The Fuck It Company
- Company typePrivate
- Founded-
- HeadquartersNewport Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
The Fuck It Company firmographics
Firmographics- Name
- The Fuck It Company
- Legal name
- The Fuck It Company
- Website
- https://fuckitco.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Fuck It Company industry classification
Industry- Product category
- Branded Apparel & Lifestyle Merchandise
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sports, Concert & Venue Gift Shops (CRALAJAH)
Keywords
Where The Fuck It Company is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Fuck It Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Merchandise Sales: Direct product sales of branded merchandise including apparel (hoodies, t-shirts), accessories (umbrellas, travel bags, water bottles, hats, beanies, lanyards, dog bowls, slides), and lifestyle products (condoms). All sales are one-time transactions with no subscription component. Products are sold at fixed price points ranging from $9.99 to $199.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fuck It™ x Diogo Snow Designed Travel Bag - $199.99 |
| Unit Pricing | Pay-as-you-go | Fuck It™ x Diogo Snow Designed Umbrella - $49.99 |
| Unit Pricing | Pay-as-you-go | Fuck It™ Condoms by Diogo Snow - $9.99 |
| Unit Pricing | Pay-as-you-go | Mens BOLD Fuck It™️ Design Hoodie - $49.99 |
| Unit Pricing | Pay-as-you-go | Womens SUBTLE Fuck It™️ Design Hoodie - $49.99 |
| Unit Pricing | Pay-as-you-go | Standard Shipping - Flat-Rate $9.99 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
The Fuck It Company product offering
Product offeringCore offering
The Fuck It Company designs, sources, and sells branded physical merchandise including apparel (hoodies, t-shirts, hats, beanies, slides), lifestyle accessories (travel bags, umbrellas, insulated water bottles, dog bowls, lanyards), and limited-edition collaboration products (condoms) under the trademarked "FUCK IT" mantra. Products are sold directly to consumers through owned Wix-hosted e-commerce websites with global shipping, and a portion of proceeds supports charitable causes such as Fight to End Cancer.
Product overview
The Fuck It Company is a social-movement branded merchandise company operating a direct-to-consumer e-commerce store. The product portfolio consists primarily of apparel (hoodies, t-shirts, hats, beanies, slides), lifestyle accessories (travel bags, umbrellas, water bottles, dog bowls, lanyards), and limited-edition collaborations with artist Diogo Snow (condoms, umbrellas, travel bags). The core offering centers on the trademarked 'Fuck It' phrase as a motivational mantra and call to action, with products designed to make statements supporting personal empowerment and social causes. The company partners with charitable causes and operates an exchange-only return policy.
Differentiator
Problem solved
Functional benefit
Brands
- Fuck It x Diogo Snow Collaboration: Collaborative product line with celebrity street artist Diogo Snow featuring signature HOT PINK design elements, including travel bags, umbrellas, and condoms.
- FUCK IT™ Travel Bag
Products and services
- Mens BOLD Fuck It™ Design Hoodie
Companies that use The Fuck It Company
Customer profileSegments1 record
Ideal customer profiles1 record
The Fuck It Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Fuck It Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Diogo SnowcoreCelebrity street artist collaboration producing co-designed products including the Fuck It™ x Diogo Snow Umbrella ($49.99), Travel Bag ($199.99), and Condoms ($9.99). Products feature Diogo Snow's signature HOT PINK color and artistic designs. Multiple collaboration items listed prominently on website under 'Collab Items' section.
- Fight to End CancerminorCharitable cause partnership under 'Collaborations' section. Listed alongside Diogo Snow as a cause-focused collaboration partner. Purchase contributions are noted to support worthy causes.
