Wasteland Society
Wasteland Society is a Kansas City-based streetwear brand founded in 2017 that designs and sells made-to-order, screen-printed apparel and accessories targeting counter-culture and alternative fashion consumers via Shopify direct-to-consumer e-commerce and local retail stockists.
- Company typePrivate
- Founded2017
- HeadquartersShawnee, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wasteland Society does
Wasteland Society is a Kansas City-based streetwear brand founded in 2017 that designs, produces, and sells made-to-order, screen-printed apparel and accessories under the tagline "there is no such thing in life as normal." The company operates as a two-person operation that handles all printing, fulfillment, and packing in-house using water-based inks on ethically sourced garments. Its product portfolio spans oversized and drop-crop t-shirts, heavy-weight hoodies, shorts, layered shirts, caps, dad hats, trucker hats, and tote bags, priced roughly between $25 and $80, with most tees at $35-$50. Designs blend punk, post-punk, grunge, and counter-culture aesthetics with 80s and 90s pop-culture references, targeting consumers seeking alternative, statement-oriented fashion rather than mainstream streetwear.
The business model is direct-to-consumer e-commerce through a Shopify storefront (wastelandsociety.com), supplemented by three independent Kansas City retail stockists (West Bottoms Plant Co., Buôn Bán Mercantile, Jade Market). All products are made-to-order with a 14-21 business day fulfillment window, all sales are final with no returns or exchanges, and free shipping applies to U.S. orders over $50. The brand reaches international customers in North America, Europe, Oceania, and parts of Asia, and markets through Instagram and an email newsletter offering a 10% first-order incentive. Wasteland Society is privately held, founder-owned, bootstrapped with no external funding or parent company, and operates with a deliberately lean cost structure that converts its small scale into a sustainability narrative (no overproduction, in-house printing, ethical sourcing).
Wasteland Society firmographics
Firmographics- Name
- Wasteland Society
- Legal name
- Wasteland Society
- Website
- https://wastelandsociety.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wasteland Society is a Kansas City-based streetwear brand founded in 2017 that designs and sells made-to-order, screen-printed apparel and accessories targeting counter-culture and alternative fashion consumers via Shopify direct-to-consumer e-commerce and local retail stockists.
- Ownership category
- akta.pro rank
Where Wasteland Society is headquartered
LocationHeadquarters
- HQ city
- Shawnee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wasteland Society business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Direct Product Sales: One-time purchase of made-to-order apparel including t-shirts, hoodies, shorts, caps, and totes. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Apparel products with varying price points by category |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Wasteland Society product offering
Product offeringCore offering
Wasteland Society designs and sells made-to-order, screen-printed streetwear apparel and accessories, including t-shirts, hoodies, shorts, caps, and tote bags. All garments are hand screen-printed in-house at their Kansas City facility using water-based inks on ethically sourced cotton, then shipped directly to consumers and stocked at independent Kansas City retailers.
Product overview
Wasteland Society is a Kansas City-based streetwear brand founded in 2017 with the tagline 'there is no such thing in life as normal'. The company operates as a single unified brand offering a cohesive portfolio of apparel and accessories. All products are screen printed in-house using water-based inks on ethically sourced garments, with an emphasis on DIY production and made-to-order fulfillment. The product portfolio includes oversized and drop crop t-shirts (SOME MIDWEST SHIT, SPEED DEMON, DESMODUS, REALITY IS TEMPORARY, SKELEWING, SMS DROP CROP, CONSUMED OVERSIZED DROP CROP, ROFLHOUSE DROP CROP, NOWHERE FAST, NOWHERE FAST DROP CROP, SUNFLOWERS, INNER PEACE, SCRAPS, MISERY DROP CROP, ODDS & ENDS, FROM BEYOND), heavy-duty hoodies (NOWHERE FAST PAINTER HOODIE), shorts (OUT OF BODY CAMO SHORTS, MOTORSPORTS MOTORSHORTS), layered shirts (OUT OF BODY DOUBLE LAYER SHIRT), accessories including caps and hats (ROFL HOUSE DAD HAT, ODDS & ENDS CAP, ODDS & ENDS CORD CAP, WARPED CAMO HAT, LISTEN TO MAZZY STAR, BE KIND, THANK GOD FOR IMMIGRANTS CAP), and tote bags (ROFLHOUSE LARGE TOTE). The brand combines punk, post-punk, grunge, and counter-culture aesthetics with 80s and 90s pop-culture references.
