Total Feeds
- Company typePrivate
- Founded2000
- HeadquartersWeatherford, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Total Feeds does
Total Feeds, Inc. is a privately held, founder-led animal nutrition company headquartered in Weatherford, Texas, that manufactures extruded complete feeds and supplements for horses, livestock, pets, and humans. The company was established around its first product, Total Equine, produced in 2000 by founder Dr. R. Harry Anderson, who brings 50 years of animal ration formulation experience to the product line. Core technology is a proprietary extrusion process using a fine mash and steam to produce kibbles that the company states are 50-100% more digestible than traditional pelleted feeds, with locked-formula designs intended to ensure batch-to-batch consistency.
The product portfolio spans nine distinct SKUs across multiple species: the Total Equine family (standard, LNSC for insulin-resistant horses, and Essentials for severe dietary restrictions) for the equine segment, Total Bull, Total Goat, Total Lamb, and Total Deer for livestock, Total Canine for dogs, and Total People Plus, a multivitamin/mineral supplement sold through a separate domain (totalpeople.com) as a human nutrition extension. Supplementary offerings include Grass Pasture Mineral and Wheat Pasture Mineral for on-pasture livestock. Products are packaged in standardized bag sizes (40 lb, 30 lb, 6 lb) and sold under registered trademarks.
Revenue is generated through a two-channel go-to-market: an authorized dealer network across the United States and Canada, supported by a dealer portal and registration system, plus direct-to-consumer online sales through the company websites. Pricing is unit-based and pay-as-you-go with no public list pricing. The company operates with 1-10 employees, has no disclosed external funding, no M&A activity, and no enterprise customers, indicating a small, founder-owned specialty manufacturer rather than a scaled branded CPG business.
Total Feeds firmographics
Firmographics- Name
- Total Feeds
- Legal name
- Total Feeds, Inc.
- Website
- https://totalfeeds.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Total Feeds industry classification
Industry- Product category
- Animal Feed Manufacturing
- NAICS
- Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA)
- akta.pro secondary industries
- Equine Senior & Special-Needs Feeds (Easy-Keeper, Metabolic/Low-NSC) (AFADAEAE), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ), Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ)
Keywords
Where Total Feeds is headquartered
LocationHeadquarters
- HQ city
- Weatherford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Feeds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Animal Feed and Supplement Sales: Total Feeds generates revenue through the sale of complete animal feeds and vitamin supplements for horses, cattle, goats, dogs, and other animals. Products are sold in bagged formats (40 lb, 30 lb, 6 lb bags) through dealer networks and direct online sales. The company also sells a human nutrition supplement (Total People Plus) through totalpeople.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Total Equine - Standard horse feed (40 lb bag) |
| Unit Pricing | Pay-as-you-go | Total Equine LNSC - Lower carb formula (40 lb bag) |
| Unit Pricing | Pay-as-you-go | Total Equine Essentials - Restricted diet formula (30 lb bag) |
| Unit Pricing | Pay-as-you-go | Total Equine (Canada) - Labeled for Canada (18.14 kg bag) |
| Unit Pricing | Pay-as-you-go | Total Canine - Dog food (30 lb or 6 lb bag) |
| Unit Pricing | Pay-as-you-go | Total Bull - Cattle feed (40 lb bag) |
| Unit Pricing | Pay-as-you-go | Total Goat - Goat feed (40 lb bag) |
| Unit Pricing | Pay-as-you-go | Total People Plus - Human supplement (180 capsules) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Total Feeds product offering
Product offeringCore offering
Total Feeds manufactures and sells extruded complete animal feeds and supplements for horses, cattle, goats, sheep, deer, dogs, and humans. Products are produced using a proprietary fine mash and steam extrusion process that yields feeds 50-100% more digestible than traditional pellets, packaged in standardized bag sizes and sold through dealers and direct online channels. The portfolio spans flagship horse feed (Total Equine), specialty livestock feeds (Total Bull, Goat, Lamb, Deer), dog food (Total Canine), pasture mineral supplements, and a human multivitamin (Total People Plus).
Product overview
Total Feeds, Inc. is an animal nutrition company that invented and manufactures a line of complete feeds for livestock and pets. The product portfolio centers on extruded complete feed formulas that are 50-100% more digestible than traditional pelleted feeds. The core horse feed lineup includes Total Equine (flagship), Total Equine LNSC (for insulin-resistant horses), and Total Equine Essentials (for severe dietary restrictions). Livestock feeds include Total Bull (cattle), Total Goat, Total Lamb, and Total Deer. Pet products include Total Canine dog food. The company also offers Total People Plus, a human multivitamin/mineral supplement. Supporting products include Grass Pasture Mineral and Wheat Pasture Mineral supplements. All products are distributed through a dealer network with 40 lb bag packaging (30 lb for Essentials, 6 lb/30 lb for Canine).
Differentiator
Problem solved
Functional benefit
Brands
- Total Equine: Complete extruded horse feed for all horse breeds and life stages. Available in standard, LNSC (low non-structural carbohydrate), and Essentials formulas.
- Total Bull
- Total Goat
- Total Lamb
- Total Deer
- Total Canine
- Total People Plus
- Grass Pasture Mineral
- Wheat Pasture Mineral
Products and services
- Total Equine Flagship 100% extruded complete horse feed formulated for 95% of all horses of any age and activity level, made without molasses or other sugars, designed to be 50-100% more digestible than traditional pelleted feeds. Sold in 40 lb bags (US) and 18.14 kg bags (Canada).
- Total Equine LNSC Lower non-structural carbohydrate formula of Total Equine, specifically designed for insulin resistant horses. Contains a 16% NSC level and is sold in 40 lb bags.