- Evolve 360 GroupcoreParent company that operates the website on behalf of The Fuck It Company and Woods International Brand Management. Manages all website operations, terms of service, privacy policy, and business operations from Newport Beach headquarters.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Fuck It Company competitors and assessment
Company assessmentDirect peers
- Sand Cloud: Lifestyle accessories brand (towels, apparel, drinkware) with a marine-conservation cause component and DTC-first distribution. Comparable to The Fuck It Co. across lifestyle accessories, cause-commerce, and multi-category SKU expansion.
- Pura Vida Bracelets: Cause-driven lifestyle accessories brand sold DTC, with artisan/collaborator partnerships. Comparable to The Fuck It Co. in cause-commerce positioning, collaborator-led SKUs, and giftable lifestyle product mix.
- Sevenly: Cause-aligned apparel brand that donates a portion of each sale to a rotating charity. Matches The Fuck It Co.'s cause-commerce model and limited-edition drop cadence around charitable themes.
- Edikted: Trend-driven DTC fashion brand with frequent new drops and a broad price range. Comparable to The Fuck It Co. in digitally native, drop-style merchandising and a wide SKU assortment spanning apparel and accessories.
- Conscious Step: Cause-based apparel and socks brand sold DTC with each product tied to a specific charity. Directly mirrors The Fuck It Co.'s model of mapping individual SKUs to charitable outcomes.
- Represent Clothing: DTC streetwear and lifestyle brand with high-profile artist and athlete collaborations and premium price points ($50–$200+). Comparable to The Fuck It Co. in artist-driven capsule drops, premium pricing, and lifestyle-merchandise positioning.
- MVMT Watches: Founder-led DTC lifestyle brand that scaled globally through digital marketing and a multi-category product line. Comparable to The Fuck It Co. in DTC-first, founder-driven, digitally native brand-building with lifestyle accessories.
- Threads 4 Thought: Sustainable apparel brand sold DTC with a values-driven positioning (ethical manufacturing). Comparable to The Fuck It Co. in values-led branding and DTC apparel distribution.
- Love Your Melon: Cause-based apparel brand (cancer-related giving) sold DTC. Directly comparable mission-and-merchandise model to The Fuck It Co., including branded apparel, accessories, and charitable giving tied to each purchase.
- Bombas: DTC apparel and socks brand built around a social-cause flywheel (one donated item per purchase). Closely comparable to The Fuck It Co. in combining a clearly stated mission, e-commerce-only distribution, and apparel-led catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Fuck It Company social profiles
Digital presenceThe Fuck It Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fuck It Company leadership team
Management profileNumber of profiles
Profiles2 records
The Fuck It Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fuck It Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fuck It Company
What does The Fuck It Company do?
The Fuck It Company designs, sources, and sells branded physical merchandise including apparel (hoodies, t-shirts, hats, beanies, slides), lifestyle accessories (travel bags, umbrellas, insulated water bottles, dog bowls, lanyards), and limited-edition collaboration products (condoms) under the trademarked "FUCK IT" mantra. Products are sold directly to consumers through owned Wix-hosted e-commerce websites with global shipping, and a portion of proceeds supports charitable causes such as Fight to End Cancer.
Is The Fuck It Company a public or private company?
The Fuck It Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Fuck It Company founded?
The Fuck It Company was founded in -1. It employs 11 to 50 people.
Where is The Fuck It Company based?
The Fuck It Company is headquartered in Newport Beach, United States, in the North America region.
How does The Fuck It Company make money?
One revenue line is on record: merchandise Sales.
Who are The Fuck It Company's main competitors?
Direct peers on record are Sand Cloud, Pura Vida Bracelets, Sevenly, Edikted, Conscious Step, Represent Clothing, MVMT Watches, Threads 4 Thought, Love Your Melon and Bombas.
Does The Fuck It Company have an API?
No public API is recorded for The Fuck It Company.
What industry is The Fuck It Company in?
The Fuck It Company's product category is Branded Apparel & Lifestyle Merchandise. Its primary akta.pro industry code is CRALAJAH, Sports, Concert & Venue Gift Shops. Its NAICS code is 458 and its SIC code is 5600.