INDÍGENA

What INDÍGENA does

INDÍGENA is a privately held, Indigenous-centered creative studio and storytelling agency founded in November 2021 by Indigenous artist and entrepreneur Josué Rivas and headquartered in Portland, Oregon. The company operates a dual business model combining a 9,000 sq ft physical production studio in Los Angeles — bookable through the Peerspace marketplace for photography, videography, and workshop events — with project-based brand collaboration services that deliver creative direction, photography, videography, and cultural consultation for Indigenous representation and community engagement initiatives.

Its collaboration portfolio centers on purpose-driven campaigns with enterprise and nonprofit partners including Levi's (SecondHand Trucker Jacket celebrating Indigenous representation), Adobe Stock and Illuminative (co-created Indigenous imagery collections distributed globally via Adobe Stock's platform), and NDN Collective and For Freedoms (the LANDBACK.Art billboard campaign featuring 20+ Indigenous artists across North America). Additional work spans music and visual art collaborations with Indigenous artists such as Xiuhtezcatl for the 'Take It All Back' project.

Commercially, INDÍGENA generates revenue through two streams: one-time studio rental fees via Peerspace and quote-based professional services for brand storytelling engagements. Pricing is not publicly disclosed for agency work, and the company has not raised institutional funding or disclosed revenue. Its go-to-market is community-led, relying on the founder's reputation, a curated network of Indigenous artists and cultural organizations, and earned media generated through flagship brand collaborations to attract new enterprise engagements.

Name

INDÍGENA

Website

https://indigena.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

INDÍGENA is an Indigenous-centered creative studio and storytelling agency that delivers purpose-driven brand campaigns and rents a 9,000 sq ft Los Angeles production space, serving enterprise brands, nonprofits, and Indigenous artists seeking authentic cultural representation.

Ownership category

akta.pro rank

Product category

Cultural Creative Services

NAICS

Museums, Historical Sites, and Similar Institutions (712)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Indigenous & Community Cultural Institutions (THAJADAK)

akta.pro secondary industry

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)

Keywords

• Indigenous storytelling collaborations
• Creative studio rental
• Brand storytelling campaigns
• Cultural creative agency
• Photography videography production

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Studio Rental: INDÍGENA rents out their 9,000 sq ft creative studio space in Los Angeles to photographers, videographers, and workshop hosts through Peerspace platform. The studio is equipped with lighting, backdrops, dressing room, and lounging area.
2. Brand Collaboration Services: INDÍGENA acts as a creative agency delivering storytelling campaigns for brands, including creative direction, photography, videography, and cultural consultation for Indigenous representation and community engagement projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

INDÍGENA is an Indigenous-centered storytelling ecosystem that combines ancestral knowledge with innovation to deliver purpose-driven creative collaborations for brands, artists, and cultural organizations. It operates a 9,000 sq ft creative studio in Los Angeles (bookable through Peerspace) and provides creative direction, photography, videography, and cultural consultation services through named collaborations with Levi's, Adobe Stock, NDN Collective, For Freedoms, and Indigenous artist Xiuhtezcatl.

Product overview

INDÍGENA is a storytelling ecosystem organization founded in November 2021 by Indigenous artist and entrepreneur Josué Rivas. The company operates two primary offerings: a creative studio space (approximately 9,000 sq ft) available for booking through Peerspace for photography, videography, and workshops; and a storytelling collaboration practice that partners with brands and artists on purpose-driven creative projects. Key collaborations include the Adobe Stock Indigenous Collections (with Adobe Stock and Illuminative), the LANDBACK.Art billboard campaign (with NDN Collective and For Freedoms), the Xiuhtezcatl Take It All Back music/video project (with NDN Collective), and the Levi's x Xiuhtezcatl Community Sustains Us jacket campaign. The organization focuses on combining ancestral knowledge with innovation to create regenerative storytelling experiences centered on collective healing and Indigenous representation.

