Villa Royale

What Villa Royale does

Villa Royale is an adults-only (21+) boutique hotel founded in 1947 in the Deepwell neighborhood of Palm Springs, California. The property spans 3.5 acres and operates 38 villas split between the main complex and Villa Rosa, with more than 50% configured as suites with living spaces, wet bars, and fireplaces. Amenities include three temperature-controlled pools, a curated 50+ piece commissioned art collection, a fitness partnership with Pharos Athletic Club, on-site massage via Grounded Bodyworks, and 33,000 square feet of event space supporting weddings, corporate retreats, and full property buyouts.

The on-site Del Rey restaurant and bar anchors the F&B program with a Spanish and Mediterranean menu, Deep Dive happy hour, and recurring Noche de Paella events under executive chef Gabriel Woo. Technology infrastructure is standard for upscale boutique hospitality: SynXis-powered direct booking engine, Smart TVs, Apple TV, Nespresso machines, high-speed WiFi, and a text-based virtual concierge ("Paige"). Distribution is primarily direct-to-consumer via the company website and phone reservations, with Del Rey restaurant reservations through OpenTable and event bookings via RFP.

Revenue is generated through five streams: nightly villa rentals, Del Rey food and beverage, event and wedding venue fees, a $41 per-day amenity fee, and ancillary services (pet fees, massage, retail). Pricing varies by season with promotional tiers (Black Friday 30%, Sunkissed Summer 25%, length-of-stay discounts) and a 12% direct-booking discount. The ownership group, led by founder John Janulis, expanded in May 2023 with new partners Jeff Brock, Richard Crisman, Kalani Robb, and Shaun Neff, coinciding with a $1 million property refresh. The property has earned ongoing recognition from Forbes, Condé Nast Traveler, USA Today, and the Los Angeles Times.

Name

Villa Royale

Legal name

Villa Royale

Website

https://villaroyale.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Villa Royale operates a 38-villa adults-only boutique hotel in Palm Springs, California, founded in 1947 and refreshed in 2023. It serves couples, wedding parties, and corporate retreat guests with on-site Del Rey restaurant, event space, and wellness amenities.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Resort Convention Hotels (THAGALAC)

Keywords

• Boutique hotel
• Adults-only resort
• Event venue
• On-site dining
• Wedding venue

Headquarters

HQ city

Palm Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Room Rentals: Nightly villa rentals across 38 uniquely appointed rooms ranging from Capri (queen bed) to two-bedroom Impala suites with full wet bars. Revenue is generated through direct bookings, OTAs (implied), and phone reservations with varying rate types including flexible and promotional rates.
2. Food & Beverage (Del Rey): On-site Spanish and Mediterranean-inspired restaurant and bar serving tapas-style fare. Includes lunch, dinner, Deep Dive happy hour, and special events like Noche de Paella. Revenue from food, beverages, cocktails, and private dining.
3. Event & Wedding Services: Venues for weddings, corporate events, and private gatherings across 33,000 square feet of event space including grassy lawn, courtyards, and covered terrace. Revenue from venue rentals, catering, and event packages.
4. Amenity Fee: Daily guest amenity fee of $41 covering WiFi, bicycles, continental breakfast, welcome drink, morning coffee service, pool access, and Pharos Athletic Club day pass.
5. Ancillary Services: Additional revenue from pet fees ($100/stay), massage services (via Grounded Bodyworks), and retail items like Leus eco towels.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Villa Royale operates an adults-only (21+) boutique hotel in Palm Springs with 38 uniquely appointed villas, on-site Spanish/Mediterranean restaurant Del Rey, three pools, and 33,000 square feet of event space. The property also offers curated wedding and private event services, wellness amenities (massage via Grounded Bodyworks, Pharos Athletic Club fitness access), and an original art collection of 50+ commissioned works.

Differentiator

Problem solved

Functional benefit

Brands

• Del Rey: Villa Royale's intimate bar and eatery offering tapas-style fare, Mediterranean-leaning wine program, and classic cocktails. Located within the hotel property.

Products and services

• Villa Royale Room Rentals Nightly villa rentals across 38 uniquely appointed rooms ranging from Capri (queen bed) to two-bedroom Impala suites with full wet bars. Targeted at adult travelers 21+ seeking romantic getaways in Palm Springs.
• Del Rey Restaurant and Bar On-site Spanish and Mediterranean-inspired restaurant serving tapas-style fare, lunch, dinner, and the Deep Dive happy hour. Curated by executive chef Gabriel Woo. Reservations via OpenTable for parties of 2-4.
• Noche de Paella Dinner Event

