Transportation Development Association of Wisconsin

What Transportation Development Association of Wisconsin does

The Transportation Development Association of Wisconsin (TDA) is a membership-based non-profit advocacy organization founded in 1971 and headquartered in Madison, Wisconsin. TDA promotes the vitality and safety of Wisconsin's multimodal transportation system, including highways, public transit, public-use airports, railroads, commercial ports, and roads. The organization operates as a central hub for transportation policy advocacy, education, and stakeholder engagement across Wisconsin, serving municipalities, counties, state and federal legislators, transportation industry firms, and the agricultural sector.

TDA's product and program portfolio includes the TDA On The Go podcast, regular numbered newsletters, the TDA Spotlight news platform, the FixWIBridges.com public bridge condition database, and recurring event programs including the annual Washington DC Fly-in, Regional Turnout for Transportation Roundtables (scaled to six locations statewide in 2026 with 600+ attendees), the TDA Annual Meeting, and the TDA Drive-in regional forums. The organization also runs the Re-VITAL-ize Wisconsin Community Highways campaign focused on state highway improvements through Wisconsin communities. There is no proprietary technology stack; TDA functions primarily through event-based programming, content publishing, and coalition advocacy.

The business model is funded through annual membership dues and event sponsorships, with sponsorship tiers ranging from $250 (Annual Meeting only) to $700 (full Organizational Sponsorship covering all events). TDA maintains strategic partnerships with five Wisconsin government and agricultural associations (Wisconsin Towns Association, Wisconsin Counties Association, League of Wisconsin Municipalities, Wisconsin County Highway Association, Wisconsin Farm Bureau Federation), works closely with the Wisconsin Department of Transportation, and partners with the American Road & Transportation Builders Association for federal policy intelligence. The organization is governed by a board of directors and led by Executive Director Debby Jackson with 2024-2025 President Jerry Deschane.

Name

Transportation Development Association of Wisconsin

Legal name

Transportation Development Association of Wisconsin

Website

https://tdawisconsin.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

The Transportation Development Association of Wisconsin is a 1971-founded, Madison-based non-profit advocacy organization that unites municipalities, counties, legislators, and industry to advance multimodal transportation policy, funding, and infrastructure investment across Wisconsin through events, publications, and coalition campaigns.

Ownership category

akta.pro rank

Product category

Transportation Policy Advocacy

NAICS

Social Advocacy Organizations (8133), Other Support Activities for Transportation (4889)

SIC

Services-Membership Organizations (8600), Transportation Services (4700)

akta.pro primary industry

State/Provincial Transportation, Roads & Public Works Administration (BPAIABAK)

akta.pro secondary industry

Local Transportation, Parking & Mobility Administration (BPAIACAM)

Keywords

• Transportation advocacy
• Policy advocacy services
• Membership association
• Infrastructure funding
• Multimodal transportation

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: TDA operates as a membership-based organization with annual membership fees, supporting transportation industry professionals, local government officials, and businesses with an interest in Wisconsin transportation policy.
2. Event Sponsorships: The organization generates revenue through event sponsorships at the TDA Fly-in (annual Washington DC advocacy event), Regional Forums, and Annual Meeting. Sponsorship tiers range from $250 for Annual Meeting sponsorship to $700 for full Organizational Sponsorship covering all events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

The Transportation Development Association of Wisconsin (TDA) is a membership-based advocacy organization founded in 1971 that promotes the vitality and safety of Wisconsin's multimodal transportation system, including highways, public transit, airports, railroads, commercial ports, and roads. TDA delivers its mission through membership programs, advocacy campaigns (such as Re-VITAL-ize Wisconsin Community Highways and FixWIBridges.com), informational content (newsletters, podcast, Spotlight publication), and events including an annual Fly-in to Washington DC, regional roundtables, and an annual meeting.

