What Tyre24 does

Tyre24, operated by ALZURA AG, is a European B2B e-commerce marketplace serving the automotive aftermarket. Founded in 1998 by Michael Saitow in Kaiserslautern, Germany, the platform connects over 2,000 suppliers with more than 40,000 commercial buyers across nine European countries (Germany, Austria, France, Italy, Spain, Belgium, Netherlands, Luxembourg, Poland), offering access to more than 18 million SKUs spanning tires, rims, automotive replacement parts, workshop equipment, tools, accessories, and disposal services. Commercial buyers include tire dealers, workshops, car dealerships, fleet operators, and paint/body shops; supplier-side representation spans 15 countries. The platform operates as part of the broader ALZURA B2B ecosystem, which also covers adjacent verticals such as floristry/gardening through white-label and supplier platforms.

The platform architecture combines real-time inventory and pricing synchronization (with supplier prices updated several times per hour), TecDoc product-data integration for technical specifications and certifications, VIN-based parts identification, a 3D photorealistic wheel configurator (7K resolution), and a REST API for ERP/DMS integration. ALZURA also distributes a modular eBusiness Software Suite (website builder, cloud ERP, webshop with click-and-collect, inventory, appointment scheduling, CRM) and offers the AZEV Alurad wheel manufacturing subsidiary acquired in 2009 (now operating a 4,500 sqm Kaiserslautern facility and supplying VW as an OEM for the T5 Multivan). Mobile apps (Tyre24 Tyres, Tyre24 Wearparts) and QR-code-based Scan & Configure flows extend the platform to physical point-of-sale environments, while integrations with TecDoc, TopM, AMS, AS400, and TecArt provide additional ecosystem reach.

Tyre24 monetizes through a layered marketplace model: monthly buyer subscriptions (Basic €39/month; Prime €79/month with free delivery, buyer protection, best-price guarantee, and 100% delivery promise), supplier transaction commissions starting at 1.0% (~2% for Group A suppliers), advertising services reaching 25,000 newsletter subscribers, and an ERP/DMS Partner Program offering revenue share and development-cost coverage. Distribution combines self-serve registration with business verification, inside-sales consultation, partner-driven integrations, and white-label/embedded deployments for dealer networks. The company operates from a 67661 Kaiserslautern headquarters under the ALZURA AG legal entity (AG with a supervisory board led by Antonino Piscione), with Michael Saitow as CEO and Christoph Floss as CFO; no external private equity or venture backing has been disclosed.

Name

Tyre24

Legal name

ALZURA AG

Website

https://tyre24.alzura.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Tyre24, operated by ALZURA AG, is a European B2B e-commerce marketplace connecting 2,000+ suppliers with 40,000+ commercial buyers across nine countries for tires, wheels, automotive replacement parts, workshop supplies, and accessories.

Ownership category

akta.pro rank

Product category

B2B Automotive Aftermarket Marketplace

NAICS

Tire and Tube Merchant Wholesalers (423130)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industries

Retail Tire Sales & Installation (Consumer) (TLAKADAA), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• B2B tire marketplace
• Automotive parts platform
• Tire wholesale platform
• Automotive aftermarket ecommerce
• Workshop parts procurement

Headquarters

HQ city

Kaiserslautern

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Subscription Fees: ALZURA Tyre24 charges monthly subscription fees for marketplace access. Basic account at €39/month provides marketplace access with lowest product prices and full market transparency. Prime account at €79/month adds free delivery, buyer protection, best price guarantee, and 100% delivery promise. Test account is free.
2. Supplier Transaction Commission: Suppliers pay transaction fees starting at 1.0% for sales made through the platform. Commission rates vary by product group (e.g., 2% for Group A suppliers). The platform connects over 2,000 suppliers who pay to access 40,000+ commercial buyers.
3. Premium API Access: Premium account holders receive free API/REST interface for connecting webshop or business software (ERP, DMS). Basic API is included with Basic account. This enables deeper integration and automation for larger customers.
4. Advertising Services: Suppliers and dealers can purchase advertising on Tyre24 including banner advertising, service directory listings, product highlight features in search results, and newsletter advertising reaching 25,000 customers monthly in Germany and Austria.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

ALZURA Tyre24 operates a B2B online marketplace that connects more than 2,000 suppliers with over 40,000 commercial buyers across 9 European countries for the procurement of tires, rims, automotive replacement parts, and workshop equipment. The platform delivers real-time price and inventory comparison across 18 million+ SKUs, supports ERP/DMS integration via REST API, and is complemented by a modular ALZURA eBusiness Software Suite (website builder, webshop, cloud ERP, CRM, invoicing, inventory and appointment management).