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Grounded BodyworkscoreStrategic or Co-development PartnerOn-site massage and bodywork services. Grounded Bodyworks therapists offer treatments tailored to guest needs, including trigger points, deep tissue, cupping, and pain management. Located in relaxing on-site massage room.
• Pharos Athletic ClubcoreStrategic or Co-development PartnerFitness partner providing day passes to Villa Royale guests. Features premium equipment from Arsenal, Watson, Rogue, and Technogym. Offers cardio, strength, functional training, group fitness, indoor pickleball courts, and contrast therapy (sauna and ice bath). Coffee shop and shake bar coming soon.
• Chef Gabriel WoocoreStrategic or Co-development PartnerExecutive chef revising menus at Del Rey. Partner in Bar Cecil and former executive chef at Sparrow's Lodge and Holiday House. Oversees lunch, dinner, and poolside dining offerings with Spanish flair, including seasonal salads, charcuterie, tapas, and mains.
• Good Coffee PNWminorStrategic or Co-development PartnerCoffee partner providing morning coffee service. Fresh coffee and breakfast items served at lanai, included in guest stay.
• Sur CoffeeminorStrategic or Co-development PartnerComplimentary Sur Coffee served at morning coffee bar as part of curated amenities sourced in partnership with local artists and purveyors.
• LeusminorStrategic or Co-development PartnerCollaboration on special XL Eco Beach Towel. Available for purchase at the front desk. Part of Illuminators program featuring locally sourced amenities.
• Huffy BicyclesminorStrategic or Co-development PartnerCustom Huffy cruiser bikes available for guest use to explore Palm Springs and the Deepwell Estates neighborhood with its Mid Century Modern homes.
• OpenTablecoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform for Del Rey. Used for parties of 2-4, with larger parties directed to call directly.
• SynXiscoreTechnology or IntegrationHotel booking engine powering direct website reservations. Chain code 26914, Hotel code 3091.
• Juan Antonio CasascoreStrategic or Co-development PartnerSpanish artist and poet created portraits of Dennis Hopper, Debbie Harry, and Charles Bronson. One of three artists who painted 50+ large-format oil paintings on site for original commissioned art collection.
• Lou KregalcoreStrategic or Co-development PartnerAthens, GA-based artist who created geometric surfboard- and diamond-patterned works for Villa Royale's guest rooms. Part of 50+ commissioned original art collection.
• Sara RadovanovitchcoreStrategic or Co-development PartnerArtist who created glamorous portraits of Lana Turner and Clark Gable using 1940s reference photos. Part of 50+ commissioned original art collection painted on site.
• Cheyenne RandallminorStrategic or Co-development PartnerLos Angeles-based artist and muralist who created wheat paste murals throughout the grounds, including a 'Welcome to Your Paradise' mural at the property entrance.
• Chef Alex LopezminorStrategic or Co-development PartnerTapas chef brought in for Noche de Paella events, crafting paella dishes including vegan (oyster mushrooms, snap peas, artichoke, piquillo peppers) and de mariscos (chorizo, shrimp, mussels, clams, haricots verts).

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holiday House: Palm Springs boutique hotel founded and owned by Villa Royale partners Jeff Brock and Richard Crisman. Directly comparable as a sister-property boutique hotel in the same Palm Springs market with overlapping mid-century design positioning and adult-leisure guest base.
• Parker Palm Springs: Iconic Palm Springs luxury resort with strong design heritage, on-site F&B, and event/wedding programming. Comparable in premium positioning, event revenue model, and historic design-driven identity, though at significantly larger scale.
• Ace Hotel & Swim Club Palm Springs: Lifestyle boutique hotel in Palm Springs targeting a similar design-conscious, experience-driven traveler segment with on-site dining, pool culture, and event programming. Comparable on direct-to-consumer booking, F&B capture, and design-led positioning.
• Avalon Palm Springs: Boutique hotel in Palm Springs with mid-century modern design and event venue space. Directly comparable on adults/couples leisure positioning, room count scale, and event revenue mix in the same submarket.
• Colony Palms Hotel: Historic boutique hotel in Palm Springs (and surrounding Coachella Valley) with curated design and event programming. Comparable as a heritage-driven, design-forward boutique property competing for similar couples and leisure travelers.
• Arrive Palm Springs: Design-forward boutique hotel in Palm Springs with on-site restaurant/bar and event programming. Comparable in adults-oriented leisure positioning, F&B capture strategy, and direct-to-consumer booking model.
• Sparrow's Lodge: Palm Springs boutique hotel co-founded by Villa Royale partners Jeff Brock and Richard Crisman. Closely comparable in operating philosophy, design aesthetic, and Palm Springs leisure traveler segment, with shared back-office and F&B operator (Chef Gabriel Woo).

Others

• OpenTable: Restaurant reservation platform used by Villa Royale's on-site Del Rey restaurant for parties of 2–4. Relevant as a distribution/channel partner and ecosystem comparator for the property's F&B demand capture, not a direct hospitality competitor.

Broad incumbents

• La Quinta Resort & Club: Large-scale desert resort in greater Palm Springs/Coachella Valley with extensive event space and multiple F&B outlets. Comparable on Palm Springs leisure/event demand and multi-revenue model, though at much larger scale and broader family/segment mix.
• Kimpton The Rowan Palm Springs: Chain-affiliated full-service boutique hotel in downtown Palm Springs under IHG/Kimpton. Comparable on rooms, F&B, and Palm Springs leisure demand, but operates with broader corporate distribution and pricing infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/VillaRoyale_PS
• Facebookfacebook.com/VillaRoyalePalmSprings
• Instagraminstagram.com/villaroyale_palmsprings
• LinkedInlinkedin.com/company/villa-royal

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Royale