What Booster du Réemploi does

Booster du Réemploi is a collective action initiative launched in September 2020 and operated by A4MT (Action for Market Transformation), headquartered in Paris, France. It mobilizes French real estate actors—property owners, developers, architects, engineering firms, insurers, construction companies, and material platforms—to prescribe reused materials in building projects, aiming to accelerate and massify material reuse in a sector that accounts for approximately 23% of national greenhouse gas emissions and 40 million tonnes of waste annually.

The initiative operates through a portfolio of interconnected products: the Looping digital platform (developed by Fabernovel) structures demand and supply for reused materials with an integrated impact calculator; the annual Trophées Bâtiments Circulaires competition rewards exemplary reuse projects; the ADEME-funded BATI-SOBRE program accompanies 31 property owners in Île-de-France and Provence-Alpes-Côte d'Azur; and knowledge products including Territory Files and Technical Syntheses document best practices. Regional branches (Booster AURA since 2022, Booster Hauts-de-France since 2023) extend the model to specific French territories.

Revenue is generated through membership contributions from property owners committing to three-year engagements, supplemented by public funding (notably from ADEME for BATI-SOBRE 2024-2026) and partner support. The program has engaged 56 property owners and 50+ companies, with 300+ projects integrating reused materials across 2.3 million m² and an estimated 115,000+ tonnes of CO2 avoided when projects are delivered. The organization operates with a team of 11 members and has expanded the Trophées competition internationally to French-speaking Belgium, Switzerland, Luxembourg, and Canada.

Name

Booster du Réemploi

Legal name

A4MT

Website

https://boosterdureemploi.immo

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Booster du Réemploi is a Paris-based collective action initiative, operated by A4MT, that mobilizes French real estate actors to prescribe reused construction materials through its Looping digital platform, regional boosters, and the BATI-SOBRE accompaniment program for property owners.

Ownership category

akta.pro rank

Product category

Circular Construction Reuse Services

NAICS

Materials Recovery Facilities (562920), Waste Management and Remediation Services (562), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ)

akta.pro secondary industries

Repair, Refurbishment & Remanufacturing Services (EUAIANAB), Deconstruction & Salvage (Building Material Reuse) (EUAIAHAJ)

Keywords

• Material reuse consulting
• Circular construction services
• Real estate sustainability
• Reuse demand platform
• Construction decarbonization

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership contributions: Property owners participating in the Booster commit to a financial contribution as part of their three-year engagement to support the collective initiative and its operations.
2. BATI-SOBRE Program Funding: ADEME (French Environment and Energy Management Agency) funds the BATI-SOBRE program in Ile-de-France and Provence-Alpes-Côte d'Azur, supporting 31 property owners over 3 years for material sobriety and reuse guidance.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Booster du Réemploi is a collective action initiative that mobilizes real estate actors (property owners, developers, architects, construction firms, insurers) to prescribe reused materials in building projects. It operates the Looping digital platform that structures demand for reused materials, runs the annual Trophées Bâtiments Circulaires competition, and delivers funded accompaniment programs like BATI-SOBRE to scale material reuse across the construction sector.

Product overview

Booster du Réemploi is a collective action initiative that promotes material reuse in the building sector. The organization operates through several interconnected products: Looping (a digital demand-structuring platform developed by Fabernovel), the annual Trophées Bâtiments Circulaires competition, the BATI-SOBRE accompaniment program supported by ADEME, Territory Files for regional analysis, Technical Syntheses documenting reuse best practices, and an integrated Impact Calculator for measuring environmental outcomes. These offerings work together to mobilize real estate stakeholders to prescribe reused materials at scale.

Differentiator

Problem solved

Functional benefit

Brands

• BATI-SOBRE: A 3-year support program launched by ADEME in 2024 in Île-de-France and Provence-Alpes-Côte d'Azur for property owners to progress on material sobriety and reuse topics.
• Trophées Bâtiments Circulaires
• Looping

Products and services

• Looping Digital Platform A digital demand-structuring tool that makes material demand from property owners visible and predictable so suppliers can identify and respond. Includes an integrated impact calculator measuring carbon, water, and waste avoidance. Not a marketplace but a forecasting platform.
• Les Trophées Bâtiments Circulaires Annual competition co-organized with Construction21 rewarding exemplary construction and renovation projects that integrate reused materials and circular design. Open to France, Belgium, Switzerland, Luxembourg, and Canada across multiple categories including residential, tertiary, infrastructure, and circular design.
• BATI-SOBRE Program A 3-year funded accompaniment program for property owners on material sobriety and reuse, supported by ADEME. Covers Ile-de-France and Provence-Alpes-Côte d'Azur, with collective workshops, individual support, and expert network access for 31 projects (renovation, new construction, and demolition-to-rebuild).