Product overview

The Transportation Development Association of Wisconsin (TDA) is a membership-based advocacy organization that promotes the vitality and safety of Wisconsin's transportation system. TDA offers a portfolio of programs and services including: the TDA On The Go Podcast for transportation news and legislative updates; TDA Newsletter (multiple editions including 8.5, 7.8, 6.2, and others) covering policy updates and project spotlights; TDA Spotlight for transportation news highlights; FixWIBridges.com public resource website for small bridge conditions; and event programs including the annual TDA Fly-in to Washington DC, Regional Turnout for Transportation Roundtables, TDA Annual Meeting, and TDA Drive-in regional forums. The organization serves as a central hub for transportation advocacy, education, and stakeholder engagement across Wisconsin's multimodal transportation network including highways, public transit, airports, railroads, and ports.

Differentiator

Problem solved

Functional benefit

Brands

• TDA Spotlight: A publication highlighting how transportation keeps Wisconsin moving
• TDA On The Go Podcast
• FixWIBridges.com
• Re-VITAL-ize Wisconsin Community Highways

Products and services

• TDA On The Go Podcast Conversations, news, and legislative updates podcast promoting the vitality and safety of Wisconsin's transportation system, including highways, public transit, airports, railroads, commercial ports, and roads. Targeted at TDA members, policymakers, and the general public interested in Wisconsin transportation policy.
• TDA Newsletter Regular newsletters (numbered editions such as 8.5, 7.8, 6.2) covering Wisconsin transportation news, policy updates, project spotlights, and TDA event announcements. Targeted at TDA members, transportation professionals, local officials, and policymakers.
• TDA Spotlight Online news publication highlighting how transportation keeps Wisconsin moving, featuring articles on transportation projects, infrastructure updates, and industry news. Targeted at TDA members, transportation stakeholders, and the general public.
• FixWIBridges.com Public website providing transparent, easy-to-access information on the condition of nearly 17,000 small local bridges and culverts across Wisconsin (spanning 6 to 20 feet). Includes over 1,600 structures identified as being in poor or severe condition. Targeted at taxpayers, local officials, and policymakers to drive data-driven advocacy for bridge funding.
• TDA Fly-in Annual Washington DC fly-in event where TDA members advocate for Wisconsin's transportation priorities through briefings, congressional office visits, and networking events. Sponsored by TDA with sponsorship tiers ranging from $250 to $700 annually. Targeted at TDA members, Wisconsin state legislators, federal officials, and transportation industry leaders.
• Regional Turnout for Transportation Roundtables Statewide series of breakfast roundtable discussions on Wisconsin's transportation future, bringing together local officials, community leaders, legislators, and industry partners across six regional locations. The 2026 series drew over 600 attendees.
• TDA Annual Meeting Annual gathering featuring transportation industry updates, award presentations such as the Transportation Service Award (e.g., presented to Governor Tony Evers in 2025), and networking for TDA members and partners.
• TDA Drive-in Regional forum event focused on transportation discussions and updates at a local level in Wisconsin.

Quantifiable outcome

• Over 600 attendees participated in 2026 Regional Turnout for Transportation Roundtables across six locations in Wisconsin
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, supporting and key.

