What Goo Gone does

Goo Gone is a US-based consumer cleaning products brand specializing in adhesive removers and sticky-mess solutions, operating as a brand within PurposeBuilt Brands (a diversified cleaning products conglomerate) and legally held by Weiman Products, LLC, headquartered at 705 Tri-State Parkway, Gurnee, Illinois. The company sells a citrus-based formulation platform (orange oil extracts combined with refined oils) that dissolves adhesive residue, gum, crayon, glue, tar, paint, and similar substances without damaging underlying surfaces including finished wood, carpet, fabric, glass, metals, plastics, and automotive paint. The portfolio spans approximately 25+ SKUs across six merchandising lines: Original (consumer DIY), Pro-Power (professional/commercial in multiple formats), Paint (latex clean-up), Automotive, Home (oven/grill, kitchen degreaser, grout & tile, all-purpose), and Personal Care (skin-safe bandage & adhesive remover, hand cleaner). A patented Sticker Lifter with integrated scraper tool represents a physical-product IP differentiator.

The business model is one-time unit-pricing direct-to-consumer plus retail distribution. Products range from $7.99 to $45.99, with most SKUs under $20. The DTC channel (googone.com) ships via FedEx to the 48 contiguous US states, offering free shipping over $35 and a 15% email-newsletter discount; retail distribution extends through home improvement, mass merchant, and grocery channels. Customer segments are deliberately horizontal — homeowners, DIYers, parents, automotive users, contractors, athletes, and medical users — with no enterprise or contract revenue model and no subscription. The brand maintains an extensive content-marketing apparatus (blog, TikTok, Instagram, YouTube, Facebook, Pinterest, email) and earned-media features in Better Homes & Gardens, TODAY, Good Housekeeping, and Real Simple, and holds EPA Safer Choice certification for select SKUs alongside California SB-258 and OSHA HazCom compliance documentation.

Name

Goo Gone

Legal name

Weiman Products, LLC

Website

https://googone.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Goo Gone is a US consumer cleaning products brand under PurposeBuilt Brands, specializing in citrus-based adhesive removers and specialty cleaners sold DTC and through retail to homeowners, contractors, automotive users, and personal-care consumers across 25+ SKUs priced $7.99-$45.99.

Ownership category

akta.pro rank

Product category

Consumer Cleaning Products (Adhesive Removers and Specialty Cleaners)

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Adhesive Removers, Paint Strippers & Graffiti Removers (CRAJAKAI)

akta.pro secondary industries

Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal) (CRAJAOAK), Foaming All-Purpose Cleaners (CRAJAMAK), Specialty Stain Removers & Spot Treatments (Non-laundry) (CRAJAKAJ), General All-Purpose Cleaners (CRAJAMAA)

Keywords

• Adhesive remover
• Cleaning products
• Consumer cleaners
• Specialty cleaners
• Citrus degreaser

Headquarters

HQ city

Gurnee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Consumer Cleaning Products: One-time purchase model for adhesive removers, cleaning products, and specialty cleaners sold directly to consumers through e-commerce and retail stores

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Goo Gone manufactures and sells citrus-based adhesive remover and specialty cleaning products for residential consumers, automotive users, parents, DIYers, and industry professionals. Its portfolio spans Original adhesive removers, Spray Gel, Pro-Power professional-grade removers, Paint Clean Up, Oven & Grill Cleaner, Kitchen Degreaser, Grout & Tile Cleaner, Automotive Spray Gel, Graffiti Remover, and skin-safe Bandage & Adhesive Remover products, sold direct-to-consumer via googone.com and through major US retail stores.

Product overview

Goo Gone is a comprehensive cleaning products brand under Purpose Built Brands offering adhesive removers and specialty cleaners for consumer, professional, automotive, and home use. The core product line centers on the Original Adhesive Remover ($9.99) and Spray Gel variants ($12.99), which dissolve sticky substances like adhesive, gum, crayon, glue, and tape residue from various surfaces. The Professional (Pro-Power) line provides industrial-strength formulations in multiple formats (32 oz, gallon, spray pump, aerosol, pour bottle, erase paste) for commercial environments. Specialized products address specific cleaning needs including: Latex Paint Clean Up ($8.49) and Paint Clean Up Wipes for paint projects; Graffiti Remover ($8.99) for spray paint; Oven & Grill Cleaner ($7.99), Kitchen Degreaser ($7.99), and Grill & Grate Cleaner ($15.99) for kitchen care; Grout & Tile Cleaner ($7.99) and All Purpose Cleaner ($8.49) for home maintenance; and personal care products including Bandage & Adhesive Remover ($12.99) for skin and Hand Cleaner. The portfolio also includes convenient formats like Clean Up Wipes ($13.99), On The Go Pen ($8.99), and Automotive Spray Gel ($13.99). All products share a citrus-based cleaning technology platform and are US-based except for some imported parts. The company ships within the US to 48 contiguous states via FedEx, with free shipping on orders over $35.