- Total Equine Essentials Specialty horse feed for horses with severe dietary restrictions. Available in a 30 lb bag with a 25% NSC level.
- Total Bull Premium extruded feed for all varieties of cattle, formulated to enhance health and performance. Packaged in 40 lb bags.
- Total Goat Premium extruded goat feed for all varieties of goats. Packaged in 40 lb bags.
- Total Lamb Feed formula specifically designed for sheep and Camelid families, addressing the high copper sensitivity in these animals. Part of the specialty animal feed line.
- Total Deer Specialty feed designed for deer based on customer feedback. Part of the expanding specialty animal feed product line.
- Total Canine Well-balanced and highly nutritious dog food for all life stages of dogs. Available in 30 lb or 6 lb bags.
- Total People Plus Proprietary multivitamin/mineral supplement designed for human nutrition, intended to help the body perform at maximum potential. Available in 180 capsule bottles through totalpeople.com.
- Grass Pasture Mineral Mineral supplement for grass pasture horses, cattle and goats, part of the mineral tub line for field animals.
- Wheat Pasture Mineral Mineral supplement for wheat pasture horses, cattle and goats, providing targeted mineral supplementation for livestock on wheat pasture.
Quantifiable outcome
- 90-95% nutrient absorption in horses
- +5 more outcomes
Companies that use Total Feeds
Customer profileSegments5 records
Ideal customer profiles4 records
Total Feeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Total Feeds partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Total Feeds competitors and assessment
Company assessmentDirect peers
- Tribute Equine Nutrition: Specialty equine feed manufacturer producing fixed-formula, high-digestibility textured and extruded horse feeds sold through dealers. Closest direct comparable to Total Equine in target customer, product format (extruded/textured complete feeds), and premium positioning.
- Buckeye Nutrition: Equine-focused feed manufacturer producing extruded and pelleted complete feeds marketed on high digestibility and fixed-formula consistency. Direct competitor to Total Equine on premium extruded horse feed positioning.
- Manna Pro: Multi-species animal nutrition brand offering equine, goat, sheep, and livestock feeds and supplements through feed stores and online. Comparable to Total Feeds in cross-species product breadth and dealer-based distribution model.
- Seminole Feed: Specialty equine feed manufacturer producing premium textured and pelleted horse feeds sold through regional dealers in the southern US. Comparable to Total Feeds' equine product line and dealer-led distribution approach.
- Triple Crown Nutrition: Premium horse feed manufacturer focused on fixed-formula, high-fiber, low-starch equine nutrition sold through dealer networks and direct shipping. Highly comparable to Total Feeds' equine product line in philosophy and channel model.
- Bluebonnet Feeds: Specialty equine and livestock feed brand offering extruded and textured feeds in the US market. Comparable product format and customer base to Total Equine and Total Bull, with overlapping dealer distribution.
Broad incumbents
- Nutrena (Cargill): Cargill-owned animal nutrition brand offering equine, cattle, poultry, and pet feeds through farm stores and dealers. Comparable to Total Feeds across the equine and livestock feed segments, with significantly greater manufacturing scale and Cargill's commodity supply chain behind it.
- Purina Animal Nutrition (Land O'Lakes): One of the largest North American animal feed manufacturers offering complete equine, livestock, and specialty feeds through extensive dealer and retail networks. Directly comparable to Total Feeds in product category and channel strategy, but vastly larger scale and broader portfolio.
- ADM Animal Nutrition: Global commodity and specialty animal feed manufacturer offering equine, livestock, and pet feeds through extensive dealer and direct channels. Overlaps with Total Feeds across species, with far greater capital and R&D resources.
Emerging players
- Standlee Premium Western Forage: Premium forage and supplemental feed producer targeting equine and small livestock owners through dealer and direct channels. Partial overlap with Total Feeds' equine customer base and premium natural-nutrition positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Total Feeds social profiles
Digital presenceTotal Feeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Feeds leadership team
Management profileNumber of profiles
Profiles1 record
Total Feeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Feeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Feeds
What does Total Feeds do?
Total Feeds manufactures and sells extruded complete animal feeds and supplements for horses, cattle, goats, sheep, deer, dogs, and humans. Products are produced using a proprietary fine mash and steam extrusion process that yields feeds 50-100% more digestible than traditional pellets, packaged in standardized bag sizes and sold through dealers and direct online channels. The portfolio spans flagship horse feed (Total Equine), specialty livestock feeds (Total Bull, Goat, Lamb, Deer), dog food (Total Canine), pasture mineral supplements, and a human multivitamin (Total People Plus).
Is Total Feeds a public or private company?
Total Feeds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Feeds founded?
Total Feeds was founded in 2000. It employs 1 to 10 people.
Where is Total Feeds based?
Total Feeds is headquartered in Weatherford, United States, in the North America region.
How does Total Feeds make money?
One revenue line is on record: animal Feed and Supplement Sales.
Who are Total Feeds's main competitors?
Direct peers on record are Tribute Equine Nutrition, Buckeye Nutrition, Manna Pro, Seminole Feed, Triple Crown Nutrition and Bluebonnet Feeds. Broad incumbents are Nutrena (Cargill), Purina Animal Nutrition (Land O'Lakes) and ADM Animal Nutrition. Standlee Premium Western Forage is listed as an emerging player.
Does Total Feeds have an API?
No public API is recorded for Total Feeds.
What industry is Total Feeds in?
Total Feeds's product category is Animal Feed Manufacturing. Its primary akta.pro industry code is AFADAEAA, Complete Equine Feeds (Pelleted/Extruded/Textured), with a secondary code of AFADAEAE, Equine Senior & Special-Needs Feeds (Easy-Keeper, Metabolic/Low-NSC). Its NAICS code is 311119 and its SIC code is 200.