Quantifiable outcome

• 115,000 tonnes CO₂ equivalent avoided when the 300 projects are delivered
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• CyneomajorStrategic or Co-development Partner · 15 September 2025Partnership announced at SIBCA 2025 to accompany and support reuse material supply chains and help accelerate the sector's development.
• ADEMEcoreGTM or Marketing Partner · 1 January 2024Primary funder of the BATI-SOBRE program providing material sobriety accompaniment to 31 property owners in Ile-de-France and Provence-Alpes-Côte d'Azur over 3 years (2024-2026).
• Paris La DéfensemajorStrategic or Co-development Partner · 21 September 2023Partnership signed at SIBCA 2023 to accompany Europe's leading business district in its post-carbon transition by massifying the use of reused materials in territorial operations.
• CD2EcoreStrategic or Co-development Partner · 14 September 2023Regional partner (Centre de Déploiement de l'Eco-transition) operating the Booster du Réemploi in Hauts-de-France. Mobilizes and animates a network of over 200 regional professionals for eco-transition in buildings.
• Ville & Aménagement DurablecoreStrategic or Co-development Partner · 11 May 2022Regional partner operating the Booster du Réemploi in Auvergne-Rhône-Alpes. Mobilizes and animates a network of over 2,000 regional professionals for sustainable building and planning.
• Construction21coreStrategic or Co-development Partner · 8 March 2021Co-organizer of the Trophées Bâtiments Circulaires competition since its launch in 2021. Construction21 provides the platform for publishing case studies and hosts the competition entries.
• FabernovelcoreTechnology or Integration · 21 January 2021Fabernovel developed the Looping digital platform, a demand-structuring tool for reused materials that makes material demand visible and predictable so suppliers can identify and respond to mass demand from property owners.
• IFPEB (Institut Français pour la Performance du Bâtiment)minorStrategic or Co-development PartnerCo-organized the 'Logistics of Reuse' webinar series exploring the role of public actors in material reuse logistics, with participation from regional authorities.
• Pouget ConsultantsminorImplementation/ SI/ Consulting PartnerPartner providing expertise for the BATI-SOBRE accompaniment program alongside the Booster du Réemploi team.
• Adrénaline (Communication Agency)minorImplementation/ SI/ Consulting PartnerDigital agency that developed the custom website for the Booster du Réemploi, designed to reflect the initiative's ambitions and values with intuitive navigation.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Cycle Terre: French specialist in brick recovery and reuse, operating material recovery facilities and circular-construction projects. Niche peer focused on a single high-volume material family relevant to Booster's reuse prescription work.
• Madaster: European material-passport platform for the built environment, originally Dutch. Adjacent to the Booster's digital layer (Looping), providing building material inventories and circularity analytics in the same addressable market.

Direct peers

• Backacia: French online marketplace specializing in the resale and reuse of construction materials. Competes with Booster's Looping platform by providing a transactional channel for matching supply and demand of reused building materials in France.
• Circul'R: French collective-action network mobilizing construction and real estate actors around circular economy practices. Mirrors the Booster's community-led, mobilization-focused approach in the same French circular-construction space.
• Cycle Up: French digital platform and ecosystem for reused construction materials. Direct competitor in the same product category — connecting property owners with reuse supply chains and offering technical support to prescribe reused materials in French real estate projects.
• Bellastock: French cooperative and architecture practice specialized in building material reuse and deconstruction. Operates reuse platforms and pilot projects comparable to the Booster's prescription-and-matching services.
• Mobius: French specialist in construction material reuse, providing consulting and operational services to integrate reused materials into projects. Closely overlaps with the Booster's reuse AMO / prescription offering.
• Re.source (Re.sourcing): French circular-economy platform connecting construction projects with reused material supply. Competes with Looping on the digital matching layer for construction reuse demand in France.

Others

• Construction21: International collaborative platform for sustainable construction content. Functions as both a Booster partner (co-organizing the Trophées) and a comparable media/community platform in the circular-construction ecosystem.

Broad incumbents

• La Ressourcerie: Long-standing French network of reuse and recycling organizations, with growing activity in building material recovery. Operates as a broader reuse incumbent where the Booster is a construction-focused specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/booster-du-r-emploi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booster du Réemploi