Differentiator

Problem solved

Functional benefit

Products and services

• Goo Gone Original Adhesive Remover The flagship citrus-based adhesive remover for residential consumers that dissolves sticky, gooey messes including adhesive, crayon, gum, and glue from surfaces such as carpet, finished wood, sealed stone, painted surfaces, glass, fabric, metals, plastics, ceramic, porcelain, and hard vinyl. Priced at $9.99 for the 8oz bottle.
• Goo Gone Goo & Adhesive Remover Spray Gel Gel formula adhesive remover designed specifically to cling to vertical surfaces and stains, making it effective on stickers, adhesive residue, and sticky messes. Priced at $12.99 for residential and DIY consumers.
• Pro-Power Goo & Adhesive Remover, 32 fl oz Professional-strength 32 fl oz adhesive remover for larger and stickier tasks in commercial environments, removing silicone caulk, sealants, tree sap, wet paint, glue, grease, grime, asphalt, ink, marker, soot, tar, wax, and oil. Priced at $19.99.
• Pro-Power Goo & Adhesive Remover, 1 Gallon Professional-grade adhesive remover in 1-gallon size for commercial and large-scale projects requiring higher product volume. Priced at $45.99 for contractors and industry professionals.
• Pro-Power Goo & Adhesive Remover Spray Pump Professional-strength adhesive remover with a spray pump format for easy application in commercial and contractor settings.
• Pro-Power Goo & Adhesive Remover Spray Gel Professional-strength gel formula designed to cling to vertical surfaces for industrial adhesive removal applications.
• Pro Power Goo & Adhesive Remover Aerosol Professional-strength aerosol spray format for adhesive removal in commercial and contractor environments.
• Pro-Power Goo & Adhesive Remover Pour Bottle Professional-strength adhesive remover in a pour bottle format for controlled application in commercial settings.
• Pro Power Erase Paste Professional-strength paste formula designed for stubborn adhesive removal in commercial and contractor settings.
• Goo Gone Glue & Tape Remover Specialized 4 fl oz remover for glues, tape, adhesive residue, crayon, and marker from hard surfaces and carpeting, for residential consumers.
• Goo Gone Sticker Lifter Removes stickers, wax, markers, crayons, glue, tar, window decals, glitter, gum, and labels, and includes a patented scraper tool for mechanical sticker removal. Priced at $7.99.
• Goo Gone Bandage & Adhesive Remover (For Use On Skin) Alcohol-free, sting-free, medical-grade 8 fl oz remover for bandages, medical tape, athletic tape, KT tape, and adhesive residue from skin. Also works on temporary tattoos, ink, body glitter and paint, wax, marker, pen, and gum in hair. Safe for all ages, made in the USA. Priced at $12.99.
• Goo Gone Hand Cleaner Removes paint, tool residue, automobile soils, pipe fixtures, and most home improvement job soils from hands without water. Formulated with aloe vera and vitamin E to prevent skin cracks and increase moisture.
• Goo Gone Latex Paint Clean Up Removes latex paint spills and splatter from ceramic tiles, floors, tools, and other surfaces during painting projects. Priced at $8.49.
• Goo Gone Paint Clean Up Wipes Pre-moistened wipes for cleaning up paint spills and splatter, ideal for tight areas and quick cleanup during painting projects.
• Goo Gone Graffiti Remover Removes graffiti and spray paint from non-porous surfaces including trash cans, houses, school walls, street signs, retaining walls, brick, and vehicles. Priced at $8.99.
• Goo Gone Oven & Grill Cleaner Removes stubborn burned-on food, oil, grease, and food spills from ovens, grates, air fryers, broilers, and other surfaces. Features a stay-in-place foam formula that clings to vertical surfaces. Priced at $7.99.
• Goo Gone Kitchen Degreaser Cuts through kitchen grease and grime on various kitchen surfaces for residential home maintenance. Priced at $7.99.
• Goo Gone Grill & Grate Cleaner Specialized cleaner for grill grates and outdoor grilling equipment for residential grill maintenance.
• Goo Gone Grout & Tile Cleaner Foaming 14 fl oz formula that breaks down tough grout stains, mold, mildew, soap scum, dirt, and hard water buildup on porcelain, ceramic tile, natural stone, granite, and fiberglass. EPA Safer Choice certified. Priced at $7.99.
• Goo Gone All Purpose Cleaner 24 fl oz versatile cleaner for dirt, grease, grime, and general messes on finished wood, sealed stone, glass, fabric, metals, and plastics. Also available in concentrated form. EPA Safer Choice certified. Priced at $8.49.
• Goo Gone Heavy Duty Cleaner & Degreaser Heavy-duty cleaner and degreaser providing cleaning power for tough grease and grime in commercial environments.
• Goo Gone Clean Up Wipes Pre-moistened wipes for quick cleanup of adhesive messes, glue, and glitter from various surfaces. Priced at $13.99.
• Goo Gone Arts and Crafts Wipes Pre-moistened wipes designed for cleaning up craft messes including glue and glitter from arts and crafts projects.
• Goo Gone Heavy Duty Clean Up Wipes Heavy-duty pre-moistened wipes for tackling tough DIY messes in professional contractor settings.
• Goo Gone On The Go Pen Portable pen format for precision adhesive removal on the go, ideal for artists working with glue and quick touch-ups. Priced at $8.99.
• Goo Gone Automotive Spray Gel Gel spray adhesive remover safe for car paint, removing decals, duct tape, bumper stickers, tar, bird droppings, and car emblem adhesive residue without damaging the finish. Priced at $13.99.
• Goo Gone Caulk Remover Removes old caulk from surfaces to prepare for re-caulking, demonstrated by home improvement expert Lou Manfredini for home improvement consumers.

