Association for Talent Development of Northeast Florida

What Association for Talent Development of Northeast Florida does

The Association for Talent Development of Northeast Florida (ATD NEFL) is a 501(c)(3) non-profit professional membership organization that serves as the Northeast Florida chapter of the national Association for Talent Development. The organization supports workplace learning and performance improvement professionals in the Jacksonville region through tiered annual memberships (Power Membership $344-$514, All-Inclusive $200, Traditional $75, Military/Veteran $45, Student $40, and Corporate Group $60/person), monthly in-person and virtual program events, an annual flagship conference (Future Forward), casual networking formats (Member Mingle, Coffee & Connections, Connection Cafe), Special Interest Groups, and CPTD/APTD certification preparation programs pre-approved by the ATD Certification Institute. A mentorship program and a member-only job board round out the offering.

The chapter operates on Wild Apricot membership software for website, membership management, email, and event registration, with Zoom for virtual events and Microsoft Office 365 (Planner, Forms) for operational tooling. Members gain access to the Degreed learning platform and, via Power Membership, ATD National's content library of over 20,000 business book summaries and 3,000+ periodicals. The organization is governed by a volunteer Board of Directors led by a President (Jessica Paske) and President Elect (Dr. Jennifer Blalock), with functional VPs covering programs (KayLee Klimchak), membership, and social media.

The business model is community-led and dual-revenue: recurring annual membership dues across six pricing tiers form the core recurring revenue stream, supplemented by event registration fees ($10-$45 depending on member status). Power Memberships bundle local chapter benefits with ATD National membership via Chapter Code CH9036, generating a revenue-share arrangement with the national organization. The organization also derives non-cash value from volunteer leadership, venue partnerships (Jacksonville Public Library, FSCJ Deerwood, Maggiano's, Cooper's Hawk, Foxtail Coffee Co.), and recognition through ATD National's Sharing Our Success program. Geographic scope is limited to Northeast Florida, with emerging regional cooperation through joint virtual events with the ATD Suncoast Chapter.

Name

Association for Talent Development of Northeast Florida

Legal name

Association for Talent Development of Northeast Florida

Website

https://atdnefl.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

ATD NEFL is a 501(c)(3) nonprofit professional membership chapter serving workplace learning and talent development professionals in Northeast Florida through tiered memberships, monthly networking and professional development events, CPTD/APTD certification preparation, mentorship programs, and an annual conference.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees at various tiers including All-Inclusive ($200/year), Traditional ($75/year), Student ($40/year), and Military/Veteran ($45/year). Power Membership bundles local chapter benefits with national ATD membership benefits at $344-514/year.
2. Event Registration Fees: Fees charged for professional development events, workshops, networking sessions, and annual conferences. Event pricing varies by membership level (ranging from free for All-Inclusive members to $45 for non-members) and includes special events like the annual Future Forward conference.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ATD NEFL is a 501(c)(3) nonprofit professional membership chapter that serves workplace learning and performance improvement professionals in Northeast Florida. Its core offering consists of tiered annual memberships (Power, All-Inclusive, Traditional, Military/Veteran, Student, Organizational), recurring monthly professional development events, the flagship Future Forward annual conference, networking meetups (Coffee & Connections, Connection Cafe, Member Mingle), Special Interest Groups, mentorship programs, CPTD/APTD certification preparation pre-approved by the ATD Certification Institute, a member Job Board, and member access to the Degreed learning platform.

Product overview

The Association for Talent Development of Northeast Florida (ATD NEFL) is a 501(c)(3) non-profit professional organization offering membership-based programs and professional development services for workplace learning and performance improvement professionals. The organization's portfolio centers on tiered membership programs (Power Membership with national ATD benefits, All-Inclusive, Traditional, Military/Veteran, and Student memberships) providing access to monthly program events, special interest groups (SIGs), networking meetups (Member Mingle, Coffee & Connections, Connection Cafe), the annual Future Forward conference, CPTD/APTD certification preparation, mentorship programs, and a job board. The chapter uses Wild Apricot membership software and Zoom for virtual events, powered by Microsoft Office 365 tools for applications and volunteer management.

