Raua Rehvid OÜ

What Raua Rehvid OÜ does

Raua Rehvid OÜ, operating under the trade name Kliitorirehvid and legally registered as BestIT OÜ (Estonian private limited company), is an online tire retailer based in Viljandi, Estonia. The company's platform, kliitorirehvid.ee, presents a multi-brand catalog covering summer, winter (studded and friction), and all-season tires for passenger cars, SUVs, vans, motorcycles, trucks, buses, trailers, tractors, and industrial machines, with filtering by width, profile, diameter, brand, and model. Customers browse and order through the website, and fulfillment is delivered through a B2B2C model in which approximately 12 partner fitting workshops across all Estonian counties (Harjumaa, Tartumaa, Pärnumaa, Jõgevamaa, Võrumaa) handle installation, offering a 50% discount on fitting for tires purchased via the platform.

The business operates a single-product, single-channel model with revenue generated from one-time unit sales of tires at publicly listed prices ranging from approximately €40 to over €100 per tire. There is no proprietary technology platform beyond a standard e-commerce storefront, no native mobile application, no public API, and no disclosed integration with third-party systems. Marketing consists of the e-commerce site itself and paid regional newspaper advertising in Estonian publications (Õhtuleht, Lõunaleht, Maaleht) under the KR.ee brand.

No funding rounds, ownership disclosures, headcount figures, revenue figures, or management team information are publicly available. The site states that orders can currently only be submitted by partner workshops, underscoring the partner-mediated nature of the customer relationship. The company is treated as private and operating, with no signals of acquisition, restructuring, or shutdown.

Name

Raua Rehvid OÜ

Legal name

BestIT OÜ

Website

https://kliitorirehvid.ee

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Raua Rehvid OÜ (DBA Kliitorirehvid) is an Estonian online tire retailer that sells multi-brand tires to vehicle owners across Estonia, with installation fulfilled through a B2B2C network of approximately 12 partner fitting workshops covering all counties.

Ownership category

akta.pro rank

Product category

Tire Retail

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (423130), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Online tire retail
• Tire e-commerce
• Tire sales
• Vehicle tires
• Tire fitting services

Headquarters

HQ city

Viljandi

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Tire product sales: Revenue is generated through the sale of tires (summer, winter, all-season) for passenger cars, SUVs, vans, motorcycles, trucks, and industrial vehicles. The business operates as an online retail store with pricing displayed per tire unit. Sales flow through a partner network of physical fitting stations across Estonia.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Raua Rehvid OÜ operates Kliitorirehvid.ee, an online tire retail store selling summer, winter, and all-season tires for passenger cars, SUVs, vans, motorcycles, trucks, and industrial vehicles across 100+ international brands. Tires are listed with per-unit pricing and filterable by width, profile, diameter, season, brand, model, and vehicle type, with fulfillment handled through a partner network of approximately 12 physical fitting workshops across Estonia.

Product overview

Raua Rehvid OÜ operates Kliitorirehvid.ee, a single-platform e-commerce website for tire retail. The platform serves as an online tire store offering a comprehensive catalog of tires across multiple categories (summer, winter, all-season), vehicle types (passenger cars, SUVs, vans, motorcycles, trucks, work machines), and numerous international brands including Bridgestone, Michelin, Continental, Goodyear, Nokian, Hankook, and many others. Customers can select tires by specifications (width, profile, diameter) and purchase through the platform, with fulfillment handled through physical partner workshops across Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Kliitorirehvid.ee Online Tire Store

