Nocodelab.ai

What Nocodelab.ai does

NoCodeLab.ai is a UK-based AI implementation consultancy, headquartered in Manchester and founded by Sara Simeone and Deborah Cleary, that helps small and medium-sized enterprises (SMEs) build in-house capability to deploy AI tools across their operations. The company was formally launched on 1 May 2025, drawing on Sara Simeone's AI research that began with a 2018 Master's thesis and her subsequent personal testing of more than 200 AI tools. It serves senior leaders and teams (MD, COO, CEO, CFO, CMO), SME teams across professional services such as marketing and accountancy, and accelerator or university programmes, with a stated cumulative reach of 2,500+ leaders trained.

The company's core offering is structured into three programmes: The Soloist (eight 1-to-1 AI upskilling sessions), The Studio (a six-month whole-team AI transformation), and The Accelerator (a five-week AI Coding Launchpad licensed to partner organisations). These are complemented by a community platform — The Lab Live (free monthly sessions) and The Pro (£175/month or £1,500/year) — and by proprietary AI assets including the Nova Framework (a five-module implementation methodology codified into seven Claude Skills), Nova (an AI scoping agent on the website), and Agent Sara (a 24/7 AI knowledge assistant exclusive to Lab Pro members). The technology stack is tool-agnostic and depends on third-party models (Anthropic Claude, OpenAI ChatGPT) and build platforms (Lovable, V0, Replit, Cursor, Google AI Studio), with MCP-based integrations to Google Drive, Obsidian, Notion, Supabase, and GitHub.

The business model is primarily services-led, with revenue from fixed-fee programme engagements (Soloist, Studio) and licensing fees (Accelerator), supplemented by subscription revenue (Lab Pro), free top-of-funnel content, and bespoke AI tooling builds (e.g., Seer for NoBrainer, an internal GEO/AEO platform). Distribution is direct via the website and a 30-minute discovery call, supported by content marketing (a five-pillar Playbook, monthly newsletter), live events, and an institutional partner network that includes Barclays Eagle Labs, multiple universities, and Female Founders Rise. The company is bootstrapped with no disclosed funding and operates with a 1–10 person team.

Name

Nocodelab.ai

Legal name

NoCodeLab

Website

https://nocodelab.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

NoCodeLab.ai is a Manchester-based, bootstrapped AI implementation consultancy founded in 2025 by Sara Simeone and Deborah Cleary, serving UK and European SMEs through three advisory programmes (Soloist, Studio, Accelerator), a paid Lab Pro community, and proprietary AI assets (Nova Framework, Nova scoping agent, Agent Sara) built on third-party AI models.

Ownership category

akta.pro rank

Product category

AI Implementation Consulting

NAICS

Computer Systems Design and Related Services (54151), Computer Training (611420)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI & Machine Learning (Foundations & Applied) (EDAMACAG)

Keywords

• AI implementation consulting
• AI upskilling programmes
• Vibe coding training
• AI agent development
• AI transformation services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. The Soloist Programme: Eight 1-to-1 remote sessions built around the client's role and tools. Fixed engagement fee pricing. Clients build AI workflows themselves with guidance; capability transfers to the client's team. Revenue is recognised upon delivery of sessions.
2. The Studio Programme: Six-month whole-team transformation. Priced against the value of IP being built together. The team builds AI-powered internal tools and productised IP. Revenue model reflects the asset value created, not just time spent.
3. The Accelerator Programme: Licensing model for accelerator and incubator programmes. NoCodeLab embeds its AI Coding methodology into the partner's programme. Partners retain 100% of revenue from their programme. NoCodeLab earns licensing/training fees. Simple licensing model with ongoing support.
4. Lab Pro Membership: Monthly or annual subscription (£175/month or £1,500/year annual). Includes Agent Sara 24/7 access, monthly Lab Live sessions, weekly working sessions, full playbook library, early access to new builds, and priority programme access. Recurring subscription with cancel-anytime policy.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

NoCodeLab.ai is an AI implementation consultancy that embeds AI capability into SME teams through structured advisory programmes (The Soloist, The Studio, The Accelerator), supported by a paid community membership (The Lab Pro) and free monthly community sessions (The Lab Live). The firm delivers remote 1-to-1 upskilling, whole-team transformation that productises IP into AI-powered assets, and methodology licensing for accelerator/incubator partners, all anchored by the proprietary Nova Framework methodology and custom AI agents built on Claude, ChatGPT, and vibe-coding tools.