Differentiator
Problem solved
Functional benefit
Products and services
- SOME MIDWEST SHIT Heavyweight Oversized T-Shirt
- Drop Crop Boxy Fit T-Shirts
- Oversized Graphic T-Shirts
- NOWHERE FAST Painter Hoodie
- Casual Shorts
- OUT OF BODY Double Layer Shirt
- ODDS & ENDS Tank Top
- Caps and Hats
- ROFLHOUSE Large Tote
Companies that use Wasteland Society
Customer profileSegments1 record
Ideal customer profiles2 records
Wasteland Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wasteland Society partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- West Bottoms Plant Co.minorKansas City retail stockist located at 1501 W 12th St, Kansas City, MO. Carries Wasteland Society apparel products.
- Buôn Bán Mercantile (Tintoretta Tattoo Studio)minorKansas City retail stockist located at 1017 W 29th St, Kansas City, MO within Tintoretta Tattoo Studio.
- Jade MarketminorKansas City retail location opening soon at 913 E 5th St, Kansas City, MO.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Wasteland Society competitors and assessment
Company assessmentBroad incumbents
- Supreme: Broad incumbent: global streetwear leader built on limited drops, counter-cultural roots, and DTC scarcity — illustrating both the upside trajectory and the scale gap.
- Stüssy: Broad incumbent: established streetwear brand with similar graphic-tee and casual apparel DNA, but operating at significantly larger scale and global wholesale distribution.
- Obey Clothing: Broad incumbent: long-running streetwear/apparel brand with graphic tees, caps, and accessories rooted in subcultural iconography — directly comparable product mix at significantly greater scale.
- Brixton: Broad incumbent: established headwear-and-apparel brand with strong wholesale distribution, comparable product categories (caps, tees, accessories) and similar vintage-inspired aesthetic.
Direct peers
- Online Ceramics: Direct peer: small-batch, screen-printed apparel brand with a music- and counter-culture-driven aesthetic, operating DTC with a similar premium price structure and limited team size.
- Brain Dead Studios: Direct peer: independent streetwear brand rooted in subcultural and graphic-design-driven apparel, sold DTC and through curated retail, with a similarly counter-mainstream positioning.
- Fuck The Population (FTP): Direct peer: small-team streetwear brand using bold graphics and counter-culture references, sold DTC with limited drops and similar mid-premium price points.
Emerging players
- Brutal Haus: Emerging peer: independent small-batch streetwear brand with grunge/punk-inspired graphics and made-to-order production, sharing both aesthetic and operational DNA.
- Welcome to Saturday: Emerging peer: small-batch graphic streetwear brand with hand-printed apparel, similar lean operations and counter-culture aesthetic, often compared to Wasteland Society in scope and style.
Regional players
- Charlie Hustle: Regional peer: Kansas City-based apparel brand with similar Midwestern identity and DTC-plus-retail model, providing a benchmark for KC-rooted apparel scaling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Wasteland Society social profiles
Digital presenceWasteland Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wasteland Society leadership team
Management profileNumber of profiles
Wasteland Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wasteland Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wasteland Society
What does Wasteland Society do?
Wasteland Society designs and sells made-to-order, screen-printed streetwear apparel and accessories, including t-shirts, hoodies, shorts, caps, and tote bags. All garments are hand screen-printed in-house at their Kansas City facility using water-based inks on ethically sourced cotton, then shipped directly to consumers and stocked at independent Kansas City retailers.
Is Wasteland Society a public or private company?
Wasteland Society is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wasteland Society founded?
Wasteland Society was founded in 2017. It employs 1 to 10 people.
Where is Wasteland Society based?
Wasteland Society is headquartered in Shawnee, United States, in the North America region.
How does Wasteland Society make money?
One revenue line is on record: direct Product Sales.
Who are Wasteland Society's main competitors?
Broad incumbents on record are Supreme, Stüssy, Obey Clothing and Brixton. Direct peers are Online Ceramics, Brain Dead Studios and Fuck The Population (FTP). Emerging players are Brutal Haus and Welcome to Saturday. Charlie Hustle is listed as a regional player.
Does Wasteland Society have an API?
No public API is recorded for Wasteland Society.