MoeGo
MoeGo is a vertical SaaS platform that provides all-in-one business management software, including scheduling, payments, CRM, and AI automation, for pet care operators such as grooming salons, mobile groomers, boarding facilities, daycare centers, and franchise enterprises.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MoeGo does
MoeGo is a vertical SaaS company that provides all-in-one business management software for pet care operators, including grooming salons, mobile groomers, boarding facilities, daycare centers, pet retail stores, and multi-location enterprise or franchise operators. The platform is cloud-based with native iOS and Android apps, and consolidates bookings, client and pet records, staff scheduling, integrated payments, marketing automation, and business intelligence into a single system. Core proprietary modules include MoeGo Smart Schedule, MoeGo Route, MoeGo Pay, Review Booster, KPI Dashboard, Command Center for enterprise, and AI-powered features such as an AI Receptionist and AI-empowered workflows. The platform holds SOC 2 Type 2 and PCI DSS certifications and is reported to serve over 10,000 pet care businesses and 500+ franchise and enterprise locations.
MoeGo generates revenue primarily through recurring SaaS subscriptions, with tiered plans ranging from single-location SMBs to multi-location enterprise customers, supplemented by setup, onboarding, and data migration services for new customers. GTM combines self-serve product-led onboarding for individual groomers and small salons with a dedicated enterprise sales motion targeting franchises and multi-location operators, including branded apps, API integrations, and white-glove migration. Strategic investors include Base10 Partners and Mars Petcare's Digitalis Ventures, following a $24M Series A in March 2024.
Founded in 2018 and headquartered in Los Angeles, MoeGo was led at the time of input by Founder & CEO Ethan Dong. The product roadmap reflects an enterprise-and-AI-driven expansion strategy, with new launches such as MoeGo Ads (beta) and AI Receptionist positioning the company as a unified operating system for pet care businesses rather than a point scheduling tool.
MoeGo firmographics
Firmographics- Name
- MoeGo
- Legal name
- MoeGo, Inc.
- Website
- https://moego.pet
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MoeGo is a vertical SaaS platform that provides all-in-one business management software, including scheduling, payments, CRM, and AI automation, for pet care operators such as grooming salons, mobile groomers, boarding facilities, daycare centers, and franchise enterprises.
- Ownership category
- akta.pro rank
MoeGo industry classification
Industry- Product category
- Pet care business management software
- akta.pro primary industry
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)
- akta.pro secondary industry
- Veterinary Practice Management Systems (PIMS) (HLAMAMAA)
Keywords
Where MoeGo is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MoeGo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Recurring subscription fees for software platform access, with tiered plans based on business size and features needed. Plans range from single-location to enterprise multi-location support.
- Setup & Onboarding Services: Data migration, personalized onboarding, and training services to help customers transition to the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plans for businesses from startup to enterprise scale |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
MoeGo product offering
Product offeringCore offering
MoeGo is an all-in-one cloud-based SaaS platform that provides business management software for pet care operators including grooming salons, mobile grooming businesses, boarding facilities, daycare centers, and pet retail stores. The platform consolidates online booking, smart scheduling, client/pet records, integrated payments, staff management, marketing automation, review management, and KPI analytics into a single system, with a dedicated enterprise tier offering a Command Center, white-label branded apps, and API integrations for franchise and multi-location operators.
Product overview
MoeGo is an all-in-one pet business software platform serving the pet care industry with a comprehensive suite of solutions. The platform is built around a core unified system that consolidates bookings, client profiles, payments, staff schedules, and daily workflows across multiple care types. The product portfolio includes specialized software for Grooming Salon, Mobile Grooming, Boarding, Daycare, and Retail operations, along with enterprise-level solutions. Key modules include MoeGo Smart Schedule for automated appointment scheduling, MoeGo Route for mobile route optimization, MoeGo Pay for payment processing, KPI Dashboard for business insights, Automated Workflow for marketing automation, Review Booster for reputation management, Online Booking for customer self-service, and AI Receptionist for intelligent automation. The platform is designed to scale from single-location businesses to enterprise franchises managing hundreds of locations.
Differentiator
Problem solved
Functional benefit
Products and services
- MoeGo All-in-One Pet Business Software Unified SaaS platform for pet care operators that consolidates online booking, client and pet records, smart scheduling, integrated payments, staff management, marketing automation, review management, and KPI analytics into a single system. Designed to scale from day-one solo operators to enterprise franchises managing hundreds of locations.
- Grooming Salon Software Comprehensive grooming salon management solution for brick-and-mortar grooming operations. Includes smart scheduling, client relationship management, in-salon experience tools, integrated POS payments, staff scheduling with commission tracking, and reporting. Built for single-location salons up through multi-chair operations.
- Mobile Grooming Software Mobile pet grooming business management with route optimization, service area planning, on-the-go scheduling, mobile payment collection, and fleet management. Purpose-built for one or more mobile grooming vans serving clients at their homes.
- Pet Boarding Software Pet boarding management for kennels, pet resorts, and boarding facilities. Includes rule-based booking, real-time lodging views, task management for feeding and medications, a pet parent portal with daily report cards, and integrated POS.
- Pet Daycare Software Pet daycare management for daytime care facilities. Includes lead tracking, membership plans, quick check-in, pet evaluation, playgroup setup, daily report cards with photos and videos, and camera integration.