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AT Nobe OÜcoreChannel Partner/ Reseller/ DistributorAT Nobe OÜ is a key fitting partner in Tartumaa (Linnavere tee 8a, Kambja vald). They offer discounted installation (50% off) on tires purchased from Raua Rehvid OÜ, and also sell tires directly. Contact: +372 7412 310.
• Anarin OÜminorChannel Partner/ Reseller/ DistributorAuto maintenance and repair workshop in Tartu (Tehase 19). Offers tire fitting and sales, open Mon-Fri 8:30-17:00.
• Veokirehv OÜminorChannel Partner/ Reseller/ DistributorProfessional tire service workshop in Harjumaa (Kangru tee 6, Vaela küla, Kiili vald). Sells, replaces, repairs, and consults on tires.
• Saurusrehv OÜminorChannel Partner/ Reseller/ DistributorTruck, bus, and trailer tire specialist in Tartu (Selli 3). Handles tire sales, fitting, repair, and siping. Led by Aivo Kade with 30+ years of truck tire experience.
• Balco OÜminorChannel Partner/ Reseller/ DistributorOne of the oldest tire companies operating in Estonia, with a location in Lagedi, Harju county (Kooli 2).
• Kummisepp OÜminorChannel Partner/ Reseller/ DistributorLong-established tire specialist in Tartu (Jaama 173b). Sells, fits, and repairs tires for passenger cars, vans, and SUVs.
• Revan OÜminorChannel Partner/ Reseller/ DistributorTire sales, fitting, and repair in Mustvee, Jõgevamaa (Kastani 27). Serves passenger cars, vans, SUVs, trucks, tractors, and industrial tires. Also handles major damage repairs.
• Kummix OÜminorChannel Partner/ Reseller/ DistributorTire services in Elva, Tartumaa (Kirde põik 14). Covers lawn mowers to tractors; noted for service quality.
• ML Rehvid OÜminorChannel Partner/ Reseller/ DistributorTire work and used/new tire sales in Pärnu (Riia mnt 233a/6).
• Pranko OÜminorChannel Partner/ Reseller/ DistributorPassenger car and truck tire services in Tallinn (Punane 54, Harjumaa). An established operator.
• K.S Service OÜminorChannel Partner/ Reseller/ DistributorAuto repair, tire services, and tire sales in Vastseliina, Võrumaa (Tootmise 8). Remote location service provider.
• Strongpartner OÜminorChannel Partner/ Reseller/ DistributorAuto repair, tire replacement, and tire sales in Tartu (Teguri 45D, Tartumaa). Recommended by the company owner.

Recent moves4 records

Expansion highlights4 records

Direct peers

• 123tires.com: European online tire retailer offering catalog browsing by specification and partner fitment network across multiple countries. Mirrors the multi-brand, specification-filtered buying experience of Kliitorirehvid.
• Blackcircles.com: UK online tire retailer with a partner fitting network model; customers buy online and tires are fitted at local partner garages. Closely analogous operating model to Raua Rehvid's B2B2C approach, scaled to a national market.
• Tirendo (Delticom): European online tire retailer under Delticom group, with partner workshop fitting across multiple countries. Closely comparable online tire + partner installation business model.
• Tire Rack: Large US online tire retailer with extensive catalog filtering by vehicle and specification, plus recommended installer network for fitting. Same product-led, specification-driven online tire purchase model as Kliitorirehvid.
• Oponeo.pl: Polish online tire retailer with multi-brand catalog and partner/workshop fitting options, serving a Central European market. Comparable e-commerce + workshop fulfillment model in a neighboring region to Estonia.

Broad incumbents

• Tyre24: European B2B tire and wheel wholesale platform serving dealers and workshops. Comparable multi-brand tire marketplace model, though primarily B2B rather than B2B2C.
• Vianor: Nordic/Baltic tire retail chain owned by Nokian Tyres, with physical stores across the Baltic states including Estonia. Comparable product range and customer base; competes head-to-head in Estonia and offers scale advantages.
• Goodyear Drivepoint / Euromaster: Large European tire and auto-service chain with online booking and fitting. Comparable end-to-end tire purchase + fitting proposition and well-funded competitor that could enter Estonia.

Regional players

• Motospring (Motoral): Estonian automotive parts and tire retailer operating physical locations and e-commerce. Directly comparable single-country competitor in the same Estonian tire retail market.
• Rehv.ee / Rehviring: Estonian online tire and wheel retailer with catalog browsing and fitting services. Directly comparable Estonian e-commerce tire peer competing for the same customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raua Rehvid OÜ