The Palm Springs Surf Club

What The Palm Springs Surf Club does

The Palm Springs Surf Club (PSSC LLC) operates a single destination leisure venue at 1500 S Gene Autry Trail in Palm Springs, California, built around a proprietary artificial wave pool that enables consistent surfing in a landlocked desert market. The company is open daily from 10am to 8pm and runs multiple revenue-generating lines including surf sessions, a waterpark (with the 2026 season referenced as a program point), a restaurant that opened in January 2025, recurring evening programming such as Night Swim Saturdays and Jeopardy Bar League, and event rentals at the Cacti Amphitheater with 2,000+ person capacity. The venue hosts industry events including the 2024 Rip Curl GromSearch National Final and the NBD Surfing Invitational with world-record attempts, positioning the site within the competitive surf ecosystem. In 2025 the company launched Flowstate, an AI-powered video capture product that produces automated surfer-detection highlight reels in portrait or landscape formats, creating a digital media revenue layer on top of physical visits.

The business model is a multi-stream leisure operator: per-session surf and waterpark ticketing, F&B through the restaurant and bar programming, event venue rentals and hosted competitions, lodging referrals through a stated hotel partner network, and digital video products via Flowstate. Go-to-market is direct-to-consumer at the venue, amplified by social media, brand partnerships (e.g., Rip Curl), and hospitality channel partnerships that feed guest traffic from surrounding resorts. The company is a privately held LLC with no disclosed funding rounds, no reported headcount, and no second site.

Name

The Palm Springs Surf Club

Legal name

PSSC LLC

Website

https://palmspringssurfclub.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The Palm Springs Surf Club operates a single Palm Springs destination venue built around a proprietary artificial wave pool, offering surf sessions, a waterpark, a restaurant, event rentals, and an AI-powered video product to consumer visitors, event attendees, and hotel partners.

Ownership category

akta.pro rank

Product category

Surf Resort & Waterpark

NAICS

Fitness and Recreational Sports Centers (71394), Amusement and Theme Parks (713110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Surf Schools & Surf Camps (THAAAKAC), Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Artificial wave pool
• Surf resort destination
• Waterpark attractions
• Event venue rental
• Poolside dining

Headquarters

HQ city

Palm Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Surf Sessions: Public and private surf session bookings with various wave settings (beginner to expert). Private sessions offer exclusive pool access with customizable wave options, VIP locker rooms, private cabana, and dip pool access. Revenue generated from per-session pricing with capacity limits.
2. Waterpark Passes: General admission day passes and season passes (Standard and Premium tiers) for waterpark access including lazy river, waterslides, lounge pool, splash pad, and jacuzzis.
3. Dining: On-site restaurants including The Restaurant (upscale California cuisine) and Drifters (casual poolside dining), plus bars (Island Bar, The Restaurant's Bar). Revenue from food and beverage sales.
4. Cabana and Daybed Rentals: Luxury poolside cabana rentals with private TVs, mini-fridges, concierge service, and exclusive dip pool access. Daybeds available at Island Pool or Surf View locations.
5. Event Venue Rental: Private event bookings including weddings, corporate events, banquets, engagement parties, and big events. Multiple venue spaces available (River Island, Drifters, The Restaurant, Atrium, Terrace, Cacti Amphitheater, Cabanas).
6. Video/Audio Content Sales: Flowstate AI captures surf sessions; customers can purchase video clips ($30 per session) or multipacks (5-session at $135, 10-session at $255, 20-session at $450, 50-session at $900).
7. Board and Equipment Rentals: Surfboard rentals including high-performance shortboards and longer soft-top boards, plus wetsuit rentals.
8. Gift Cards: Gift card sales for surf experiences, waterpark passes, dining, and other PSSC offerings.
9. Jacuzzi Passes: All-day jacuzzi access passes, typically reserved for cabana guests but available as add-on to surf sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Palm Springs Surf Club operates a state-of-the-art artificial wave pool resort in Palm Springs, California offering surf sessions with multiple wave settings, a seasonal waterpark with waterslides and lazy river, two on-site restaurants, luxury cabanas and daybeds, board and equipment rentals, and event venue spaces for weddings, corporate events, and private celebrations. The venue is open daily to the public and combines recreational surfing with resort-style amenities including food and beverage service.

Product overview

The Palm Springs Surf Club is a premier surf and waterpark destination featuring a state-of-the-art artificial wave pool for surfing experiences. The product portfolio centers on surf sessions (Public and Private Group sessions with multiple wave types including Lefts and Rights, 5 Slabs of Fury, and customizable Private sessions), complemented by a seasonal waterpark with day passes and season passes. Additional offerings include luxury cabanas and daybeds with exclusive amenities, dining at The Restaurant and casual Drifters restaurant and Island Bar, board rentals, surf lessons, and AI-powered Flowstate video capture for session recording. The venue also offers event rental spaces including the Cacti Amphitheater, River Island, and The Restaurant for weddings, corporate events, and banquets. Regular programming includes Night Swim Saturdays and Jeopardy Bar League events. The property operates as an open-to-the-public resort with membership options available.

