSANADAA), Full-Day Dog Daycare (HSANAFAA), Half-Day & Hourly Dog Daycare (HSANAFAB)
Keywords
Where Wags Doggie Day Camp And Boarding, Llc is headquartered
LocationHeadquarters
- HQ city
- Danbury
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wags Doggie Day Camp And Boarding, Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Dog Daycamp: Full-day and half-day dog daycare services with package discounts for multiple visits. Revenue from recurring daily attendance and pre-purchased day packages.
- Cage-Free Dog Boarding: Overnight boarding including daycamp participation with 24/7 staffing. Nightly rates with peak night surcharges and discounts for extended stays over 14 nights.
- Cat Boarding: Overnight cat boarding in private enclosures with additional fee for guaranteed double unit.
- Professional Grooming: Full-service dog grooming including bath and brush, bath brush and trim, and full grooming with haircut. Nail trim services for dogs and cats.
- Dog Training: Individual Play and Learn training sessions during daycamp or boarding visits, sold in packages of 5 or 10 sessions.
- Express Grooming: Quick baths and nail trims performed by daycamp staff during daycare or boarding visits. Shed-control treatment add-on available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Day Daycamp - $45/day or package discounts |
| Unit Pricing | Pay-as-you-go | Half Day Daycamp - $32/day or package discounts |
| Unit Pricing | Pay-as-you-go | Dog Boarding - $72/night plus tax |
| Unit Pricing | Pay-as-you-go | Cat Boarding - $25/night |
| Unit Pricing | Pay-as-you-go | Play and Learn Training - Package pricing |
| Unit Pricing | Pay-as-you-go | Professional Grooming - Service-based pricing |
| Unit Pricing | Pay-as-you-go | Express Grooming - Quick services during daycamp/boarding |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Wags Doggie Day Camp And Boarding, Llc product offering
Product offeringCore offering
Wags Doggie Day Camp And Boarding, LLC provides pet care services for dogs, including daytime daycare/day camp, overnight boarding, grooming, and training. The business serves individual dog owners in its local service area who need supervised care, hygiene, or behavior training for their pets.
Product overview
Wags Doggie Daycamp and Boarding is a pet care services company offering a unified suite of day and overnight care for dogs and cats. The core offerings include Dog Daycamp for daily supervised play and exercise, Cage Free Boarding for overnight stays with 24/7 supervision, and Cat Boarding for feline guests. Additional services include professional grooming, Play and Learn training, Express Grooming add-ons, and a Paw Scout loyalty program. The company also partners with local animal welfare organizations for adoption services. All services are provided at their facility in Danbury, CT, which has been continuously operated since 2004.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Daycare / Day Camp Daytime supervised care, socialization, and exercise for dogs while their owners are at work or otherwise away during the day.
- Overnight Boarding Overnight accommodation and care for dogs during owners' travel, vacations, or other absences.
- Dog Grooming Bathing, brushing, nail trimming, and other hygiene services for dogs.
- Dog Training Obedience and behavior training services for dogs, delivered at the pet care facility.
Quantifiable outcome
- Dogs develop appropriate social skills and receive behavioral reinforcement through regular daycare attendance
- +2 more outcomes
Companies that use Wags Doggie Day Camp And Boarding, Llc
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Wags Doggie Day Camp And Boarding, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Wags Doggie Day Camp And Boarding, Llc partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Danbury Animal Welfare SocietycoreWags fosters and sponsors dogs for adoption through DAWS. Several staff members have adopted rescue dogs from this organization. Wags participates in fostering litters born at the facility.
- Ridgefield Operation for Animal Rescue (ROAR)minorRecommended adoption organization for customers seeking to adopt pets.
- New Milford Animal Welfare SocietyminorRecommended adoption organization for customers seeking to adopt pets.
- The Animal Center of NewtownminorRecommended adoption organization for customers seeking to adopt pets.
- New Fairfield/Sherman Animal Welfare SocietyminorRecommended adoption organization for customers seeking to adopt pets.
- The Exceptional PetminorRecommended for private lessons at customer homes and group training classes. Runs training classes both at Wags facility and at their dedicated training center in Newtown, CT.
- Ten-Minute DogminorRecommended for private lessons at customer homes for dog training needs in Ridgefield area.
- GINGRappcoreProvides client portal platform for online registration, vaccination records upload, and reservation management.
- MoegocoreOnline booking platform for grooming appointments at Wags Doggie Daycamp.
