What Silver Exchange does

Silver Exchange (branded as Silverexch) is a private, India-only online betting exchange that operates a peer-to-peer model in which users back and lay outcomes against one another rather than against a house. Odds are determined by aggregate user supply and demand rather than built-in bookmaker margin, and the platform earns revenue through a commission charged only on net winnings per market. The product serves adult Indian sports fans with a primary focus on cricket (including the Indian Premier League), along with football, tennis, kabaddi, and basketball, plus a live dealer casino offering Teen Patti, Andar Bahar, roulette, blackjack, Dragon Tiger, and game shows; in-play betting with cash-out and trade-out functionality is positioned as a key feature.

The platform is built as a mobile-first Progressive Web App served over HTTPS, accessible at silverexchcom.com and addable to a phone's home screen without an APK download — a deliberate design choice to circumvent app store restrictions on betting apps in India. Account creation, onboarding, deposits, withdrawals, and ongoing support all flow through WhatsApp, available 24/7 in English and Hindi with reply times targeted at a few minutes. The company has 11-50 employees, no disclosed funding rounds, no disclosed parent company, no disclosed revenue, and no disclosed regulatory licensing jurisdiction, while marketing assets include dedicated cricket and IPL betting guides plus active social channels on Facebook, Instagram, X, YouTube, and Pinterest.

The go-to-market is direct-to-consumer and WhatsApp-driven, with a single shared Silver Exchange ID providing unified access to sports betting and casino. Pricing is transaction-based: a small commission percentage on net winnings, with rates shown to the user at the time of transaction and confirmation available via WhatsApp support. UPI, mobile wallets, and bank transfer are the supported payment methods. The competitive claim centers on sharper, demand-driven odds versus fixed-margin bookmakers, with a target user base of Indian adults who follow sports, particularly cricket.

Name

Silver Exchange

Legal name

Silver Exchange (Silverexch)

Website

https://silverexchcom.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Silver Exchange (Silverexch) is a private India-only peer-to-peer online betting exchange where adult sports fans back and lay bets on cricket, football, tennis, kabaddi, and live casino games, earning revenue through commission on net winnings via a mobile-first Progressive Web App and WhatsApp onboarding.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Other Gambling Industries (713290), Securities and Commodity Exchanges (523210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)

akta.pro secondary industry

Betting Exchange White-Label & Platform Providers (MPAEAIAH)

Keywords

• Online sports betting
• Betting exchange
• Live casino gaming
• Mobile betting platform
• Cricket betting markets

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Commission on Net Winnings: Exchange charges a small percentage commission on net winnings per market. No margin is built into the odds. Commission is only charged when the user finishes ahead on a market, never on losing bets. This transparent fee model replaces the hidden margin traditional bookmakers embed in every price.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Silver Exchange (branded Silverexch) is an online peer-to-peer betting exchange where Indian users place back and lay bets on sports such as cricket, football, tennis, kabaddi, and basketball. The platform also offers a live casino with real-time dealer games including Teen Patti, Andar Bahar, roulette, blackjack, Dragon Tiger, and game shows. The service is delivered via a mobile-first progressive web app, with onboarding, account management, and 24/7 support handled through WhatsApp in English and Hindi.

Product overview

Silver Exchange (Silverexch) is an online betting exchange for adult players in India, offering peer-to-peer sports betting with sharper, demand-driven odds. The platform centers on a single Silver Exchange ID that provides unified access to sports betting (cricket, football, tennis, kabaddi) and a live dealer casino (Teen Patti, Andar Bahar, roulette, blackjack, game shows). Key product features include in-play betting with cash-out/trading capabilities, back-and-lay markets, and a mobile-first progressive web app accessible via browser without requiring an APK download. The platform operates as a web-based service with WhatsApp-based customer support and supports deposits via UPI, mobile wallets, and bank transfer.

Differentiator

Problem solved

Functional benefit

Products and services

• Silverexch Betting Exchange
• Silverexch Live Casino

Quantifiable outcome

• Odds often sharper than traditional bookmaker fixed odds due to no built-in overround

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parimatch: International sportsbook and casino operator with active presence in India, covering cricket, football and live dealer games. Comparable product surface to Silverexch (sports + casino) though traditional bookmaker rather than exchange.
• Smarkets: Pure betting exchange with transparent commission-based pricing on sports markets. Closest product analog to Silverexch's peer-to-peer back/lay model, though Smarkets is UK/EU-focused rather than India-focused.
• Betdaq: Secondary betting exchange operator competing with Betfair on commission pricing. Comparable back/lay peer-to-peer sportsbook model relevant for benchmarking Silverexch's exchange economics.
• 10Cric: India-focused online sportsbook with heavy cricket (especially IPL) emphasis and live casino. Directly competes for the same Indian sports-bettor wallet, although it operates a traditional bookmaker model rather than an exchange.
• 1xBet: Large international sportsbook serving Indian players with cricket, football, and live casino. Comparable target customer and product mix, though bookmaker model with heavy bonus-driven acquisition.

Emerging players

• Dream11: India's largest fantasy sports platform, focused on cricket (IPL) and other sports. Adjacent rather than directly overlapping — fantasy contests vs. real-money betting — but competes for the same cricket-engaged Indian user and wallet.
• Mobile Premier League (MPL): Indian mobile gaming and casual betting platform covering fantasy sports, rummy and skill games. Comparable India-focused mobile-first distribution and consumer brand, with adjacent rather than directly overlapping real-money sportsbook product.

Broad incumbents

• Betfair: Global pioneer of the betting exchange model (back/lay, commission on net winnings). The benchmark peer for Silverexch's core exchange mechanics, though Betfair operates at global liquidity scale rather than India-focused.
• Bet365: Global sportsbook leader with deep in-play markets, live streaming, and cash-out features — overlapping Silverexch's in-play/cash-out positioning. Fixed-odds bookmaker rather than exchange, but a key benchmark for product depth and mobile UX.
• Betway: Established global sportsbook and casino brand with India-facing operations and cricket sponsorship. Comparable sportsbook-plus-casino product, but operates traditional fixed-odds pricing rather than exchange model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Silver_Exch
• YouTubeyoutube.com/@Silverexchcom
• Facebookfacebook.com/silverexchcom
• Instagraminstagram.com/silverexchcomid
• Pinterestpinterest.com/silverexchcom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Exchange