Differentiator

Problem solved

Functional benefit

Products and services

• INDÍGENA Creative Studio

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Levi'sflagshipStrategic or Co-development Partner · 1 November 2021Levi's collaborated with INDÍGENA and Mexica artist Xiuhtezcatl to create a special edition Levi's SecondHand Trucker Jacket celebrating Indigenous representation for Latinx Heritage Month. The collaboration also offered space for Indigenous people to share their stories. Directed by Navs, produced by Paranoiia Productions.
• Adobe StockcoreStrategic or Co-development Partner · 1 January 2021INDÍGENA worked with Adobe Stock and Illuminative to update their imagery of Indigenous peoples. They co-created a brief and guide to support photographers while working with Indigenous communities. Creative Direction by Josué Rivas, with co-creators Auburn Logan, Wymon Smith, Hotvlkuce Harjo, Jada Nagaruk, and Kota.
• NDN CollectiveflagshipStrategic or Co-development PartnerNDN Collective partnered with INDÍGENA and For Freedoms for the LANDBACK.Art billboard campaign across North America. Over 20 Indigenous artists and community members illustrated their answer to 'What does land back mean to you?' on billboards placed in communities fighting for Indigenous rights.
• For FreedomscoreStrategic or Co-development PartnerFor Freedoms partnered with INDÍGENA and NDN Collective for the LANDBACK.Art campaign, bringing their artist activism platform to broaden support for the LANDBACK movement during Native American Heritage Month November 2021.
• XiuhtezcatlcoreStrategic or Co-development PartnerIndigenous artist, storyteller and activist Xiuhtezcatl partnered with INDÍGENA for the 'Take It All Back' visual art and music project in collaboration with NDN Collective. The project includes music, visual art, and a conversation about personal growth and returning to the LAND.
• IlluminativecoreStrategic or Co-development PartnerIlluminative (formerly Native Americans in Philanthropy) partnered with INDÍGENA and Adobe Stock to update imagery of Indigenous peoples, providing cultural guidance and community connections for the co-creation initiative.
• PeerspaceminorChannel Partner/ Reseller/ DistributorINDÍGENA's creative studio is listed on Peerspace, a marketplace for booking creative production spaces. Peerspace enables INDÍGENA to reach photographers, videographers, and workshop hosts seeking studio space.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Purpose: Purpose is a purpose-driven creative and communications agency that builds campaigns for social movements, nonprofits, and brands, comparable to INDÍGENA's storytelling-and-cultural-representation agency model and shared focus on movements (e.g., LANDBACK, BLM).

Emerging players

• Meow Wolf: Meow Wolf is an experiential arts and immersive creative studio operating large-format physical venues and original IP — directly comparable to INDÍGENA's hybrid of a sizable physical studio asset (9,000 sq ft LA) plus original creative IP and cultural programming.

Broad incumbents

• BBDO: BBDO is a global creative agency network providing advertising, creative direction, and branded content — directly comparable to INDÍGENA's creative agency services for enterprise brands, though at vastly larger scale.
• Ogilvy: Ogilvy is a global creative and advertising network whose brand-strategy, creative direction, and cultural-marketing offerings overlap with the brand collaboration services INDÍGENA provides to enterprise clients.
• Adobe: Adobe (and Adobe Stock) is a creative tools and stock-media platform; INDÍGENA is both a partner (Indigenous imagery collections) and a comparable creative-IP producer whose content reaches Adobe's global marketplace.
• Tribal Worldwide: Tribal Worldwide (DDB Tribal) is a multicultural and digital marketing agency with global reach, offering cultural-marketing services that overlap with INDÍGENA's brand collaboration work for enterprises seeking authentic audience engagement.

Others

• For Freedoms: For Freedoms is an artist-activism platform and creative collective that partnered on LANDBACK.Art; it is comparable as an adjacent ecosystem player using creative storytelling for civic and Indigenous-rights causes.
• Peerspace: Peerspace is the marketplace through which INDÍGENA monetizes its 9,000 sq ft LA studio; comparable as the channel/distribution infrastructure that enables the company's recurring studio-rental revenue stream.
• NDN Collective: NDN Collective is an Indigenous-led nonprofit and movement-building organization that is both a partner (LANDBACK.Art) and a comparable ecosystem player investing in Indigenous storytelling, advocacy, and cultural representation.
• Levi's: Levi's is a flagship brand partner that commissioned INDÍGENA for the SecondHand Trucker Jacket collaboration; comparable as a marquee enterprise buyer whose ongoing DEI and heritage-month demand anchors INDÍGENA's brand collaboration revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/indigenaio
• Facebookfacebook.com/indigenaio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INDÍGENA