- Pet Retail POS Software Pet retail POS that combines service operations with retail management. Includes inventory management across locations, promo codes, bundle offers combining products and services, and integrated checkout.
- MoeGo Enterprise Software Enterprise-grade operating system for large pet care organizations, franchises, and multi-location operators. Includes the Command Center for centralized control, real-time insights, roll-up reporting, enterprise hierarchies, API integrations, white-glove data migration, white-label branded mobile apps, and SOC 2 certified infrastructure with a 99.94% uptime SLA.
Quantifiable outcome
- 80% fewer no-shows with timely reminders, prepayment and deposit features
- +9 more outcomes
Companies that use MoeGo
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
MoeGo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature10 records
MoeGo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- International Boarding and Pet Services Association (IBPSA)coreCo-hosting the Holiday Survival Guide for Boarding and Daycare Businesses webinar with Dog Handler Academy. IBPSA is the leading industry association for pet boarding and daycare businesses.
- Dog Handler AcademycoreCo-hosting educational webinars with MoeGo for pet care industry professionals. Dog Handler Academy provides training and education for pet care business owners.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
MoeGo competitors and assessment
Company assessmentDirect peers
- Gingr: Gingr is a SaaS platform purpose-built for pet boarding, daycare, and grooming businesses. It directly competes with MoeGo in the same vertical with overlapping scheduling, customer communication, and payment features for pet care service providers.
- Time To Pet: Time To Pet is a pet care management platform for pet sitters, dog walkers, and multi-service pet care businesses. It overlaps with MoeGo on client management, scheduling, and automated communications for professional pet care operators.
- PetExec: PetExec is a pet care management software platform serving boarding, daycare, grooming, and training facilities. It is a direct vertical competitor to MoeGo with a similar all-in-one feature set aimed at pet care service businesses.
- Pawfinity: Pawfinity is a cloud-based pet care management platform for boarding, daycare, grooming, and training facilities. It competes directly with MoeGo across core operational modules including scheduling, kennel management, and payments.
- PetDesk: PetDesk is a pet care platform offering client communication, appointment scheduling, and loyalty tools for veterinary clinics and pet care businesses. It overlaps with MoeGo's scheduling, CRM, and client engagement capabilities for pet care providers.
Broad incumbents
- DaySmart Software: DaySmart provides salon, spa, and service-business management software used by pet grooming and personal-care operators. It competes with MoeGo in grooming scheduling and POS but as a horizontal SMB SaaS suite rather than a pet-vertical specialist.
- Boulevard: Boulevard is a client experience and operations platform for salons, spas, and medspas. It overlaps with MoeGo's appointment scheduling, POS, and client management but serves a broader personal-services market beyond pet care.
- Vagaro: Vagaro is an all-in-one SaaS platform for salons, spas, fitness, and pet care businesses. It overlaps with MoeGo on online booking, payments, and marketing but is a horizontal SMB suite rather than a pet-vertical product.
- Square Appointments: Square Appointments is Block's SMB scheduling and POS product used by many small service businesses including pet groomers. It competes at the low end of MoeGo's market with free and low-cost tiers and broad ecosystem integrations.
Others
- Mars Petcare / Digitalis Ventures: Mars Petcare is the world's largest pet care company and an existing MoeGo investor via Digitalis Ventures. While not a software competitor, its strategic role as distribution partner, ecosystem anchor, and potential acquirer makes it a highly relevant comparable on commercial trajectory and exit dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
MoeGo social profiles
Digital presenceMoeGo compliance and trust
Trust signalCompliance3 records
MoeGo financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoeGo leadership team
Management profileNumber of profiles
Profiles1 record
MoeGo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoeGo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoeGo
What does MoeGo do?
MoeGo is an all-in-one cloud-based SaaS platform that provides business management software for pet care operators including grooming salons, mobile grooming businesses, boarding facilities, daycare centers, and pet retail stores. The platform consolidates online booking, smart scheduling, client/pet records, integrated payments, staff management, marketing automation, review management, and KPI analytics into a single system, with a dedicated enterprise tier offering a Command Center, white-label branded apps, and API integrations for franchise and multi-location operators.
Is MoeGo a public or private company?
MoeGo is a private company. It is classified as venture growth investor backed and is currently operating.
When was MoeGo founded?
MoeGo was founded in 2018. It employs 51 to 100 people.
Where is MoeGo based?
MoeGo is headquartered in Los Angeles, United States, in the North America region.
How does MoeGo make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are setup & Onboarding Services.
Who are MoeGo's main competitors?
Direct peers on record are Gingr, Time To Pet, PetExec, Pawfinity and PetDesk. Broad incumbents are DaySmart Software, Boulevard, Vagaro and Square Appointments. Mars Petcare / Digitalis Ventures is listed as an others.
Does MoeGo have an API?
Yes. MoeGo offers a robust API that enables connecting to existing platforms and ensuring smooth data flow with reduced manual work. The API allows enterprise customers to integrate MoeGo with their existing technology stack. Developer documentation is at www.moego.pet/enterprise.
What industry is MoeGo in?
MoeGo's product category is Pet care business management software. Its primary akta.pro industry code is BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming), with a secondary code of HLAMAMAA, Veterinary Practice Management Systems (PIMS).