Differentiator

Problem solved

Functional benefit

Products and services

• ATD NEFL Membership Tiered annual membership program for workplace learning and performance improvement professionals in Northeast Florida, offered as Power ($344/year), Power Plus ($514/year), All-Inclusive ($200/year), Traditional ($75/year), Military/Veteran ($45/year with ID), Student ($40/year with ID), and Organizational/Corporate ($60/person for groups of 3+). Includes access to monthly program events, Special Interest Groups, networking meetups, discounts on annual event tickets, the Job Board, and Degreed learning platform access; Power Memberships additionally bundle national ATD benefits.
• Monthly Program Events Recurring monthly professional development workshops and keynotes delivered by industry speakers on talent development topics, offered in-person at Jacksonville venues and virtually via Zoom; registration is free for All-Inclusive members, $25 for Student/Military/Retired members, $35 for other ATD NEFL members, and $45 for non-members.
• Future Forward Annual Conference Annual flagship multi-session conference for workplace learning professionals covering team engagement, technology integration, AI and innovation leadership, talent strategies, and organizational change; the 2025 edition was held at the Jacksonville Public Library Main Branch.
• Coffee & Connections Monthly casual networking meetup for ATD NEFL members and guests held on the fourth Saturday of each month (except November and December) at Foxtail Coffee Co. in Jacksonville.
• Connection Cafe Monthly virtual and in-person connection event held on the second Saturday of each month featuring focused professional development tips and peer networking.
• Member Mingle Informal networking event for ATD NEFL members held at local Jacksonville restaurants with no formal agenda; free for members and $10 for non-members per the pricing schedule.
• Networking That Works Workshop Workshop teaching authentic, low-pressure strategies for cultivating professional relationships that open doors, expand perspective, and accelerate career growth, followed by a post-session networking opportunity.
• Mentorship Program ATD NEFL mentorship program facilitating exploration of member needs, skills, desires, and motivations through structured mentor-mentee relationships that foster trust and professional guidance.
• CPTD/APTD Certification Preparation Pre-approved by the ATD Certification Institute, these educational programs (including virtual study groups and materials) count toward initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials.
• ATD NEFL Job Board Online job board accessible via atdnefl.org that connects talent development professionals with employment opportunities in the Northeast Florida market.

Quantifiable outcome

• Recognized twice in ATD's Sharing Our Success (SOS) program for best practices
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Association for Talent Development (ATD) NationalcoreChannel Partner/ Reseller/ DistributorATD NEFL is the Northeast Florida chapter of the national Association for Talent Development organization. The chapter operates as a separate 501(c)(3) nonprofit entity while maintaining affiliation with ATD National. Power Memberships bundle local chapter benefits with national ATD membership benefits. Using Chapter Code CH9036 when enrolling in or purchasing products from ATD National ensures a portion of transactions supports the local chapter.
• Wild ApricotcoreTechnology or IntegrationWild Apricot membership software powers the ATD NEFL website, providing membership management, event registration, email communications, and website functionality for the chapter.
• ATD Suncoast ChapterminorStrategic or Co-development PartnerCollaborates with ATD Suncoast Chapter on joint events such as the ATD Job Families Panel Virtual event, demonstrating regional cooperation between ATD chapters.
• Jacksonville Public LibraryminorStrategic or Co-development PartnerVenue partner for the 2025 Annual Event (Future Forward) held at the Jacksonville Public Library Main Branch, Multi Purpose Room at 303 N. Laura Street, Jacksonville, FL 32202.
• FSCJ (Florida State College at Jacksonville)minorStrategic or Co-development PartnerVenue partner for the End of Year Celebration held at FSCJ Deerwood Campus.
• ATD Certification InstitutecoreStrategic or Co-development PartnerATD NEFL is pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Association for Talent Development (ATD) National: National umbrella organization of which ATD NEFL is a chapter. Operates the CPTD/APTD certification, the TD magazine, and a global content library that ATD NEFL's Power Memberships bundle — comparable as the platform on top of which the chapter is built.
• SHRM National: Largest U.S. professional association for HR and people-management professionals, including those who own workforce learning. Comparable as a national credentialing and membership body whose local chapters (including Jacksonville) compete for the same employer-paid training audience.

Direct peers

• ATD Suncoast Chapter: Another Florida-based local chapter of the national ATD that delivers monthly programming, networking, and CPTD/APTD-aligned professional development to workplace learning professionals — directly comparable in mission, membership model, and event format. ATD NEFL already partners with this chapter on joint virtual events.
• ATD Central Florida Chapter: Sister ATD chapter in Florida providing the same tiered membership, monthly professional development events, SIGs, and certification support to talent development professionals in a comparable mid-size metro.
• ATD Greater Philadelphia Chapter: Established local ATD chapter running a similar community-led professional development model with Power Memberships, monthly programs, and an annual conference for workplace learning professionals.

Emerging players

• The Learning Guild: Membership community for learning and development professionals offering online events, content, and an annual conference. Comparable in target persona (L&D leaders) and core value prop of curated professional development, though delivered digitally rather than through local chapters.

Others

• Training Industry, Inc. Research and media company covering the corporate training and L&D market. Comparable as an ecosystem participant serving the same buyer — workplace learning leaders — and a potential content/distribution partner or competitor for the chapter's thought-leadership position.

Regional players

• SHRM Jacksonville Chapter: Local Jacksonville chapter of the Society for Human Resource Management serving HR professionals in the same Northeast Florida geography with overlapping event, networking, and professional development formats — directly comparable chapter model in the same metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atdnefl
• LinkedInlinkedin.com/company/atd-nefl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association for Talent Development of Northeast Florida