Differentiator

Problem solved

Functional benefit

Brands

• The Restaurant: On-site full-service restaurant offering California seasonal surf and turf cuisine with indoor and outdoor dining overlooking the wave pool
• Drifters
• Island Bar

Products and services

• Private Group Surf Sessions Exclusive reservation of the entire surf pool for private group use with customizable wave settings (A-Frames, rights, lefts, Clean Easy Tube, The Slab, Air Sections). Available in 1-hour (max 12 surfers) or 2-hour (max 24 surfers) options.
• Lefts and Rights Surf Sessions Surf sessions featuring left and right waves extending ride length by 3-4 seconds, designed for intermediate to pro skill levels with quick barrels and carving sections.
• 5 Slabs of Fury Advanced/expert wave setting featuring top-to-bottom tubes right off takeoff, requiring strong paddling and barrel experience. Up to 12 surfers per session.
• Waterpark Day Pass General admission access to lazy river, lounge pool, waterslides, splash pad, and access to restaurants and bars.
• Standard Waterpark Season Pass Full-season waterpark access with unlimited visits throughout the operating season.
• Premium Waterpark Season Pass Premium-tier full-season waterpark pass offering the ultimate experience with all-season access and premium amenities.
• Jacuzzi Pass All-day access to jacuzzis, typically reserved for cabana guests, available as add-on to surf sessions.
• Cabanas Private luxury poolside cabanas positioned with wave pool views. Features include plush lounge seating, private TVs, mini-fridges, personalized concierge service, and exclusive dip pools access.
• Daybed Rentals Luxe poolside daybed experience with options for Island Pool Daybeds or Surf View Daybeds. Each accommodates up to 4 guests with poolside food and beverage service.
• The Restaurant at PSSC

Quantifiable outcome

• 25,000+ viewers watched the 2024 Rip Curl GromSearch National Final via livestream
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Westin Rancho Mirage Golf Resort & SpacoreGTM or Marketing PartnerOfficial preferred hotel partner of Palm Springs Surf Club. Offers 15% off standard rates for surf club guests. Located on 360 acres with championship golf, wellness spa, and multiple dining options. Minutes from the surf club.
• Drift Hotel Palm SpringscoreGTM or Marketing PartnerStylish boutique hotel partner offering 15% discount during peak periods (through April 30th, Oct 1-Dec 31) and 10-25% off during off-peak (May 1-Sept 31st). Features design-forward suites ideal for groups and extended stays.
• The Saguaro Hotel Palm SpringscoreGTM or Marketing PartnerPartner hotel offering up to 25% off with waived $34 amenity fee, complimentary self-parking and Wi-Fi, and 24-hour fitness access. Valid through Labor Day 2025 with booking code SAGUAROSURF.
• Villa Royale Palm SpringsminorGTM or Marketing PartnerHistoric Palm Springs fixture since 1947 featuring vintage California architecture and elegant guest service. Offers exclusive booking code VILLASURF for surf club guests.
• Paloma Resort Palm SpringsminorGTM or Marketing PartnerBoutique resort south of downtown Palm Springs with Spanish-inspired decor and Sol Y Sombra restaurant. Located less than a mile from surf club with booking code PalomaSurfclub.
• Hotel Paseo Palm DesertcoreGTM or Marketing PartnerLuxury boutique hotel near El Paseo (desert's Rodeo Drive) offering complimentary surf club Water Park tickets with Surf Club Package booking. First new luxury hotel in Palm Desert in over 30 years.
• ACME House CompanyminorGTM or Marketing PartnerPremier vacation rental management firm with 150+ luxury homes. Guests in select ACME homes receive exclusive 25% discount on Palm Springs Surf Club passes.
• FlowstatecoreTechnology or IntegrationAI-powered video capture technology partner that automatically detects and records every surfer's waves in real-time. Provides video clips and highlight reels available for purchase after sessions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kelly Slater Wave Co. / Surf Ranch: Operates the Surf Ranch in Lemoore, California — the original commercial artificial wave pool used for WSL Championship Tour events. Closest direct competitor in terms of wave-pool surfing technology, elite competition hosting, and visitor experience in California.
• URBNSURF: Operator of commercial artificial surf parks in Melbourne and Sydney, Australia using Wavegarden technology. Offers sessions at varying skill levels, plus food/beverage and event programming — a near-identical business model to PSSC in a different geography.
• Wavegarden: Spanish wave-generation technology company whose Cove and Lagoon systems power multiple commercial surf parks worldwide (e.g., URBNSURF, The Wave). Same underlying technology category and product offering as Palm Springs Surf Club's wave pool.
• American Wave Machines: US-based wave pool technology provider operating PerfectSwell facilities. Directly comparable technology vendor/operator combination in the artificial surf park category, competing for the same customer base and partnerships.

Broad incumbents

• Universal Volcano Bay: Universal's themed waterpark in Orlando featuring wave pools, slides, and premium cabanas. Comparable waterpark resort format with luxury daybed/cabana offerings and on-site F&B, competing for the same tourist and family segment in the US.
• Great Wolf Lodge: Chain of indoor waterpark resorts across North America with slides, lazy rivers, and on-site dining and event facilities. Comparable family resort + waterpark business model, particularly relevant for the multi-day-stay guest segment PSSC targets through its hotel partnerships.
• Disney's Blizzard Beach and Typhoon Lagoon: Disney operates two large-scale water parks in Florida with slides, lazy rivers, wave pools, and themed dining. Broadly comparable in waterpark visitor experience and event venue scale, though not in the artificial surfing category specifically.
• Atlantis The Palm, Dubai / Atlantis Bahamas: Large integrated resort with extensive waterpark, marine, and F&B attractions. Comparable premium destination-resort format combining water-based entertainment, multiple dining venues, and event space for groups and weddings.
• Wet'n'Wild: International chain of large-format waterparks (US, Australia, Asia) offering wave pools, slides, lazy rivers, and event programming. Competes for the broader family/tourist waterpark segment but without surf-specific positioning.

Others

• World Surf League (WSL): Governing body for professional surfing that hosts events including at Kelly Slater's Surf Ranch. Adjacent ecosystem participant — not a venue competitor but a partner/tenant for elite competitions of the type PSSC already hosts (Rip Curl GromSearch).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThePalmSpringsSurfClub
• Instagraminstagram.com/palmspringssurfclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Palm Springs Surf Club