• Wisconsin Towns AssociationcoreStrategic or Co-development Partner · 8 May 2026Partnered with TDA to launch FixWIBridges.com, a public website documenting the condition of nearly 17,000 small bridges and culverts across Wisconsin. The website makes infrastructure data accessible to taxpayers and policymakers to advocate for bridge funding.
• Wisconsin Counties AssociationcoreStrategic or Co-development Partner · 8 May 2026Collaborated on the FixWIBridges.com initiative to inventory and publicize the condition of Wisconsin's small bridges and culverts. The partnership enables data-driven advocacy for infrastructure investment.
• League of Wisconsin MunicipalitiescoreStrategic or Co-development Partner · 8 May 2026Long-standing partner on transportation advocacy, collaborated on FixWIBridges.com and Re-VITAL-ize Wisconsin Community Highways campaign. Represents municipal interests in transportation policy discussions.
• Wisconsin County Highway AssociationcoreStrategic or Co-development Partner · 8 May 2026Partner in the FixWIBridges.com project, providing technical expertise on county highway infrastructure and bridge conditions across Wisconsin.
• Wisconsin Farm Bureau FederationcoreStrategic or Co-development Partner · 8 May 2026Partner in the FixWIBridges.com initiative, representing agricultural interests that depend on Wisconsin's rural transportation network for moving farm products to market.
• American Road & Transportation Builders Association (ARTBA)supportingStrategic or Co-development Partner · 1 February 2026Provides Washington Update and State & Local Funding Update presentations during TDA Fly-in events, offering federal transportation policy intelligence to Wisconsin stakeholders.
• Wisconsin Department of Transportation (WisDOT)keyGTM or Marketing Partner · 1 October 2024TDA works closely with WisDOT on transportation policy and funding initiatives. The organization advocates for state transportation priorities and facilitates communication between WisDOT and local stakeholders.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Public Transportation Association (APTA): National trade association for public transit agencies and businesses. APTA's federal transit advocacy and conference programming overlaps with TDA's transit funding advocacy, including TDA-documented wins like Madison's East-West BRT and Milwaukee County Transit's $14.7M facility grant.
• American Road & Transportation Builders Association (ARTBA): National trade association for the U.S. transportation construction industry. Already an active TDA partner providing Washington Update and State & Local Funding briefings at TDA's Fly-in events; overlaps with TDA on federal highway and bridge advocacy but operates nationally with a different membership base.
• American Association of State Highway and Transportation Officials (AASHTO): Association representing state departments of transportation, including WisDOT. AASHTO coordinates state-level transportation priorities nationwide and overlaps with TDA's mission to influence state transportation funding and policy, though its members are government agencies rather than private-sector stakeholders.

Direct peers

• Smart Growth America: Coalition advocating for development and transportation policies that support sustainable, inclusive growth. Operates parallel programming including the National Complete Streets Coalition, overlapping with TDA's infrastructure funding, local-government engagement, and multimodal advocacy.
• Surface Transportation Policy Partnership (STPP): National transportation reform advocacy focused on safe, multimodal, equitable transportation systems. Operates with a small staff to influence federal policy — directly comparable scale and mission to TDA's coalition-driven advocacy and policy-output model.
• U.S. PIRG (Public Interest Research Group): National federation of state PIRGs including transportation advocacy work on road safety, infrastructure investment, and reform. Comparable member-driven advocacy model with state-level chapters, sharing TDA's nonprofit advocacy structure and constituent-engagement approach.
• National Association of City Transportation Officials (NACTO): Association of city transportation officials focused on street design and multimodal urban mobility. Shares TDA's local-government-facing advocacy model and a comparable mission of expanding transportation options and funding at the municipal level.
• Transportation for America: National multimodal transportation advocacy coalition with a focus on federal funding and policy reform. Operates with a small staff to influence national transportation policy across modes — directly comparable to TDA's state-level multimodal coalition model.

Regional players

• Move Minnesota: State-level transportation advocacy organization operating in Minnesota — the most analogous state-by-state peer to TDA's Wisconsin-only coalition model. Comparable in scope: statewide multimodal transportation policy work, member-driven funding advocacy, and direct engagement with state legislators.
• Tri-State Transportation Campaign: Regional transportation advocacy nonprofit covering New York, New Jersey, and Connecticut. Operates with a similarly small staff footprint and analogous mission of influencing state funding and policy across multiple modes — the closest multi-state peer to TDA's compact advocacy model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xtwitter.com/TDAWisconsin
• YouTubevimeo.com/channels/1593259
• Facebookfacebook.com/TDAWisconsin
• LinkedInlinkedin.com/company/tdawisconsin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transportation Development Association of Wisconsin