- Online DoggycoreProvides live webcam streaming platform allowing customers to view their dogs during daycamp hours on PC or through mobile app.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Wags Doggie Day Camp And Boarding, Llc competitors and assessment
Company assessmentDirect peers
- Central Pet (Central Bark): Dog daycare, boarding, grooming, and enrichment franchise with whole-dog-care philosophy. Comparable integrated-service model and franchise-driven expansion strategy to Wags' operating concept.
- Dogtopia: Multi-unit dog daycare, boarding, and spa services operator with open-play, web-cam equipped facilities. Closely aligned with Wags on cage-free daycare positioning and recurring package pricing.
- The Dog Lodge: Independent-to-multi-location dog daycare and boarding facility with cage-free play areas and grooming. Closely aligned with Wags in service mix and small-business operating model.
- PetSuites: Multi-location pet resort offering daycare, boarding, grooming, and training. Similar integrated-service model to Wags, with broader geographic footprint across the Midwest and Mid-Atlantic.
- Wag Hotels: Premium urban pet hotel with daycare, boarding, grooming, and training services. Comparable to Wags in upscale positioning and integrated service offering, though concentrated in major metro markets.
- K9 Resorts Luxury Pet Hotel: Premium cage-free dog daycare and overnight boarding chain with resort-style positioning. Comparable to Wags in service mix and premium pricing strategy, with franchise-driven geographic reach.
- Camp Bow Wow: National franchise operating dog daycare, boarding, and grooming facilities with cage-free play environments. Directly comparable service model and customer base to Wags, with far greater geographic scale.
Broad incumbents
- Best Friends Pet Hotel: Established national pet care chain providing daycare, boarding, grooming, and training under a broader hospitality-style brand. Operates as a wider portfolio player relative to Wags' single-region focus.
- PetSmart (PetsHotel/Doggie Day Camp): National pet retail giant offering in-store Doggie Day Camp and PetsHotel boarding services. Overlaps with Wags' offerings but as part of a much broader retail and services portfolio.
Others
- Rover: Online marketplace connecting pet owners with pet sitters, dog walkers, and boarding providers. Indirectly competes with Wags for overnight care demand but does not operate physical facilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wags Doggie Day Camp And Boarding, Llc social profiles
Digital presenceWags Doggie Day Camp And Boarding, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wags Doggie Day Camp And Boarding, Llc leadership team
Management profileNumber of profiles
Wags Doggie Day Camp And Boarding, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wags Doggie Day Camp And Boarding, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wags Doggie Day Camp And Boarding, Llc
What does Wags Doggie Day Camp And Boarding, Llc do?
Wags Doggie Day Camp And Boarding, LLC provides pet care services for dogs, including daytime daycare/day camp, overnight boarding, grooming, and training. The business serves individual dog owners in its local service area who need supervised care, hygiene, or behavior training for their pets.
Is Wags Doggie Day Camp And Boarding, Llc a public or private company?
Wags Doggie Day Camp And Boarding, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wags Doggie Day Camp And Boarding, Llc founded?
Wags Doggie Day Camp And Boarding, Llc was founded in 2004. It employs 1 to 10 people.
Where is Wags Doggie Day Camp And Boarding, Llc based?
Wags Doggie Day Camp And Boarding, Llc is headquartered in Danbury, United States, in the North America region.
How does Wags Doggie Day Camp And Boarding, Llc make money?
Six revenue lines are on record. Dog Daycamp is the primary driver. The others are cage-Free Dog Boarding, cat Boarding, professional Grooming, dog Training and express Grooming.
Who are Wags Doggie Day Camp And Boarding, Llc's main competitors?
Direct peers on record are Central Pet (Central Bark), Dogtopia, The Dog Lodge, PetSuites, Wag Hotels, K9 Resorts Luxury Pet Hotel and Camp Bow Wow. Broad incumbents are Best Friends Pet Hotel and PetSmart (PetsHotel/Doggie Day Camp). Rover is listed as an others.
Does Wags Doggie Day Camp And Boarding, Llc have an API?
No public API is recorded for Wags Doggie Day Camp And Boarding, Llc.
What industry is Wags Doggie Day Camp And Boarding, Llc in?
Wags Doggie Day Camp And Boarding, Llc's product category is Pet Boarding and Daycare. Its primary akta.pro industry code is HSANAFAC, Cage-Free / Open-Play Dog Daycare, with a secondary code of HSANADAA, Overnight Kennel Boarding (Dogs). Its NAICS code is 812910 and its SIC code is 7900.