Product overview

Tyre24 operates as a B2B marketplace platform powered by ALZURA, serving as the primary product line within the ALZURA AG ecosystem. The core offering consists of the ALZURA Tyre24 B2B Marketplace connecting over 2,000 suppliers with 40,000+ commercial buyers across Europe for tires, wheels, automotive parts, and workshop equipment. The platform is complemented by the ALZURA eBusiness Software Suite (modular eCommerce solution with website builder, ERP, CRM, and inventory management), the 3D-Alukomplettrad-Konfigurator (interactive 3D wheel configurator with photorealistic 7K rendering), mobile applications for iOS and Android, Tyre Shopping PRO (dealer webshop system), TopM warehouse management software, and LOCAL.ONE/Reifen-vor-Ort (local dealer search). Additional products include the VIN-based parts identification tool, ALZURA Connector for supplier integration, Quick-Order one-click purchasing, and the resale marketplace for excess inventory. The subsidiary brand AZEV Alurad manufactures custom light alloy wheels as OEM supplier for VW. Tyre24 also publishes the Reifenwelt trade newspaper (10x yearly, 13,000 copies) as part of its broader ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• LOCAL.ONE: Local search service for tire dealers and automotive services (Reifen-vor-Ort)
• Tyre Shopping
• ALZURA eBusiness Software Suite
• ALZURA Supplier
• ALZURA Local
• Reifen-vor-ort.de

Products and services

• ALZURA Tyre24 B2B Marketplace The core Tyre24 platform, operated by ALZURA AG, providing live price and inventory comparison across more than 18 million SKUs from over 2,000 suppliers to verified commercial buyers (tire dealers, workshops, car dealerships, paint and body shops, fleet operators) in Germany, Austria, France, Italy, Spain, Belgium, Netherlands, Luxembourg, and Poland.
• 3D-Alukomplettrad-Konfigurator (3D Alloy Wheel Configurator) Interactive 3D visualization tool that lets commercial buyers and end customers render alloy wheels on specific vehicles at exact scale, in every manufacturer colour, and with realistic tire mounting for each wheel size.
• ALZURA eBusiness Software Suite A universal eCommerce and business management suite for the automotive industry, combining website builder, webshop with click-and-collect, cloud-based ERP and invoicing, inventory management, appointment scheduling, and CRM for tire dealers and workshops.
• Tyre24 Mobile App (Tyres) Native mobile application for iOS and Android giving commercial buyers mobile access to tire search, ordering, and account functionality on the Tyre24 platform.
• Tyre24 Mobile App (Wear Parts) Native mobile application for iOS and Android that gives commercial buyers mobile access to replacement parts and wear-parts search and ordering on the Tyre24 platform.
• VIN-Based Parts Identification Module on the Tyre24 platform that lets dealers enter a vehicle identification number to identify the exact matching replacement part within seconds, visualized in explosion diagrams to reduce incorrect orders.
• ALZURA Connector Integration module that allows workshops and tire dealers to plug their existing supplier relationships into the ALZURA platform, so that individual conditions and partnerships are combined with the benefits of centralized digital procurement.
• LOCAL.ONE (Reifen-vor-Ort) Local search and discovery service from ALZURA that connects end customers with nearby tire dealers based on location, enabling price comparison, booking, and in-store mounting.
• ALZURA Supplier Platform Supplier-facing B2B sales platform allowing manufacturers and dealers to list products on the ALZURA ecosystem under three fulfillment models: Direct Supplier (sale and shipping by supplier), Dropshipping Supplier (sale by ALZURA, shipping by supplier), or Fulfillment Supplier.
• AZEV Alurad Wheel Manufacturing Manufacture and distribution of custom light-alloy wheels (single and multi-piece designs) produced by AZEV Alurad GmbH, a wholly owned subsidiary of ALZURA AG/Tyre24 since 2009, with OEM supply to Volkswagen (e.g. VW T5 Multivan) and minimum order quantity of a single wheel.
• Tyre24 Search via Motor Presse Stuttgart (white-label integration) White-label tire search and dealer-comparison service embedded into Motor Presse Stuttgart's auto-motor-sport.de and autouniversum.de, allowing users to find tires by vehicle documents and compare local dealers by price, services and distance.