Product overview

NoCodeLab.ai is an AI implementation consultancy offering three structured advisory programmes — The Soloist (1-to-1 upskilling), The Studio (whole-team transformation), and The Accelerator (programme licensing for other organisations) — supported by a community platform called The Lab (free monthly sessions) and The Lab Pro (paid membership with Agent Sara). The company also produces content playbooks (on AI Agents, Vibe Coding, Claude Cowork, AI for Marketing, AI for Accountants) and a curated daily tool stack. Nova is the company's AI scoping assistant for programme discovery, and Agent Sara is a 24/7 AI knowledge assistant exclusive to Lab Pro members. NoCodeLab was founded by Sara Simeone and Deborah Cleary, launched in May 2025, and has trained 2,500+ leaders since inception, drawing on research since 2018.

Differentiator

Problem solved

Functional benefit

Brands

• The Soloist: Eight 1-to-1 AI upskilling sessions built around the individual's role, tools, and context.
• The Studio
• The AI Accelerator
• The Lab Live
• The Lab Pro
• Nova
• Agent Sara

Products and services

• The Soloist Eight-session, 1-to-1 AI upskilling programme delivered remotely and built around the participant's role, tools, and context. Equips senior leaders (MD, COO, CEO, CFO, CMO) to run AI workflows themselves without ongoing dependency; participants typically save one day per week by session three and leave with an AI roadmap specific to their role.
• The Studio Six-month whole-team AI transformation that audits, documents, and productises a team's existing knowledge into AI-powered IP assets on the company's balance sheet. The team itself builds 4–5 owned AI-powered products with NoCodeLab guiding; designed for SME founders and leaders seeking to futureproof, productise IP, or build saleable assets.
• The Accelerator Five-week AI Coding Launchpad Accelerator programme licensed to accelerators, incubators, and university enterprise programmes. NoCodeLab trains partner delivery managers and attends two build sessions per cohort; partner organisations retain 100% of programme revenue while gaining a methodology that teaches founders to ship working MVPs.
• The Lab Live Free monthly live masterclass held the first Thursday of every month at 12:30 PM UK. Founder Sara Simeone demos one AI build, shares what's actually moving in AI, and answers questions live; no slides, no selling. Attendance earns an invitation to The Lab community.
• The Lab Pro Paid members-only community at £175/month or £1,500/year. Includes 24/7 access to Agent Sara, monthly live sessions with Sara Simeone, weekly working sessions, early access to new builds, priority access to new programmes, a private peer community, and the full playbook library.
• Nova AI scoping assistant on the NoCodeLab website that helps prospective clients identify the right programme in approximately five minutes. Uses LinkedIn OpenID Connect to verify identity, reads professional context, and generates a personalised AI recommendation with pricing estimate; conversations stored in Supabase and processed by Anthropic (which does not train on user inputs).
• Agent Sara 24/7 AI knowledge assistant built on Sara Simeone's eight years of AI implementation methodology, tools, and daily research. Available exclusively to Lab Pro members; provides on-demand access to Sara's knowledge, judgment, and recommendations, and is updated as her research evolves.
• Seer (Client Build) Custom AI-powered internal platform built for NoBrainer, a UK-based digital marketing agency specialising in SEO. Built across eight sessions using NoCodeLab's methodology, Seer handles SEO analysis, audience intelligence, and revenue forecasting; the NoBrainer team was trained to own and extend the platform independently.
• GEO/AEO Platform End-to-end Generative Engine Optimization and Answer Engine Optimization platform built and shipped in August 2025. Architecture includes SERP scraping (SERPAPI), custom keyword clustering tuned for AI engine prompts, multi-model query layer across Google AI Overviews, Gemini, Claude, ChatGPT, and Perplexity, competitor visibility scoring, and prioritised action output. Used in production to identify content gaps where a brand is absent from AI-generated answers.

Quantifiable outcome

• 2,500+ business leaders trained across programmes
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability14 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NoBrainer AgencycoreImplementation/ SI/ Consulting Partner · 1 August 2025NoBrainer, a UK-based digital marketing agency specialising in SEO, partnered with NoCodeLab to build Seer, a custom AI-powered internal platform. Build ran across 8 sessions with NoBrainer team in the room. Seer handles SEO analysis, audience intelligence, and revenue forecasting.
• Barclays Eagle LabscoreStrategic or Co-development Partner · 1 May 2025Barclays Eagle Labs is a partner organisation supporting NoCodeLab's accelerator programmes. NoCodeLab embeds AI Coding methodology into Eagle Labs accelerator offerings, enabling founders in the programme to ship working MVPs. Partnership established at NoCodeLab's May 2025 launch.
• Female Founders RisecoreStrategic or Co-development Partner · 1 May 2025Female Founders Rise is a partner organisation supporting women entrepreneurs. NoCodeLab collaborates to deliver AI capability building to female founder cohorts. Partnership reflects NoCodeLab's commitment to people over automation.
• Manchester DigitalcoreStrategic or Co-development Partner · 1 May 2025Manchester Digital is the digital skills and business hub for Manchester, UK. NoCodeLab partners for events, workshops, and community building in the Manchester tech ecosystem. Both companies are Manchester-based.
• Centre For Sustainable InnovationminorStrategic or Co-development Partner · 1 May 2025CSI is a partner organisation running accelerator programmes. NoCodeLab embeds AI Coding methodology into CSI's sustainable innovation programmes, helping founders build working products.
• University of SalfordcoreStrategic or Co-development Partner · 1 May 2025University of Salford partners with NoCodeLab to deliver AI Coding Launchpad to student founders and entrepreneurs. Programme runs across UK university innovation ecosystem.
• Manchester Metropolitan UniversitycoreStrategic or Co-development Partner · 1 May 2025MMU partners with NoCodeLab to embed AI Coding methodology into university accelerator programmes. Helps student founders and researchers build working MVPs.
• ENAIP ItalyminorStrategic or Co-development Partner · 1 May 2025ENAIP Italy is a vocational training organisation. International partnership bringing NoCodeLab's AI Coding methodology to Italian accelerator and training programmes.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Faculty AI: Faculty is a UK-headquartered applied AI consultancy that designs, builds, and deploys AI solutions for enterprises and government. It is a direct competitor for the UK SME and mid-market AI implementation work that NoCodeLab targets with The Studio and custom agent builds.
• Addepto: Addepto is a consulting firm delivering AI, machine learning, and MLOps implementations to enterprise and mid-market clients. It competes with NoCodeLab on the implementation and capability-transfer side of AI engagements, though it skews larger in deal size.
• Correlation One: Correlation One delivers enterprise AI and data training programmes to organisations and government workforces, with structured curricula and measurable outcomes. It competes with NoCodeLab's The Studio whole-team transformation motion for institutional and enterprise training budgets.
• Springboard: Springboard offers mentor-led, career-focused AI and data career tracks with 1-to-1 mentoring and project-based learning. It is comparable to NoCodeLab's combination of structured 1-to-1 sessions (Soloist) plus project-based capability building (Studio).
• Maven: Maven is a cohort-based learning platform where expert practitioners run courses for working professionals, with a growing catalogue of AI, product, and leadership offerings. It is comparable to NoCodeLab's paid community + courses model and competes for the same 'operators learning AI' audience.
• Section (Section School): Section is a business-focused AI and product school offering cohort-based and 1-to-1 courses for senior leaders, operators, and teams on applying AI in business workflows. It is the closest direct peer to NoCodeLab's The Soloist and The Studio programmes, targeting the same SME executive learner with applied AI implementation outcomes.
• 1849 & Co: 1849 & Co is an AI and analytics consultancy that builds applied AI products and capability for mid-market and enterprise clients. It overlaps with NoCodeLab's The Studio transformation and custom AI build (agent) offerings for SME teams.

Emerging players

• FourthRev: FourthRev partners with universities and global tech companies to deliver career-focused tech and AI skills programmes with employer pathways. It is a partial peer to NoCodeLab's Accelerator university-licensing motion (Salford, MMU) and skills-training methodology.
• MindStudio: MindStudio is a white-label platform for building and deploying custom AI agents and workflows, used by consultancies and agencies. It represents a potential alternative path to building custom AI agents compared with NoCodeLab's services-led approach, and overlaps on the 'build AI agents for clients' theme.

Broad incumbents

• General Assembly: General Assembly, now part of Adecco, is an established provider of tech and AI reskilling/upskilling courses for individuals and corporate teams. It is a broader incumbent offering training adjacent to NoCodeLab's, but at a larger scale and with less practitioner-led SME focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nocodelab-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nocodelab.ai