Quantifiable outcome

• Free shipping on orders over $35
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Motsenbocker's Lift Off: Specialty adhesive, paint, and stain remover brand that competes head-to-head in the same niche (sticker residue, grease, ink, tape) with similar retail placement and DIY consumer positioning.
• CitriStrip: Dumond Chemicals brand whose citrus-based paint and varnish strippers closely overlap Goo Gone's Latex Paint Clean Up and Graffiti Remover categories via shared citrus solvent chemistry.
• CLR (Jelmar): Specialty household cleaner brand (Calcium/Lime/Rust, Brilliant Bath, Fresh Home) competing with Goo Gone's Grout & Tile, Kitchen Degreaser, and Oven & Grill Cleaner SKUs across mass retail.
• Goof Off: Owned by the same parent (PurposeBuilt Brands / Weiman Products), Goof Off is the closest direct competitor offering adhesive, paint, and graffiti removal products with overlapping SKUs and an analogous specialty-cleaner positioning.
• Simple Green: Established eco-conscious all-purpose and specialty cleaner brand with overlapping household, automotive, and industrial SKUs that competes with Goo Gone's All Purpose Cleaner, Heavy Duty Degreaser, and Pro-Power lines.
• Krud Kutter: Specialty cleaner brand offering degreasers, adhesive removers, and surface preparation products that directly mirror Goo Gone's Home, Professional, and Automotive categories across the same retail channels.

Broad incumbents

• WD-40 Company: Multi-brand specialty maintenance products company (WD-40 Specialist, 3-IN-ONE) with solvent-based penetrating and specialty cleaning products that overlap Goo Gone's automotive, household, and contractor use cases from a broader portfolio angle.
• 3M: Global consumer goods and industrial giant whose 3M Adhesive Remover and specialty cleaning products directly compete with Goo Gone across household and automotive channels, also offering superior R&D and retail penetration at scale.
• Zep Inc. Diversified industrial and consumer cleaning-products company whose Zep, Enforcer, and Mistolin brands overlap Goo Gone's Professional and Home categories with broader commercial distribution.

Emerging players

• Un-du: Niche specialty sticker and adhesive remover brand (now sold in pharmacies and craft channels) that competes narrowly with Goo Gone's Sticker Lifter and Glue & Tape Remover SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GooGoneBrand
• YouTubeyoutube.com/@Googone
• Facebookfacebook.com/GooGoneBrand
• Instagraminstagram.com/googone
• TikToktiktok.com/@googone
• Pinterestpinterest.com/googonebrand

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goo Gone