Quantifiable outcome

• Market share: 81.4% in German B2B tire online platform market
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Social Organizations (Mama/Papa hat Krebs, MMMC)minorOthers · 7 May 2026ALZURA donated €31,740 (€15,870 each) to 'Mama/Papa hat Krebs' (supporting children of cancer patients) and 'Mach Mit Mittwoch Club' (MMMC - inclusion organization). Donation from 2025 digital Advent calendar campaign where employees could participate in daily lotteries or donate to charity.
• SEMAG Servicegesellschaft mbH (VVMB)coreStrategic or Co-development Partner · 1 April 2009Partnership with SEMAG GmbH, subsidiary of VVMB (Association of Mercedes-Benz intermediaries and service partners). VVMB members can order tires and rims through exclusive platform. Since April 2009, 418 VVMB members have access to dedicated ordering platform. By 2009, 150 members had already applied for access. Partnership continues through 2026 with ALZURA participating in annual Servicepartner-Tagung events.
• TecDoccoreTechnology or IntegrationTecDoc Inside integration provides comprehensive product data including technical information, repair instructions, test reports, and certification documents. All articles on platform are fully described with master data, labels, test reports and examination certificates using TecDoc standards.
• ERP/DMS Software PartnerscoreTechnology or IntegrationALZURA has established ERP Partner Program with numerous ERP and DMS providers including TecArt, AMS, AS400, and others. Partners integrate via B2B REST API enabling automated order processing, inventory synchronization, and pricing data access. Program offers development cost coverage up to €5,000 and revenue sharing for bringing new suppliers.
• Motor Presse Stuttgart (auto-motor-sport.de, autouniversum.de)minorGTM or Marketing PartnerPartnership with Motor Presse Stuttgart for white-label integration of tire search functionality. Reifen-vor-ort.de search integrated into auto-motor-sport.de and autouniversum.de. Users can search for tires by vehicle documents, compare local dealers by price, services, and distance.
• Formula Student Teams (TU Kaiserslautern)minorStrategic or Co-development PartnerTyre24 sponsored Formula Student team 'Karat Racing Team' at TU Kaiserslautern as development partner. Provided specialized racing tires and marketing support. Partnership aimed at engaging with potential future employees and supporting automotive education.
• AZEV Alurad GmbHcoreStrategic or Co-development PartnerTyre24 acquired insolvent rim manufacturer AZEV in July 2009, establishing AZEV Alurad GmbH as independent business unit. AZEV produces custom high-quality alloy wheels with minimum order quantity of 1 wheel. OEM supplier for VW (VW T5 Multivan). Operations moved to Kaiserslautern in 2012 with new production facility.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Driverama: Driverama is a European online platform for used vehicles and related services. While not a direct tire marketplace peer, it sits adjacent to Tyre24's automotive ecosystem and overlaps in targeting European commercial automotive buyers.
• Gettygo: Gettygo is a European B2B e-commerce platform for automotive parts and accessories, targeting workshops and commercial buyers. It is comparable to Tyre24 as a marketplace-led challenger in the same buyer segments, though with a smaller supplier base and narrower geographic footprint.

Broad incumbents

• Point S: Point S is a leading European tire retail and service cooperative with thousands of affiliated dealers. It is comparable to Tyre24 as a competing supply channel to commercial buyers and workshops, though it operates via a member-retailer model rather than a marketplace.
• LKQ Corporation: LKQ is a global distributor of aftermarket automotive parts operating across Europe. It competes with Tyre24 in the wholesale parts distribution space, particularly for wear parts, though it operates a traditional distribution model rather than an open marketplace.
• First Stop: First Stop is a Bridgestone-affiliated European tire service network serving workshops, fleets, and end consumers. It competes with Tyre24 for the same commercial buyer base through integrated service-center distribution rather than an open marketplace.
• Euromaster: Euromaster is a Michelin-owned pan-European tire service network and B2B tire/wheel supplier. While it competes via integrated service centers rather than a pure marketplace, it overlaps directly with Tyre24's workshop and fleet customer segments.
• Continental / Best Drive: Continental's Best Drive (and Continental's broader commercial tire business) is a major European tire service and wholesale network. It competes with Tyre24 for the same commercial workshop and fleet buyer base, leveraging OEM brand strength rather than an open marketplace model.

Direct peers

• Delticom AG: Delticom AG operates one of Europe's largest B2B and B2C online tire and wheel marketplaces (reifen.com, tirendo) out of Hannover, Germany. It is the closest direct competitor to Tyre24 in the European wholesale and retail tire e-commerce space, with overlapping product range, supplier base, and country coverage.
• autodoc: autodoc is a major European B2B/B2C online marketplace for automotive parts and accessories headquartered in Berlin. It competes with Tyre24's KFZ-Ersatzteile (wear parts) category across multiple European countries, targeting similar commercial buyers with a multi-category catalog.
• Mister Auto: Mister Auto is a European online retailer/wholesaler of automotive parts, accessories, and tires, serving both consumers and professional buyers. It overlaps with Tyre24's wear parts and tire categories across multiple European geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ALZURA
• LinkedInlinkedin.com/company/alzura-ag
• Xx.com/Tyre24

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyre24